We use
5
5
5
5
tools to achieve these goals
1. Coalition marketing
2. Customer Loyalty
1. Coalition marketing
3. Database Marketing
4. CRM
UCP
•
Among leading integrated communication agencies in
India, offering complete solution under a single roof
•
Nearly 10 years in business
•
70 member team
–
Offices at Bangalore, Delhi and Mumbai
•
Executed over 5,000 creative pieces, over1200 campaigns
•
Executed over 5,000 creative pieces, over1200 campaigns
and over 220 projects and programs
•
Specialize in delivering complete communication solution,
end-to-end
Worked with 45 brands
•
Diverse categories
–
Tech, Telecom, Agri, FMCG,
Retail, Lifestyle, Luxury,
Healthcare and Finance
•
Diverse media
–
Direct mail, email, mobile, online,
events, tele-marketing
•
Currently handle eight retail
Tech clients
•
Currently handle eight retail
loyalty programs, five CRM
programs and one coalition
marketing program
Strengths
1.
Experience
Diversified categories
Handling large databases
End-to-end management of any project or program
2.
Communication and execution
Across media
3.
Team
Self-motivated
Young – average age is 28 years
4.
Strong, long-lasting relationship with clients
5.
Adherence to values
Transparency, integrity and client-focus
Founding team
Two people with most experience in loyalty, CRM and direct marketing
Raj Bhatia
•
Post Graduate from Indian Institute of Mass Communication, Delhi
•
24 years of experience in CRM, loyalty marketing, database-marketing and
advertising
•
Formerly President, Lintas Direct
•
Previous assignments with JWT Direct, O&M and Grey
•
Previous assignments with JWT Direct, O&M and Grey
•
Handled over 45 loyalty and CRM programs
Ajay Row
•
An IIM, Calcutta alumni
•
25 years of experience in marketing, CRM and advertising
•
Formerly country head of Wunderman India
•
Previous assignments include: ITC Hotels, Grey, Lintas, Customer Asset and
Marketics
•
Currently, Head of Tata Capital, handling CRM for entire Tata group
•
Ajay is my former boss
UCP Management
•
Raj Bhatia, Co-founder & Managing Director (48 years)
•
Amit Wilson, Director (35 years) (Director)
–
Entrepreneur & Financial Advisor
–
Formerly, investment banker; assignments with Deutsche Bank & Avendus
–
Co-founder Star Records Management (P) Ltd
UCP Management (cont…)
•
Decentralized structure at branch level
•
Led by Managers in each city
–
Avantika Rai in Bangalore
• 31 years, Business Management graduate, 9 years in industry; 7 years in UCP
–
Ruchita Chawla in Delhi
• 28 years, Business Management graduate, 6 years in industry; all 6 years in UCP
–
Bhumika Choksi in Mumbai
• 28 years, Post graduate & Business Management graduate, 6 years in industry; one • 28 years, Post graduate & Business Management graduate, 6 years in industry; one
year in UCP
•
Creative Department headed by Aparna Verma
• 47 years, Graduate from NID, Ahmedabad; 23 years in industry, 9 years in UCP
•
Operations headed by Girish Menon
• 18 years in the industry; 8 years with UCP
•
Experienced data-centre team
Have partnered over 40 brands across
diversified categories
•
Retail
•
Hospitality
•
Travel
•
Healthcare
•
Financial services
•
Telecom
•
Telecom
•
Media
•
Technology
•
Publishing
•
Automotive
Experience
Retail Excalibur Coalition Loyalty CRMCurrent
Clients
Current
Clients
Past
Clients/
Projects
Loyalty Management Travel, Hospitality Healthcare Direct/Database Marketing/ Telecom, Media, Tech Others cPast
Clients/
Projects
Projects
Healthcare Financial ServicesExperience
Retail Excalibur Coalition Loyalty CRM Loyalty Management Travel, Hospitality Healthcare Direct/Database Marketing/ Telecom, Media, Tech Others Healthcare FinancialCurrent Relationships
Client Name Brand/product Nature of services provided Tenure of Relationship Retail
Titan Retail Loyalty 9 years
Apparel Retail Loyalty 4.5 years
Premium Salon & Spa Retail Loyalty 2.5 year
Family Salon Colaition Marketing 6 months
FMCG CRM & Database MarketingCRM & Database Marketing 1.5 years1.5 years
Apparel Retail Loyalty 4 years
Ethos & Summit Retail chain Retail & Coalition Loyalty 3.5 years
Books, leisure Colaition Marketing 6 months
Cafes Retail & Coalition Loyalty 2 months
Style Spa furniture stores Retail & Coalition Loyalty 4 months
Pharmacy Colaition Marketing 1 month
Apparel Colaition Marketing 6 months
Current Relationships (cont…)
Client Name Brand/product Nature of services provided Tenure of Relationship
Other categories
Airline Colaition Marketing 1 year
Farm Automotive CRM 2.5 years
Software CRM & Database Marketing 4 years
Publishing CRM & Database Marketing 1.5 years
Yellow pages Database Marketing 1 year
What Differentiates Us?
•
A passion for results: Junoon!
And tangibles like
:
•
Depth and width of experience
•
Commitment to end-result
•
Adherence to deadlines, no matter what
Functional structure, flat organization
Think Spaghetti
•
Cross-functional, cross branch
•
UCP team members working offsite
Where are we today?
•
We’re among the top 5 Database marketing agencies in India
•
70% of our growth is a result of client referrals or new business
from existing clients
•
We’ve never knocked any door to participate in a speculative pitch
•
A third of UCP’s associates have been in the company for five
years or more
•
We enjoy lowest attrition rate in the industry
Clients certainly like us!
Autodesk is a world leader 3D design, engineering, and entertainment software industry and we expect our vendors also to be best-in-class in the delivery of services. In the course of our engagement over the last few years, we are excited and impressed by UCP’s ability to support the successful execution of our marketing plans.
Appreciable understanding of our business and the industry segments that we address, committed, focused and responsive team and strong infrastructure are important enablers that help them meet our stringent
Working with Raj and UCP direct has been fantastic. We have been working with them on our parlours, on a loyalty program for our Limelite members, and it has been a great experience. Great business understanding, very good response ratefrom the team and great leadership from Raj
Visvanathan Sambasivam
General Manager Marketing Services
enablers that help them meet our stringent requirements. Good job team – keep it coming!
UCP has a good degree of expertise in the CRM space. The key to a robust CRM program is the depth of consumer understanding and the willingness to mine consumer data - both of which I have seen ample evidence of. They are open to exploring alternatives, and work as true partners with their clients
Shivaraj Subramaniam
Head - Brand Strategy and Planning at Madura Fashion and Lifestyle
Jayant Keswani
Head - Marketing (India & SAARC Region)
