About Eastern Bridge
Eastern Bridge is a New Zealand company which was set up to provide a much needed professional, affordable, open and transparent conduit for New Zealand organisations to connect and leverage opportunities in Asia. We are not constricted to one market and have developed links across Asia including:
We work with a diverse range of partners including private businesses, industry associations, government and non-government organisations as well as individuals. Our range of services are designed to provide clients a wide range of international capabilities.
Eastern Bridge Advantage:
Eastern Bridge has a team of people including language specialists and an advisory group for trade, export education, investment and business attraction. When contracting with Eastern Bridge our clients are not just gaining one person’s knowledge but an entire team of people.
Eastern Bridge works closely with a range of government and non-government agencies, partners and associates in New Zealand and across Asia. Eastern Bridge members attend regular networking events and travel into our target markets. Eastern Bridge regularly utilises it networks to facilitate meaningful introductions between clients.
Our services are personalised to fit the needs and budgets of our clients. Our staff are enthusiastic believers in NZ Inc and supporting New Zealanders to go global. We are also very approachable and welcome you to contact us for a free no-obligation discussion.
Simonappleton1
Eastern Bridge was established by Simon Appleton (方志杰）, who spent around a decade in China and South Korea, he studied a Masters in Chinese Law at Renmin University. He also worked in Asia in the Media, Education and Business Development before returning to New Zealand to work in Economic Development at the Opotiki District Council.
Export Education
SE
R
VICE
S
Trade
•
Communication Service
•
Relationship Management
•
Translating and Interpreting
•
Due Diligence and Reports
•
Social Media Marketing
•
Strategy Development
•
General Consulting
INDUSTRY SPECIFIC ADD-ONS
We provide a professional and
cost efficient outsourced
International Department
Contact Eastern Bridge: [email protected]
Free no obligation consultation
Proposal provided based on requirements
PROCESS
Goal:
To provide our clients with a cost efficient and professional means to
handle ongoing foreign language communication and correspondence.
Language Options: Chinese (Mandarin or Cantonese), Korean, Japanese or Vietnamese Service Includes:
•One off development of marketing content (brochures, websites, voice over for videos etc).
•An specific webpage hosted on the Eastern Bridge site (language specific)
•Managing incoming and outgoing foreign language correspondence (Phone, Email, Letter, Social Media)
•Interpreting and Translation when required
•Ethnic media marketing management (in New Zealand)
•Promotion over the Eastern Bridge social media accounts (Chinese only)
Additional Benefits :
•Referrals and access to a range of networks
•Regular and transparent reporting
•Smart delivery (we learn about clients requirements and preferences)
Cost: $500 + GST per month per language (caps on usage may apply)
For
eign
Languag
e
Commu
nic
ati
on
Goal:
To provide clients with a cost efficient and professional means to maintain
their relationships with an international investor of business contact.
Language Options: Chinese (Mandarin or Cantonese), Korean, Vietnam Service Includes:
• Bi-cultural advice
•Handling incoming and outgoing correspondence (letter, phone, email etc)
• Technical Foreign language guidance (for example on licenses or other complicated regulatory issues)
•Interpreting
•Translation
•Bi-lingual reporting
Benefits :
•Experienced bi-cultural Project Manager (China specific)
Cost: $500 + GST per month per language (caps on usage may apply)
R
ela
ti
onshi
p
Manag
emen
Goal:
To prepare a report on a foreign business to identify if the client should
proceed with business discussions.
Service can include:
• Desktop Review (China, Korea, Japan, Vietnam)
• Credit Check (China, Korea, Japan, Vietnam)
• Site Visits (China, Korea, Vietnam)
• Police Check ( China, Korea, Vietnam)
• Security Services (China, Korea)
• Report
Workload and Cost: vary depending on the service required with a basic Due-diligence service starting at $500
Due
-Dil
ig
ence F
or Bus
ines
Goal:
To provide clients up to date information on how their product or brand is
being represented and discussed in an overseas market.
Language Options: Chinese (Mandarin or Cantonese), Korean, Vietnam Service Includes:
• Monthly report
•Review of Social Media
•Review of online stores
•Visits to offline stores (optional extra)
•Liaison with embassy (optional extra)
•Evidence gathering
•Recommendations
Cost: $500 + GST per month per language (caps on usage may apply)
Mark
et
Ob
ser
va
ti
Goal:
To provide a cost efficient means to market in a foreign language by utilising
popular country specific social media platforms
Markets and platforms:
•Wechat, Weibo and Zhihu (China) | Kakao, Naver (Korea) | Line, Yahoo Japan (Japan) | Facebook (Vietnam)
Service Includes:
•Setting up accounts
•Translating posts
•Posting content
•Responding to messages
Cost: A monthly standard charge starting from $500 per month.
Social
Medi
a
Mark
eti
Goal:
To provide a custom service for a client
Country Options: China (Mainland or Greater China Region), South Korea, Vietnam, Japan
Eastern Bridge will provide a free no-obligation consultation and provide the client with a proposal based on their requirements.
Contact: Simon Appleton | [email protected] | 0223969590
Gener
al
Consul
ti
Export Education and Eastern Bridge:
Eastern Bridge’s founder has many years experience in the education sector, starting when he worked in Beijing developing English education television programs. He has been a strong advocate for developing export education in regional New Zealand and Eastern Bridge’s Education specific service are designed to provide cost efficient and easy to use services for schools to attract foreign students.
Why Promote Export Education
Export Education is a very important sector which can bring multiple benefits to a school and its surrounding community. There is an economic benefit, the students pay international student fees which benefit the host school. The student also pays for accommodation and spends in the local community. Aside from economic benefits the student also contributes to greater diversity within the community. They bring new ideas and perspectives which can enhance and open the minds of our local students. Connections are built and friendships are established which over time helps to greater connect New Zealand with the rest of the world.
Export E
duc
ati
Schoo
l Dir
ect
or
y
Goal:
To provide schools with a printed and online presence in a directory for
agents which provides important information about studying in New Zealand
(Across Regional New Zealand as well as the traditional main export education
markets).
Publication Languages: Chinese, Korean, Vietnam
Distribution: 5,000 copies in each language, distributed to 1,000 active agents in each market. Benefits :
•No additional translation fees for the publication
•Promote your schools to in market agents and perspective students
•Build your international reach
•Eastern Bridge can provide ongoing communication support if required.
Commu
nic
ati
on
for Schools
Goal:
To provide schools with a cost efficient and professional means to
communicate with offshore agents, international students and their parents.
Language Options: Chinese (Mandarin or Cantonese), Korean, Japanese or Vietnamese Service Includes:
•One off development of marketing content (brochures, websites, voice over for videos etc).
•Managing incoming and outgoing foreign language correspondence (Phone, Email, Letter, Social Media)
•Interpreting and Translation when required
•Agent Management (if required)
•Foreign language school news letter or updates for agents
Additional Benefits :
•Connected to Eastern Bridge’s agent network (if required)
•Auckland office and Auckland based staff (if requiring airport pick-up drop off and meetings)
•Smart delivery (we learn about clients requirements and preferences)
Clu
st
er Manag
emen
t
Goal:
To work with a group of schools and local stakeholders to promote the
educational opportunities within a geographic region or teaching methodology.
Language Options: Chinese, Korean, Vietnam, Japanese Service Includes:
• Bi-cultural advice
•Handling incoming and outgoing correspondence (letter, phone, email etc)
•Foreign language workshops (for example on licenses or other complicated regulatory issues)
•Interpreting
•Translation
•Bi-lingual reporting
Additions:
•Short programme management
•Placements
Benefits :
•Auckland based office
•Access to Eastern Bridge’s Agent network
Trade and Eastern Bridge:
Exporting is very important for New Zealand but due to our distance and the relatively high cost for small manufacturers to visit and explore markets it can be a challenge. Eastern Bridge provide assistance to businesses wanting to reach out to Asia. Our trade advisor is a former Trade Commissioner, and Regional Director of North East Asia for new Zealand Trade and Enterprise.
What market suites you?
There are a range of exciting markets across Asia which offer a range of opportunities for New Zealand businesses. While China is a very important market with a massive consumer base it isn’t always the best fit for our boutique producers however knowing where your niche lies is often very difficult to identify.
Tr
Tr
ading Pla
tf
orm
Goal:
To provide boutique New Zealand producers with access to a multi-market
business to business e-commerce platform through which they can connect and
sell to offshore businesses.
Current Markets: Stage One (Launching April 2016): South Korea, Taiwan, Sichuan Stage Two (Early 2017): Japan, Vietnam , Jiangsu / Zhejiang. Service Includes:
•Client specific company profile and product descriptions in the appropriate foreign language.
•Targeted marketing to offshore purchasers and purchasing agent management.
•Choice of selling through Eastern Bridge’s payment gateway or directory
•A market review will be conducted and provided to the client benchmarking their product against other similar products in the market.
Additional Benefits :
•The platform is owned by Eastern Bridge
•Our overseas registered purchasers have all undergone a vetting process
•Eastern Bridge staff regularly travel into the target markets to promote our clients products.
Cost: Free listing provided for clients who have signed up for our Communication, or Communication for Exporters Service. For other listings a registration and translation fee may apply. Eastern Bridge will take a commission on products sold through the platform.
Commu
nic
ati
on
for Export
er
s
Goal:
To provide exporters with a cost efficient and professional means to
communicate with offshore customers or sales agents.
Language Options: Chinese (Mandarin or Cantonese), Korean, Japanese or Vietnamese Service Includes:
•One off development of marketing content (brochures, websites, voice over for videos etc).
•Managing incoming and outgoing foreign language correspondence (Phone, Email, Letter, Social Media)
•Interpreting and Translation when required
• Free listing on the Eastern Bridge Trading Platform (if required)
Additional Benefits :
•Eastern Bridge staff make regular trips into the target markets
•Regular and transparent reporting
•Smart delivery (we learn about clients requirements and preferences)
Mark
et
R
evie
w
Goal:
To provide clients with a high level market specific review for a product or
service so they can make informed decisions on which markets to further explore.
Language Options: Chinese (Mandarin or Cantonese), Japanese Korean, Vietnam Service Includes:
• Online product search
•Online company search
•Offline site visits (will cost extra)
•Report
Local Government and Eastern Bridge:
Eastern Bridge was initially formed to service the international needs of New Zealand local government, and to promote regional economic development. Eastern Bridge is a Preferred Partner of Local Government New Zealand and already works with a number of local authorities in New Zealand, China and South Korea. Eastern Bridge provides Local Authorities a very cost efficient, professional and simple alternative to establishing their own International Relations department.
What are we currently doing for Councils?
•Communication Support
•Promotion
•Delegation Management
•Research and Due Diligence
•Strategy planning
•Business Attraction
•Relationship Management
•Translation and Interpreting
Loc
al
Go
vernmen
Goal:
To identify and develop a strategy for leveraging economic opportunities
from City to City or Province to Province relationships.
Country Options: China (Mainland or Greater China Region), South Korea, Vietnam
Strategy Covers:
•Identifying drivers and key stakeholders
•Identifying a new Sister-Relationship; or initiating dialogue with an existing partner.
•Relationship Mapping.
• Development of Strategy:
• Current Situation, desired outcomes, key drivers and enablers, areas of opportunity
•Management systems, procedures, responsibilities
•Motoring
Pricing: For a full proposal please contact Simon Appleton at Eastern Bridge.
In
terna
ti
onal
R
ela
ti
ons
Str
at
egy
Goal:
To prepare a report on an inward delegation request, its suitability and
suggestions on how the client should proceed.
Report:
•Overview of delegate’s organisation (local government, or other institution)
•Identify the key people in the delegation and provide a profile on the main members.
•Review the delegations stated goals and its suitability for the client.
•Make a recommendation on how the client should proceed
Research Method: Desktop research (website, social media), contact with the delegation organisers, Chinese Embassy and New Zealand Embassy.
Workload: estimated 8 hours of research and 2 hours of report writing. Cost: $500 + GST
Due
-Dil
ig
ence F
or Del
eg
ati
on R
eques
CONTACT EASTERN BRIDGE
[email protected] (09) 2162632
0223969590 Simonappleton1 www.easternbridge.co.nz
