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What Every Non IP Attorney Should Know

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Morris E. Turek

 Solo practitioner representing entrepreneurs, small  businesses, non‐profits, and educational institutions  Ten years of non‐patent IP law experience  Focuses on trademark & copyright matters  Trademark and copyright clearance  Federal trademark and copyright registration  Trademark and copyright infringement litigation  Trademark oppositions and cancellations  Trademark and copyright licensing  Domain name disputes

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Christopher R. Carroll

 Previous engineer for Intel Corp.  Engineering and law degrees from U. of Illinois  Focuses work on non‐litigation patent law  Patent procurement  Licensing  Due diligence investigations (e.g., during product/company  acquisition)  Clearance projects/infringement analysis  Appellate/post‐grant patent review

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Types of Agreements

 Many agreements that are not centered on intellectual  property issues still have important IP issues that can  arise  Common agreements where IP issues arise:  Website design and development agreementsFranchise agreementsNon‐disclosure agreements (NDAs)  Asset purchase agreements (APAs)  Software development agreements

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Website Development Agreements

 Your client (e.g. a local business) wants to enter into an  agreement with a web developer for the design and  development of a website, AND/OR,  Your client (a web developer) wants you to draft a  website design and development agreement that it can  use to retain clients.

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Website Design – Copyright Issues

Ownership ‐ Who owns what?  Independent contractor relationship (not a “work made for hire”)  Does agreement include a copyright assignment?  Is there an  additional cost for assignment of all rights?  Are only certain rights  being assigned?  When does the copyright assignment become effective?  If subcontractors will be used, does agreement represent and  warrant that web developer received full assignment of all rights?

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Website Design – Copyright Issues

Copyright Infringement  Does agreement indicate from where the web developer will  acquire images, photos, videos, graphics, text, etc.?  Does agreement represent and warrant that web developer  will obtain proper permissions and acquire proper licenses?  Does agreement state whether the website code will primarily  be custom?  If not, does it indicate where the bulk of the code  is coming from?

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Website Design – Copyright Issues

Indemnification for Infringement  What if the business is sued for a copyright infringement  stemming from web developer’s actions?  Does the agreement represent and warrant that web  developer has commercial liability insurance?  Does  insurance cover breach of contract and copyright  infringement claims?  Does agreement require business to be  included as a named insured on the policy?  Does agreement require web developer to provide full  cooperation to business if sued for infringement at web  developer’s own expense?

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Franchise Agreements

 Your client (the franchisor) wants to franchise its  existing business, AND/OR

 Your client (the franchisee) wants to enter into a  franchise purchase agreement

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Franchise Agreements – Trademark 

Issues

Use and Ownership of Trademarks  Does agreement identify exact trademarks being licensed to franchisee by  franchisor?  Does franchisor own federal trademark registrations for trademarks being  licensed?  Does agreement outline proper and authorized usage and display of trademarks  on signage, in advertising materials, on social media, on receipts, etc.?    Does agreement allow franchisee to use/register a domain name incorporating  franchisor’s trademark?  What about social media usernames or handles?  Does agreement stipulate that unauthorized use of franchisor’s trademarks  would be considered an infringement and would be grounds for termination?

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Franchise Agreements – Trademark 

Issues

Use and Ownership of Trademarks Continued…  Does franchisee expressly acknowledge franchisor’s ownership of the  trademarks and all associated goodwill?  Does franchisee expressly acknowledge that franchisor’s trademarks are valid  and may not be challenged by franchisee during the term of the agreement or  subsequent to termination?  Does agreement prohibit franchisee from registering franchisor’s trademarks in  franchisee’s name or an associated third party?  Does agreement prohibit franchisee from sub‐licensing trademark to a third  party?  Does franchise agreement refer to a separate Trademark Use Compliance  Manual that contains more detailed guidelines on use/display of trademarks?

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Franchise Agreements – Trade 

Secrets

Use and Ownership of Trade Secrets  Does agreement refer to a separate Operations Manual that  identifies all information which the franchisor considers to be  trade secrets?  Does the Operations Manual address how those trade secrets  are to be used/protected by franchisee and its staff?  Does agreement allow for immediate termination and/or legal  action should franchisee disclose or improperly use  franchisor’s trade secrets?

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Non‐Disclosure Agreements

 Your client wants a third party to sign a non‐disclosure  agreement (NDA) before entering a joint venture with  the third party, AND/OR  The third party wants your client to sign the NDA  before the joint venture  NDAs typically require both parties to keep the other  party’s confidential information confidential, unless  and until the confidential information otherwise  becomes public

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NDA – IP Issues

 How do you define the confidential information?  How do you control your client’s confidential  information once it is in the hands of the other party?  What happens to the confidential information after  the NDA expires?

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NDA – Defining “Confidential 

Information”

 Not just inventions and trade secrets  Any information that is not publicly available  ANYTHING other than:  Information that is generally and conveniently available in the  applicable trade;  Information that recipient can prove was already in internal  records prior to receipt from the disclosing party; and  Information obtained from a third party who did not obtain  from the disclosing party  Examples: customer lists, pricing information, recipes,  internal guides/handbooks, source code, etc.

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NDA – Controlling Confidential 

Information

 Clearly identify ‐ require disclosing party to mark documents  CONFIDENTIAL prior to disclosure or within reasonable time  period (e.g., 30 days)  Maintain log of information that is disclosed (both receiving and  disclosing parties)  Limit use  Disallow copying of the confidential information by receiving party  (e.g., watermarks)  Prevent copies of confidential information from being physically  handed over to receiving party (e.g., checkout procedure,  passwords)  Seek IP protection  File copyright applications, patent applications, and/or trademark  applications prior to disclosure  Place in escrow prior to disclosure (e.g., source code escrow)

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NDA – After the Agreement

 Make clear in the agreement that no license or  permission to use the confidential information is  granted by the disclosure   Have a clear termination of the NDA (e.g., renewable  terms)  Ensure that your client’s confidential information is  protected upon termination of the NDA:  Require that originals be returned  Require proof that all copies (if allowed) have been  destroyed within X days of termination

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Asset Purchase Agreements (APA)

 Your client wants to acquire a target company or a 

product line/service of the target company, OR

 A third party wants to acquire your client’s company or  product line/service

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APA – IP Issues

 Ownership – does the seller actually own the IP rights?  Indemnification  What infringement protections are in place for after closing?  Are these protections worth anything?  What is being acquired/sold?  Goodwill?  Trade secrets?  Other IP rights?  Past infringement damages?  Open source issues with software (discussed in next  subject)

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APA – IP Ownership

 Verify that seller actually owns the IP rights tied to the  product/company  Assignment database searches not enoughEmployment agreements  Timing ‐ verify that seller has the IP rights prior to  closing  “Agree to assign” or “Hereby presently assign”?Chain of title (coders ‐> coding company ‐> seller)

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APA – Indemnification

 Product/company being acquired may not be target  before closing, but after closing can be a different story  Due diligence prior to closing  Patent/trademark/copyright clearance searches and  analysis (cost/benefit analysis esp. w/r/t patents)  Is the indemnification worth the paper it’s printed on?  Ensure that seller has financial means to back the likely  indemnification, and/or  Hold back part of purchase price (graduated release)  Cap to past/expected sales

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APA – What is Being Transferred?

 Clearly define all IP rights associated with  company/product being transferred  Goodwill of company  Inventive subject matter in applications/patents (not  just patents)  Past infringement damages  License to continue using IP rights

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SW Development Agreements

 Your client wants to hire a person or company to write  a mobile app or other software application  The hired SW developer likely to use other coders  and/or open source software to create your client’s SW  Also can arise in APA where SW is part of deal

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SW Dev Agreements – IP Issues

 Ownership – who owns the IP rights, your client or SW  developer?

 Open Source – freely available SW, modules, and  libraries

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SW ‐ Ownership

 Make clear in agreement that all IP belongs to client  and is transferred to client (hereby presently assign!!!)

 Ensure that all coders (internal and external) sign  assignments to developer 

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SW – Open Source

 Convenient for developers to use, but some associated  with restrictive licenses  These licenses can require attribution to open source  author, limit distribution, limit modification, etc.  License terms can have significant impact:  Release source code of improvements to open source  Bar collection of licensing fees for SW using open source  Grant free license to SW using open source  (And some not‐so‐significant impacts: buy a beer for  the open source author)

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SW – Open Source Solutions

 Require developer to refrain from using open source or  restrict to only using open source licensed pursuant to  identified (read: safe) open source licenses  Identify open source in SW  Requires third party vendor Black Duck™ or Palamida™  Identify licenses associated with open source  Determine what licenses require and what actions  trigger these requirements (modification and/or  distribution)  Eliminate open source or use accordingly

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References

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