Professional Diploma in Digital Marketing

#discoverdigital

www.digitalhogwarts.com

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Digital Marketing Brochure

Professional Diploma in

Digital Marketing

Contents

1. Welcome

3. Course content

4. Course delivery and Study Materials 5. Course assessment

6. Future Opportunities

7. Placements, Workshops, Business & Corporate 2. Course structure

Welcome

About us

Syllabus recognition

The Learning Edge

The Employment Edge

Digital Hogwarts is a professional body comprising of industry experienced professionals across leading technology companies and Digital marketing agencies for delivering formal education in Digital Marketing and Web & Mobile Technologies through online and offline lectures, workshops and conferences. We are envisioned in ameliorating the Digital workforce and provide the industry with connoisseurs of the Digital space. Our trainings are catered to Individuals, Students, Working professionals, Small and Medium business owners and employees and even Corporates who seek to change their marketing fundamentals with the change in time.

Our syllabus is defined, taught and recognised by world’s leading digital brands, renowned professionals, reputed agencies and experienced trainers working with some of the best companies and organizations like Google, IBS, L&K Saatchi & Saatchi, Grey digital, Green agency, Beeing social, Pepperfry etc.

Learning at Digital Hogwarts is all about interaction, be it live online lectures or lectures in Classroom mode. The faculty is industry experienced with hands-on experience in their respective fields helping you not just understand the theoretical scenario but also practical case studies and experiences; enabling you to develop insights on real world brands and industries to give you that practical edge.

Digital Hogwarts guarantees you to be placed for a one month internship in your respective area of study and also guarantees of providing placement assistance on successful completion of your internship.

• Module 1: Digital Marketing strategy, Media Planning and Branding • Module 2: Search Engine Optimization & Analytics

• Module 3: Social Media Marketing, ORM,Blogging & Analytics • Module 4: PPC, SEM, Video Marketing & Analytics

• Module 5: Email marketing & Analytics • Module 6: Mobile Marketing & Analytics • Module 7: Affiliate Marketing & Analytics • Module 8: Content Marketing

• Module 9: Website Analytics/ Google Analytics • Module 10: E-Commerce

Course Structure

Professional diploma in SEO

Professional diploma in SMM, ORM & Blogging Professional diploma in PPC/SEM

Certification in E-mail marketing Certification in Mobile marketing Certification in Affiliate marketing

Certification in Web analytics/Google Analytics

Certification in Digital Marketing strategy, Media Planning and Branding

The above mentioned modules can also

be taken as individual certifications:

Topics Covered:

Digital Marketing strategy,

Media Planning and Branding

The module will take you through the in depths of traditional and digital platforms, will help you learn cross channel customer journeys, review brand strategy,media planning and buying strategies, cross channel campaign planning and management with a range of real world case studies.

Brand architecture and strategy. Brand communication and positioning How brands grow and brand deletion Metrics for managing brands

Brands role in corporate reputation Case studies

Running integrated digital campaigns Off line and online integration

Cross channel consumer journey Media planning and buying

Search Engine

Optimization & Analytics

Introduction

On-Page Optimization

Off-Page Optimization

Analysis

• Bounce Rate Optimization • RSS Feed International Sites •Fundamentals of SEO

• How to Optimize Wordpress Sites? •Types Of SEO

• Wordpress SEO Plugins • SEO Terminology

• Link Building/Backlinks Strategies & • SEO Tools

Implementation • Search Engines/SERPs

• Link Directory Submission • Types Of Search Results

• Social bookmarking • Domain name standardization

• Driving traffic through dedicated Social • SEO & Web Hosting/FTP

Network • Keyword Research, Types OF

• Article Creation & Submission Keywords & Tools

• Classified submission • Meta Tags Creation & Optimization

• Blog creation and posting • Image Optimization

• Image optimization and Photo sharing • Heading Tags/bold Text/Anchor Tags

• Video sharing • Anchor Text Diversity

• Infographics • W3C Validation (HTML/CSS)

• QA Platforms • Internal Navigation Check

• Forums and Blog commenting • URL Standardization

• Review sites • 301/302 Redirections

• Google places • Canonical URLs

• Search engine submission • Link Structure & Link Types

• Citation • In-page Analysis

• Content Optimization • Keyword Density

• Doorway Pages • ECompetitor Study and Analysis • Duplicate Content Issue • Site Audit

• Keyword Cannibalization • Google Webmaster tool • Structured Data Markup Language • Bing Webmaster tool • Social Media Integration • Traffic & it's sources • Video Optimization • Indexing

• PDF Optimization • Ranking

• Creating Custom 404 Error Pages • Understanding Google Algorithms • Robts.txt File Generation • Analytics Report

• Sitemap Creation(HTML or • Interview Preparation Static/XML)

Social Media Marketing

& Analytics

Social Media – Introduction & Benefits

Social Media Techniques

Corporate Social Media, Corporate blogging & Profiling

Social Listening & Online reputation management

• Why PR works better than advertising

• Parallels between word-of-mouth and social media.

• How can social media help you online :Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.

• Examples of results seen by advertisers : Indian and international examples

• Blogs, Online PR & Choosing between blogging platforms. • How to generate hype using review sites

• What kind of articles work best for online PR and options for distributing them

• Interesting and effective online PR tactics

• Videos, virals, content aggregators, book marking, community sites • Why videos are more effective then other tactics

• What makes a good viral

• Advertising options on social networking sites

• Thumb Rules while blogging for corporates • Various options during profiling

• Examples of effective ORM and various options one can use for this • Tools for Social Listening & ORM

Facebook:

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Facebook Insights Tour

Understanding your brand presence on Facebook

In-depth understanding of Facebook advertising for business

Facebook Content and it's best practices

Facebook Analytics and Measurement for conversions related to

brands

Twitter

Grinding into Twitter

Twitter Page Management tools

Twitter Creative dimensions & guidelines

Twitter for Business & Tips for being successful

Twitter Analytics

Social Media Marketing

& Analytics

G+ Marketing

Instagram Marketing

Youtube Marketing

Pinterest Marketing

Advantages/Disadvantages of the platform

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Creating Boards

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Image Tagging G+ specific content

How to analyze results in Pinterest? G+ Email Notifications

G+ Analytics

Profile creation, Brand Description Usage of important hashtags Channel Specifications &

Instagram Trends Customizations

Follow/Unfollow Strategies Paid Brand Channel Fundamentals

Instagram Videos Search Tags

Follower Interaction Embedding Videos

Cross-Promotions on Facebook & Analytics

Twitter

Instagram Contests

Important supportive applications for How it works?

managing Instagram Accounts

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• How is it different for business owners, sales managers, marketing managers and hiring managers

• Recent updates in the platform and what do they mean for you • What can you really expect from LinkedIn?

• Groups, Connections, Personal Profiles and Company Profiles • Linked-In applications

• Best Practices of using these important features of Linkedin. • Do's and don'ts of the platform

• LinkedIn In Mails, Job Posting & LinkedIn Content • Follow companies who have an inspirational presence

• Promoting Work culture & employees through the platform • Case Studies that leverage LinkedIn Success for individuals and companies

Social Listening and Online Reputation Management (ORM):

• Tools and techniques

• Examples of effective ORM

Blogging:

• Corporate Blogging • Profiling

PPC/SEM, Video Marketing &

Analytics

Part I:

Part II:

Part III:

Part IV:

Part V:

Part VI:

• PPC Advertising - Google Adwords - Basic • Basics of Marketing.

• Marketing through digital medium and how it is different? • Online Advertising Ecosystem

• Google Adwords Overview

• Setting up Google Adwords account

• Google Adwords Account Structure • Types of campaigns in Adwords • Search Engines and SERPs

• Search Engine Marketing Overview • Display advertising Overview

• Understanding Keywords and Match types

• Measurement metrics - Clicks, Impressions, CPC and CTR • Understanding Adwords Algorithm and Quality Score • Campaign, Adgroup and Keyword level settings

• Bid adjustments

• Understanding Types of Searches - Consumer Point of View • Keyword Research and Adwords Tools

• Understanding adwords Ad copies and Sitelink extensions • Creating Search campaigns

• Basics of MS Excel

• Understanding and using Adwords Editor

• Adwords tracking technology - Understanding Cookie • Adwords conversion tracking - Types and Setup • Performance measurement - Understanding KPIs

• Performance Optimization - I (Bid and budget optimization, 80-20 analysis, Negative keywords)

• Performance Optimization - II (Adcopy and LP based optimization, Campaign re structuring, bid adjustments)

• Performance Optimization - III (Trends, dimensions and segments, Auction Insights, Impression share analysis and Forecasting)

PPC/SEM, Video Marketing &

Analytics

Part I

Part II:

Part III:

Part IV:

Part V:

Video Marketing: :

• PPC Advertising - Google Adwords - Advanced • Types of Extensions

• Other types of Search Advertising - PLA, RLSA and DSA • PLA and Google Merchant center

• Understanding Product Feed

• PLA campaign structure - Understanding Labels • Product level PLA targeting

• How to optimize PLA Campaigns • Automation in PLA

• Remarketing - What is it?

• RLSA Campaigns - Why bother? • URemarketing lists in Adwords • Creating RLSA campaigns • DSA - What is it?

• DSA - Auto Targets • Creating DSA campaigns • Optimizing DSA campaigns

• Understanding Brand - Online Brand building • Understanding Display campaigns

• Display campaign settings and types

• Creating Display campaigns - Using Display Ad builder • Display campaigns - KPIs & Performance management

• Overview of Video Marketing

• Campaign Creation and Management • ROI, Metrics and Optimization

Email Marketing

Explore one of the important mediums in Digital Marketing which plays a vital role even in today’s digital marketing scenario. Understand the various techniques to

generate business through the network and how to measure the ROI’s for the channel.

• Types of Email marketing • How Email Marketing Works • Opt-in v/s Non opt-in database • How to increase opt-ins

• Elements of email marketing

• Email marketing tools and platforms • ROI & Metrics

• Case studies

Mobile Marketing

The Introduction to Mobile Marketing module enables course participants to

appreciate the unique power and connectivity associated with mobile marketing, and the compelling opportunity to engage and transact with their target audience in a relevant and meaningful way.

·• Mobile Messaging ·• Mobile Sites • ·Mobile Apps

• ·Mobile Advertising ·• Mobile Video

·• Mobile Games Marketing ·• Mobile Commerce

Affiliate Marketing

Affiliate marketing enables you to understand the power of this unique channel in generating business through various affiliate networks and will help you build insights on measuring the ROI through the network

• Understand Affiliate Marketing & the unique characteristics and principles of this channel

• Affiliate Marketing in India

• How does Affiliate Marketing fit within the marketing mix?

• Types of affiliates: technology (display, retargeting, pre-targeting, overlay), loyalty, discount, content, search

• Understanding which business/industry verticals are best for affiliate marketing · Affiliate networks

• Roles of the affiliate network, the client and the agency • Role of images/content in Affiliate Marketing

• The benefits and drawbacks of affiliate marketing

• Setting objectives, budgeting and devising an Affiliate Marketing strategy • Metrics used to track and monitor an affiliate channel/campaign

Content Marketing

It's the content for any organization that gives a breakthrough in the highly cluttered network. Devise a content strategy, go through a variety of case studies that help you build insights to drive sales and make conversions through the right channels

• Want More Customers? You Need a Content Strategy • Developing an Effective Content Strategy

• Assembling the Right Content Marketing Team • Creating High-Impact Content that Drives Sales • Making Contact Through Content Delivery

• Creating Conversions to Move Your Buyer Through the Sales Funnel • Managing and Measuring Your Content

Web/Google Analytics

Analytics is a crucial domain for any organization. Go through the setup, techniques and understand the complexities in detail.

Part I Part III

What is Web Analytics? Content Reports Getting Started on Google Analytics Navigation Summary The Google Analytics Code & Tracking Site Speed

Google Analytics Account Settings Site Search Setting up and Choosing Goals Event Tracking Using Goal Funnels In Page Analytics Top Line Reports & Statistics Goal Reports Tracking Offline Campaign Activity Ecommerce

Multi Channel Funnels

Part II

Audience Report Analysis Part IV

Mobile Reporting Setting up and using Profiles Tracking Adwords Activity Google Product Integration Traffic Report Analysis Call Tracking Technology Referral Site Reporting Google Analytics API SEO Reporting User Access

Tracking Online Activity using the URL Reporting

Tool builder Customer Segmentation Social Reporting Analytics Tips

Site Search Filters

Workshops

Our workshops are concentrated and tailor made to every age group with those aimed at Students, Working Professionals and for Small and Medium business owners.

: http://digitalhogwarts.com/workshops/

Visit for more info

Business & Corporate

Constant technology update requires a constant workforce update and we take that very seriously to drive optimum output of your workforce through providing training of the latest updates which our team of experts make it possible.

: http://digitalhogwarts.com/corporate/

Visit for more info

Interview preparation and

discussion

Its not just the technicalities of the course we make you aware with, but guide you through the interview tour as well after every module, focusing on the questions that might arise during the interview and tricks to break through to them to bag the job.

Future Opportunties

Networking

Job fairs

Being a part of Digital Hogwarts could be really exciting with an annual alumni meet for the whole Digital Hogwarts team right from trainers, advisory councils, working professionals and students which can help you meet like-minded people, discover new opportunities, connect with people and grow your network.

Upcoming Job fairs could also be a great option to explore.

Internship & Job Placement

Internship Placement

Job Placement

Digital Hogwarts provides you with assistance to be placed as an internship on successful completion of your course in leading Digital Marketing agencies and companies

We at Digital Hogwarts also provide you with a job placement assistance for leading agencies and companies

#discoverdigital

www.digitalhogwarts.com

+91 8652787174

info@digitalhogwarts.com