DIY Sales Funnel for Affiliate Marketers
And Product Owners: Build Your List, Make ProfitHave you ever wanted to look inside an affiliate marketing funnel or a product funnel and see exactly what's going on, where the money's being made, and how it all fits together? Today, that's exactly what I'm going to show you. We’re talking about the product funnel. How do you get customers in? Where do they come from? Where do they go? What does it look like?
I'm also going to show you inside one of my most profitable product funnels. You’ll see how the customers go, where the money comes from, how we get traffic, and more. This is perfect if you're a product creator, if you have a ClickBank product, if you're an affiliate, or you just simply want to make money online. Not only is this going to help you understand product funnels and how to make a profitable product sales funnel, but it's also going to show you some of the products that we have here so that you can decide which one is best for you based on getting more training from us.
Everything always starts with a landing page. A landing page is a page someone lands on from your traffic source. If you buy paid traffic from Google AdWords, Bing, Yahoo, or something like that, and you send people to your site, that is now a landing page. If you send people directly to an affiliate offer, you’re sending them to the affiliate offer’s landing page.
Not everyone who visits your page will buy something, or fill out an affiliate offer, or click on the things that make you money. Most people will do the exact opposite. We find that the average amount of people who buy something strictly from traffic to the page is about 1% to 3%. If you get 100 clicks, that means 1 to 3 of them are going to buy something. It's usually closer to the 1% number, and even less if you're a beginner and don't know what you're doing.
That means out of 100 people who come to your website, 99 leave without doing much. And if you’re paying $1 a click, that means you wasted $99 on ineffective traffic that doesn’t convert. It gets worse when you start getting to the big numbers.
You always want to make a landing page, but in this case, for your product sales funnel, you make your landing page into a squeeze page. A squeeze page is a page that allows visitors to enter in their information. The idea is to get people from your squeeze page onto your mailing list, so that you can follow up with them and get more clicks. The squeeze page takes those same 100 clicks and offers them something of value. People come to your page and it tells them to put their name and email in the box. I’ve been doing this for many years, so we have hundreds of landing pages. If you’re starting out, you may have 5 landing pages and squeeze pages based on the top keywords in your market.
For example, let’s say you buy traffic for the keyword “Adsense”, and people come to your site. They want to learn how to make money with Adsense. You could have a simple squeeze page that tells visitors to get their free Adsense report. It might have a video that talks about what the report is going to show them. Visitors submit their information, and they go to your mailing list.
You will usually convert about 30% of the visitors that come to your site into your
mailing list. So if you have 100 visitors, you will get 30 people on your list. If you do this every day, then at the end of the month, you’ll have 900 people on your mailing list. At the end of the year, you’ll have around 10,000 people.
Why is this important? Because if you have 10,000 people on your mailing list and you send an email out, chances are that around 10% will open your email. 5% to 7% of them are going to click. These people will go on a new email list. That means that at the drop of a hat, whenever you feel like it, you could generate 500 to 700 warm clicks. That is powerful stuff.
If you send an email every single day, which a lot of marketers do, that's around 21,000 clicks a month, for free, from people who have already looked at your content.
And how do you send so many emails? This is through your email autoresponder.
Building a Marketing Funnel: The Autoresponder
Once people come onto your mailing list, now they’re in your marketing funnel. You want to have a follow-up autoresponder. You write the emails ahead of time and you set up a system, so that the autoresponder automatically follows up and sends them out. You could take the new people on your list and have seven emails to send them over
You could do it 365 days a year if you like, and you would be making money on
autopilot. This is where a lot of the sales are made. Autoresponders often cost around $17 a month. Who wouldn’t do that?
Here's another example. Let's say you were helping people buy cars online. Squeeze page: "Want to learn the dealer invoice price? Put your name and
email." Your traffic opts in, and they get your follow-up autoresponder.
Autoresponder, day 1: "Hey, did you find the price of that car yet? Here, let me help you out." It sends them to a video.
Autoresponder, day 2: "Hey, did you learn this yet? Here, check this out." It sends them another resource.
Autoresponder, day 5: "Here's a tip. When is the best time to buy a car?" It sends them to the information.
Autoresponder, day 7: "Do you want me to look up the invoice car price? It's $17." That's your tripwire.
Autoresponder, day 14: "Do you want to learn how to negotiate prices? It's $197."
Autoresponder, day 21: "Do you want me to do all the work and find you the best deal? That's $997, and I guarantee I'll save you at least 3 times on your car."
Everything goes back to your sales, and all you have to do is focus on the funnel.
Building a Marketing Funnel:
Learning About Your Traffic and Selling the Product
When you send your traffic emails with product offers, then you can start to learn about them. You watch what they click on. You start to see what they’re interested in, and you can figure out what you want to sell. You can send them all kinds of product offers. No matter if you’re an affiliate marketer or if you’re creating your own product—this is how this works, and it works in any niche. As always, it's important to provide value. You give lots of value, and then you sell.
Selling the Product: The Tripwire
When trying to get someone onto their mailing list, a lot people like to go for what’s called an SLO, or a self-liquidating offer. This is also called the tripwire, and it’s used to get someone to buy something right away. You make it so easy that it’s simple for people to sign up. Since this offer is self-liquidating, it pays for all your traffic. But it’s not about making a bunch of money—it’s just to get people into your funnel have already bought your products.
My tripwire costs customers $37 a month. It’s a little bit of a higher tripwire because I ask for a monthly sale for coaching. That comes to around $400 a year. It doesn’t break the bank for them, and if I get 1,000 people to sign up, then it’s an extra half a million dollars.
Selling the Product: The Upgrade
With my tripwire, I’m not after the half a million dollars as much as I’m after the ability to upgrade. People naturally want to go through a process. They naturally want more of you and the products you have to offer. They naturally want better things.
Keep this in mind when you’re thinking about making money and you don’t have a lot to start. In the beginning, if you do a lot of work to build something of value, then boom. You have something to sell over and over again.
When people get into my offer, they’ll ask what they do to upgrade to get more. So we have an upgrade offer. It’s usually for something like Simple Sites Big Profits. This is a software product that didn’t cost me a whole lot to make in terms of actual money, but more in time to make the videos.
The Simple Sites Big Profits course is $297. I wanted to go with a higher up, more robust product than a $27, $37, or $97 e-book. With this course, we have software that makes it worth its weight in gold. So if I get these people to upgrade, then I make $297. If I get 1,000 people per year to upgrade, then that’s another $300,000.
Let’s say that someone really likes the Simple Sites product, but they want help finding niches and learning more. That’s why I have the High-Ticket Niches product. This is where we build a site for you. It’s a little bit more upgraded, where you get more access to me and more help. If you’re looking for a way to start fast, then that’s what you want.
Remember that in your market, at any time, there are people willing to spend lots of money. This can be difficult to grasp, because many of us don’t think that way. We look for things that are inexpensive and we want good deals. But there are people in this world who don’t care about price. You might not spend $1,000 or $10,000 on
something, but that doesn’t mean there aren’t tons of people lined up to buy it. For example, when I was struggling with alcohol, I went to an outpatient online rehab program where I did it from home. It didn’t work that well, but they were charging around $1,700 a month, and I gladly paid it. I thought, “If this will help me with my problem, I’ll gladly pay it.” That was around $20,000 a year.
So many people miss out on sales because they’re not psychologically preconditioned to think that expensive stuff is hard to sell. It’s not. The High-Ticket Niches is one of the easiest, bestselling products we have, and it’s $997, one of our more expensive
products. Think about that. If I sell 300 of them a year, then I make an extra $300,000. If sell 1,000 of them a year, or 3 a day, I make $1,000,000 a year.
Think about this in terms of what your market wants, not what you think they want. The idea is to have something for the majority of people on your list. Don't focus on the one guy who can't afford it. Focus on the ones who can. As you go down your list, you’re going to graduate people into the next thing. This works with affiliate offers, with your own products, with resell rights, everything.
So many marketers set themselves up based on what they think the market wants. This is why, in my courses and training, I teach you to find your market, then go through and find out what your market wants. You watch what they click on. You use the plugins and tools that we have with the Simple Sites Big Profits course, and you learn what your market is into. You learn how to bring them deeper into your sales funnel and eventually you’re able to sell like a madman.
With my high-end summertime coaching, it costs around $3,000. All I need to do is sell one of these a day, and I add an extra million dollars to my bottom line. If I want to make $1,000,000 a year, I only have to sell 30 of them. That’s like 2 a month or so. Crazy, right? But if you’re selling high-end coaching, make sure you have the chops. Make sure you know what you’re doing.
The funnel is very important, because there are people out there wanting what you have to offer. Even if it's expensive, they do want it. People want lots of things. This is how it works. It's all funneled by your squeeze pages and landing pages. People come in and they graduate.
A lot of people ask which of my products is best. It’s the best you can afford. If you can afford the big one, go for it. You’re going to get more help from me and more hands-on done stuff. If all you can afford is the smaller one, start there. Start where you can, make some money, and then graduate.
If you want to skip ahead, go ahead and get one of the bigger ones. As it so happens, our high-end coaching sells out really fast, so if you are interested in the summertime coaching, you want to get us on live chat and ask us if we have a spot. Tell us
why you'd be a good fit and how ambitious you are. We'll see if we're a good fit and give you the link, and you can sign up if we have any spots available. That’s the idea. We want to take people through the graduating thing.
The same thing happens with affiliate offers. You can take them through all kinds of different lists, all kinds of different things, but the goal is to beef it up. If you can get 700 visitors to your site every day, that’s $21,000 visitors a month, or roughly 250,000 per year. If you’re only making 50 cents a click, you’re still making $125,000 a year.
But you can do a lot better than that. You can make a dollar a click, or three dollars a click. The sky is the limit, but you have to focus on the funnel. You’ve got to do it the right way, be clear, and be concise. You drive people through the process, get them into the funnel and keep their interest. You want to give them valuable stuff, and you want to graduate them down the chain of command to the things that cost a lot but also benefit them a lot.
I know that these things are going to benefit you immensely—if you do them. Same thing with your visitors. If you’ve got something good, don’t be bashful. Don’t sell from your heels. Don’t not push it because you think it’s too expensive. I guarantee there are people out there waiting in line, ready to get what you have to offer. If you’re doing a good job, if you’ve got a following, if you’ve got people listening, if you’ve got their attention, you can sell pretty much whatever you want, as long as they’re interested. For more information, visit www.AffiliateMarketingDude.com.