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2006

2007

2008

2009

2010

2011 2012

Jan

9

10

4

7

11

22

21

Feb

9

14

14

13

21

19

23

Mar

19

14

11

15

24

29

35

Apr

9

21

9

16

24

35

36

May

15

21

22

15

26

43

32

Jun

22

16

13

25

15

37

28

Jul

12

14

13

22

18

35

30

Aug

17

7

13

23

31

29

38

Nov

8

10

10

21

22

27

13*

Dec

7

11

16

19

20

28

Grand

 

Total 144

165

146

218

262

361

315*

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Trends

 

in

 

distressed

 

properties

 

sold

 

2006

 ‐

2012

Properties

 

Closed

REO

Short

 

Sale

As

 

Is

Other

Standard

2006

 

&

 

2007

0

0

0

0

309

2008

1

8

1

0

136

2009

27

33

7

1

150

2010

56

72

7

1

126

2011

68

65

11

3

214

2012

33

43

12

2

225

Properties

 

Currently

 

on

 

the

 

Market

 

(including

 

those

 

under

 

contract)

REO

8

(5

 

under

 

contract)

Short

 

Sale

28 (14

 

under

 

contract)

As

 

Is

13 (2

 

under

 

contract)

Standard

337 (37

 

under

 

contract)

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(5)

All numbers represent the pricing history of homes that were sold in that calendar year. 

2007 – Seller’s average listing price is 12% over previous year’s average sales price

Seller drops the original listing price an average of 8% to a marketable price range Negotiations occur and final sales price is an additional 10% lower

Total deviation between original listing price and final sales price is 17%

2008 – Seller’s average listing price is 9% over previous year’s average sales price

Seller drops listing price an average of 13% to a marketable price range Negotiations occur and final sales price is lowered an additional 12% Total deviation between original listing price and final sales price is 24%

2009 – Sellers are listing at the average sales price from the previous year

Seller drops listing price an average of 20% to a marketable price range Negotiations occur and final sales price is lowered an additional 13% Total deviation between original listing price and final sales price is 31%

2010 – Seller’s average listing price is 18% over previous year’s average sales price

Seller drops listing price an average of 18% to a marketable price range Negotiations occur and final sales price is lowered an additional 11% Total deviation between original listing price and final sales price is 27%

2011 – Seller’s average listing price is 16% over previous year’s average sales price

Seller drops listing price an average of 15% to a marketable price range Negotiations occur and final sales price is lowered an additional 11% Total deviation between original listing price and final sales price is 24%

2012 – Seller’s average listing price is 47% over previous year’s average sales price

Seller drops listing price an average of 24% to a marketable price range Negotiations occur and final sales price is lowered an additional 8% Total deviation between original listing price and final sales price is 30%

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Selling more in both volume and number of transactions than the other top ten ranked brokerages combined,  Sandestin Real Estate’s team of professionals is here to assistant you in buying, selling or leasing your 

Sandestin home.

Sales Team

Bill Cole, Jr. Bill Mitchell Bruce Fults Christine Thompson Denise Greene Gary Bowman Jason Green Jennifer Howard Jessica Jones Jo Stewart Judith Christman Karen Hartley Fillingim Karen Phillips Peggy Brown Russ Noblitt

Long Term Rental Team

Jennifer Crawford – Long Term Rental Specialist Lee Fjord – Long Term Rental Specialist

Wendy Ruggiero – Rental Sales Manager (Long Term & Short Term Rentals)

Sales Support Team

Abbie Reaves – Sales Assistant April Fletcher – Sales Assistant to Jo Stewart Diana Lott – Sales Assistant to Judith Christman Jennifer Buroker Barker – Sales Operations Director Kitty Whitney – Executive Director Lisa Quick – Team Sales Coordinator Marilyn Featherston ‐Team Sales Coordinator Tim Kramer ‐Marketing Director Tresha Brown – Village Merchant Manager

(7)

The Sandestin Real Estate Team

15

experienced

 

sales

 

specialists

 

3

long

 

term

 

rental

 

specialists

9

committed

 

support

 

professionals

 

6

office

 

locations

 

(on

 

and

 

off

 

resort)

280

years

 

of

 

combined

 

experience

350

years

 

of

 

relationship

 

building

A

 

loyal,

 

knowledgeable

 

and

 

committed

 

team

 

who

 

can

 

get

 

the

 

(8)

Sandestin

 

Real

 

Estate

 

In

 

Action

Publications

Technology

 

&

 

Syndicated

 

Marketing

Community

 

Outreach

Professional

 

Associations

Traditional

 

Face

to

Face,

 

Hands

 

On

 

Sales

Sandestin

 

Golf

 

&

 

Beach

 

Resort

 

partnership

 

(9)

Technology & Syndicated Marketing

Complete Website Redesign released in October 2012 (continually “under improvement, we are currently  enhancing the property search functionality)

• Designed for web “searchers” to reach us first (Google, Bing!, and Yahoo for example)

• Connection to web partners  ‐

• All Sandestin listings show up on partner websites by default  (Ad prices refer to 

special formats/featured listings)

• Monthly “Uniques” (unique visitors) – 1.14 million

• Most Qualified Visitors: 23% of visitors have household incomes in excess of  $150,000; Attracting first‐time home buyers making $30k‐$60k Extensive company & individual agent databases of prospects with expressed interest Targeted e‐blast campaigns (ex: property updates for your neighborhood – “just listed” & “just sold!”) E‐newsletters to over 10,000 contacts (Monthly) • Area Information • Resort Happenings

• Current Market Trends

Sandestin Golf & Beach Resort media contacts & management – building on the existing Sandestin  Investments relationships with area and national media outlets provides great exposure to prospective  purchasers

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(13)
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Priceless Campaign

Economically challenging times, industry = “standardized”

“Price per square foot” = unfair assessment

Ahead of the curve in re-establishing quality

Promote our lifestyle, natural beauty, amenities & features of

NW Florida

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