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Service Management – ITIL

Service Design

Univ.-Prof. Dr.-Ing. Wolfgang Maass

Chair in Economics – Information and Service Systems (ISS) Saarland University, Saarbrücken, Germany

WS 2011/2012

Thursdays, 8:00 – 10:00 a.m. Room HS 024, B4 1

(2)

General Agenda

1.

Introduction

2.

Service Strategy

3.

New Service Development (NSD)

4.

  Service Quality

5.

  Supporting Facility

6.

  Forecasting Demand for Services

7.

  Managing Demand

8.

  Managing Capacity

9.

  Managing Queues

10.

  Capacity Planning and Queuing Models

11.

Services and Information Systems

12.

  ITIL Service Design

13.

  IT Service Infrastructures

(3)

ITIL Service Lifecycle (ITIL V3)

Last lecture Today (OGC, 2011)

Service Design

Design of new or changed services

f o r i n t r o d u c t i o n i n t o l i v e

environment

G u i d a n c e f o r d e s i g n i n g a n d

developing services

Converting strategic objectives

into service portfolios and service

assets; or improve existing services

Development of design capabilities

(4)
(5)

ITIL Service Design

Key processes in ITIL

Service Design

  Design coordination

(Providing and maintaining single point of coordination and control of all design activities)

Service catalogue

management

Service level

management

Availability

management

Capacity management

IT service continuity

management

Information security

management

Supplier management

Input Output Design of service solution Key service design processes (OGC, 2011)

(6)

Service Design – 2. Service Catalogue

Management

Purpose

•  Providing and maintaining a single source of consistent information on all operational services

(service catalogue) and those being prepared to be run operationally

•  Gaining common understanding of IT services of service provider between diverse stakeholders

•  Contribution to definition of services and service packages and specification of interfaces and

dependencies between service catalogue and service portfolio

Definition of services and service

packages

Types of services in service

catalogue

a)  Customer-facing services –

support customers business (seen by customer)

b)  Supporting services – support

customer-facing services (not seen by customer); also called infrastructure or technical services

SLA = Service Level Agreement

between service provider and

customer (assures level of

service quality (warranty))

Service package of customer ii

(O G C , 2 01 1)

(7)

Service Design – 2. Service Catalogue

Management

Structuring service catalogue

•  Depends on audiences to be addressed –

views for diverse audiences

•  Minimum: 2 different views – (1) business/

customer, and (2) technical / supporting service catalogue view

•  Further opportunity: 3 views, e.g., (1)

wholesale, (2) retail, and (3) supporting service catalogue view

Service catalogue example

Customers (understand portfolio of service provider)

Users

(which services are available; how to place service requests)

Staff members (how supporting services and service provider assets support business activity)

Used by…

(8)

Service Design – 3. Service Level

Management

Purpose

•  Agreeing on and documenting service level targets and

responsibilities within SLAs and Service Level Requirements (SLR) for every service and related activity

•  Service level targets have to be appropriate and reflect

requirements of business

Service Level Management

(SLM)

①  Designing SLA Frameworks

②  Determining, documenting and

agreeing requirements for new services / Producing SLRs ③  Negotiating, documenting and

agreeing SLAs for operational services

④  Monitoring service performance

against SLA

⑤  Producing service reports

⑥  Conducting service reviews

instigating improvements within overall service improvement plan

⑦  Collating, measuring and

improving customer satisfaction ⑧  Review and revise SLAs and

OLAs, underpinning

agreements and service scope ⑨  Develop contracts and

relationships

⑩  Handling complaints and

compliments

Designing SLA Frameworks

•  Operational Level Agreement (OLA) =

agreement between IT service provider and part of same organization that supports delivery of services, e.g., facility department (OLA targets underpin those of SLA)

•  Underpinning contracts = contracts with

external partners/suppliers •  Types of SLAs:

a)  Service-based SLAs covering 1 service

b)  Customer-based SLAs covering all services of

individual customer group

•  Multi-level SLAs: (1) corporate level with generic SLM issues; (2) customer

level with customer-/business-unit-specific SLM issues; (3) service level with

(9)

Service Design – 3. Service Level

Management

Determining, documenting and

agreeing requirements for new services / Producing SLRs

•  Starts during service strategy phase

•  Service level requirement (SLR) =

customer requirement for an aspect of IT service

•  SLRs used to negotiate service level

targets

•  SLRs relate primarily to warranty of

service, e.g.,

a)  How available does the service need to be?

b)  How secure?

c)  How quickly must it be restored if it should

fail?

Negotiating, documenting and

agreeing SLAs for operational services

•  Targets in SLAs originate from specified

SLRs

•  Only measurable targets, e.g., 99,5%

availability of service ④ Monitoring service performance against SLA Producing service reports

•  e.g., service level

agreement monitoring (SLAM) charts

(10)

Service Design – 4. Availability

Management

Purpose

Ensuring that level of availability

delivered in all IT services meets the

agreed availability needs and service

level targets in cost-effective and timely

manner

•  Availability = ability of service to perform its agreed

function when required

•  Reliability = how long service can perform agreed function

without interruption -- mean time between service incidents

(MTBSI) and mean time between failures (MTBF)

•  Maintainability = how quickly and effectively a service can

be restored to normal working after failure (mean time to

restore service (MTRS))

•  Serviceability = ability of third-party supplier to meet terms

(11)

Brainteaser

A 24 x 7 service has been running for a period of

5020 hours with two breaks, one of six hours and

one of 14 hours.

Calculate the availability, reliability (mean time

between service incidents and mean time between

failures) and maintainability of the service.

Papers will be collected.

10

(12)

Service Design – 4. Availability

Management

Reactive activities, e.g.,

Investigating all service and component

unavailability and instigating remedial action •  e.g., via expanded incident lifecycle

•  Minimizing impact of incidents

•  Mapping of total IT service downtime for any

given incident against major stages of

incident progress (lifecycle)

Proactive activities, e.g.,

Planning and designing new or changed services

•  e.g., component failure impact analysis (CFIA)

•  Predict/evaluate impact on IT services arising from

component failures

•  M=alternative component available but needs manual

intervention to be recovered

•  A=alternative component available

•  X=failure of component causes inoperative service

•  blank= failure of component does not impact service

(O G C , 2 01 1)

(13)

ITIL Service Design

Key processes in ITIL Service

Design

Design coordination

Service catalogue management

Service level management

Availability management

Capacity management

(ensures that capacity of IT services / IT

infrastructure meets agreed capacity- and performance-related requirements in

cost-effective and timely manner)

IT service continuity management

(ensures that IT provider can always provide

minimum of agreed service levels)

Information security management

(ensures confidentiality, integrity, availability of organization assets, information, data etc.)

Supplier management

(14)

Service Design – 8. Supplier

Management

Purpose

Obtain value for money from suppliers to provide seamless quality of IT service to business

Ensuring that all contracts and agreements with suppliers support needs of business

Categorization of suppliers

Strategic suppliers = significant “partnering”

relationships; managed at senior management level

•  e.g., worldwide network organization

Tactical suppliers = significant commercial activity

and business interaction; managed at middle

management

•  e.g., hardware maintenance organization

Operational suppliers = operational products and

services; managed at junior management

•  e.g., internet hosting service provider

Commodity suppliers = low-value products/services

•  e.g., supplier of printer paper

(15)

Real Life Examples

Procter & Gamble

Started using ITIL in 1999

6% to 8% cut on operating costs

Help desk calls reduced by 10%

Caterpillar

Started using ITIL in 2000

Rate of achieving target response time for incident

management on web-related services jumped from

60% to 90%

Capital One

Started using ITIL in 2001

30% reduction in system crashes and

software-distribution errors

92% reduction in “business-critical” incidents

(16)

Critique

Assumption: Many IT enterprises are looking for a magic bullet to end their IT chaos

-  But: Success with ITIL is largely dependent on determining how best, and when, to apply the processes

in the IT organization

Assumption: Often claimed "ITIL compliance" gives false impression that ITIL is an IT standard

-  But: ITIL is a set of best practices; ISO 20000 is an international standard “based” on ITIL

Assumption: Interactive and integrative nature of ITIL processes implies the entire framework

has to be implemented in an „all or nothing“ manner

-  But: Many organizations benefit from implementing only one or two ITIL processes such as change

management or incident management

Assumption: ITIL consists of a series of books that describe best practices in IT service areas

an can be implemented out of the book

-  But: ITIL provides WHAT to do, not HOW to do it; it is not an instructional manual for IT leaders to

improve IT services and operations

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A Handful of IT Service Management

Frameworks

Control OBjectives for Information and related

Technology (COBIT)

Governance and control framework for IT

management by ISACA and IT Governance Institute;

current version: COBIT 4.1 (2007)

Defines 34 generic processes to manage IT

Publications: „Core Content“, „IT Assurance Guide“,

“Implementation Guide“ and „Control Practices“

Relation to ITIL:

•  COBIT is positioned at higher level

•  Aligned and harmonized with other, more detailed, IT

(18)

Univ.-Prof. Dr.-Ing. Wolfgang Maass  

25.01.12 Slide 18

 

A Handful of IT Service Management

Frameworks

enhanced Telecom Operations Map (eTOM)

Published by TeleManagement Forum

Defines most widely used and accepted standard for

business processes in telecommunications

industry

Relation to ITIL:

•  eTOM seen as addition to ITIL

•  Contrary to ITIL, eTOM offers data model for each

detailed process because telecommunication

companies often need to interchange data -- focus on

delivery of transparent services throughout several

companies

Vendor frameworks based on ITIL

e.g., MS Operations Framework (MOF) as basis of

MS System Center Service Manager [1]

(19)

Outlook

1.

Introduction

2.

Service Strategy

3.

New Service Development (NSD)

4.

  Service Quality

5.

  Supporting Facility

6.

  Forecasting Demand for Services

7.

  Managing Demand

8.

  Managing Capacity

9.

  Managing Queues

10.

  Capacity Planning and Queuing Models

11.

  Services and Information Systems

12.

  ITIL Service Design

13.

  IT Service Infrastructures

(20)

Literature

•  Kaiser, T. "ITIL: What is it? Why you should use it? How to use it?", PPT, 2007.

•  Khan, I. A. "Myths and Realities about ITIL", PPT, 2008.

•  Office of Government Commerce (OGC), ITIL Service Design, The Stationery Office (TSO), London, 2011.

•  Spaulding, G. "What’s New in ITIL v3", PPT, 2007.

Web:

•  [1] http://www.microsoft.com/germany/technet/datenbank/articles/495298.mspx

•  [2] http://www8.hp.com/de/de/services/services-detail.html?compURI=tcm:144-809129&pageTitle=ITSM-Services?404m=rt404mb,newcclltow1en#

(21)

Univ.-Prof. Dr.-Ing. Wolfgang Maass

Chair in Information and Service Systems

Saarland University, Germany

References

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