The Effects of Service Performance of Hotel Customers on Quality of Experience and Brand Loyalty in Iran

Keywords: Brand loyalty, Brand Awareness, Brand Image, Perceived Quality, Value, Purchase Intention, Hotel Industry, Brand Equity, Brand

This study introduces the concept of CBI into the hotel brand loyalty development equation, testing its relationships with brand loyalty as well as with several established loyalty

This study is to investigate the relationship between hotel brand and food quality using the Brand Identity Prism (BIP) model in the context of food service

Ada lima yang berbeda dimensi yang dapat menciptakan nilai brand equity , yaitu; brand awarnness , perceived quality , brand loyalty, brand association dan

6- Results of the study show the direct impact of customer's perceptions from service brand (brand image, company image, company trust and employee trust) on quality of services.

Penulisan tugas akhir berjudul “Pengaruh Brand Communication dan Service Quality Terhadap Brand Loyalty Melalui Brand Trust Pada Bank Mandiri Kantor Cabang Pembantu

This research shows that service quality, customer satisfaction, loyalty programs have positive impact on customer loyalty so bank should have introduce

Secondly, the findings indicated that the level of satisfaction of customers in the hotel industry was significantly affected by the service quality factors, including