With Final Data
www.hungary.com
2009
Tourism
2009
Tourism
Hungary
in
* Latest available data. Source: HCSO
The Economic Importance of Tourism in Hungary
Direct Direct and Indirect
billion HUF % billion HUF %
GDP 2005 978 5.2 1,654 8.8
000s % 000s %
Employment 2005 303 7.9 482 12.6
Facts & Figures about Hungary
Territory 93,030 km2
Population 10,030,975 persons (1 January 2009) Population density 108.0 persons/km2
Capital Budapest
Capital's population 1,712,210 persons (1 January 2009) Neighbouring countries Austria, Slovakia, Ukraine, Romania, Serbia,
Croatia, Slovenia Form of government Republic Official language Hungarian
Religion 51.9% Roman Catholic, 15.9% Calvinist, 3.0% Lutheran, 2.6% Greek Catholic, 1.0% other Christian, 11.1% other denomination, 14.5% unaffiliated
Holidays 1 January, 15 March, Easter Monday, Whit Monday, 1 May, 20 August, 23 October, 1 November, 25-26 December
Time zone GMT + 1 hour
Currency Forint (HUF), 1 EUR = 280.6 HUF GDP 2009 129,017 million USD (26,095 billion HUF)
GDP 2009/2008 93.7%
GDP per capita 2009 12,873 USD (2,604 thousand HUF) Internet penetration 59.3%
International airports Budapest, Debrecen, Sármellék National air carrier Malév Hungarian Airlines Membership in international
tourism organizations
World Tourism Organization (UNWTO), European Travel Commission (ETC)
Source: CIA Factbook, Internet World Stats, HCSO
Cover: first from Hungary, the ’Busó Festivities at Mohács’, a masked end-of-winter carnival was put on the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2009.
International Tourist Arrivals in the World (million, 2009/2008)
Source: UNWTO (2009)
Middle East (53.2; -4.9%) Asia and the Pacific (181.6; -1.3%) Americas (140.1; -4.6%) Africa (45.6; +2.9%) Europe (460.0; -5.7%)
2009
Tourism
Hungary
in
Main Data on Hungarian Tourism
2008 2009 2009/2008
Visitors at Frontiers
Incoming (000s) 39,554 40,624 +2.7%
Outgoing (000s) 17,429 16,906 -3.0%
Arrivals and Guest Nights at Commercial Accommodation*
Domestic
Arrivals (000s) 4,135 (2,640) 3,923 (2,450) -5.1% (-7.2%) Guest nights (000s) 9,965 (6,254) 9,490 (5,827) -4.8% (-6.8%) Average length of stay (nights) 2.4 (2.4) 2.4 (2.4) +0.4% (+0.4%) International
Arrivals (000s) 3,516 (2,983) 3,228 (2,728) -8.2% (-8.5%) Guest nights (000s) 10,010 (7,919) 9,220 (7,276) -7.9% (-8.1%) Average length of stay (nights) 2.8 (2.7) 2.9 (2.7) +0.3% (+0.4%) Total
Arrivals (000s) 7,651 (5,623) 7,151 (5,179) -6.5% (-7.9%) Guest nights (000s) 19,974 (14,174) 18,710 (13,103) -6.3% (-7.6%) Average length of stay (nights) 2.6 (2.5) 2.6 (2.5) -0.2% (+0.4%)
Arrivals and Guest Nights at Private Accommodation
Domestic
Arrivals (000s) 685 681 -0.7%
Guest nights (000s) 2,517 2,490 -1.0%
Average length of stay (nights) 3.7 3.7 -0.3%
International
Arrivals (000s) 285 280 -1.7%
Guest nights (000s) 1,376 1,267 -7.9%
Average length of stay (nights) 4.8 4.5 -6.3%
Total
Arrivals (000s) 971 961 -1.0%
Guest nights (000s) 3,892 3,757 -3.5%
Average length of stay (nights) 4.0 3.9 -2.5%
Commercial Accommodation Gross Revenues
Domestic accom. fee (million HUF) 52,904 51,671 -2.3% International accom. fee (million HUF) 87,179 77,414 -11.2% Other revenues (million HUF) 105,972 95,768 -9.6%
Total (million HUF) 246,055 224,853 -8.6%
Social Tourism
Holiday vouchers (million HUF) 41,800 48,146 +15.3% Number of voucher holders (000s) 2,000 2,000 0.0% Commercial accommodation
revenues (million HUF) 21,263 25,401 +19.5%
Balance of Tourism
Receipts (million EUR) 4,101 4,083 -0.4%
Expenditure (million EUR) 2,740 2,610 -4.7%
Balance (million EUR) 1,361 1,473 +8.2%
Summary Data 1
*() from which: in Hotels. Sources: HCSO, National Bank of Hungary, Hungarian National Recreational Foundation
2009
Tourism
Hungary
in
Guest Nights by Type of Accommodation
2008 2009 2009 (share) 2009/2008 Hotels 14,173,826 13,103,189 70.0% -7.6% 5 star hotels 1,472,753 1,442,077 7.7% -2.1% 4 star hotels 5,539,207 5,541,617 29.6% 0.0% 3 star hotels 6,032,529 5,229,994 28.0% -13.3% 2 star hotels 795,555 743,801 4.0% -6.5% 1 star hotels 333,782 145,700 0.8% -56.3% Spa hotels 2,694,896 2,452,702 13.1% -9.0% Wellness hotels 1,659,800 1,672,514 8.9% +0.8% Guesthouses 2,108,960 1,871,622 10.0% -11.3% Tourist hostels 612,902 588,142 3.1% -4.0% Youth hostels 606,071 605,298 3.2% -0.1% Bungalows 890,990 914,945 4.9% +2.7% Camping sites 1,581,665 1,626,550 8.7% +2.8% Total 19,974,414 18,709,746 100.0% -6.3%
Summary Data 2
A = Arrivals, N = Guest nights.
Arrivals and Guest Nights by Tourist Region (2009; 2009/2008)
Source: HCSO
Source: HCSO
Source: HCSO
Share of Domestic and International Guest Nights by Tourist Region (%, at Commercial Accommodation)
Northern Hungary A = 8.2%; -6.6% N = 7.1%; -6.2% Central Transdanubia A = 4.5%; +0.8% N = 4.1%; +1.5% Western Transdanubia A = 12.0%; -4.5% N = 12.1%; -2.6% Lake Tisza A = 1.4%; -6.9% N = 1.4%; -8.1% Lake Balaton A = 17.0%; -5.3% N = 22.8%; -6.1%
Budapest and the Central Danube Region
A = 38.1%; -7.6% N = 33.9%; -6.9%
Southern Great Plain
A = 6.2%; -8.1% N = 5.7%; -8.9%
Southern Transdanubia
A = 4.7%; -7.3% N = 4.4%; -7.4%
Northern Great Plain
A = 7.9%; -9.2% N = 8.6%; -10.7%
Country average: domestic: 50.7%, international: 49.3%.
Lake Balaton Budapest and the Central Danube Region Southern Great Plain Southern Transdanubia Northern Great Plain
Lake Tisza 0% 20% 40% 60% 80% 100% Northern Hungary Western Transdanubia Central Transdanubia Domestic International
2009
Tourism
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in
Source: HCSO
Monthly Breakdown of Guest Nights at Commercial Accommodation
Summary Data 3
* () Number of guest nights at commercial accommodation (000s).
Most Visited Hungarian Cities*
Domestic International Total
1. Budapest (779) Budapest (4,815) Budapest (5,593) 2. Hajdúszoboszló (466) Hévíz (589) Hévíz (913) 3. Siófok (394) Bük (343) Hajdúszoboszló (732) 4. Hévíz (324) Hajdúszoboszló (266) Siófok (621) 5. Sopron (311) Balatonfüred (239) Bük (532) 6. Zalakaros (289) Siófok (228) Balatonfüred (505) 7. Balatonfüred (266) Sárvár (186) Zalakaros (398) 8. Debrecen (232) Zalakaros (108) Sopron (383)
9. Eger (205) Győr (105) Sárvár (377)
10. Sárvár (191) Harkány (86) Debrecen (311) At youth hostels 80%, at other commercial accommodation 90% of the guests book directly.
Booking Channels Source: HCSO 1 star hotels 2 star hotels 3 star hotels 4 star hotels 5 star hotels Hotels Commercial accommodation 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Individual Through Hungarian Travel Agency Through International Travel Agency
Source: HCSO
Total Domestic International
2009
Tourism
Hungary
in
Motivation of Domestic Travellers (1-3 Nights; 4+ Nights)
N = Guest nights, AccFee = Accommodation Fee.
Domestic Tourism
Domestic Guest Nights by Type of Accommodation
2008 2009 2009 (share) 2009/2008 Hotels 6,254,495 5,827,341 61.4% -6.8% 5 star hotels 185,275 214,374 2.3% +15.7% 4 star hotels 2,227,800 2,280,026 24.0% +2.3% 3 star hotels 3,011,553 2,738,151 28.9% -9.1% 2 star hotels 556,046 500,413 5.3% -10.0% 1 star hotels 273,821 94,377 1.0% -65.5% Spa hotels 1,338,952 1,178,998 12.4% -11.9% Wellness hotels 1,207,709 1,243,245 13.1% +2.9% Guesthouses 1,539,787 1,374,141 14.5% -10.8% Tourist hostels 547,050 531,353 5.6% -2.9% Youth hostels 462,424 503,732 5.3% +8.9% Bungalows 702,297 735,310 7.7% +4.7% Camping sites 458,830 517,721 5.5% +12.8% Total 9,964,883 9,489,598 100.0% -4.8% Source: HCSO Source: HCSO
Domestic Guest Nights and Accommodation Fee by Tourist Region (2009; 2009/2008)
Source: HCSO
Holiday (30.0%; 61.5%) City break (1.2%; 0.8%) VFR (53.0%; 24.2%)
School excursion; camp (0.5%; 1.8%) Health/wellness tourism (1.7%; 1.7%) Business trip (1.5%; 0.6%) Events (1.1%; 0.5%)
Other tourist motivation (0.7%; 0.5%) Non-tourist motivation (10.2%; 8.4%) Northern Hungary N = 11.7%; -6.6% AccFee = 11.2%; -5.7% Central Transdanubia N = 5.3%; +4.8% AccFee = 5.7%; +5.5% Western Transdanubia N = 13.1%; -5.3% AccFee = 14.5%; -0.2% Lake Tisza N = 2.1%; -6.8% AccFee = 1.5%; -2.0% Lake Balaton N = 27.4%; -0.6% AccFee = 26.3%; -0.2%
Budapest and the Central Danube Region
N = 14.0%; -4.4% AccFee = 18.1%; -1.9%
Southern Great Plain
N = 8.6%; -9.2% AccFee = 6.9%; -6.3%
Southern Transdanubia
N = 6.3%; -7.8% AccFee = 6.0%; -6.3%
Northern Great Plain
N = 11.5%; -10.2% AccFee = 9.8%; -6.6%
1-3 Nights 4+ Nights
2009
Tourism
Hungary
in
Source: HCSO
Incoming Tourism 1
International Guest Nights by Type of Accommodation
2008 2009 2009 (share) 2009/2008 Hotels 7,919,331 7,275,848 78.9% -8.1% 5 star hotels 1,287,478 1,227,703 13.3% -4.6% 4 star hotels 3,311,407 3,261,591 35.4% -1.5% 3 star hotels 3,020,976 2,491,843 27.0% -17.5% 2 star hotels 239,509 243,388 2.6% +1.6% 1 star hotels 59,961 51,323 0.6% -14.4% Spa hotels 1,355,944 1,273,704 13.8% -6.1% Wellness hotels 452,091 429,269 4.7% -5.0% Guesthouses 569,173 497,481 5.4% -12.6% Tourist hostels 65,852 56,789 0.6% -13.8% Youth hostels 143,647 101,566 1.1% -29.3% Bungalows 188,693 179,635 1.9% -4.8% Camping sites 1,122,835 1,108,829 12.0% -1.2% Total 10,009,531 9,220,148 100.0% -7.9%
Motivation of International Travellers (1-3 Nights; 4+ Nights)
N = Guest nights, AccFee = Accommodation Fee.
Source: HCSO
International Guest Nights and Accommodation Fee by Tourist Region (2009; 2009/2008) Source: HCSO Transfer (8.9%; -) Holiday (10.8%; 33.6%) City break (14.3%; 10.9%) VFR (25.9%; 24.3%) Health/wellness tourism (3.6%; 15.5%) MICE (19.6%; 6.7%) Events (4.4%; 2.5%) Shopping (0.9%; 0.1%) Other tourist motivation (2.2%; 0.9%) Non-tourist motivation (9.4%; 5.5%) 1-3 Nights 4+ Nights Northern Hungary N = 2.5%; -4.1% AccFee = 1.7%; -9.6% Central Transdanubia N = 2.9%; -4.3% AccFee = 2.3%; -10.1% Western Transdanubia N = 10.9%; +1.0% AccFee = 7.3%; +5.8% Lake Tisza N = 0.8%; -11.6% AccFee = 0.3%; +3.6% Lake Balaton N = 18.0%; -13.5% AccFee = 11.0%; +7.1%
Budapest and the Central Danube Region
N = 54.3%; -7.5% AccFee = 70.8%; -15.5%
Southern Great Plain
N = 2.6%; -7.9% AccFee = 2.0%; +2.3%
Southern Transdanubia
N = 2.4%; -6.2% AccFee = 1.6%; +3.9%
Northern Great Plain
N = 5.6%; -11.9% AccFee = 3.0%; -11.1%
2009
Tourism
Hungary
in
Arrivals and Guest Nights at Commercial Accommodation
Arrivals Guest Nights
2009 2009/2008 2009 2009/2008
Austria 259,108 +5.3% 734,195 +6.4%
Belgium 46,522 -6.1% 144,167 -10.3%
the Czech Republic 135,715 +22.2% 385,272 +23.7%
Croatia 27,714 -15.9% 62,147 -31.6% Denmark 39,001 -11.7% 169,644 -18.7% Estonia 3,988 -36.1% 9,144 -35.9% Finland 42,827 +3.8% 127,176 +6.9% France 138,554 +0.8% 355,875 +6.0% Germany 520,280 -7.9% 2,155,746 -8.5% Greece 35,849 -6.4% 93,787 -6.4% Ireland 19,227 -30.8% 57,274 -31.6% Italy 173,161 +0.1% 463,921 +3.6% Latvia 4,150 -38.7% 10,299 -9.6% Lithuania 6,327 -35.8% 12,252 -33.0% Luxembourg 3,011 -1.5% 7,486 -8.6% the Netherlands 86,927 -6.6% 324,521 -8.7% Norway 33,018 -14.9% 108,534 -14.6% Poland 151,674 -2.6% 393,422 -6.8% Portugal 13,059 -5.4% 34,219 -3.3% Romania 204,436 -16.7% 369,782 -14.1% Russia 82,982 -8.6% 278,833 -11.8% Serbia 29,721 -10.9% 59,828 -15.8% Slovakia 82,773 +27.6% 182,950 +29.7% Slovenia 21,134 -1.6% 40,408 -0.9% Spain 113,681 -20.2% 290,382 -18.6% Sweden 58,359 -6.5% 169,936 -6.5% Switzerland 52,232 +7.3% 167,393 +6.0% Turkey 22,010 -20.8% 50,709 -24.6% Ukraine 72,378 -1.3% 142,028 -13.4% United Kingdom 193,680 -24.5% 501,515 -20.0% Europe 2,773,368 -7.5% 8,122,832 -7.3%
from which: EU-26 2,381,519 -6.5% 7,085,259 -5.7% Asia 236,865 -2.4% 519,873 -2.9%
from which: China 38,609 +18.7% 71,469 +13.5%
Israel 42,405 +1.4% 136,872 +6.9%
Japan 71,124 -5.5% 141,170 -8.5%
Africa 9,925 +9.2% 29,759 +8.0%
America 187,101 -21.5% 496,724 -20.1%
from which: Canada 18,403 -13.9% 52,405 -14.0%
USA 140,335 -24.0% 368,571 -23.2%
Australia and the Pacifi c 20,683 -24.9% 50,960 -21.7%
Total 3,227,942 -8.2% 9,220,148 -7.9%
Source: HCSO
2009
Tourism
Hungary
in
Arrivals and Guest Nights at Hotels
Arrivals Guest Nights
2009 2009/2008 2009 2009/2008
Austria 211,641 +6.9% 559,499 +8.6%
Belgium 37,092 -4.2% 102,360 -4.3%
the Czech Republic 105,847 +24.6% 293,254 +26.3%
Croatia 24,745 -14.2% 51,797 -30.0% Denmark 26,294 -3.4% 83,940 -6.5% Estonia 3,096 -37.5% 7,241 -34.4% Finland 37,873 +4.8% 112,388 +8.2% France 119,102 -1.0% 296,727 +2.2% Germany 410,390 -8.4% 1,502,608 -8.9% Greece 34,701 -5.9% 90,090 -4.5% Ireland 17,416 -29.6% 50,953 -28.0% Italy 154,712 -0.4% 413,672 +2.6% Latvia 3,247 -30.9% 7,869 -2.2% Lithuania 4,523 -35.2% 9,035 -30.0% Luxembourg 2,815 -0.1% 6,720 -6.0% the Netherlands 54,469 -8.3% 145,935 -8.3% Norway 30,425 -12.9% 100,447 -12.0% Poland 93,603 -6.1% 213,971 -13.0% Portugal 12,103 -4.2% 31,264 -3.0% Romania 166,861 -16.3% 279,470 -15.5% Russia 79,522 -6.0% 265,628 -9.6% Serbia 26,743 -10.1% 53,713 -14.6% Slovakia 53,492 +33.0% 112,149 +38.1% Slovenia 17,394 -3.3% 32,482 -2.0% Spain 109,123 -20.4% 278,472 -18.9% Sweden 52,009 -7.0% 150,603 -7.1% Switzerland 45,229 +10.1% 142,388 +9.3% Turkey 20,801 -20.5% 47,897 -22.9% Ukraine 67,022 +0.6% 129,950 -12.3% United Kingdom 178,634 -25.1% 459,094 -21.0% Europe 2,293,847 -7.9% 6,234,613 -7.5%
from which: EU-26 1,931,911 -7.1% 5,287,255 -5.9% Asia 230,801 -1.9% 501,809 -2.1%
from which: China 37,666 +21.3% 68,255 +19.0%
Israel 41,381 +1.5% 134,070 +7.1%
Japan 69,325 -5.7% 135,161 -9.6%
Africa 8,922 +7.0% 25,993 +2.8%
America 177,323 -20.9% 469,685 -19.3%
from which: Canada 16,773 -11.4% 48,331 -11.0%
USA 134,989 -23.3% 351,661 -22.5%
Australia and the Pacifi c 17,493 -24.1% 43,748 -22.1%
Total 2,728,386 -8.5% 7,275,848 -8.1%
Source: HCSO
2009
Tourism
Hungary
in
Commerical Accommodation
Source: HCSO (31 July 2009)
Source: HCSO
Source: HCSO
Commercial Accommodation Capacity
Units Rooms Beds 2009/2008 (beds)
Hotels 884 52,148 118,420 +2.4% 5 star hotels 24 4,681 9,580 +4.5% 4 star hotels 197 18,342 40,273 +12.8% 3 star hotels 473 22,967 53,239 -1.0% 2 star hotels 152 4,649 11,497 -3.2% 1 star hotels 38 1,509 3,831 -25.5% Spa hotels 54 6,746 14,240 -2.8% Wellness hotels 90 5,826 13,310 +13.9% Guesthouses 1,158 15,162 39,044 +0.5% Tourist hostels 216 5,644 22,372 -4.3% Youth hostels 132 4,908 18,619 +14.7% Bungalows 354 7,163 21,516 +2.0% Camping sites 249 32,763 81,902 -6.6% Total 2,993 117,788 301,873 -0.3%
Commercial Accommodation Gross Revenues
Accommodation Food & Beverage Other (incl. Breakfast) Total million HUF Hotels 111,220 45,389 35,790 192,399 5 star hotels 28,987 10,268 7,365 46,619 4 star hotels 48,858 21,276 18,178 88,313 3 star hotels 29,667 12,367 9,733 51,766 2 star hotels 3,221 1,382 475 5,078 1 star hotels 487 97 38 623 Spa hotels 19,050 9,634 9,258 37,942 Wellness hotels 12,951 7,363 5,980 26,294 Guesthouses 9,351 11,436 990 21,777 Tourist hostels 1,236 202 51 1,489 Youth hostels 1,347 114 214 1,675 Bungalows 3,089 820 395 4,304 Camping sites 2,841 150 218 3,210 Total 129,085 58,111 37,657 224,853
Commerical Accommodation Occupancy Rates
* Occupancy rate of tent places.
Hotels Guesthouses Tourist & Youth hostels Bungalows Camping sites* 0% 10% 20% 30% 40% 50% 60% 42.7% 23.6% 23.1% 24.6% 11.9% Average: 36.7%
2009
Tourism
Hungary
in
Main Products 1
14.2% of commercial accommodation bedplaces are located in Budapest. The capital receives 32.8% of the arrivals and 29.9% of the guest nights at commercial accommodation. Regarding domestic tourism, this means a share of 9.5% of the arrivals, and a share of 8.2% of the guest nights. The international importance of the capital is highlighted by the fact that Budapest has a share of 61.1% of international arrivals, and a share of 52.2% of international guest nights. Due to the popularity of city breaks and business trips, the average length of stay is below the country average.
25.2% of commercial accommodation bedplaces are located in Lake Balaton tourist region. 17.0% of all the guests spend 22.8% of the guest nights at the lake. Regarding domestic tourism, this means a share of 22.7% of the arrivals, and a share of 27.4% of the guest nights. Lake Balaton is also popular among international visitors: the lake and its surroundings have a share of 10.1% of international arrivals, and a share of 18.0% of international guest nights. Thanks to the popularity of waterbased tourism, the average length of stay is above the country average in the case of inbound tourism, meanwhile among domestic travellers, the region is a popular destination of short trips, as well.
Budapest
Commercial Accommodation Hotels 2009 2009/2008 2009 2009/2008 Domestic
Arrivals (000s) 374 -7.2% 307 -9.1%
Guest nights (000s) 779 -10.5% 609 -14.9%
Average length of stay (nights) 2.1 -3.6% 2.0 -6.3% International
Arrivals (000s) 1,972 -9.3% 1,870 -9.4%
Guest nights (000s) 4,815 -7.5% 4,512 -8.5%
Average length of stay (nights) 2.4 +2.0% 2.4 +1.0% Total
Arrivals (000s) 2,346 -9.0% 2,177 -9.4%
Guest nights (000s) 5,593 -7.9% 5,122 -9.3%
Average length of stay (nights) 2.4 +1.1% 2.4 +0.1%
Lake Balaton
Commercial Accommodation Hotels 2009 2009/2008 2009 2009/2008 Domestic
Arrivals (000s) 891 -3.7% 615 -9.4%
Guest nights (000s) 2,600 -0.6% 1,718 -5.8%
Average length of stay (nights) 2.9 +3.2% 2.8 +4.0% International
Arrivals (000s) 327 -9.3% 221 -7.2%
Guest nights (000s) 1,661 -13.5% 1,098 -9.7%
Average length of stay (nights) 5.1 -4.6% 5.0 -2.7% Total
Arrivals (000s) 1,218 -5.3% 836 -8.8%
Guest nights (000s) 4,261 -6.1% 2,816 -7.4%
Average length of stay (nights) 3.5 -0.8% 3.4 +1.6% Source: HCSO
2009
Tourism
Hungary
in
Main Products 2
Spa and wellness hotels have a share of 9.1% of bedplaces offered by commercial accommodation establishments. 19.5% of the guests arrive at these facilities which means a share of 22.0% of guest nights. 24.4% of domestic arrivals and 25.5% of guest nights are registered in spa and wellness hotels. Health tourism is an important motivation also for international travellers: spa and wellness hotels receive 13.6% of arrivals and 18.5% of guest nights. Meanwhile the share of domestic guest nights is about 50% in spa hotels, in wellness hotels 74.3% of the guest nights is generated by domestic travellers. The average length of stay in spa hotels is above the commercial accommodation average.
Health Tourism
Spa hotels Wellness hotels
2009 2009/2008 2009 2009/2008
Domestic
Arrivals (000s) 397 -13.0% 560 +1.0%
Guest nights (000s) 1,179 -11.9% 1,243 +2.9%
Average length of stay (nights) 3.0 +1.2% 2.2 +1.9% International
Arrivals (000s) 285 -7.8% 154 -4.3%
Guest nights (000s) 1,274 -6.1% 429 -5.0%
Average length of stay (nights) 4.5 +1.9% 2.8 -0.7% Total
Arrivals (000s) 683 -10.9% 714 -0.2%
Guest nights (000s) 2,453 -9.0% 1,673 +0.8%
Average length of stay (nights) 3.6 +2.1% 2.3 +1.0% Source: HCSO
MICE Tourism – International Conferences
2008 2009 2009/2008
Number of international conferences 531 356 -33.0% Domestic participants at conferences 27,485 17,143 -37.6% International participants at conferences 92,015 64,880 -29.5%
Average number of participants 225 230 +2.4%
Average number of participating nations 9 12 +36.7%
Average length of stay (days) 3.9 3.3 -15.1%
Number of fairs & exhibitions 57 90 +57.9%
Number of other events 19,365 15,758 -18.6%
Geographical breakdown of conferences: 73.0% Budapest, 27.0% countryside. Venues: Budapest; Szeged, Debrecen (Great Plain); Sopron, Pécs (Transdanubia). The most important themes: medicine, economics.
Nationality of meeting planners: 46.4% Hungarian, 8.5% British, 7.7% from the USA. Participating nations (percentage of conferences): 78.7% Hungarian, 59.3% British, 56.6% French, 41.6% from the USA, 37.6% Belgian, 33.5% Czech, 32.1% German, 24.9% Greek.
Note: International conferences include events with a minimum of 50 participants and 3 participating countries. Events not fulfilling these criteria are classified as ‚other events’.
2009
Tourism
Hungary
in
Travelling Habits of the
Hungarian Population 1
The main destinations of the day trips are: Northern Hungary (25.2%), Southern Great Plain (19.3%), Budapest and the Central Danube Region (16.3%), and Northern Great Plain (13.6%). The main destinations of the overnight trips are: the Lake Balaton (25.0%), Northern Hun-gary (19.4%) and the Budapest and the Central Danube Region (16.6%). 35.6% of the day trips, and 52.4% of the overnight trips were taken in the summer period, namely between June and August.
Main Data on Travelling Habits
2006 2008
Share of travellers taking a
day trip 72% 63%
Share of travellers taking an
overnight trip 61% 58%
from which: only domestic 62% 58%
only abroad 19% 17%
domestic and
abroad 19% 25%
Main destinations
Lake Balaton, Budapest and the Central Danube Region, Southern Transdanubia
Lake Balaton, Northern Hungary, Budapest and the
Central Danube Region Average length of trip 4.78 nights 3.42 nights Cost of trip/person/day 3,829 HUF 4,801 HUF Destinations of main holiday
Lake Balaton, Northern Great Plain, Budapest and the Central Danube Region
Lake Balaton, Northern Hungary, Budapest and the
Central Danube Region Average length of main holiday 6.36 nights 4.96 nights Cost of main holiday/person/day 4,215 HUF 5,264 HUF
Source: HNTO
Source: HNTO
Day trip = a one-day trip without an overnight stay, when a member of the household spends less than a day in another settlement, and his/her purpose is not to work or to study.
Overnight trip = a trip when a member of the household spends at least one night away from his/her place of residence, his/her purpose is not to work or to study, and the period spent away from home does not exceed one year. Main holiday = the major travel of the household in the given period which involves at least two members of the household (unless it is a single household).
Source: HNTO
Breakdown of Travellers by Destination (2008)
Day trip
Overnight trip
0% 20% 40% 60% 80% 100% Domestic Abroad Domestic & Abroad
Means of Transport – Overnight Trips (2008)
Car 68.6% Train 16.1%
Charter bus 2.5% Scheduled bus 12.1%
2009
Tourism
Hungary
in
Travelling Habits of the
Hungarian Population 2
Infl uencing Factors of Decision-making of Domestic Travellers (2008)
Source: HNTO
Day Trip Overnight Trip 60% 40% 20% 0% 20% 40% 60% Invitation from friends & relatives
Don’t know Other
Information office (Tourinform) Travel agency Advertising Press Internet Brochure Travel fair Radio Television
Recommendation from friends & relatives Experience of former visit
Accommodation Used by Domestic Travellers (2008)
Source: HNTO
Private (free of charge) 46.4% Second home 15.1% Hotel 8.8% Private (paid) 8.0% Apartment 5.1% Guesthouse 4.3% Camping sites 3.5% Company resort 2.8% Youth hostel 1.8% Other 1.8%
Information Sources of Domestic Travellers (2008)
Day Trip Overnight Trip Information from friends & relatives 60.5% 63.5%
Internet sites 60.6% 56.9% Brochures 42.9% 47.7% Travel books 28.1% 34.6% Maps 21.6% 29.5% Local people 11.9% 23.3% Television 21.8% 16.4%
Internet forum, blog 15.2% 15.8%
Travel agency 7.4% 14.5%
Press 13.9% 11.2%
Information office (Tourinform) 7.1% 7.0%
Travel fair 5.3% 4.5%
Radio 8.3% 3.3%
Other 12.0% 9.1%
2009
Tourism
Hungary
in
Main Marketing Activities
of the Hungarian National
Tourist Offi ce in 2009
1,930 marketing activities fulfilled by HNTO and its partners
Hundreds of media reports and announcements,
study tours, news worth of 100 million HUF in Hungary.
Campaign in the neighbouring and nearby countries: Austria,
the Czech Republic, Poland, Romania, Slovakia, Ukraine.
22 domestic and 85 international fairs and exhibitions.
265 study tours, 574 journalists, TV crews with 155 members,
1,167 travel trade professionals, news worth of 4 billion HUF abroad.
Budapest Winter Invitation 2008/2009 campaign: more than 60
hotels & other service providers, 53,000 guest nights.
54 websites in 30 countries, in 25 languages, 26,000 service
providers in the National Tourism Database (NETA).
Conference Ambassador Programme: 8 winners.
Brochures: 5.5 million copies distributed in Hungary,
1.6 million copies distributed abroad.
Sport Ambassador Programme: 4 winners.
Year of Cultural Tourism
Haydn’s Year events.
Cultural Heritage Days.
Home Away From Home Weekend.
1,300 billboards and city lights.
WineWednesday Promotion Day.
Open Cellars Day: 150 wine cellars.
Day of Monuments: 200 national monuments.
Pigging out Thursday: 1,294 restaurants, 230,000 guests.
The Hungarian City of Culture: Balatonfüred and Szombathely.
Visitor Friendly Museum of the Year 2009, winners: Museum Village of Sóstó
(Nyíregyháza-Sóstó), River Danube Museum (Esztergom), Watermill (Orfű).
Buildings Inside and Outside – free guided tours by architects.
3,000 photos at the Year of Festivals Photo Competition.
5 special edition of Exit programme magazine.
Goose Feast on St. Martin’s Day.
Wall calendar with 200 events.
Hungarian Festival Round Tour.
New actions
Golf Exhibition.
Balaton BikeFest.
Equal Opportunity Day at the Lake Tisza.
Busó Festivities at Mohács, masked end of winter carnival.
Budapest Summer Adventure: campaign abroad with more than 50 partners.
Distribution of brochures at the MOL gas stations.
Social Media: YouTube, Facebook, Twitter.
Night of Beaches.
2009
Tourism
Hungary
in
Imprint
Free copy
Published by the Hungarian National Tourist Office H-1115 Budapest, Bartók Béla út 105-113.
Design: VIVA Media Holding Printed by Pauker Nyomdaipari Kft.
For more information please visit www.hungary.com > Market Intelligence
Terms used in the publication
Commercial Accommodation: according to the IKIM order 45/1998 (VI.24.) modified by GKM order 54/2003 (VIII.29.), licensed accommodation facilities built for commercial purposes (hotels, guesthouses, tourist hostels, youth hostels, bungalows, and camping sites).
Private Accommodation: according to the Statutory order 110/1997 (VI.25.), private flats, second homes and other buildings or parts of them rented for tourism purposes.
The publication is based on 2009 fi nal data of the Hungarian Central Statistical Offi ce. Hereby we would like to thank HCSO for its contribution.
Hungarian National Tourist Offi ce
As the national tourism marketing organisation, HNTO’s main objective is promoting Hungary’s tourism attractions and services to increase the receipts from incoming and domestic tourism. AUSTRIA [email protected] www.ungarn-tourismus.at BENELUX [email protected] www.visithongrie.be; www.visithongarije.be www.hongaarsverkeersbureau.nl CHINA [email protected] www.xiongyali.cn
the CZECH REPUBLIC
[email protected] www.madarsko.cz DENMARK [email protected] www.ungarn.dk FRANCE [email protected] www.hongrietourisme.com GERMANY [email protected] www.ungarn-tourismus.de ISRAEL [email protected] www.hungaria.org.il ITALY [email protected] www.tourismoungherese.it JAPAN [email protected] www.hungarytabi.jp POLAND [email protected] [email protected] www.wegry.info.pl ROMANIA [email protected] www.hungarytourism.ro RUSSIA [email protected] www.hungary.ru; www.vengria.ru SLOVAKIA [email protected] www.hungarytourism.sk; www.madarsko.sk SPAIN [email protected] www.hungriaturismo.com SWEDEN [email protected] www.ungernturism.org; www.ungarnturisme.com UKRAINE [email protected] www.ugor.com.ua
UNITED KINGDOM & IRELAND
[email protected] www.gotohungary.co.uk
Representatives of HNTO abroad
UNITED STATES OF AMERICA
[email protected] www.gotohungary.com
