The presentation will begin at 10:30 a.m. MST.
This class is an introduction to the LeadRouter system and is intended for those agents who are new to Coldwell Banker and need this class in order to have your LeadRouter account activated.
Please be sure that you have dialed-in to the toll free number (1-866-699-3239) Access code: 642 547 357 so that you can hear the audio portion of this presentation.
Also, thanks for muting your phone during the presentation to eliminate distracting background noises.
Chris Hardy
Managing Broker
Coldwell Banker Residential Brokerage Fort Collins, Colorado
chris.hardy@coloradohomes.com
Please write down your
questions as we go and I‟ll answer them at the end!!
(chances are your question will be answered at some point in the presentation).
Also, thanks for muting your phone during the presentation to eliminate distracting background noises.
Why LeadRouter?
• 90 % of all buyers use the Internet for their home search (2009 Survey)
– 93 % of first-time buyers – 87 % of repeat buyers
– 90 % of buyers of previously owned homes
• 15 Min patience level of eBuyers (Internet consumers)
• eBuyer has emailed 5 other Brokerages, after their initial inquiry
Why LeadRouter?
• Average time for an agent to respond to
an internet lead is still 54 hours!
• 88% of eBuyers stay with the 1st agent
who responds!*
According to NAR…
Why LeadRouter?
• Responding within 5 minutes vs. 30 minutes
increases odds of contact a hundredfold.
• Odds of qualifying a lead if called in 5
minutes are 21x higher than having called after 30 minutes!
According to InsideSales.com & MIT‟s
What is LeadRouter?
• Unique system that captures leads from online sources • ColoradoHomes.com • ColdwellBanker.com • Realtor.com • Google.com • Trulia.com • OpenHouse.com • Yahoo Real Estate • NewYorkTimes.com • FrontDoor.com
What is LeadRouter?
• Routes leads to the sales associate by phone
• Provides you with monitoring tools to update, manage and incubate leads • Improves lead conversion
• A lead capture tool – not a lead
LeadRouter Benefits
• Captures and routes your listing leads to you in seconds
• Astounds your clients and prospects with the fastest response time
• Easy to learn, only takes minutes to use each day
• Improves customer satisfaction and SALES!
LeadRouter Benefits
• Unparalleled listing tool
– Differentiates you from the competition – Helps obtain a full commission
– Ensures your listing clients a quick
The LeadRouter Process
1. Lead Capture and Distribution 2. Accountability and Conversion
The LeadRouter Process
• Lead arrives online
• LeadRouter analyzes and routes to sales
associate
• Your phone rings
• You hear and accept the lead, call the
consumer, capture the prospect.
• LeadRouter logs the lead into your online
account
The LeadRouter Process
It’s LeadRouter Calling! • You will hear:
• “If this is not voice mail, please press 1” • Lead preview will play (source, price, fee, etc.) • “To accept, press 1”
• If you accept the lead, you will hear:
• Name and telephone number • Where the lead came from
• Price, property type, area and consumer comments
LeadRouter Lead Types
3 Kinds of Leads, 3 Routing Paths • Listing Leads
• Direct to Agent Leads • eAgent Leads
LeadRouter Lead Types
3 Kinds of Leads, 3 Routing Paths
Listing Leads
• Sent to listing agent first
• Offered with a “claim time” grace period of 15 minutes
• If unclaimed in 15 minutes, will be routed to the Home Resource Center (HRC)
LeadRouter Lead Types
3 Kinds of Leads, 3 Routing Paths
Direct to Agent Leads
• From your personal web efforts • Branded site:
(www.coloradohomes.com/firstnamelastname)
• Sent directly to your phone
• If unanswered, will be auto assigned to your account (not re-routed to another)
LeadRouter Lead Types
3 Kinds of Leads, 3 Routing Paths
eAgent Leads
• Leads from general inquiries, buyers or sellers not tied to a specific CB listing, and unclaimed listing leads
• Leads are routed and auto-matched to CB
specialized eTeam members according to their skill profiles
• Leads are rapid fire: if not answered, moves on to next eAgent. No 15 minute grace period.
The LeadRouter Process
• LeadRouter requires periodic updates to
your leads which helps keep your incubating leads top of mind.
• Helps you incubate leads over time
(According to NAR 50% of eBuyers take 12-24 months of actual incubation.)
• Online system keeps everything organized
LeadRouter Reporting Requirements
• The Accountability tool is your personal online “coach” for your leads
• For EVERY lead you receive, you MUST update it regularly:
– Within 4 hours of accepting the lead
– Within 7 days of the first update
– Within every 30 days thereafter, until they
LeadRouter Reporting Requirements
Lead Arrives
Agents Accept Leads
in “real time” via cell phone
Contact consumer immediately Initial Follow Up Agent must update lead within first day
(e.g. within 4 hours) Next Check In Next update within short time period (e.g. 7 days) Periodic Follow Up Periodical updates (every 30 days) until lead becomes a transaction
Accessing LeadRouter System
Forgot your Password?
(use for first time log in)
User ID is your official ColoradoHomes.com email address issued to you from Trident (check with your OA for
confirmation).
To log in go to: www.nrtgateway.com
Accessing LeadRouter System
Using the LeadRouter System
• System status messages
• Company specific messages • New user functionality
555)555-5555
Using the LeadRouter System
• Helpdesk contact and hours
555)555-5555
Using the LeadRouter System
• Tells LeadRouter where to call you with new leads
• Your PIN# (not needed if calling in from primary phone)
• Primary # = your cell phone
• Mark yourself as IN or OUT
555)555-5555
Using the LeadRouter System
• Displays leads that are out of
compliance (red lights).
• Can update leads from this page
555)555-5555
Using the LeadRouter System
• Click on “Leads” tab to go to lead details page
555)555-5555
Using the LeadRouter System
Monitor and update leads from this page
csmrr1@example.com customer4@example.com customer5@example.com customer8@example.com customer7@example.com customer6@example.com csmrr2@example.com csmrr3@example.com
Using the LeadRouter System
Prospective client‟s name
csmrr1@example.com customer4@example.com customer5@example.com customer8@example.com customer7@example.com customer6@example.com csmrr2@example.com csmrr3@example.com
Using the LeadRouter System
You can mark lead as „HOT‟
Identifies lead as company generated
csmrr1@example.com customer4@example.com customer5@example.com customer8@example.com customer7@example.com customer6@example.com csmrr2@example.com csmrr3@example.com
Using the LeadRouter System
Click e-mail address to send a message to your prospect csmrr1@example.com customer4@example.com customer5@example.com customer8@example.com customer7@example.com customer6@example.com csmrr2@example.com csmrr3@example.com
Using the LeadRouter System
All leads include a Lead Status Light
csmrr1@example.com customer4@example.com customer5@example.com customer8@example.com customer7@example.com customer6@example.com csmrr2@example.com csmrr3@example.com
Using the LeadRouter System
Status Lights indicate where each lead is in the update cycle
Yellow Light :
– Out of compliance with company reporting rules – Overdue for updates
– Daily email reminder
– Require action within 24 hours – Email reminder – Up to date Green Light : Red Light :
Updating LeadRouter Leads
Click on prospect‟s Name to see lead details and update lead
csmrr1@example.com customer4@example.com customer5@example.com customer8@example.com customer7@example.com customer6@example.com csmrr2@example.com csmrr3@example.com
Updating LeadRouter Leads
Contact Information tab
555)555-4321
csmr1@example.com
Updating LeadRouter Leads
Updating LeadRouter Leads
Click Action drop-down menu
555)555-4321
csmr1@example.com
Updating LeadRouter Leads
Select appropriate Action item and then enter update comments in the box to the right.
555)555-4321
csmr1@example.com
Updating LeadRouter Leads
Click “Submit”
555)555-4321
csmr1@example.com
Updating LeadRouter Leads
History tab displays all Agent updates & shows a history of comments
Lead Emails tab contains full details of the original inquiry csmr1@example.com
Updating your LeadRouter Profile
Click on “Setup” to access your Profile
csmrr1@example.com customer4@example.com customer5@example.com customer8@example.com customer7@example.com customer6@example.com csmrr2@example.com csmrr3@example.com
Updating your LeadRouter Profile
(555)555-5555
Firstname.lastname@coloradohomes.com
Agent profile information
LEADROUTER
3.0
Coming Soon!!
•Automated Email Delivery •Email Template Campaigns •Customizable Campaigns
Program these numbers into your cell phone:
• Lead Router Caller ID & Lead
Retrieval # – 877-735-3237
