Success Can Be Bought!

(1)

Rate Card No. 65

Valid starting 1/1/2011

Success Can

Be Bought!

Place an Ad in BILD

1 Title Portrait

2 Publisher Information

3 Scales of Discount

4 Basic Rates for GERMANY-TOTAL

5 Millimetre Rates for Inside Pages

6 1.000 Format

7 1/1 Page

8 Outside Formats and Special Placements

9 Economy Rate

10 Economy Rate Regional

11 Extra Placement Charges

and Geographic Split

12 Inserts

13 Ad and Print Material Deadlines,

Cancellation Deadlines

14 Special Forms of Advertising

15 BILD.de

16 BILD MOBIL

17 BILD iPad-App

18 Creative Services

19 Technical Specifications

20 Transmitting Printing Material per ISDN

21 Notes

22 Regional Contacts

23 Local contacts

(2)

advertising messenger: You won’t be overlooked by

anyone if you entertain everyone!

Visualisation

A picture says more than a thousand words. This is

why the look of BILD is also unique. If you want to

quickly and clearly inform your readers, the news has

to be made visible. BILD shows exclusive photos

that no other medium has. With the impact of the big

image. This is where you can show off your brand!

Orientation

BILD gets to the heart of complex correlations – as

extensively as necessary and as clearly as possible.

BILD is the medium for what matters. For example,

your advertising message!

BILD at a glance: Europe’s largest daily newspaper

■

12,53 million readers (ma 2010/II)

■

3.098.254 copies sold (Monday to Saturday,

IVW 2010/III)

■

Publication: daily except Sundays and holidays

■

BILD is available everywhere – with 25 regional

editions

■

Direct, unmistakable style and competent coverage

■

Unique reader proximity

Make it big – with Germany’s largest daily newspaper !

The biggest every day

BILD is Europe’s biggest daily newspaper and informs

almost 12,53 million readers

1

_{to the point every day.}

This also applies to the advertising in BILD: If you

want to be on people’s minds, then you are in here!

What is it about BILD that everyone loves?

There is a concept behind the success of BILD.

This concept consists of five principles:

Information

BILD moves people, BILD causes reactions and

discussions. Concise and provocative. BILD is part

of the required daily reading for decision-makers

from politics, business, entertainment and sports.

Fantastic for your advertising: An appearance that

reaches everyone can achieve anything.

Personalisation

BILD connects concepts and minds. Makes facts

comprehensible. BILD works with personalities –

and has its own unmistakable character. BILD has

the profile that benefits brands.

Entertainment

Sometimes funny, sometimes serious – but always

original! Because there’s no excuse for boredom in

journalism. This originality makes BILD unique as an

1_{ma 2010/II.}

(3)

2. Publisher Information

Publisher

Axel Springer AG

Address

BILD Ads

Axel-Springer-Strasse 65

10888 Berlin

Telephone

+49 (0) 30 25 91 - 76 709

Fax

+49 (0) 30 25 91 - 76 718

E-Mail

[email protected] (not for print data)

Bank Account

Deutsche Bank AG, Hamburg

Account No. 0702613, Bank Code 200 700 00

Frequency

Dally (Mon.–Sat.)

Guaranteed Sold Circulation

3.000.000 copies (Mon.–Fri.)

(GERMANY-TOTAL)

(According to clause 10 of our General Terms

and Conditions)

Current Data and Services

www.axelspringer-mediapilot.de

www.media-impact.de

www.die-zeitungen.de

ZIS Numbers

102541 (GERMANY-TOTAL)

100781 (BILD GERMANY)

Internet

www.bild.de

WAP Portal

wap.bild.de

Terms of Payment

Payments are due immediately on receipt of invoice

net cash. Clients who make prepayments or authorize

direct bank debits will qualify for a 2 % discount,

pro-vided that previous invoices are not overdue and this

form of discount has not been explicitly excluded. No

discount will be granted for adjustments of discounts.

Terms and Conditions

The execution of advertising orders is done in

accordance with our General Terms and

Con-ditions for Newspapers, the additional Terms and

Conditions of the respective title and the General

Terms and Conditions for Advertising Orders in

Online Media.

You can find our complete General Terms and

Conditions at:

www.media-impact.de/agb

Title Portrait,

Publisher Information

(4)

3. Scales of Discount

I. SCALES OF DISCOUNT FOR GERMANY-TOTAL, BILD GERMANY, BILD HAMBURG, BILD BERLIN-BRANDENBURG AND B.Z.

INCREMENTAL SCALES OF DISCOUNT

The scales of discount refer solely to the volumes of the respective interval.

When an interval limit has been exceeded, the next-highest discount is only valid for volumes within the interval that has been reached. The next-highest discount is

not granted for the volumes of the previous intervals.

Illustration with the Example of BILD GERMANY

Number of Ads

Frequency Scale

14 % 18 % 22 % 6 % 10 % > 0 > 100.000 > 200.000 > 300.000 > 400.000 > 500.000 ≤ 100.000 ≤ 200.000 ≤ 300.000 ≤ 400.000 ≤ 500.000

Gross Sales According to Valid Rate List in E

Euro Scale

% = Scale of discount for volumes within the respective interval

14 %

16 %

18 %

20 %

(5)

Ad Interval Number of Ads Gross Ad Rate Total Discount Rate for Ads

within the interval Discount

1st to 5th ad 5 15.000,00 0 % 0,00 6th to 11th ad 6 18.000,00 14 % 2.520,00 12th to 17th ad 4 12.000,00 16 % 1.920,00 18th to 23rd ad 0 – 18 % – 24th+ ad 0 – 20 % – Total 15 45.000,00 4.440,00

Sales Interval Sales Share Discount Rate for Sales Volumes

within the interval Discount Ø-Discount

1 0,00 to ≤ 100.000,00 100.000,00 0 % 0,00 0,0 > 100.000,00 bis ≤ 200.000,00 100.000,00 6 % 6.000,00 3,0 > 200.000,00 bis ≤ 300.000,00 100.000,00 10 % 10.000,00 5,3 > 300.000,00 bis ≤ 400.000,00 100.000,00 14 % 14.000,00 7,5 > 400.000,00 bis ≤ 500.000,00 50.000,00 18 % 9.000,00 8,7 > 500.000,00 0 22 % 0,00 – Total 450.000,00 39.000,00 8,7

EXAMPLE OF INCREMENTAL DISCOUNT CALCULATION

Frequency Scale

For a booklng of 15 ads at

€

3.000,00 each (total of

€

45.000,00), the discount is calculated as follows:

The discounting occurs according to the order of the publication dates. All rates in Euro.

Euro Scale

For gross ad sales of

€

450.000,00 the discount is calculated as follows:

1_{Average discount at the end of the respective interval. Values are rounded off to one digit after the period.} The discounting occurs according to the order of the publication dates.

All rates in Euro.

(6)

1_{GERMANY-TOTAL consists of the titles BILD GERMANY and B.Z. The respective prorated scales of discount for BILD GERMANY (A) and the B.Z. (D) apply. Titles can also be booked individually.} 2_{Average discount at the end of the respective interval. Values are rounded off to one digit after the period.}

3_{For BERLIN-BRANDENBURG-TOTAL, the respective prorated scales of discount for BILD BERLIN-BRANDENBURG (C) and the B.Z. (D) apply. Titles can also be booked individually.} All rates in Euro.

Frequency Scale/

Campaign Period: 12 Months Euro Scale /Campaign Period: 12 Months Number of Ads

from/to countDis- On gross sales according to valid rate list from/to countDis- Ø-Discount

2 6–11 ads 14 % > 100.000,00 ≤ 200.000,00 6 % 3,0 % 12–17 ads 16 % > 200.000,00 ≤ 300.000,00 10 % 5,3 % 18–23 ads 18 % > 300.000,00 ≤ 400.000,00 14 % 7,5 % 24+ ads 20 % > 400.000,00 ≤ 500.000,00 18 % 9,6 % > 500.000,00 22 % Frequency Scale/

Campaign Period: 12 Months Euro Scale/Campaign Period: 12 Months Number of Ads

2 4–6 ads 10 % > 10.000,00 ≤ 25.000,00 8 % 4,8 % 7–11 ads 15 % > 25.000,00 ≤ 50.000,00 13 % 8,9 % 12–23 ads 20 % > 50.000,00 ≤ 75.000,00 17 % 11,6 % 24–51 ads 24 % > 75.000,00 ≤ 100.000,00 20 % 13,7 % 52+ ads 25 % > 100.000,00 ≤ 125.000,00 21 % 15,2 % > 125.000,00 22 % Frequency Scale/

2 3–5 ads 10 % > 10.000,00 ≤ 25.000,00 17 % 10,2 % 6–11 ads 15 % > 25.000,00 ≤ 50.000,00 19 % 14,6 % 12–23 ads 19 % > 50.000,00 ≤ 75.000,00 21 % 16,7 % 24–51 ads 21 % > 75.000,00 ≤ 100.000,00 22 % 18,1 % 52+ ads 22 % > 100.000,00 23 % Frequency Scale/

2 3–5 ads 10 % > 5.000,00 ≤ 15.000,00 17 % 11,3 % 6–11 ads 15 % > 15.000,00 ≤ 25.000,00 19 % 14,4 % 12–23 ads 19 % > 25.000,00 ≤ 50.000,00 21 % 17,7 % 24–51 ads 21 % > 50.000,00 ≤ 75.000,00 22 % 19,1 % 52+ ads 22 % > 75.000,00 23 %

A Scales of Discount for GERMANY-TOTAL

1

and BILD GERMANY

B Scales of Discount for BILD HAMBURG

C Scales of Discount for BILD BERLIN-BRANDENBURG

3

_{D of Discount for B.Z.}

1, 3

Minimum size for discount eligibility: 20 mm.

Minimum size for discount eligibility: 10 mm.

Minimum size for discount eligibility for Mon.–Fri.: 10 mm, Sat./Sun.: 30 mm.

3. Scales of Discount

(7)

Campaign Period: 12 Months Quantity Scale/Campaign Period: 12 Months_{For Millimetre Sales of at least}

For 6 times 5 % 3.000 mm 5 %

For 12 times 10 % 5.000 mm 10 %

For 24 times 15 % 10.000 mm 15 %

For 52 times 20 % 20.000 mm 20 %

Campaign Period: 3 Months Quantity Scale/Campaign Period: 3 Months_{For Millimetre Sales of at least}

For 2 times 5 % 1.000 mm 5 %

For 4 times 10 % 1.500 mm 10 %

For 8 times 15 % 3.000 mm 15 %

For 16 times 20 % 6.000 mm 20 %

Each edition is discounted separately. For contracts on sub-editions, ads/

millimetres of the next bigger edition(s) – in so far as the campaign periods

correspond – can be included.

Minimum size for discount eligibility in BILD Regional Editions: 20 mm.

Each edition is discounted separately. For contracts on sub-editions, ads/

millimetres of the next bigger edition(s) - in so far as the campaign periods

correspond - can be included.

Minimum size for discount eligibility in the BILD Regional Editions: 20 mm.

II. AVERAGE SCALES OF DISCOUNT FOR BILD NIELSEN/REGIONAL EDITIONS

E Scales of Discount for BILD Nielsen/Regional Editions

(without BILD HAMBURG and BILD BERLIN-BRANDENBURG),

as well as BILD GERMANY-WEST and BILD GERMANY-EAST

1

1_{For GERMANY-EAST-TOTAL, the respective prorated Scales of Discount for the BILD Regional Editions (E) and the Scales of Discount for the B.Z. (D) apply. Titles can also be booked individually.} In case of ad orders, eligibility for discounts for all booking units (Scales of Discount A–F) requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following the publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period has to be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period.

F Mini-Contracts for BILD Regional Editions (without BILD HAMBURG

and BILD BERLIN-BRANDENBURG)

(8)

4. Basic Rates for GERMANY-TOTAL

1

1/1 page € 416.659,00 1/2 page € 261.475,20 1.000 Format € 117.691,00 mm Rate € 129,20 Banner ad € 172.960,00

Of course, we also implement many other formats in GERMANY-TOTAL. Just ask for your customised offer!

(9)

DEUTSCHLAND-TOTAL1

Size Normal Rate

Gross

BILD B.Z.

1/1 page 8 col., 376 x 528 mm 5 col., 248 x 370 mm 416.659,00

1/2 page landscape 8 col., 376 x 264 mm 5 col., 248 x 185 mm 261.475,20

1.000 Format 4 col., 187 x 250 mm 4 col., 186 x 250 mm 117.691,00

Banner ad 8 col., 376 x 175 mm 5 col., 248 x 115 mm 172.960,00

mm rate 40+ mm 129,20

1_{Consisting of BILD GERMANY and B.Z. Titles can also be booked individually.}

Rates apply for Mon.–Fri. combinations with B.Z. We would be pleased to calculate Sat./Sun. for you upon request. Listed formats apply for BILD GERMANY. Formats in B.Z. deviate. Separate print materials required for B.Z. Formats of 5+ columns in BILD are converted to page width in B.Z. Formats of 1.850+ mm appear as 1/1 page in B.Z.

The discounting is processed on the basis of the individual rates using the scales of discount applicable to each title (see section 3). Ads from BILD GERMANY also appear in the BILD iPad App. For more information, see section 17.

All rates in Euro plus VAT.

Basic Rates

GERMANY-TOTAL

(10)

5. Millimetre Rates for Inside Pages

Circulation Map Booking Unit Minimum Formats

( n = 10 mm/l = 20 mm/s = 40 mm) EconomyRate 5

Insert Scale Mono 1 Additional Colour 2 Additional Colours/4c

I to VII-2-3 GERMANY-TOTAL1, 2 _126,30_s _128,50_s _129,20_s _88,00 _–

I to VII-2-3 BILD GERMANY1 _119,60_s _119,60_s _119,60_s _82,00 _–

I to V/VI GERMANY-WEST1 _106,72_s _106,72_s _106,72_s _– _–

I NIELSEN I1 _42,54_s _42,54_s _42,54_s _– _–

I-1 NIELSEN I-North1 _24,78_s _24,78_s _24,78_s _– _A

I-1-1 BILD HAMBURG 7,85 9,00 12,27 – B

I-2 NIELSEN I-South1 _14,01_s _14,01_s _14,01_s _– _A

I-2-1 BILD HANOVER 4,00 4,68 5,83 – A

I-3 NIELSEN I-West1 _12,62_s _12,62_s _12,62_s _– _A

I-3-1 BILD BREMEN 2,59 2,59 2,59 – A

II NORTH RHINE-WESTPHALIA (formerly NII) 24,00 27,00 27,00 – A

II-1 BILD RUHR AREA 7,17 8,88 10,71 – A

II-1-1 BILD RUHR-EAST 3,79 4,58 5,66 – A

II-1-2 BILD RUHR-WEST 4,45 5,35 6,63 – A

II-2 BILD DUSSELDORF 2,55 3,14 3,88 – A

II-3 BILD COLOGNE 2,62 2,62 2,62 – A

II-4 BILD AACHEN 2,30 2,81 2,81 – A

II-5 BILD MUNSTERLAND 2,22 2,79 2,89 – A

II-6 BILD EAST WESTPHALIA 3,85 4,88 5,12 – A

(11)

1_{Ads of 5+ columns require a minimum format of 1.400 mm.} 2_{Incl. B.Z. formats outside of the type area B.Z. see section 11.} 3_{See regional rate.}

4_{See rate list BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG, B.Z. and B.Z. am Sonntag.} 5_{Starting at 1.000 mm. Economy Rate in BILD GERMANY and BILD GERMANY-TOTAL identical for all colour layouts.} All rates incl. B.Z. are valid for 4c from Mon. to Fri./Sat.–Sun. upon request.

For discounts, see section 3.

Ads from BILD GERMANY also appear in the BILD iPad App. For more information, see section 17. All rates in Euro plus VAT.

Circulation Map Booking Unit Minimum Formats

( n = 10 mm/l = 20 mm/s = 40 mm) EconomyRate 5

Insert Scale Mono 1 Additional Colour 2 Additional Colours/4c

IIIa NIELSEN IIIa1 _37,74_s _37,74_s _37,74_s _– _–

IIIa-1 BILD RHINE-MAIN 7,30 8,00 10,41 – A

IIIa-1-1 BILD FRANKFURT 5,30 5,95 7,75 – A

IIIa-1-2 BILD MAINZ-WIESBADEN 2,52 2,80 3,64 – A

IIIa-1-3 BILD SAARLAND 3,00 3,00 3,00 – A

IIIa-2 BILD RHINE-NECKAR 3,10 3,33 4,42 – A

IIIb NIELSEN IIIb1 _20,63_s _20,63_s _20,63_s _– _A

IIIb-1 BILD STUTTGART 4,52 5,08 6,60 – A

IV NIELSEN IV1 _22,79_s _22,79_s _22,79_s _– _A

IV-1 BILD MUNICH 4,50 4,50 4,50 – A

IV-2 BILD NUREMBERG 3,35 3,85 4,65 – A

V/VI to VII-2-3 GERMANY-EAST-TOTAL1, 2 _32,58s 34,78 s 35,48 s – –

V/VI to VII-2-3 GERMANY-EAST1 _25,88_s _25,88_s _25,88_s _– _–

V/VI BERLIN-BRANDENBURG-TOTAL (Mon.–Fri.)2, 4 _10,05 _13,00_■ _14,50_l _– 3

BILD BERLIN-BRANDENBURG4 _3,35 _4,10 _4,90 _– _A

B.Z. (Mon.–Fri.)4 _6,70 _8,90_■ _9,60_l _6,00 3

VI-1 MECKLENBURG-WESTERN POMERANIA1 _4,88_s _4,88_s _4,88_s _– _A

VI-2 SAXONY-ANHALT1 _6,25_s _6,25_s _6,25_s _– _A

VI-2-1 BILD HALLE 2,80 2,80 3,70 – A

VI-2-2 BILD MAGDEBURG 2,55 2,55 2,55 – A

VII-1 BILD THURINGIA 2,95 2,95 2,95 – A

VII-2 SAXONY1 _9,29_s _9,29_s _9,29_s _– _A

VII-2-1 BILD LEIPZIG 2,92 3,22 4,18 – A

VII-2-2 BILD DRESDEN 2,56 2,56 2,56 – A

VII-2-3 BILD CHEMNITZ 2,55 2,55 2,55 – A

Millimetre Rates for

Inside Pages

(12)

6. 1.000 Format

2

Circulation Map Booking Unit Colour Layouts Economy Rate5

(2 Add. Colours, 4c) InsertScale Mono 1 Additional Colour 2 Additional Colours/4c

I to VII-2-3 GERMANY-TOTAL1 _117.691,00 _117.691,00 _117.691,00 _72.000,00 _–

I to VII-2-3 BILD GERMANY 108.091,00 108.091,00 108.091,00 66.000,00 –

I to V/VI GERMANY-WEST 96.469,00 96.469,00 96.469,00 – –

I NIELSEN I 38.406,00 38.406,00 38.406,00 – –

I-1 NIELSEN I-North 22.344,00 22.344,00 22.344,00 – A

I-1-1 BILD HAMBURG 7.850,00 9.000,00 11.990,00 8.033,00 B

I-2 NIELSEN I-South 12.703,00 12.703,00 12.703,00 – A

I-2-1 BILD HANOVER 4.000,00 4.680,00 5.750,00 3.383,00 A

I-3 NIELSEN I-West 11.370,00 11.370,00 11.370,00 – A

I-3-1 BILD BREMEN (not eligible for contracts) 1.550,00 1.550,00 1.550,00 – A II NORTH RHINE-WESTPHALIA (formerly NII) 24.000,00 24.000,00 24.000,00 – A

II-1 BILD RUHR AREA 7.170,00 8.880,00 10.710,00 7.300,00 A

II-1-1 BILD RUHR-EAST 3.790,00 4.580,00 5.660,00 3.900,00 A

II-1-2 BILD RUHR-WEST 4.450,00 5.350,00 6.630,00 4.600,00 A

II-2 BILD DUSSELDORF 2.550,00 3.140,00 3.880,00 2.772,00 A

II-3 BILD COLOGNE (not eligible for contracts) 1.029,00 1.029,00 1.029,00 – A

II-4 BILD AACHEN 2.300,00 2.810,00 2.810,00 1.965,00 A

II-5 BILD MUNSTERLAND 2.220,00 2.790,00 2.890,00 2.000,00 A

II-6 BILD EAST WESTPHALIA 3.850,00 4.880,00 5.120,00 3.500,00 A

(13)

IIIa NIELSEN IIIa 34.127,00 34.127,00 34.127,00 – –

IIIa-1 BILD RHINE-MAIN 7.300,00 8.000,00 10.410,00 6.937,00 A

IIIa-1-1 BILD FRANKFURT 5.300,00 5.950,00 7.596,00 5.065,00 A

IIIa-1-2 BILD MAINZ-WIESBADEN 2.520,00 2.800,00 3.640,00 2.342,00 A

IIIa-1-3 BILD SAARLAND (not eligible for contracts) 1.120,00 1.120,00 1.120,00 – A

IIIa-2 BILD RHINE-NECKAR 3.100,00 3.330,00 4.420,00 2.933,00 A

IIIb NIELSEN IIIb 19.026,00 19.026,00 19.026,00 – A

IIIb-1 BILD STUTTGART 4.520,00 5.080,00 6.600,00 4.359,00 A

IV NIELSEN IV 20.774,00 20.774,00 20.774,00 – A

IV-1 BILD MUNICH (not eligible for contracts) 1.339,00 1.339,00 1.339,00 – A

IV-2 BILD NUREMBERG 3.350,00 3.850,00 4.650,00 3.050,00 A

V/VI to VII-2-3 GERMANY-EAST-TOTAL1 _33.049,00 _33.049,00 _33.049,00 _– _–

V/VI to VII-2-3 GERMANY-EAST 23.449,00 23.449,00 23.449,00 – –

V/VI BERLIN-BRANDENBURG-TOTAL (Mon.-Fri.)1, 4 _12.950,00 _13.700,00 _14.500,00 _– 3 BILD BERLIN-BRANDENBURG4 _3.350,00 _4.100,00 _4.900,00 _3.369,00 _A

B.Z. (Mon.-Fri.)4 _9.600,00 _9.600,00 _9.600,00 _6.000,00 3

VI-1 MECKLENBURG-WESTERN POMERANIA 4.447,00 4.447,00 4.447,00 – A

VI-2 SAXONY-ANHALT 5.350,00 5.350,00 5.350,00 – A

VI-2-1 BILD HALLE 2.800,00 2.800,00 2.800,00 1.938,00 A

VI-2-2 BILD MAGDEBURG 2.550,00 2.550,00 2.550,00 1.549,00 A

VII-1 BILD THURINGIA 2.950,00 2.950,00 2.950,00 2.151,00 A

VII-2 SAXONY 6.809,00 6.809,00 6.809,00 – A

VII-2-1 BILD LEIPZIG 2.920,00 2.920,00 2.920,00 2.144,00 A

VII-2-2 BILD DRESDEN (not eligible for contracts) 1.339,00 1.339,00 1.339,00 – A

VII-2-3 BILD CHEMNITZ 2.550,00 2.550,00 2.550,00 1.549,00 A

1_{Incl. B.Z.}

2_{Fixed format: 250 mm high, 187 mm wide.} 3_{See regional rate.}

4_{See rate list BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG, B.Z. and B.Z. am Sonntag.}

5_{Economy Rate for mono + 1 add. colour in regional editions upon request. Economy Rate in BILD GERMANY and BILD GERMANY-TOTAL identical for all colour layouts.} All rates incl. B.Z. are valid for 4c from Mon. to Fri./Sat.–Sun. upon request.

(14)

7. 1/1 Page

2

I to VII-2-3 GERMANY-TOTAL1 _416.659,00 _416.659,00 _416.659,00 _240.000,00 _–

I to VII-2-3 BILD GERMANY 398.899,00 398.899,00 398.899,00 230.000,00 –

I to V/VI GERMANY-WEST 334.659,00 334.659,00 334.659,00 – –

I NIELSEN I 120.637,00 120.637,00 120.637,00 – –

I-1 NIELSEN I-North 74.086,00 74.086,00 74.086,00 – A

I-1-1 BILD HAMBURG 33.158,00 38.016,00 44.273,00 27.007,00 B

I-2 NIELSEN I-South 44.007,00 44.007,00 44.007,00 – A

I-2-1 BILD HANOVER 16.896,00 19.768,00 21.020,00 12.323,00 A

I-3 NIELSEN I-West 38.848,00 38.848,00 38.848,00 – A

I-3-1 BILD BREMEN (not eligible for contracts) 4.660,00 4.660,00 4.660,00 – A II NORTH RHINE-WESTPHALIA (formerly NII) 90.000,00 90.000,00 90.000,00 – A

II-1 BILD RUHR AREA 30.286,00 37.500,00 38.112,00 22.500,00 A

II-1-1 BILD RUHR-EAST 16.009,00 19.346,00 20.631,00 12.200,00 A

II-1-2 BILD RUHR-WEST 18.796,00 22.598,00 23.526,00 13.900,00 A

II-2 BILD DUSSELDORF 10.771,00 13.263,00 14.785,00 8.723,00 A

II-3 BILD COLOGNE (not eligible for contracts) 3.091,00 3.091,00 3.091,00 – A

II-4 BILD AACHEN 9.715,00 11.539,00 11.539,00 6.922,00 A

II-5 BILD MUNSTERLAND 9.377,00 10.500,00 10.500,00 6.300,00 A

II-6 BILD EAST WESTPHALIA 16.262,00 18.750,00 18.750,00 11.000,00 A

(15)

1_{Incl. B.Z.}

2_{Fixed format: BILD: 528 mm high, 376 mm wide, B.Z.: 370 mm high, 248 mm wide.} 3_{See regional rate.}

4_{See rate list BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG, B.Z. and B.Z. am Sonntag.}

5_{Economy Rate for mono + 1 add. colour in regional editions upon request. Economy Rate in BILD GERMANY and BILD GERMANY-TOTAL identical for all colour layouts.} All rates incl. B.Z. are valid for 4c from Mon. to Fri./Sat.–Sun. upon request.

IIIa NIELSEN IIIa 109.705,00 109.705,00 109.705,00 – –

IIIa-1 BILD RHINE-MAIN 30.835,00 33.792,00 37.011,00 21.091,00 A

IIIa-1-1 BILD FRANKFURT 22.387,00 25.133,00 26.795,00 15.600,00 A

IIIa-1-2 BILD MAINZ-WIESBADEN 10.644,00 11.827,00 13.473,00 7.684,00 A IIIa-1-3 BILD SAARLAND (not eligible for contracts) 2.950,00 2.950,00 2.950,00 – A

IIIa-2 BILD RHINE-NECKAR 13.094,00 14.066,00 15.010,00 8.497,00 A

IIIb NIELSEN IIIb 59.341,00 59.341,00 59.341,00 – A

IIIb-1 BILD STUTTGART 19.092,00 21.458,00 22.600,00 12.725,00 A

IV NIELSEN IV 66.696,00 66.696,00 66.696,00 – A

IV-1 BILD MUNICH (not eligible for contracts) 3.399,00 3.399,00 3.399,00 – A

IV-2 BILD NUREMBERG 14.150,00 16.262,00 17.990,00 10.182,00 A

V/VI to VII-2-3 GERMANY-EAST-TOTAL1 _116.520,00 _116.520,00 _116.520,00 _10.000,00 _–

V/VI to VII-2-3 GERMANY-EAST 98.760,00 98.760,00 98.760,00 – –

V/VI BERLIN-BRANDENBURG-TOTAL (Mon.–Fri.)1, 4 _31.910,00 _35.078,00 _38.458,00 _– 3 BILD BERLIN-BRANDENBURG4 _14.150,00 _17.318,00 _20.698,00 _12.149,00 _A

B.Z. (Mon.–Fri.)4 _17.760,00 _17.760,00 _17.760,00 _10.000,00 3

VI-1 MECKLENBURG-WESTERN POMERANIA 18.724,00 18.724,00 18.724,00 – A

VI-2 SAXONY-ANHALT 24.271,00 24.271,00 24.271,00 – A

VI-2-1 BILD HALLE 11.827,00 11.827,00 13.500,00 8.827,00 A

VI-2-2 BILD MAGDEBURG 10.771,00 10.771,00 10.771,00 6.100,00 A

VII-1 BILD THURINGIA 12.461,00 12.461,00 12.461,00 8.399,00 A

VII-2 SAXONY 29.597,00 29.597,00 29.597,00 – A

VII-2-1 BILD LEIPZIG 12.334,00 13.601,00 15.341,00 8.772,00 A

VII-2-2 BILD DRESDEN (not eligible for contracts) 3.485,00 3.485,00 3.485,00 – A

VII-2-3 BILD CHEMNITZ 10.771,00 10.771,00 10.771,00 6.100,00 A

(16)

8. Outside Formats and Special Placements

1_{Consisting of BILD GERMANY and B.Z. Titles can also be booked individually.} 2_{Centre placement}

3_{Formats between 50 and 100 mm high possible. Calculation based on mm rate. Rates apply Mon.–Fri. Bookings for Saturday upon request.} Rates always apply for all colour layouts, in B.Z. for 4c and Mon.–Fri.

Size GERMANY-TOTAL1

BILD B.Z. Normal Rate

Gross EconomyRate Economy RateSavings

Front page head right 2 col., 92 x 135 mm 2 col., 91 x 75 mm 67.875,00 49.820,00 26,6 %

Front page footer right large 115 mm x 164 mm 70 x 102 mm2 _77.796,00 _57.000,00 _{26,7 %}

Front page footer left/right 2 col., 92 x 135 mm 70 x 102 mm2 _60.170,00 _44.000,00 _{26,9 %}

Front page footer left/right small 2 col., 92 x 100 mm 70 x 102 mm2 _40.757,00 _30.000,00 _{26,4 %}

Front page footer XXL left 2 col., 92 x 250 mm 70 x 190 mm2 _109.695,00 _82.000,00 _{25,2 %}

Back page head 2 col., 92 x 135 mm 2 col., 91 x 135 mm 65.569,00 46.500,00 29,1 %

Back page head small 2 col., 92 x 100 mm 2 col., 91 x 100 mm 43.130,00 31.500,00 27,0 %

Back page footer left/right 2 col., 92 x 135 mm 2 col., 91 x 135 mm 57.021,00 41.000,00 28,1%

Back page footer left/right small 2 col., 92 x 100 mm 2 col., 91 x 100 mm 37.507,00 27.000,00 28,0 %

VIP banner back page 8 col., 376 x 100 mm 5 col., 248 x 66 mm 140.800,00 87.000,00 38,2 %

Banner on the first sports page 8 col., 376 x 175 mm 5 col., 248 x 115 mm 190.279,00 – –

Banner under TV 50 mm high3 _{8 col., 376 x 50 mm} _{5 col., 248 x 50 mm} _50.240,00 _– _–

Banner under TV 100 mm high3 _{8 col., 376 x 100 mm} _{5 col., 248 x 100 mm} _100.480,00 _– _–

Panorama ads Minimum formats, colour layouts, publication dates and calculation upon request

(17)

Front-Page Head Front-Page Footer Left/Right Front-Page Text-Passage Ad Back-Page Head/Footer

Banner under TV Banner under Guide/Above TV Love Is Banner on First Sports Page

Outside Formats and

Special Placements

(18)

8. Outside Formats and Special Placements

Back-Page Tip of the Day

1

Ad incl. frame 2-column/135 mm

You only pay for 2-column/100 mm!

Can be booked as head or footer!

Front-Page Footer XXL

Our largest format on the front page with

plenty of room for your advertising!

Format: 2-column/250mm high

Back-Page VIP Banner

Placed prominently with the stars.

Our new VIP banner on the last page.

Format: 8-column/100mm high

NEW

(19)

Size BILD GERMANY BILD Normal Rate

Front page head right 2 col., 92 x 135 mm 63.765,00 47.000,00 26,3 %

Front page-text-passage ad 2 col., 92 x 50 mm 23.682,00 – –

Front page footer right large 115 mm x 164 mm 73.096,00 54.000,00 26,1 %

Front page footer left/right 2 col., 92 x 135 mm 55.470,00 41.000,00 26,1 %

Front page footer left/right small 2 col., 92 x 100 mm 36.057,00 27.000,00 25,1 %

Front page footer XXL links 2 col., 92 x 250 mm 100.695,00 75.000,00 25,5 %

Back page head 2 col., 92 x 135 mm 59.953,00 42.000,00 29,9 %

Back page head small 2 col., 92 x 100 mm 38.970,00 28.000,00 28,1 %

Back page footer left/right 2 col., 92 x 135 mm 52.134,00 37.000,00 29,0 %

Back page footer left/right small 2 col., 92 x 100 mm 33.887,00 24.000,00 29,2 %

VIP banner back page 8 col., 376 x 100 mm 128.000,00 79.000,00 38,3 %

Love Is 1 col., 45 x 50 mm 8.017,00 – –

Banner on first sports page 8 col., 376 x 175 mm 184.184,00 – –

Banner under TV (Mon.–Fri., Sat. two banners on double page)

8 col., 376 x 50 to max. 100 mm

119,60 pro mm

– –

Banner under TV 50 mm high (Mon.–Fri.) 8 col., 376 x 50 mm 47.840,00 – –

Banner under TV 100 mm high (Mon.–Fri.) 8 col., 376 x 100 mm 95.680,00 – –

Banner under Guide page 4 8 col., 376 x 50 mm 59.792,00 – –

Panorama ads Minimum formats, colour layouts, publication dates and calculation upon request

Overview of Rates for BILD GERMANY

Rates apply for all colour layouts. Partial bookings upon request.

Outside Formats and

Special Placements

(20)

9. Economy Rate

We have some new features waiting for you in the popular Economy Rate

in 2011.

NEW: Front-page head and back-page head in the Economy Rate

■

Our bestseller – the front-page head and back-page head – is finally available

in the Economy Rate with a sensational Economy Rate advantage!

Rate Reduction for the Economy Rate outside-page format

■

We have considerably reduced the rates for all Economy

outside-page formats. Enjoy a rate advantage of more than

25 % on the front page and more than 28 % on the back page!

More Flexible Handling of the Right to Move

■

This applies starting in 2011: You book the calendar week, and we

determine the exact publication day between Monday and Saturday.

■

But you can benefit from improved planning reliability because you can

exclude any day within the booked calendar week when you book!

We obviously still offer all of the familiar Economy formats:

■

1/1 page, 1.000 format, front-page and back-page footers, as well

as any ads (1.000+ mm) billed at the Economy mm rate.

(21)

Rate Overview GERMANY-TOTAL

1

Conditions:

■

No reservations, no waiting list

■

No changing motifs, no split

■

More than 2 ads per week upon request

■

Ads in the Economy rate are subject to agency commissions, but

cannot be applied to other discounts and are not eligible for contracts

Handling for the Economy Rate

■

Right to move: within one calendar week (Mon.–Sat.),

one weekday can be excluded when booking.

Deadline for Ads and Print Material, Cancellation Deadline

■

One week before the Monday of the respective calendar week.

1_{Consisting of BILD GERMANY and B.Z. Titles can also be booked individually.} 2_{Centre placement}

Rates apply for all colour layouts; in B.Z. for 4c and Mon.–Fri.

Size GERMANY-TOTAL1

BILD B.Z. Normal Rate

1/1 page 8 col., 376 x 528 mm 5 col., 248 x 370 mm 416.659,00 240.000,00 42,4 %

1.000 format 4 col., 187 x 250 mm 4 col., 186 x 250 mm 117.691,00 72.000,00 38,8 %

mm rate 129,20 88,00 31,9 %

Front page head right 2 col., 92 x 135 mm 2 col., 91 x 75 mm 67.875,00 49.820,00 26,6 %

Front page footer right large 115 mm x 164 mm 70 x 102 mm2 _77.796,00 _57.000,00 _{26,7 %}

Front page footer left/right 2 col., 92 x 135 mm 70 x 102 mm2 _60.170,00 _44.000,00 _{26,9 %}

Front page footer left/right small 2 col., 92 x 100 mm 70 x 102 mm2 _40.757,00 _30.000,00 _{26,4 %}

Front page footer XXL left 2 col., 92 x 250 mm 70 x 190 mm2 _109.695,00 _82.000,00 _{25,2 %}

Back page head 2 col., 92 x 135 mm 2 col., 91 x 135 mm 65.569,00 46.500,00 29,1 %

Back page head small 2 col., 92 x 100 mm 2 col., 91 x 100 mm 43.130,00 31.500,00 27,0 %

Back page footer left/right 2 col., 92 x 135 mm 2 col., 91 x 135 mm 57.021,00 41.000,00 28,1 %

Back page footer left/right small 2 col., 92 x 100 mm 2 col., 91 x 100 mm 37.507,00 27.000,00 28,0 %

VIP banner back page 8 col., 376 x 100 mm 5 col., 248 x 66 mm 140.800,00 87.000,00 38,2 %

(22)

Rate Overview BILD GERMANY

Conditions:

■

No reservations, no waiting list

■

No changing motifs, no split

■

More than 2 ads per week upon request

■

Ads in the Economy rate are subject to agency commissions, but

cannot be applied to other discounts and are not eligible for contracts

Handling for the Economy Rate

■

Right to move: within one calendar week (Mon.–Sat.),

one weekday can be excluded when booking.

Deadline for Ads and Print Material, Cancellation Deadline

■

One week before the Monday of the respective calendar week.

Rates apply for all colour layouts.

9. Economy Rate

Size BILD GERMANY

BILD Normal Rate

Gross EconomyRate Savings EconomyRate

1/1 page 8 col., 376 x 528 mm 398.899,00 230.000,00 42,3 %

1.000 format 4 col., 187 x 250 mm 108.091,00 66.000,00 38,9 %

mm rate 119,60 82,00 31,4 %

Front page head right 2 col., 92 x 135 mm 63.765,00 47.000,00 26,3 %

Front page footer right large 115 mm x 164 mm 73.096,00 54.000,00 26,1 %

Front page footer left/right 2 col., 92 x 135 mm 55.470,00 41.000,00 26,1 %

Front page footer left/right small 2 col., 92 x 100 mm 36.057,00 27.000,00 25,1 %

Front page footer XXL left 2 col., 92 x 250 mm 100.695,00 75.000,00 25,5 %

Back page head 2 col., 92 x 135 mm 59.953,00 42.000,00 29,9 %

Back page head small 2 col., 92 x 100 mm 38.970,00 28.000,00 28,1 %

Back page footer left/right 2 col., 92 x 135 mm 52.134,00 37.000,00 29,0 %

Back page footer left/right small 2 col., 92 x 100 mm 33.887,00 24.000,00 29,2 %

(23)

10. Economy Rate Regional

1.000 Format, 1/2 Page, 1/1 Page

Use the Economy Rate with a sensational rate advantage of up to 45 %!

Rates for the 1.000 format and 1/1 page 4c under 6. + 7.

Rates for mono and 1 add. colour, as well as for 1/2 page upon request.

Handling

You determine whether your ad should appear in the

■

first half of the week (Monday to Wednesday)

or in the

■

second half of the week (Wednesday to Friday)

and we decide the exact publication date.

1

Deadline for ads and printing materials

For first half of the week: Deadline for ads/printing materials is Friday, 11 a.m.

For second half of the week: Deadline for ads/printing materials is Tuesday, 11 a.m.

Only

one

ad can be booked per each half of the week.

2

1/1 Page

1.000 Format

1/2 Page

1_{Exception is BILD NÜRNBERG: Right to move: Mon.–Sat.}

2_{Exception BILD NÜRNBERG: One ad can be booked per week. Deadline for ads/printing materials is Friday, 11 a.m.} Fixed rates subject to discounts but cannot be otherwise discounted; agency discount available; rates plus VAT.

Economy Rate,

Economy Rate Regional

(24)

Extra placement charge for BILD GERMANY:

Binding commitments regarding placement are possible for the 1.000 format upwards.

Extra charges are applied to the gross rate once the purchase order has been submitted

and contain no commitment to appearing as the only advertiser on that particular page.

Only a limited number of placement commitments can be granted.

Extra placement charge: 10% of gross rate (eligible for discount and agency commission).

Geographic Split – We Do It Best

Book nationally and advertise with regional reference: Use the options of a motif split in our

total of 40 regional and Nielsen booking units.

Technical costs:

2 – 3 motifs:

€

3.000,00

4 – 7 motifs:

€

5.000,00

> 7 motifs:

€

7.000,00

Technical costs are eligible for agency commissions, but not discounts.

11. Extra Placement Charges and geographic split

(25)

12. Inserts

Format

Smallest format: 10,5 x 14,8 cm (postcard)

Largest Format: 26,0 x 38,0 cm

Larger formats can be inserted if they are folded

down to the largest format. All multiple page inserts

should be folded along on the longest side. Different

types of folding such as double-gate and zigzag

folding cannot be processed. If the brochure inserts

contain postcards, these should be glued to the

inside.

No commitments can be given on the exclusion of

competitive advertising and on appearing as the

only advertiser.

If you have

BILD Beilagen (Inserts)

questions:

Telephone: +49 (0) 30 25 91 - 76 798

Fax:

+49 (0) 30 25 91 - 76 802

Booking and cancellation deadline for inserts:

6 business days before date of publication.

Insert weight per started

1.000 copies A 1 _B1 To 10 g 78,00 80,00 To 15 g 82,00 86,00 To 20 g 86,00 92,00 To 25 g 90,00 98,00 To 30 g 94,00 104,00 To 35 g 98,00 110,00 To 40 g 100,00 116,00 To 45 g 102,00 122,00 To 50 g 104,00 128,00

1_{See Booking Units Insert Scale.} Heavier weights upon request. All rates in Euro plus VAT.

13. Ad and Printing Material Deadlines, Cancellation Deadlines

Ads GERMANY-TOTAL/BILD GERMANY,

GERMANY-WEST, GERMANY-EAST-TOTAL, GERMANY-EAST and Nielsen Editions

Regional Editions (deadlines on short notice by request) Ad/

Printing Material Deadline Right of Cancellation Printing Material DeadlineAd/ Right of Cancellation Before Publication Before Publication

Mono + One Additional Colour 3 business days, 12 p.m. 1 business day, 11 a.m. Monday edition: Friday, 2:00 p.m. Four-Colour Ads 5 business days, 12 p.m. 7 business days 1 business day, 11 a.m. 4 business days Split ads 6 business days 7 business days 2 business days 4 business days Different advertising and printing material deadlines for BERLIN-BRANDENBURG-TOTAL: See rate list BERLIN-BRANDENBURG-TOTAL.

Extra placement charges, Inserts,

Ad/Printing Material Deadline

(26)

14. Special Forms of Advertising

In order to present your brand messages and contents in appropriate thematic environments and in special forms, the

regional editions of BILD

offer a variety of

special forms of advertising. They stimulate the senses and encourage the consumer to become intensively involved with your advertising message.

Half Cover

Flying Page

Half Cover Front Page

135 mm/2 col.

Inside Page

1/2 page of page height

Front page

135 mm/2 col.

Inside Page

2x 1/2 page of page height

Back Page

With the half cover, your ad jumps out – without falling out of the newspaper!

The half cover offers you an attractive advertising surface that is placed

prominently around the front page!

Your advertising stands out – and doesn’t get lost – with the flying page!

Atten-tion guaranteed! With the flying page, you can take advantage of an attractive

advertising surface around the front and back page (the 1st book) of BILD!

(27)

Sticky Notes and Postcards

Perforation

Half Page

Half Page Inside Section

Inside Section

Example of front page Example of back page

Are you interested in other forms of special advertising such as transparent ads, coloured paper or luminous colours? Please feel free to ask us.

Sticky Notes Postcards

You will be discovered with the half page – and not skipped over! Use the

promi-nent advertising surface within BILD and attract plenty of attention with your ad!

Your advertising is on the ball with sticky notes or postcards! This will keep you

right on the first page.

Simply detach here!

Rapid sales for your ad: Whether a voucher or a coupon – ads with perforation

give you an attention-grabbing advertising appearance.

(28)

15. BILD.de

Concept

BILD.de is the leading print-based general-interest

portal and stands for passionate BILD journalism on

the web. The most important and modern news and

entertainment portal offers exciting content around

the clock: up-to-the-minute information, sports

reports, lifestyle reports and news from the world of

celebrities.

Target Group

1 ■

■

62 % are men

■

67 % of the users are 20 to 49 years old

■

41 % have a high level of education

(at least university entrance qualifications)

■

56 % have a HNI (Household Net Income)

of

€

2.000,00 and more

Key Figures (per Month)

Unique User:

1

_{11,84 million}

Visits:

2

_{146,86 million}

Page Impressions:

2

_{1,97 billion}

You can find the current data at:

www.media-impact.de

Specials

Use our various special formats for your advertising

campaign:

■ ■

Advertorials

■ ■

Promotion stages

■

Events such as trade fairs, sports events

and show highlights

■

Moving-image formats

1_{Source: AGOF Internet Facts 2010-II, ø-month.} 2_{Source: IVW September 2010, see www.ivw.de}

(29)

Example for Rate Calculation

The rate for the placement of advertising media is

calculated from the CPM of the desired advertising

format and the number of ad impressions (AIs).

Number of Als:

100.000 Format:

728 x 90 Super Banner

Placement:

CPM:

€

25,00

Calculation:

100.000*25/1.000

Costs:

€

2.500,00

BILD.de – Rates and Formats

Advertising Form Format (in pixels) KB Category Rotation

Full Banner 468 x 60 15 8,00 5,00

Super Banner 728 x 90 30 25,00 15,00

Skyscraper max. 200 x 600 30 30,00 20,00

Medium Rectangle 300 x 250 30 40,00 30,00

Pop Up max. 250 x 250 20 45,00 35,00

Pop Under max. 800 x 600 25 45,00 35,00

Layer max. 400 x 400 50 70,00 50,00

Wallpaper with colouring 984 x 90 and 200 x 652 70 60,00 45,00

Expandable Ads1 _{+ 15,00} _{+ 10,00}

Tandem Ad Amount of individual rates minus 20 % Triple Ad Amount of individual rates minus 30 %

Specials

Half Wallpaper Hor. 984 x 90, vert. 200 x 279 60 45,00 30,00

Banderole Ad 770 x 250 40 70,00 50,00

Content Bar 465 x 62 20 8,00 5,00

Fireplace 75,00 55,00

Video

Pre-Roll 4:3 or 16:9 max. 20 sec. 30 MB 85,00 75,00 Mid-Roll 4:3 or 16:9 max. 20 sec. 30 MB 80,00 70,00 Post-Roll 4:3 or 16:9 max. 20 sec. 30 MB 60,00 50,00

Overlay 300 x 50 30 MB 40,00 30,00

Pre-Roll Tandem Overlay 100,00 90,00

Pre-Roll Tandem Skyscraper 100,00 90,00

Targeting

Quantitative Targeting Time, region, frequency capping, etc. – no extra charge

1_{Extra charge on existing CPM of the respective format..}

All rates are CPM in euros, minus agency commission, plus VAT • Status: November 2010. • Changes and errors excepted.

(30)

BILD.de-Magazin – Greater Coverage through Crossmedia Rates

and Formats

The BILD.de-Magazin always appears in the BILD on Tuesdays and Saturdays.

The four-page tabloid is an outstanding supplement to the online advertising on

BILD.de and offers an enormous potential for additional contacts with more than

12,53 million

1

_readers.

Your Advantages

■

12,53 million readers

1 ■

■

Ideal for crossmedia campaigns with the objective of sales

■

Proven concepts like the People’s Product or Aktion für Deutschland lead

to greater attention

■

Individual concepts for special communication measures

■

Positive image transfer through the credibility and competence of BILD.de

and BILD brands

1_{ma 2010/II.}

Discounts by request, agency discounts granted. Status: November 2010. • Changes and errors excepted. • All rates in Euro plus VAT.

Formats List Rate

4/1 complete (Sat.) 540.000,00 4/1 complete (Tues.) 540.000,00

Rates and Formats

(31)

BILD MOBIL

Concept

BILD MOBIL is one of GERMANY’s media mobile portals with the highest reach.

In addition to the latest BILD news from the areas of news, sports and celebrities,

it has the live ticker, exclusive videos and the most current service tips.

Target Group

1 ■

■

89 % are men

■

48 % are 26 to 45 years old

■

30 % are 46 to 60 years old

Key data (per Month)

1

Visits:

2

_{15,98 million}

Page Impressions:

2

_{91,71 million}

1_{Basis: 116.000 BILD MOBIL rate customers.} 2_{Source: Nedstat October 2010.} 3_{Extra charge}

All rates are CPM in euros, minus agency discount plus VAT. Status: November 2010.

Errors and omissions excepted.

Advertising Form Format Homepage/Category Rotation Banner-Header + Footer 300 x 50 216 x 36 168 x 28 120 x 20 96 x 16 55,00 40,00

Daily fixed placement

Tandem Ad Header & Footer Fixed rate: 8.500,00 Homepage with colouring (200.000 impressions guaranteed per day)

Advertorial

Basic Fixed rate: 4.000,00

Microsite + promotion with text teasers (250.000 impressions – linking on microsite)

Medium Fixed rate: 6.750,00

Microsite + promotion with text teasers (500.000 impressions – linking on microsite)

Large Fixed rate: 13.750,00

Microsite + promotion with text teasers (1.000.000 impressions – linking on microsite) Microsite + promotion with banners (500.000 impressions – linking on microsite)

Targeting

Business Blackberry, Nokia Business, HTC, Palm etc.

+ 10,003 Lifestyle Apple iPhone, K800, Samsung U900 Soul etc.

Technology & Multimedia Nokia N95, Samsung SGH-i550, LG DVB-T etc. Basic & Advanced Nokia N73, Samsung SGH-E900, K610 etc. Formats .gif, .png or .jpg max. 5 KB, scaling at delivery

Rates and Formats

16. BILD MOBIL

BILD.de,

BILD MOBIL

(32)

17. BILD iPad App

The iPad spin-off of the BILD-Zeitung is

■

Just as relevant, beautiful and reader-friendly as the newspaper

■

Just as intuitive, clearly arranged and interactive as possible on the iPad

The BILD-iPad App innovatively takes maximum advantage of the options of the digital media carrier but still

unmistakably remains the BILD-Zeitung.

You can now advertise on the only two advertising spots that just appear in the app (and not in the print edition).

This will give you access to an exclusive, constantly growing target group.

Rates for

Standard Format (1 Publication Day)Daily Rate Weekly Booking (Mon.–Sat.) (4 Publication Weeks)Monthly Booking

1/1 page high format

(Landscape view: double zoom) 13.000 39.000 136.500

All rates include the acceptance of pre-produced, animated or non-animated ads up to a data volume of

1,0 megabytes per page. Additional data volumes, creative services through Axel Springer Media Impact, the

integration of microsites and the use of the BILD-iPad Physics Engine are possible and will be billed separately

(rates upon request).

Information on the transfer of ads from BILD GERMANY:

As soon as the iPad App of BILD has been launched, but starting at the earliest on 01/01/2011, all of the ads booked in BILD GERMANY will be transferred to the iPad App. Relocations to another adequate advertisement space is possible due to technical reasons.

The transfer will not incur additional costs, as long as the print advertising motif can be transferred to the iPad App by Axel Springer Media Impact for the iPad App. The integration of a separate motif that is made available to Axel Springer Media Impact as print material by the advertising client or its agency according to the technical specifications of the BILD iPad App will occur without cost to the advertising client as long as this separate print material does not exceed data volumes of 1 megabyte. The integration of microsites, larger amounts of data, creative services by Axel Springer Media Impact or use of the BILD Physics Engine are possible for an extra charge (rates upon request). If you do not want an automatic transfer of your ad in the BILD App, please inform us of this when you book the ad.

(33)

18. Creative Services

Anything but Ordinary!

Creative Services designs individual, convergent communication concepts

with the possibility of crossmedia implementation in the overall portfolio of

Axel Springer (print, online, mobile, iPad and TV).

POSSIBLE COMMUNICATIONS COMPONENTS

■

Campaign development, reinforcement and optimisation

■

Crossmedia concepts

■

Advertorials

■

Ads and online advertising media associated with or on the occasion

of special events Specials

■

Presenting and sponsoring

■

Special forms of advertising

■

Creation of insert concepts

■

Concepts with individual presenter

■

Concepts with joint presenter

For all concepts, the individual media packages are created (also under

consi-deration of special forms of advertising) for the client’s communication goals.

Creative Services offers you complete support from the communications idea

to media planning and project control to the creative implementation by

profes-sional journalists and graphic designers – all from one source.

CONCEPTS FROM THE BILD GROUP

FÜR DEUTSCHLAND

AKTION

Produkt Tipp

Case: „Volks-Arznei“

Klosterfrau Melissengeist in BILD,

BILD am SONNTAG and BILD.de

BILD iPad-App,

Creative Services

(34)

19. Technical Specifications

BILD

Contact telephone

+49 (0) 40 3 47 - 2 55 17

+49 (0) 40 3 47 - 2 39 22

Fax

+49 (0) 40 3 47 - 2 95 19

Type area

528 mm high x 376 mm wide

(4.224 total millimetres)

Number of columns

Ad and text passage:

8 columns per 45 mm

Column widths

1 col. = 45 mm, 2 col. = 92 mm, 3 col. = 139 mm,

4 col. = 187 mm, 5 col. = 234 mm, 6 col. = 281 mm,

7 col. = 329 mm, 8 col. = 376 mm

Crossover

Max. 528 mm high, 777 mm wide

(17 ad columns)

B.Z.

Contact telephone

+49 (0) 30 25 91 - 7 37 95 or - 7 38 60

(business days 9:00 a.m.–6 p.m)

Type area

370 mm high x 248 mm wide

(1.850 total millimetres)

Number of columns

Ad and text passage:

5 columns per 45 mm

Column width

1 col. = 45 mm, 2 col. = 91 mm, 3 col. = 138 mm,

4 col. = 186 mm, 5 col. = 248 mm

Half-page ads in a portrait format: 120 mm wide

Panorama ad

Max. 370 mm high, 530 mm wide

(11 ad columns)

Crossover

2x 5,5 columns (2x 265 mm wide)

2 separate printing materials required

GENERAL SPECIFICATIONS

Printing process

(Coldset) web-fed offset according to

ISO 12647-3:2005

Fonts

Positive fonts from 6 point;

Negative fonts from 8,5 points, semibold, sans-serif

Line width

Positive lines at least 0,2 mm

Negative lines at least 0,3 mm

Dynamic range

Tonal gradations in print from 3 % to 85 %

Dot gain

50 % tone of the lithograph gains approx. 26 %

in newspaper offset printing.

Screen count

(35)

Screen angle

Cyan = 15°, magenta = 75°,

yellow = 0°, black = 135°

4c Colours

ISO 2846-2

Additional Colours

Please use HKS-Z special colours. As a rule, these

are implemented in CMYK values according to the

HKS-Z CMYK Colour Table, Version 2006 (available

upon request).

Registration mark tolerance

≤ 0,3 mm (congestion > 0,3 mm)

ADVERTISEMENT DATA

Image resolution

200 dpi, for line of max. 1.270 dpi

For higher resolution picture components, the

publisherreserves the right to reduce the picture

resolution to thespecified values. We will not assume

any guarantee for the correctness of the conversion.

Scale

Size of the ad and the ad elements should be

100 %. Please do not set up trim signs.

EPS file

Please supply or integrate fonts in Postscript Type-1

format. Do not use any DCS elements for multicolour

ads.

PDF file

Please use PDF/X-3:2003 with transparency

reduction (see http://www.eci.org)

Total colour application

Max. 240 %

Separation

Please use the ICC colour profile

ISOnewspaper26v4.icc. This takes into account

the parameters of achromatic composition, max.

total colour application and dot gain in newspaper

printing. The profile can be downloaded at:

http://www.axelspringer.de/icc

4c proof print

Client’s proof supplied and adapted for newspaper

printing in accordance with ISO 12647-3:2005 with

FOGRA Media Wedge CMYK v3.0a

DIGITAL DATA TRANSMISSION

You can access information on the structure and

sending of the printing material at the Internet page

http://transfer.axelspringer.de and directly transmit

the printing material. We recommend a checked

upload.

Please contact us per e-mail at

[email protected]

to receive a transmission account.

Please send data-storage medium (CD, DVD) and

proof to:

Axel Springer AG, ISDN-Pool BILD,

Kostenstelle 3342, Axel Springer-Platz 1,

20350 Hamburg

PRINT QUALITY

In the case of different data structures, no guarantee

can be given for the print quality. Variations in colour

at the printing sites are caused by the process and

do not justify claims for compensation. No guarantee

is given for the accurate realisation of 4c ads by

means of ICC colour profiles. No guarantee can be

given for the quality of the colour adaptation of proof

systems that are different from those of AS. The

dimensional stability of the print paper is subject to

slight variations due to the processes used.

(36)

20. Transmitting Printing Material per ISDN

GERMANY-TOTAL/BILD GERMANY

and Nielsen editions

ISDN: +49 (0) 40 374 830 204 30 - 05

BILD HAMBURG

ISDN: +49 (0) 40 374 830 204 30 - 01

BILD HANOVER

ISDN: +49 (0) 40 374 830 204 30 - 02

BILD BREMEN

ISDN: +49 (0) 40 374 830 204 30 - 22

BILD RUHR AREA

BILD MUNSTERLAND

BILD EAST WESTPHALIA

BILD SOUTH WESTPHALIA

ISDN: +49 (0) 40 374 830 204 30 - 04

BILD FRANKFURT

BILD RHINE-MAIN

BILD MAINZ-WIESBADEN

BILD RHINE-NECKAR

ISDN: +49 (0) 40 374 830 204 30 - 08

BILD SAARLAND

ISDN: +49 (0) 40 374 830 204 30 - 25

BILD COLOGNE

BILD AACHEN

ISDN: +49 (0) 40 374 830 204 30 - 14

BILD DUSSELDORF

ISDN: +49 (0) 40 374 830 204 30 - 12

BILD STUTTGART

ISDN: +49 (0) 40 374 830 204 30 - 10

BILD MUNICH

ISDN: +49 (0) 40 374 830 204 30 - 09

BILD NUREMBERG

ISDN: +49 (0) 40 374 830 204 30 - 23

BILD BERLIN-BRANDENBURG

ISDN: +49 (0) 40 374 830 204 30 - 03

BILD LEIPZIG

BILD THURINGIA

ISDN: +49 (0) 40 374 830 204 30 - 07

BILD HALLE

BILD MAGDEBURG

ISDN: +49 (0) 40 374 830 204 30 - 15

BILD DRESDEN

BILD CHEMNITZ

ISDN: +49 (0) 40 374 830 204 30 - 16

In case of problems or questions regarding the electronic transmission of printing material, please contact: Matthias Hartmann, Tel.: +49 (0) 40 3 47 - 2 81 88,

E-mail: [email protected]

(37)