The Cincom Partnership:

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The Cincom Partnership:

Meeting Your Business Objectives and Helping You Fulfill

Your Customers’ Needs

S I M P L I F I C AT I O N T H R O U G H I N N O VAT I O NT M

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to their well-being. They cannot tolerate either risk or delay when they need changes.

You’ve earned and won their trust, but you know their trust is tested with each new project. It’s up to you to keep it, which means having the skills, the services, and the solutions when and where your customers need them. Are your customers

demanding technologies or functionalities that you can’t supply quickly and profitably?

New markets beckon, in part because your clients develop new products and seek new markets of their own, and in part because your company needs new revenue sources to grow.

Can you package new solutions quickly enough to handle new opportunities?

Your competition is always ready to snatch market share from vendors who are not keeping up with demand.

Who’s helping you to fend off these competitors?

The chief benefit of allying with a technology partner is that you get all the advantages of technology development in your market without all of the R&D expense.

The chief risk is that your alliance may never work, in fact, it may cause you to lose business through channel conflicts and wasted time-to-market.

Which partners will help you build your business and which will cost you business?

As the world’s most experienced technology provider, Cincom has dealt with rapidly changing business issues, analyzed the situations, and delivered unique solutions to users across nearly 40 years and six continents.

Cincom solutions focus on five business areas where simplification brings the greatest value to companies that want to grow revenue, control costs, and minimize risk – better than their competitors.

• Data management – Get your customers up and running with confined and contrary data in as little as three hours, while requiring minimal programming, and no replacements or upgrades to existing hardware or software systems. • Marketing, sales, and customer service – Capture a single

view of your customers’ marketing, sales, and service lifecycle actions, and quickly deploy that critical knowledge throughout all sales channels.

• Application development – Improve the efficiency and productivity of internal processes, workflow, and decision-making.

• Manufacturing – Streamline acquisition, production, delivery, and performance processes for solid profit growth. • Outsourcing and hosting – Take advantage of several

proven outsourcing and hosting solutions for your growing enterprise clients who need to manage technology complexity, cost of implementation and support, and the scarcity of qualified professionals.

Your clients look to you for answers, and you look for fresh ideas from technology leaders who respect your business model and the demands of your markets.

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The Cincom Partnership 1

How Will You Deliver the Solutions

Your Customers Need?

If you’ve considered a technology partnership, Cincom would like to ask you some questions:

• With rapidly changing end-user demands and constantly improving technologies, can you afford to build every new product or component that adds value to your solution? • How are you meeting those sudden demands for new

enhancements to existing enterprise systems for rules-based application development, document automation, and data access and integration?

• What differentiates your products and services from those of your competitors?

• Have you lost any sales because you couldn’t deliver an enhancement as quickly as your customer needed it?

Customers don’t expect you to have it all, but they look to you to be responsive to their ever-changing needs. Ultimately, your organization distinguishes itself by its responsiveness and by the integrity of its solutions.

Cincom Responds to Your Business Model

Allying with a top-tier technology innovator like Cincom Systems helps you fulfill demands for urgent or crucial functionality. It helps you extend your reach to new markets and new customers. Cincom helps you establish a base of components that you can readily adapt for a repeatable solution that you can resell at higher margins to successive customers.

The foundation is critical. Modules and components must be fully compatible and portable. They must integrate readily with databases, applications, and operating systems of any stripe. Their performance must rank with the best in the business. They must reside in an open architecture that invites customization. Past the technical issues, you’ll need a partner whose business practices are flexible, or the relationship is a non-starter. Moreover, your partner must be financially secure, even during insecure times, and must be willing to help you win new sales. It must be flexible also in negotiations and in new licensing and pricing models. In short, your partner must be easy to work with. Cincom has the experience and the will to respond to issues that partnerships sometimes provoke and the flexibility to be a partner that is responsive to your way of doing business. Cincom partners are assured of:

• Business practices that expedite your sales cycles • Licensing and pricing compatibility and flexibility • Technology that differentiates your company from

the vendor pack

• Enhancements you can deliver ahead of your competitors • Components that increase the value of your solutions The result is a partnership that creates incremental revenue opportunities for services and can even generate leads for new business.

Cincom, a pioneer in developing and marketing enterprise software for nearly 40 years, recognizes that nobody knows your business, or your clients, better than you do. Cincom also knows that its customer-tested technologies help you minimize risk with unique value-added solutions that you can deliver to your markets and customers faster than your competitors.

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Make Your Numbers

While Meeting Your Goals

The success of any business relationship depends on whether it helps you prosper. Cincom technologies enable you to open new revenue-generating opportunities and fend off competition in your markets. Cincom offers:

• Stable, high-performance technologies that are readily enhanced and deployed

• Flexible response to markets and business models • Distinguished technologies with rapid time-to-market and

time-to-value

• Pricing that is compatible with the end-user market • A customer-tested support infrastructure that backs up our

technologies

• The ability to drive business to our partners

“... Cincom’s highly professional and

responsive technical support has been a key

factor in allowing a small company like mine

to rapidly develop and deliver valuable

solutions for drug research and discovery at

major biotech and pharmaceutical clients.”

Mark Weitzel

President, Zeitgeist Y2K01 Ltd.

“Cincom has opened up new realms of

possibility for our business; we greatly value

our partnership with them.”

Jeff Panici

President, Worker Bee Solutions, Inc.

“The Adventa product development staff

and Adventa customers worldwide enjoy the

power and productivity of Cincom

technologies. The support staff at Cincom is

extremely attentive to us and our customers’

needs. They seem sincerely interested in

continual enhancements and improvements

to their products.”

Carl Fiorletta

Director, Marketing, Adventa Control Technologies, Inc.

Who Is Cincom?

Cincom is the most experienced software company in the world. Since 1968, we have helped thousands of organizations worldwide transform corporate information into competitive advantage. Cincom provides solutions for data management, marketing, sales and customer service, application development, manufacturing, and outsourcing and hosting. Organizations in financial services, healthcare, manufacturing, call centers, retail, utilities, government, and educational institutions use Cincom solutions to create business value and sustain customer success every day.

Our partners have experienced particular success with Cincom technologies for business-process automation, data access and integration, outsourcing and hosting, and document automation. See the inserts in this brochure for details about technologies that will help you meet your customers’ business goals.

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Cincom: Your Market Advantage

With Cincom’s powerful technologies applied to your targeted markets, you can profitably deliver the business and technology solutions your customers demand. Consider the benefits of partnering with Cincom:

Benefits of Partnering with Cincom

For Independent Software Vendors

• Competitive differentiation

• Quicker time-to-market with enhanced applications • Technologies to open new business opportunities • Flexible business practices to meet customer needs • Enhanced technologies without development costs

For System Integrators

• Technologies differentiating your solutions • Faster time-to-value; quicker ROI

• No channel conflict; freedom to package and deliver a total solution

• Joint marketing opportunities and lead-sharing • Pre-sale and post-sale support

As a Cincom partner, you can deliver

corporate enterprise systems with:

• Customer experience management

• Rules-based business-process automation technologies responding to market and customer demands

• Full data access and integration • Document automation

• Professional support services for training and back-up • Cincom’s financial strength and stability to support your

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What Next?

Cincom’s customer-tested technologies help you respond

quickly to your customers’ needs with minimal risk and unique value-added solutions.

Let us help create improved results for your company! Cincom solutions create business benefits that help you sustain your customers’ success, penetrate new markets, and hold off the competition.

To learn more about Cincom, our technologies, and how to take advantage of Cincom’s premier partnership alliance: • Call us at 1-800-2CINCOM (US)

• Send an e-mail to [email protected], or

• Visit the company’s website at www.cincom.com/partners.

Key Cincom Customers

American Bankers

American Community Mutual Insurance American General Annuity

AmerUS Life Insurance Co.

Atlantic Mutual Insurance Company Bertelsmann Music Group

Blue Cross Blue Shield of South Carolina BMW

Boeing Citibank

Dun & Bradstreet Ericsson

Fannie Mae Federal Express Federal Reserve Board

Great American Insurance Company Highmark

Messier-Dowty MetLife

Northwestern Mutual Penn State University Prudential Purdue University Rockwell Automation Siemens Trane Verizon

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A Partial List of Cincom’s Firsts

• Delivered TOTAL®_{, the first unbundled commercial database}

management system

• Organized the first national system software user conference • First firm to offer software on a rental basis

• First American software firm to expand to international markets • First Technical Product Support centers (five years before IBM) • First software company to build a network of licensees to

represent its technology

• First software company to provide network management systems

• First “vendor of choice” specified by the U.S. government as a standard for its agencies

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Cincom, the Quadrant Logo, TOTAL, and Simplification through Innovation are trademarks or registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.

World Headquarters • Cincinnati, OH USA • US 1-800-2CINCOM Fax 1-513-612-2000 • International 1-513-612-2769