Can You Be Found on the Internet?
How Can Reviews Affect Attorneys?
OVC, INC.
Kelly Kuhlman & Greg Wildman
OVC, INC. Lawyer Marketing
Phone: (630) 480-2897
http://ovclawyermarketing.com
http://ovc.photography
http://ovcchatbox.com
OVC, INC.
Reputation Management
•
When you “Google” any business name the first thing that comes up is their
reputation or lack thereof. It's the #1 thing people see.
•
Customer reviews on Google, Yelp, and many others can effect potential customer
reactions. Customer reviews are a major factor in pay-per-click and organic
rankings.
•
Search Engine Optimization (SEO), social media, pay-per-click, and local marketing
are not the only option that affect businesses online anymore. A bad reputation will
overrule all of these efforts and show up on top.
•
Collecting positive reviews from clients or having them post their good reviews to
social media and directories can improve SEO.
•
Websites like Google+, Yellowpages, Yelp, CitySearch, LawyerRatingz, and more can
improve your online presence with positive reviews.
OVC, INC.
Local Directories
Legal Directories
Social Media
Where Do People Leave Reviews?
A Professional Online Presence
OVC, INC.
•
Inappropriate content:
Colorful language and imagery is fine, but there's no
need for threats, harassment, lewdness, hate speech, and other displays of
bigotry.
•
Conflict of interest:
Your contributions should be unbiased and objective. For
example, you shouldn’t write reviews of your own business or employer, your
friends’ or relatives’ business, your peers or competitors in your industry, or
businesses in your networking group.
•
Promotional content:
Unless you're using your Business Owners Account to
add content to your business's profile page, we generally frown upon promotional
content.
OVC, INC.
Kane County Divorce Attorney
Google+
Standing Out
OVC, INC.
Clients have the option to
leave 1 to 5 star reviews. Star
rating encourage more people
to rate the business, making it
eligible to appear in the news
feed.
Clients also have the ability to
add comments and pictures to
reviews.
Pages managers can “like” or
respond to customer reviews
as the firm.
Unfortunately, there is no way
to just remove a negative
review on your Facebook.
Facebook does have a feature
to turn on/off the review
feature thus removing all
positive /negative reviews.
Why Are Online Customer Reviews
So Important?
90%
of
consumers
say
inline
reviews
impact their
hiring
decisions.
79%
of consumers
trust
online
reviews
as
much
as
personal
recommendations.
73%
of consumers
say
positive
customer
reviews
make
them
trust
a
business
more.
183%
Companies with
positive
reviews
can
convert
183%
more
new
business
then
companies
with
negative
or
no
reviews.
58%
Businesses can
see
an
increase
in
sales
of
up
to
58%
thanks
to
good
reviews.
80%
of consumers
change
their
minds
about
a
business
based
only
on
negative
reviews.
30x
On
average, one
negative
review
can
cost
you
30
customers.
7 in 10
Customers
Consumers who
read
reviews
share
them
with
friends,
family
and
OVC, INC.
How Do Customer Reviews Benefit
Your Business?
•
Results in Better Local Search Engine Rankings
•
Natural Links Back to Your Website
•
Increase Credibility, Trust, & Authority
•
Boost Conversion Rates
•
Ultimately Increase Sales & Profits
•
Offers Unbiased Opinions
OVC, INC.
•
Of course, you can always contact the reviewer or post a public response,
but be forewarned that responding to criticism with criticism of your own
almost always works against you.
•
If it is clear on the face of the review that it violates the directories Content
Guidelines/Policy (e.g., the reviewer admittedly describes a second-hand
experience or uses a racial slur), you can usually flag the review to bring it
to the directories attention.
•
Obtain positive reviews to push down the negative review. Most directories
will post most recent reviews on top, pushing the negative review down.
What If I Get A Negative Review?
OVC, INC.
Client Reviews?
•
Claim your local directories and stay on top of them.
•
Simply ASK your satisfied clients to review your business through:
–
In Person
–
Social Media
–
–
Direct Mail
•
Brief questionnaire for your clients to complete.
•
E-mail blast with a link to your review website (this way you can track any negative
reviews that come through).
•
Websites like Google+, Yellowpages, Yelp, CitySearch, LawyerRatingz, and more can
improve your online presence with positive reviews.
OVC, Inc.
Brief Questionnaire
LawOfficeofMartoccio&Martoccio
15 North Lincoln Street, Hinsdale, IL 60521 (630) 920‐8855
Please review our firm. We appreciate your feedback! Name: ____________________________
1. I worked with this attorney(s):
John F Martoccio
Ross P. Schreiter
Beverly A. Ecton
Mark R. Imielski
2. Law Office of Martoccio & Martoccio helped me with:: Divorce Custody Child Support Maintenance Post-Decree Matter Personal Injury Car Accident Wrongful Death Workers’ Compensation Accident
3. Check all that apply:
My attorney(s) was knowledgeable.
My attorney(s) kept me informed.
My attorney(s) communicated with my by phone, email and in person.
Established a clear fee structure from the beginning.
Answered my questions.
4. Would you recommend your attorney(s) and or the firm to others?
Yes
No
5. My case was handled in:
DuPage County, Illinois
Cook County, Illinois
Will County, Illinois
Kane County, Illinois Please Rate Your Experience (5 Stars is Excellent, 1 Star is Poor): 1 2 3 4 5 Tell Us About Your Experience:
______________________________________________________________________________________ ______________________________________________________________________________________
Thank you for taking our feedback survey. I am authorizing you to post my testimonial anywhere online.
I verify that I have done business with this company and that my testimonial is accurate and true. I verify that I was not paid to leave this review or testimonial
Law Offices of Salvatore C. Miglore & Associates
300 S. Carlton Avenue, Suite 130, Wheaton, IL 60187Please review our firm. We appreciate your feedback!
Name: ____________________________ 1. I worked with this attorney(s):
Salvatore C. Miglore
Other ___________________
2. Law Offices of Salvatore C. Miglore & Associates helped me with:
Divorce Custody Child Support Personal Injury Estate Planning Post-Decree Matter Immigration Law Drug Crimes
DUI /Traffic Violations
Other:________________
3. Check all that apply:
My attorney(s) was knowledgeable.
My attorney(s) kept me informed.
My attorney(s) communicated with my by phone, email and in person.
Established a clear fee structure from the beginning.
Answered all my questions.
4. Would you recommend your attorney(s) and or the firm to others?
Yes
No
5. My case was handled in:
DuPage County, Illinois
Cook County, Illinois
Will County, Illinois
Kane County, Illinois
Please Rate Your Experience (5 Stars is Excellent, 1 Star is Poor): 1 2 3 4 5
Tell Us About Your Experience:
______________________________________________________________________________________ ______________________________________________________________________________________
Thank you for taking our feedback survey. I am authorizing you to post my testimonial anywhere online. I verify that I have done business with this company and that my testimonial is accurate and true. I verify that I was not paid to leave this review or testimonial. I verify that have read and agree to the terms of service.
OVC, INC.
Customized
E-mail Blast
OVC, INC.
How
R
eput
at
ion
Manag
emen
t
Wo
rk
s
You provide services to
your clients.
Clients write reviews
online.
We filter your reviews
(behind the scenes).
Your reviews appear on
search engines and
directories.
Potential clients read those
reviews.
Email: [email protected]
Questions?
Kelly Kuhlman & Greg Wildman
OVC, INC. Lawyer Marketing
Phone: (630) 480-2897
http://ovclawyermarketing.com
http://ovc.photography
http://ovcchatbox.com