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COMPANY OVERVIEW 2015

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Academic year: 2021

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Dream Config was founded with a simple goal in mind: to help

startups and established companies become successful.

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Strategic thinkers that align business with

technology on a daily basis.

Very carefully, we listen to the needs of our clients

and extract key requirements to design, build and deliver

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Over the years we’ve worked with both startups and established

companies to help them design impactful brands, develop high

quality digital experiences and build sustainable businesses.

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Dream results come

in all shapes and

sizes.

Our skills are multidisciplinary, thus allowing us to do business with those who share similar intention, as opposed to a specific shape or size.

We continue to help leading businesses both large and small develop these intentions into dream results.

A FEW BRANDS

WE’VE WORKED WITH

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WHAT WE OFFER

Plan

We plan before we implement. Your critical path towards

success depends on it.

Launch

We design brands, build websites and market businesses professionally on a daily basis.

Grow

With careful planning and quality implementation, growing

becomes a natural progression.

Work with us to plan, launch and grow your business through the difficult stages all

organisations face: existence, survival and success.

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Perceived value

speaks volumes on

the internet.

Most brands are

discovered online, where purchasing decisions are made in four seconds or less. Thus, our emphasis on designing eye-catching work underpins everything we do.

BRAND DESIGN & IDENTIT

Y

LOGO, COMMUNICATION DESIGN, GUIDELINES

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We bring a wide

range of skills to

a wide range of

projects.

From wireframes and use- case scenarios to website design and development, we craft digital outcomes that closely align

with defined business requirements. Some need a simple website, others require bespoke technology and strategy to drive it.

WEB DESIGN & DEVELOPMENT

WEBSITE DESIGN, WEB APPLICATIONS, ECOMMERCE

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A website alone

will no longer get

you there.

Brands that understand this invest in places their clients spend hours a day in - online video, social media, email are just a few. When properly defined by a strategy, implementing these

projects will bring more customers to your website and increase conversions overall.

DIGITAL MARKETING

STRATEGY, SEO, SOCIAL MEDIA, VIDEOGRAPHY

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Brand and digital

is not all we do.

We’re actively moving towards supporting startup businesses and their journey with a range of products and services to help them grow. Gears For Growth is our latest service that provides startup accounting & financial strategy to those in need. We reckon it’s pretty handy.

BUSINESS PROWESS

FINANCIAL STRATEGY, STARTUP TOOLS, BUSINESS COACHING

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METRO BY HOYTS

DESIGN & DEVELOPMENT, SOCIAL MEDIA STRATEGY, VIDEOGRAPHY

HOYTS asked Dream Config to develop a comprehensive digital strategy aimed at their new locations audience. We developed an ongoing Facebook marketing plan that includes monthly content creation, Facebook

campaigns and daily page administration.

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Here’s a video we shot, edited and produced

specifically for Facebook, which captures moviegoers reactions to the new cinema look and feel. We developed a series of three videos that generated an increased amount of impressions and feedback compared to other content types.

L E A R N M O R E

METRO BY HOYTS

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Bloomista came to Dream Config with a product that was nearly ready for launch and required a comprehensive launch strategy to make it fly. Phase one included

branding social channels, designing Facebook ads and the mobile app icon seen here.

BLOOMISTA

BRAND DESIGN, WEB DESIGN, SOCIAL MEDIA

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Phase two of the project was to design the

website, which would act as a landing page where visitors could quickly learn more about the product and link to the App Store to download it.

L E A R N M O R E

BLOOMISTA

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The Muesli Hub came to us with the exciting and challenging opportunity of helping them design and build their startup business concept.

Phase one included designing a series of logos that were versatile when applied across

various print and web applications.

Then the brand

guidelines, which is where we developed a bold yet friendly colour scheme.

BRAND GUIDELINES

JANUARY 2014

The Muesli Hub logo should only be altered with the following variations, which have been designed to work across the various applications for a consistant brand look and feel.

LOGO VARIATIONS

Primary logo on dark background (negative)

Primary logo - with tagline Primary logo - without tagline Secondary logo for horizontal alignment

THE MUESLI HUB

CRAFTED BY YOU

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The Muesli Hub Brand Guidelines

The Muesli Hub logo should only be altered with the following variations, which have been designed to work across the various applications for a consistant brand look and feel.

LOGO VARIATIONS

Primary logo on dark background (negative)

Primary logo - with tagline Primary logo - without tagline Secondary logo for horizontal alignment

THE MUESLI HUB

CRAFTED BY YOU

4

The Muesli Hub Brand Guidelines

The Muesli Hub logo should only be altered with the following variations, which have been designed to work across the various applications for a consistant brand look and feel.

LOGO VARIATIONS

Primary logo on dark background (negative)

Primary logo - with tagline Primary logo - without tagline Secondary logo for horizontal alignment

THE MUESLI HUB

CRAFTED BY YOU

4

The Muesli Hub Brand Guidelines

Primary Brand Colour headings / background / accent

Secondary Brand Colour secondary background / accent

Third Brand Colour headings / background / accent

Pantone 123 C 16 / 82 / 99 / 5 200 / 80 / 40 #c85028

Pantone 123 C 51 / 7 / 40 / 0 129 / 191 / 167 #81bfa7

PANTONE CMYK RGB HEX

Pantone 123 C 72 / 62 / 60 / 53 52 / 56 / 58 #34383a

COLOUR SCHEME

THE MUESLI HUB

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After the brand was solidified, we then developed a complex, custom Ecommerce website that presents users with various muesli ingredient options, allowing them to easily create their own bespoke muesli mix.

On the backend,

The Muesli Hub can easily print labels, manage customer orders and stock levels themselves ongoing.

L E A R N M O R E

THE MUESLI HUB

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YouPlusQ required an ecommerce website that allowed them to easily distribute their products globally, which meant multi-currency and

shipping rate options. We incorporated various custom eCommerce

functionality into the Wordpress-driven website that allows YouplusQ to easily manage and monitor their sales anytime, anywhere.

YOUPLUSQ

ECOMMERCE WEBSITE, SOCIAL MEDIA STRATEGY

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To promote the new product in the New Zealand

market and increase click throughs to the website, we developed a social media strategy that included a range of

services carefully chosen as a result of industry / competition research. The workload included imagery guidelines, ongoing content creation, social media branding and Facebook

advertising for an

initial six month push.

L E A R N M O R E

YOUPLUSQ

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Thinking about a project?

Get in touch - we’d like to get to know you and what your needs are.

[email protected] +64 09.213.4534 Level 3 10-12 Customs St East Britomart, Auckland 1010 www.dreamconfig.com @DREAMCONFIG facebook.com/dreamconfig

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