Overview. Program benefits

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Step It Up!® is a wellness competition designed to get people moving. The program

focuses on increasing physical activity by tracking steps over a period of time to reach

a common enterprise-wide goal. Step It Up! can be presented as an individual offering

or employers can turn up the competition level by offering a team component.

Optimize engagement, motivation and program ease with the option to integrate a

Fitbit device – a wireless activity tracker – proven to heighten the “fun” and “friendly

competition” elements of team challenges to promote healthy behavior change.

Program benefits

Easy. Fun. social. REwaRding.

Coworkers, family, and friends all influence our awareness of healthy behaviors, fuel our readiness and support our efforts to change. Harnessing the power of social connections, technology, and immediate feedback, Step It Up! was designed to motivate individuals to get moving or to increase their movement and to realize the benefits of physical activity. Step It Up! is further enhanced with features such as goal setting, ongoing communications, competitions, and rewards to create an engaging experience for an individual or teams.

To maximize engagement in population health improvement programs, goals must be realistic and clear, requirements to participate must be simple, and there must be personal meaning to incent individuals to participate. Step It Up! is designed to do all that plus adds the element of fun to ensure ongoing, active program engagement.

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Flexible rollout options based on a predetermined step goal

(e.g. 1 million steps or a defined

time frame (e.g. 12 weeks) web interface includes real-time

tracking, leaderboards, motivational challenges, and educational content automatic steps tracking —

no need for manual entry with the Fitbit integration option (Fitbit also mobile-friendly) option to activate team

challenges to boost engagement and camaraderie

applicable to entire population regardless of risk level

and physical location

Health assessment not required to join program ongoing participant

communication provided Reporting ease drawing

real-time data integration completion record tied

to staywell’s incentive tracker, PointsBank

integration with Fitbit provides access to bonus features: earn badges, track nutrition, calories, water intake, sleep, and other activities, and receive motivational messages

Program features

DEVICE INTEGRATION

OPTIONS

• standard pedometer • Fitbit®: - ultra™ - Zip™ - one™ - Flex™

Getting started

CHOOSE DUraTIOn CHOOSE DEVICE CHOOSE DISTrIbUTIOn COnnECT DaTa 6 weeks / 300,000 steps 12 weeks / 700,000 steps one year / 1,000,000 steps

standard pedometer

or Fitbit® online during enrollmentindividual device orders Bulk ship device for onsite

distribution

Real-time participation data will automatically

sync from fitbit.com to your

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Participant experience

invitation

Participant receives program introduction and registration

invitation emails.

iF PEdomEtER:

Participant enters daily step count into online campaign.

iF FitBit:

Participant creates account on Fitbit.com, and authorizes data to sync with StayWell portal — real-time

data displays in the participant’s online campaign.

Enjoy FitBit

ExtRas:

tRack caloRiEs, nutRition, watER,

slEEP and moRE

tRack stEPs

cElEBRatE

succEss

EaRn incEntivE

(if applicable)

kEEP moving

comPEtE!

join a cHallEngE:

EnRollmEnt

Participant enrolls in program via StayWell portal and orders

pedometer or Fitbit.

sync

movE!

individual

Set and beat your own goal

coRPoRatE

Contribute toward company goal

tEam cHallEngE

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whAT PARTICIPANTS SAy

“Great tool, easy to use, didn’t require being on a team, easy to see how I was doing and it showed me areas that need improvement that I was not aware of previously. Love the program!”

“I liked the fact that I didn’t have to write down the number of steps I took and reset the pedometer every day. I also liked having the person behind me as a ‘friend’ so we could rib each other on who was making their numbers!”

- StayWell participants using the Step It Up! program with Fitbit integration

The dashboard

sEE REsults and cHallEngEs in action!

The Step It Up! online dashboard gives participants a clear, fun and engaging way to track progress, motivate and challenge coworkers, and to access educational health-related articles. Create or join a team online and view public leaderboards displaying real-time individual, team and corporate challenge results. Participants can send encouraging or taunting messages to other individuals, team members or teams to keep the motivation, engagement and competition high.

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1

Focus on a singlE goal:

dEtERminE cHallEngE

duRation oR stEP goal

2

dEtERminE a

uniFiEd staRt datE

3

EstaBlisH

comPlEtion REwaRd

4

dEtERminE

communication stRatEgy

Customize your corporate challenge

step it up! can be implemented at any time during the program year. use it to reenergize program awareness, keep your population active during the holidays, or hold a year-long challenge for ongoing communication opportunities. your staywell account Executive can work with you to determine a strategy that best serves your company’s culture and goals.

online campaigns are

optimized when the incentive completion criteria is based on meeting a goal. consider a skin-in-the-game shared cost approach for the pedometer or Fitbit device to create additional motivation to reach the campaign goal.

youR staywEll tEam oF ExPERts will help

you create a corporate challenge specifically

designed to suit your company’s culture and wellness program goals.

a step it up! coordinator guide will be provided which includes a program overview, onsite implementation timeline, promotional and implementation ideas, awareness

language, and supporting templates and samples.

Kick off communications

may include a company generated awareness email blast and staywell generated ‘call to action’ emails to register.

setting a realistic goal within an established reasonable time frame helps activate a greater majority of your population, establishes a sense of camaraderie toward reaching a clear enterprise-wide goal, and

simplifies communication. Options include

the following:

6 weeks ~ 300,000 steps 12 weeks ~ 700,000 steps 1 year ~ 1,000,000 steps

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reporting

StayWell provides your organization

with timely reports including:

REGISTRATIONS

the number of individuals enrolled to participate.

COmPlETION RATES

the number of registered participants who meet completion criteria.

SATISfACTION SuRVEy RESulTS

online survey completed by the participant at the completion of a challenge.

Getting started

Contact your account Executive directly, or call StayWell

at 800.373.3577 or email [email protected].

whAT PARTICIPANTS SAy

“Made me aware of how little or many steps I was taking in my daily activities — I should be out shopping more! If I didn’t make my goal of 10k steps, I would attempt

to reach my goal (if I wasn’t too exhausted) by moving/jumping around while watching the news at night-whatever it took to reach my goal.”

- StayWell participants using the Step It Up! program with Fitbit integration