Michael Webster PhD Candidate
The Agenda for Today
•
The Pros and Cons of the “Big 3”
•
The Role of Social Media in
Recruiting
•
The Stakes Involved
•
General Strategies for Building a
Focus on the
“
BIG 3
”
Pros
•
1 Billion+ Users•
The Average Person Spends 394 min/mth•
Easy to Use•
Most Users Means Easy Networking•
Powerful Internal Messaging SystemCons
•
Constantly Changing Terms of Service•
Gaps in Privacy PolicyPros
•
Specifically for Professional Networking•
Frequently Accessed by Corporate Recruiters•
Ability to Include Resume and Skills•
Ability to Have your Network Verify your Skills•
Powerful Recommendation EngineCons
•
Limited Search Feature•
Smaller NetworkPros
•
Simple to Use•
You Can Follow Anyone•
Hashtag SupportCons
•
Some Users Do Not Actively Monitor Their Accounts•
140 Character Message LimitSocial Media for Recruiting
•
90% (Reppler) - find, source, connect
•
Facebook –1 Billion+ Members
• Companies have a dedicated “careers” tab on website
• Job seekers can apply via Facebook
• Share industry-related content
Social Media for Recruiting
•
LinkedIn – 300 Million Professional Profiles
• Network• Group discussions
Social Media for Recruiting
•
Twitter – 250 Million Active Accounts
• Staying engaged
• Target audience
• Keywords, hashtags, chats, time of day
Dave Carroll—United Breaks Guitars
#myNYPD
In April 2014,
the NYPD
tweeted this
message hoping
citizens would
tweet similar
pictures
#myNYPD
Instead, they
got this…
User Beware
Ashley Payne lost her job as a teacher in 2009 because of this photo and others like it that appeared on the private Facebook page.
User Beware
In March 2009, Connor Riley was offered a job at Cisco. This was her tweet. A Cisco employee responded and forwarded the tweet to the hiring manager. Her offer was rescinded.
Dangers of Social Media
•
In the Reppler (2011) survey:
• 69% rejected candidates
» Posted inappropriate photos (11%) » Posted inappropriate content (11%)
» Posted content about them drinking (9%)
» Posted content about them using drugs (10%)
» Posted negative comments about previous employer (11%) » Demonstrated poor communication skills (11%)
» Made discriminatory comments (10%) » Lied about their qualifications (13%)
» Shared confidential information from a previous employer
(7%)
Rewards of Social Media
•
In the Reppler (2011) survey:
• 68% hired candidates
» Gave a positive impression of their personality and
organizational fit (39%)
» Profile supported their professional qualifications (36%) » Profile showed candidate was creative (36%)
» Showed solid communication skills (33%)
» Profile showed candidate was well-rounded (33%)
» Candidate had good references posted by others (34%) » Candidate received awards and accolades (24%)
Think
Strategy
over
Tactics
The Strategy
Figure out
WHAT
you want to do,
then find someone else who got
THERE
,
and ask them
HOW
they did it.
The Role of Social Media
Social Media should help you
keep track
of and maintain
your connections.
Social Media is
complement
to
networking,
not
a
substitute
for
Planning Your Trip
Step One: Present a Good Image
•
Clean up any profiles you already have•
Remove any embarrassing photographs•
Remove any negative posts•
Adjust the privacy settings to control what friends show•
Use lists to manage how your contacts’ posts appear on your page•
Check your spelling and grammar•
Do not swearPlanning Your Trip
Step Two: Get Connected
•
Get on “The Big 3” if you are not already•
Add people you already know•
Scroll through each new contact’s list of contacts for other people you know•
Join 3-5 groups on LinkedIn•
Look for alumni and local groups•
Post or reply to 3-5 discussion threads per week•
Connect with the people who post in those threadsPlanning Your Trip
Step Three: Keep Connecting
•
Set a monthly goal for number of posts and contacts permonth
•
Look for ways to contribute value to your network—help connect others•
Invest time into your network•
Periodically, make small adjustments to your profiles so theyRemember...
Networking is a form of investment
.
If you want a return, you need to commit
time and energy to growing your network.
Start early for the best results
, but be
patient. If you make demands too early,
the people in your network will be less
interested in helping you.
Side Trip: Twitter
•
If you want to use Twitter, consider using
Tweetdeck or Hootsuite to manage your
account.
•
Use Buffer.com to schedule content.
•
Use Canva.com to make graphic images for
tweets.
Side Trip: LinkedIn
•
Complete enough profile items to move to
“All-Star” user status
•
Write your profile in third-person, repeating
your name
•
Send personalized invites
•
Use the Evernote and LinkedIn apps to scan
business cards
Resources
•
http://mashable.com/2012/08/18/social-media-recruitment-survival-guide/
•
http://mashable.com/2011/10/23/how-
recruiters-use-social-networks-to-screen-candidates-infographic/
Julie Brown
[email protected]
@careers_gsa
Michael Webster
[email protected]
@MikeSJWebster
http://www.linkedin.com/in/mikesjw
ebster
Faculty/Presenter Disclosure
Faculty: Michael Webster
Relationships with commercial interests: Other: VP Finance and Student Services, University of Calgary Graduate Students’ Association
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