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Economic impact assessment of the proposed European General Data Protection Regulation

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Figure

Figure 1. The estimated mix of Direct Marketing expenditure by channel in the UK, France and Germany in 2012
Figure 2 provides an outline of the flow of the modelling conducted with a discussion of the key parameters  required.
Figure 3. Proportion of consumers who would consent to having their data used for the purposes of direct marketing
Figure 5. Estimating the economic impact from the loss in sales
+7

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