2006
2007
2008
2009
2010
2011 2012
Jan
9
10
4
7
11
22
21
Feb
9
14
14
13
21
19
23
Mar
19
14
11
15
24
29
35
Apr
9
21
9
16
24
35
36
May
15
21
22
15
26
43
32
Jun
22
16
13
25
15
37
28
Jul
12
14
13
22
18
35
30
Aug
17
7
13
23
31
29
38
Nov
8
10
10
21
22
27
13*
Dec
7
11
16
19
20
28
Grand
Total 144
165
146
218
262
361
315*
Trends
in
distressed
properties
sold
2006
‐
2012
Properties
Closed
REO
Short
Sale
As
Is
Other
Standard
2006
&
2007
0
0
0
0
309
2008
1
8
1
0
136
2009
27
33
7
1
150
2010
56
72
7
1
126
2011
68
65
11
3
214
2012
33
43
12
2
225
Properties
Currently
on
the
Market
(including
those
under
contract)
REO
8
(5
under
contract)
Short
Sale
28 (14
under
contract)
As
Is
13 (2
under
contract)
Standard
337 (37
under
contract)
All numbers represent the pricing history of homes that were sold in that calendar year.
2007 – Seller’s average listing price is 12% over previous year’s average sales price
Seller drops the original listing price an average of 8% to a marketable price range Negotiations occur and final sales price is an additional 10% lower
Total deviation between original listing price and final sales price is 17%
2008 – Seller’s average listing price is 9% over previous year’s average sales price
Seller drops listing price an average of 13% to a marketable price range Negotiations occur and final sales price is lowered an additional 12% Total deviation between original listing price and final sales price is 24%
2009 – Sellers are listing at the average sales price from the previous year
Seller drops listing price an average of 20% to a marketable price range Negotiations occur and final sales price is lowered an additional 13% Total deviation between original listing price and final sales price is 31%
2010 – Seller’s average listing price is 18% over previous year’s average sales price
Seller drops listing price an average of 18% to a marketable price range Negotiations occur and final sales price is lowered an additional 11% Total deviation between original listing price and final sales price is 27%
2011 – Seller’s average listing price is 16% over previous year’s average sales price
Seller drops listing price an average of 15% to a marketable price range Negotiations occur and final sales price is lowered an additional 11% Total deviation between original listing price and final sales price is 24%
2012 – Seller’s average listing price is 47% over previous year’s average sales price
Seller drops listing price an average of 24% to a marketable price range Negotiations occur and final sales price is lowered an additional 8% Total deviation between original listing price and final sales price is 30%
Selling more in both volume and number of transactions than the other top ten ranked brokerages combined, Sandestin Real Estate’s team of professionals is here to assistant you in buying, selling or leasing your
Sandestin home.
Sales Team
Bill Cole, Jr. Bill Mitchell Bruce Fults Christine Thompson Denise Greene Gary Bowman Jason Green Jennifer Howard Jessica Jones Jo Stewart Judith Christman Karen Hartley Fillingim Karen Phillips Peggy Brown Russ Noblitt
Long Term Rental Team
Jennifer Crawford – Long Term Rental Specialist Lee Fjord – Long Term Rental Specialist
Wendy Ruggiero – Rental Sales Manager (Long Term & Short Term Rentals)
Sales Support Team
Abbie Reaves – Sales Assistant April Fletcher – Sales Assistant to Jo Stewart Diana Lott – Sales Assistant to Judith Christman Jennifer Buroker Barker – Sales Operations Director Kitty Whitney – Executive Director Lisa Quick – Team Sales Coordinator Marilyn Featherston ‐Team Sales Coordinator Tim Kramer ‐Marketing Director Tresha Brown – Village Merchant Manager
The Sandestin Real Estate Team
15
experienced
sales
specialists
3
long
term
rental
specialists
9
committed
support
professionals
6
office
locations
(on
and
off
resort)
280
years
of
combined
experience
350
years
of
relationship
building
A
loyal,
knowledgeable
and
committed
team
who
can
get
the
Sandestin
Real
Estate
In
Action
Publications
Technology
&
Syndicated
Marketing
Community
Outreach
Professional
Associations
Traditional
Face
‐
to
‐
Face,
Hands
On
Sales
Sandestin
Golf
&
Beach
Resort
partnership
Technology & Syndicated Marketing
Complete Website Redesign released in October 2012 (continually “under improvement, we are currently enhancing the property search functionality)
• Designed for web “searchers” to reach us first (Google, Bing!, and Yahoo for example)
• Connection to web partners ‐
• All Sandestin listings show up on partner websites by default (Ad prices refer to
special formats/featured listings)
• Monthly “Uniques” (unique visitors) – 1.14 million
• Most Qualified Visitors: 23% of visitors have household incomes in excess of $150,000; Attracting first‐time home buyers making $30k‐$60k Extensive company & individual agent databases of prospects with expressed interest Targeted e‐blast campaigns (ex: property updates for your neighborhood – “just listed” & “just sold!”) E‐newsletters to over 10,000 contacts (Monthly) • Area Information • Resort Happenings
• Current Market Trends
Sandestin Golf & Beach Resort media contacts & management – building on the existing Sandestin Investments relationships with area and national media outlets provides great exposure to prospective purchasers