• No results found

Facebook as a tool for social customer relationship marketing

N/A
N/A
Protected

Academic year: 2021

Share "Facebook as a tool for social customer relationship marketing"

Copied!
143
0
0

Loading.... (view fulltext now)

Full text

Loading

Figure

Table  4.2  shows  the  breakdown  of  the  social  customer  surveys  respondents‘  age
Table  4.4  is  used  as  a  measure  to  depict  how  often  the  social  customer  engages  with  an  organisation‘s brand on Facebook
Table  4.7  concludes  that  knowledge  seems  to  be  a  driving  factor  in  the  respondent‘s  decision to like and become a fan of an organisation‘s Facebook page
Table 4.8 above depicts whether the social customer joins an organisation‘s Facebook page  if they are influenced by their friends to join
+5

References

Related documents

In planktonic assays, hybrid coatings loaded with AgNPs showed effective inhibition of both bacterial cultures compared to uncoated titanium controls (Figure 4.8). Both

In the context of query answering, there are two commonly used approaches for Semantic Web reasoning with large scale instance data: materialization and query rewriting....

This perception of a longer time to recoup the initial cost of clean diesel technology has been the key reason for this study of the total cost of ownership that compares

Nail services, such as manicures and pedicures were offered by 94% of resort spas, 71% offer makeup consultation and application services and 62% offered hair services, such

Results: Relative to placebo, bupropion increased resting-state functional connectivity in healthy volunteers between the dorsal medial prefrontal cortex seed region and the

The three potential policies that I analyzed were prioritizing healthy food retail by building a new supermarket into the North Hartford neighborhood, increasing fruit and

Ironically, both civilian and military authorities regulated alcohol to smooth over poor civil-military relations but like most antebellum American communities, Washington was