Marketing and Recruitment Team Leader







Full text


Marketing and Recruitment

Team Leader

Recruitment Pack

December 2014


Dear Applicant

Thank you for your interest in this post and in the University.

The School of Computing and Engineering has over 2000 full and part-time students on its own courses and teaches in other Schools on service teaching contracts. The School has nearly 80 academic staff and in excess of 50 administrative and technical staff across two academic departments:

 Informatics

 Engineering and Technology.

The School is committed to deliver high quality, relevant, and up-to-date teaching and to the development of effective teaching, learning and assessment strategies. However, Research in the School is also extremely important and has grown significantly over the last few years, through increased external funding, professorial and readership appointments and grouping of staff. There are currently over 85 research students and research assistants/fellows. The School has always been strongly involved in reach-out activities, mainly through KTP

programmes (approximately 25 in the last decade) and other income generating activities. We are looking to appoint a confident and enthusiastic Marketing and Recruitment Team Leader to manage the Marketing and Recruitment support staff and to work closely with colleagues to develop and deliver the marketing and recruitment activities for the School. This is a great opportunity for a results-driven, enthusiastic, confident and creative individual who can deliver online and offline marketing activities and events.

I hope the information in this booklet proves useful and gives you sufficient guidance to pursue your application. Further information is also available on our website If you would like to have an informal discussion about the post please do not hesitate to contact Sandra McCash, Information and Communications Manager on 01484 473850 (email:

I look forward to receiving your application. Yours sincerely

Professor Stephen Donnelly Dean



The Role

The post of Marketing and Recruitment Team Leader reports to the Information and Communications Manager and its main objectives are:

To play an integral role in the development and delivery of the School‟s marketing and student recruitment activities and events, to manage the administrative staff, and to ensure the effective organisation and delivery of activities and events within the Marketing and Recruitment Support Office.

Main Duties and Responsibilities of the post are as follows:

1. To be responsible for the planning, managing, delegation and co-ordination of the tasks, activities and events pertaining to the work of the marketing and recruitment support team;

2. To formally line manage the staff in the marketing and recruitment support team, including undertaking annual appraisals and managing their professional

development and to ensure there is appropriate cover during key periods;

3. To oversee the production and distribution of marketing material in line with University and School key messages, and the University‟s brand identity, including appropriate customer-focussed subject area collateral and content.

4. To write and proof check copy and content for a variety of communications, ensuring all copy and content is grammatically correct, consistent, suited to the target

audiences, incorporates the University‟s tone of voice and key messages and, for online copy, enables search engine optimisation.

5. To work with colleagues involved in marketing and recruitment, both in the School and across the University, to develop and implement subject-based marketing and recruitment activity, including the development of key messages, copy, imagery, video content etc. for a range of online and offline media;

6. To manage the School presence on social media sites, including Twitter and Facebook, to maximise engagement.

7. To organise, co-ordinate and deliver school events, including applicant visit days, open days, professorial/guest lectures etc, ensuring a high standard of face to face customer service, and undertake evaluation of each event to inform future activity. This will require some flexibility in working hours;

8. To manage and monitor the progression of all taught course applications (HEU,OS) and to ensure that these are processed in an accurate and timely manner;

9. To ensure the office employs accurate and robust administrative systems for all marketing and recruitment processes including, for example: the gathering and timely reporting of news events, staff/student profiles, examples of student work, on-line application processes, and the monitoring of course information used in publicity to ensure it is accurate and all-inclusive;

10. To work with the Schools and Colleges Recruitment Co-ordinator to recruit, train and co-ordinate the pool of School Student Ambassadors;


11. To oversee the validation processes relating to the School, including ensuring that the processes of SAVP feed into marketing and recruitment activities, and within that APL to ensure speedy turnarounds of applications;

12. To act as Secretary to School Committees as required and be responsible for managing the timely receipt and distribution of all paperwork and minutes;

13. To build effective working relationships with academic and support staff colleagues to ensure a collaborative approach to student recruitment and marketing;

14. To undertake appropriate staff development and keep abreast of marketing related information, through marketing research activities, data analysis, and related meetings and workshops;

15. To undertake any other duties pertinent to the grade of the post that might be requested at any time.



The Person

The successful candidate will be able to demonstrate the following attributes:

Attributes Essential Desirable Evidenced


Experience of marketing, ideally within Higher Education

Experience of Higher Education administration related to the recruitment lifecycle Experience of supervisory management (of a team, group task or project)

Experience of project management (e.g. producing publications from brief to print)

Experience of writing effective and engaging communications copy for online and offline channels Experience of organising, co-ordinating and delivering events of a significant size

Experience of the use of CRM systems and/or applicant/student records database (e.g. SITS/ASIS) Experience of presentations to small groups/hosting events or “front of house” duties at events Experience of developing and maintaining excellent customer relations in a service environment Experience of staff recruitment, training, and induction

Y Y Y Y Y Y Y Y Y Y Application, Interview, test Qualifications/training

First degree or equivalent with English, business, marketing, journalism or media content Excellent standard of written English language (including grammar)

ECDL or equivalent IT practical experience Certificate in team leading or management

Professional marketing or related qualification (e.g. CIM Diploma or equivalent Digital Marketing qualification)

Y Y Y Y Y Application Special Knowledge/Ability

Writing and proofing copy and content, and the ability to adapt copy/content for online and offline channels An understanding of the organisational and administrative activities related to the applicant lifecycle including UCAS and overseas application procedures

Excellent organisational skills, able to forward plan and balance priorities and meet deadlines whilst delivering on a varied range of activities and deadlines

Ability to find creative solutions to challenges with a pro-active attitude to problem solving, and an excellent track record of task completion

Ability to adhere to guidelines and procedures and help others understand them to inform working practice Ability to achieve results through sensitive liaison, collaboration and negotiation with others

Knowledge of digital tools/channels including social media, email comms, online advertising etc Knowledge of applicant, recruitment, marketing and publicity mechanisms within HE

Knowledge of the University of Huddersfield and/or the Huddersfield area

Y Y Y Y Y Y Y Y Y Application, Interview, test



Excellent interpersonal skills Excellent written and oral skills

Ability to write copy suitable for varied markets and online/e-media Presentation skills Y Y Y Y Application, Interview, test Personal Qualities

High level of tact and diplomacy

Takes a pride in any work produced, and has a good eye for detail

A customer focussed/ “people person” approach to meeting and dealing with others, whether these be internal colleagues, students, visitors or external clients

An adaptable and flexible approach to work, both in terms of tasks and activities and occasionally working hours, including the ability to work evenings and weekends as required.

Willingness to take on staff development to support the effective delivery of the role Ability to lead and motivate a team,

An enthusiasm for higher education

Y Y Y Y Y Y Y Application, Interview, test



Our Offer

We offer a generous remuneration and benefits package:

 Starting salary grade 6 (£25,747 upwards)

 A Career Average Revalued Earnings (CARE) Pension Scheme (Local Government Pension Scheme)

 30 days annual leave plus statutory holidays

 Significant opportunities for professional development

 A friendly and supportive work environment

 A range of voluntary benefits


How to Apply

Applicants are asked to complete an application form. Attention is drawn to the person requirements listed above and applicants are asked to provide evidence of their match to these criteria in some detail in their supporting statements. This information will be used to shortlist candidates.

The timetable is as follows:

Advert closes: 6 January 2015 Interviews: 5 February 2015



School of Computing and Engineering

The School of Computing and Engineering is an exciting place in which to learn and work. We deliver an inspirational learning experience and undertake pioneering research with a practical emphasis. We believe strongly in the quality of the support we offer to our students, employers and all our working partners. We have an excellent record for graduate

employability with 87% of our students going on to employment or further study within six months of graduation (DLHE 2011).


Our staff are innovative and creative practitioners who offer expertise in their field and bring energy and enthusiasm to their work. With their established industry links allowing us to continually refresh and update our teaching and research activities, we keep pace with an ever changing and increasingly technological world. This, along with our modern facilities, has allowed us to establish a reputation for the quality and professionalism of our courses and teaching.

The professional ethos of the School is important and personal development is encouraged and supported. Over 20% of our academic staff in the School are Professors and a further 65% hold doctorates. In addition, the University of Huddersfield is the first higher education institution to have 100% recognition by the Higher Education Academy; all academic staff have been awarded Fellows of the Academy.


Research in the School has grown significantly over the last few years, through increased external funding, professorial and readership appointments. In the past year we have earned more than £2.5M in external project grants, published 48 journal papers and 78 conference papers. We graduated eight PhD and two MPhil students and enrolled 32 new research students in order to reach our vastly expanded research student target of 120.

Most recently we have invested in significant new infrastructure including a Nanolab and a High Performance Computing cluster (in collaboration with the Science and Technology Facilities Council), as well as laboratories for optics and diagnostics. Our research areas include the prestigious EPSRC Centre for Innovative Manufacture in Advanced Metrology and the Institute for Railway Research.

We believe in the importance of professional skills and accredited qualifications that can help our students rapidly advance in their chosen career. As a result, many of our taught courses benefit from accreditation through leading professional bodies: the BCS, IMechE or the IET.


We have over 2000 full and part-time students from more than 60 countries; taught by over 100 academic staff across two academic departments: Informatics and Engineering and Technology, supported by over 50 administrative and technical staff. In the most recent Research Assessment Exercise, RAE2008, a substantial portion of our research was recognised as „World Leading‟ or „Internationally Excellent‟.

All of our full-time degree courses offer a work placement year (internship). We place up to 200 students each year, both in the UK and overseas. Examples of companies with whom our students have recently been placed include Cummins Turbo Technologies, Mercedes Benz, Nestle, Red Bull Technology, Jagex, Hewlett Packard, Sega Europe, Yorkshire Water and Mars Information Services.


Department of Informatics

The Department is structured into two subject areas – Computing and Information Systems and Digital Media. The department has a strong portfolio of courses, many of which are accredited by the British Computer Society, and a selection from our portfolio includes:

Digital Media

• BA Interactive Multimedia • BA Computer Games Design

• BSc Computer Games Programming • BSc Web Technologies

Computing and Information Systems

• MEng/BSc Computing

• MEng/BSc Computing Science • MEng/BSc Software Engineering • BA Computing in Business • BSc ICT

• MSc Advanced Computer Science • MSc Information Systems Management • MSc Network Technology & Management

The Department has a number of dedicated computer laboratories and a fully operational games production studio (Canalside Studios) staffed by students. Canalside Studios secured a Microsoft X-Box Live Arcade publishing contract based upon its success in the International Dream Build Play competition.

Department of Informatics Research Groups

PARK: Planning, Autonomy and Representation of Knowledge group

This group researches into the theory and application of artificial intelligence, specifically knowledge representation, knowledge engineering, and automated planning. Application areas include intelligent transportation and control of engineering devices.

VIV: Visualisation, Interaction and Vision group

This group's research concerns the seamless communication between humans and

computer systems. Examples include the use of image processing to detect security threats from CCTV and the application of cognitive and engineering psychology to investigate and facilitate human behaviour in socio-technical systems.

ISE: Information and Systems Engineering group

This group's research is aimed at solving research challenges in managing, processing and retrieving information from large amounts of data, in particular in those areas concerned with web technologies.

HPC: The High Performance Computing Research Group

The High Performance Computing Research Group aims to encourage and develop High Performance Computing expertise within the departments across the University, the Group cultivates mutually supportive environments for research active staff involved in HPC by encouraging collaboration and increasing the impact of HPC both within the University and further afield.


SG: The Serious Games Research Group

The aims of the research group are to investigate different approaches to game design and development, evaluating their effectiveness for developing serious games in commercial, public and third sector contexts.

Pedagogical Research Group (CEPRG)

Our aim is to perform research on pedagogical issues in order to increase the effectiveness of teaching, learning and scholarly activities within the School of Computing and Engineering and across the University.

Department of Engineering and Technology

The Department covers three subject areas: Mechanical and Manufacturing Systems, Electronic and Electrical Engineering and Music Technology. It offers courses in:

Mechanical and Automotive Engineering

 MEng/BEng(Hons) Mechanical Engineering Motorsport Engineering Energy Engineering

 MSc Automotive Engineering

Mechanical Engineering

Mechanical Engineering Design Engineering Management Turbocharger Engineering

Electronic and Electrical Engineering Subject Area:

 MEng/BEng(Hons) Electronic Engineering

Electronic and Communication Engineering Electronic Engineering and Computer Systems Electronic and Electrical Engineering

Computer Control Systems Computer Systems Engineering

 MSc Embedded System Design

Electronic and Computer-Based System Design Engineering Control Systems and Instrumentation

Music Technology Subject Area:

 BSc(Hons) Music Technology and Audio Systems

 BSc(Hons) Music Technology Software Development

 BSc(Hons) Popular Music Production

 BA(Hons) Popular Music Production

All subject areas were awarded the highest possible quality ratings in the most recent quality reviews by the national Quality Assurance Agency. The MEng/BEng (Hons) programmes in the Mechanical and Automotive and Electronic and Electrical subject areas have been fully accredited by their respective Professional Institutions, the IMechE and the IET, for over 20 years.


Department of Engineering and Technology Research

Adaptive Music Technology Research Group (AMTRG)

Adaptive technology (also known as assistive technology) refers to technology which enables people to perform tasks which they would normally find difficult or impossible to achieve (for example, due to some disability). Music and sound synthesis is a particularly interesting area to research in this context.

Advanced Machining Technology Research Group (AMTG)

We specialise in precision machining technology, intelligent process monitoring and control, knowledge support systems, and design for precision manufacture. We have an established international reputation in precision machining research, particularly in the abrasive

machining area.

Automotive and Marine Engineering Research Group (AMEG)

Our aim is to promote and advance automotive and marine engineering research at a national and international level and to disseminate that excellence in research to the global automotive and marine engineering communities.

The Centre for Efficiency and Performance Engineering (CEPE)

With an international reputation as a world leader in the field of plant condition and performance monitoring, we aim to advance the scope and sensitivity of machinery fault detection and diagnosis and of plant performance and emissions monitoring.

Centre for Innovative Manufacturing in Advanced Metrology (CIMAM)

The EPSRC Centre for Innovative Manufacturing in Advanced Metrology's rationale is to break new ground by creating the concept of the "factory on the machine" to deliver to UK industry "disruptive" solutions in the field of Total Machining and Advanced Surfaces.

Centre for Precision Technologies (CPT)

Our activities are focused on research in the field of precision engineering with activities split into three sub-groups: the Advanced Machine Technology Group, the Engineering Control and Machine Tool Performance Group, and the Surface Metrology Research Group.

Condition Monitoring and Diagnosis Group (CMDG)

The vision of the Condition Monitoring and Diagnosis Group (CMDG) is to undertake applied research and development with the aim of advancing the scope and the sensitivity of

machinery fault detection and diagnosis, performance and emissions monitoring.

Electron Microscopy and Materials Analysis (EMMA) Research Group

The Group‟s research revolves around the use of electron microscopy to study the interaction of energetic particles with matter; an area that has relevance to materials for space, the semiconductor industry and particularly to the nuclear industry.

Energy, Emissions and the Environment (EEE) Research Group

The work of the Energy, Emissions and Environment Research Group (EEERG) focuses on supporting national energy needs through research supported by the government, industry and the EU.

Engineering Control and Machine Performance (ECMPG) Research Group

With an international reputation for world-class research and development work in the area of machine tool accuracy, we have a strong expertise on modelling, simulation and parameter identification of CNC machine feed drive, vibration measurement and control, and condition monitoring practices.


High Performance Computing (HPC) Research Group

We aim to promote the links between high performance computer users, developers and researchers across the University, throughout the UK and internationally.

Institute of Railway Research (IRR)

The Institute of Railway Research (IRR) is carrying out research into the interaction between railway vehicles and the track. The improved understanding of wheel-rail contact that has resulted from this work has been developed into a number of tools and techniques which are being used to predict deterioration of railway wheels and rails and to allow railway engineers to control and optimise the vehicle track interface.

Measurement and Data Analysis Group (MDAG)

We specialise in the development of accurate information processing systems for machinery condition and performance diagnosis.

Music Technology and Production Research Group (MTPRG)

We are interested in a diverse range of subjects including acoustics and sound quality; the application of Artificial Intelligence in music composition; and production techniques used for extreme metal and house music.

Pedagogical Research Group (CEPRG)

Our aim is to perform research on pedagogical issues in order to increase the effectiveness of teaching, learning and scholarly activities within the School of Computing and Engineering and across the University.

Surface Metrology Research Group (SMG)

We have an international reputation in surface metrology with an established track record of innovation in our research and development which focuses on surface measurement and nano-metrology, surface instruments, and surface characterisation.

Systems Engineering Research Group (SERG)

We aim to promote expertise in electronic and electrical systems from which stems an enormous diversity of research into flow measurement, communications systems and clean energy generation.

The Turbocharger Research Institute (TRI)

The Turbocharger Research Institute has been established to develop training to support companies at the forefront of this world-leading technology and to conduct research relating to the use of turbochargers in the fields of for example structural integrity, systems

engineering and test methodologies. This research covers the full range of turbocharger applications from small vehicle engines to large low speed marine engines, bringing together experienced professionals who have spent a significant amount of time working in the




Head of Department of Engineering and Technology

Prof I Glover Head of Department of Informatics Dr R Ward School Manager Ms G M Firth Electrical Engineering Subject Area Leader: Dr V Holmes Digital Media Subject Area Leader Mr D DeLuca Computing & Information Systems Subject Area Leader Dr A Crampton Technical Staff Mechanical Engineering Subject Area Leader: Dr L Fleming Music Technology Subject Area Leader Dr J Wakefield Administrative Staff Business Development Officer Business Development Manager Mr S McKenna International Recruitment Director Ms J Wilkinson


The University‟s vision is, „To be an inspiring, innovative university of international renown‟. The University‟s achievements were recognised by the award of the Times Higher

Education University of the Year for 2013. This follows hot on the heels of its success at the awards last year where it collected the Entrepreneurial University of the Year award.

The University of the Year is awarded to „an institution that has demonstrated exceptional performance in the past academic year‟ providing evidence of „particular bold, imaginative and innovative initiatives that have advanced the institution‟s reputation‟. Just some of those initiatives are:

 A commitment to our students with nationwide top 10 ratings for student satisfaction and graduate employability as well as a top 10 rating for financial security.

 The opening of the 3M Buckley Innovation Centre, a collaboration with conglomerate 3M to foster business partnerships leading to new research, technology transfer and entrepreneurial ideas.

 The award of a Queen‟s Award for Enterprise – International Trade as well as a top 10 position in the 2012 International Student Barometer.

 A commitment to excellence in teaching – Huddersfield is the only University in the UK where 100 per cent of academic staff are fellows of the Higher Education Academy – which provides professional recognition of their teaching abilities. These factors, combined with a continued commitment to being „a university that is at the heart of its home town‟ and a strong commitment to be a great employer makes the University an interesting and rewarding place to work.

The University‟s staff are involved in scholarship, research and reach-out activities. We want to attract and retain the best staff, provide opportunities for them to remain professionally engaged and up-to-date. We were one of the first universities in the country to achieve institutional recognition under the Investors in People Award in 1999 and we have

maintained this standard ever since. We are committed to the development and support of our staff. In the Quality of Working Life Survey, looking at the satisfaction and well-being of our staff, the University of Huddersfield has higher scores across all six factors than the Higher Education benchmark, showing lower levels of stress and greater satisfaction with working conditions than the benchmark data.

Our striking town centre campus straddles the refurbished Huddersfield Narrow Canal and offers extensive views of the wooded Pennine foothills. The campus combines both new and historic buildings, and since 2008 £73 million has been invested in new facilities and

buildings for our students. The University has won Civic Trust Awards for the imaginative refurbishment of historic mill buildings for the teaching of Computing, Engineering and Architecture. However, we are also very proud of our contemporary architecture. Our £17 million Business School building opened in 2010 and a £22.5 million Student Central Building which opened in January 2014 providing new sports, leisure, learning and catering facilities.



The University is located close to the centre of the thriving West Yorkshire town of

Huddersfield. Huddersfield has an extensive range of new retail and social developments with many new shops, cafes, bars and restaurants. Near to areas of outstanding natural beauty publicised in TV programmes such as “Last of the Summer Wine” and “Where the Heart Is” we are also in easy reach of Leeds and Manchester. Both are just 45 minutes by road and with quicker access via the regular cross Pennine rail service. Huddersfield is


surrounded by a number of attractive villages in the Holme and Colne valleys and within easy reach of the Yorkshire Dales, the Peak District and the major urban centres of Leeds and Manchester. The cost of housing compares very favourably with other regions in Britain and the choice of where to live is outstanding. The town is well known for its musical traditions, including the world famous Huddersfield Choral Society and the internationally renowned Huddersfield Contemporary Music Festival. The Lawrence Batley Theatre and a large sports stadium host various cultural and sporting events respectively.



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