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Marketing strategy attempts to identify relational and

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TABLE 1 Descriptive Statistics and Correlation Matrix for Variables of Interest 123456789101112131415 1.Ticket revenuea13.651.00 (7.29) 2.Product expensesa18.98.271.00 (11.69) 3.Administration expensesa8.73.11.601.00 (7.37) 4.Marketing expensesa6.66.32.73.

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