Data Center Strategy
Mark Roenigk – Chief Operating Officer
Mark Roenigk – Chief Operating Officer
[email protected] 210-312-4926
purposes only; all statements and information are provided “as is” and are presented without warranty of any kind, express or implied. Our product/services offerings are subject to change
ith t ti
without notice.
Trademarks and Service Marks
Rackspace® and Fanatical Support®are service marks of Rackspace US, Inc. registered in the
United States and other countries. Trademarks and tradenames appearing in this presentation are the property of their respective holders. We do not intend our use or display of other companies’ tradenames, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies.
3
Where are things headed?
•
Incredible Convergence of Technologies in the coming 6-18 months
•
The Race for Space
– Demand for data center space has continued through the economic downturn, as the
th f li i d di it l d t h t d i t ti t
growth of online services and digital data has prompted companies to continue to expand
.
– 92% of current users of data center space will continue to increase their use of
mission-critical facilities:
• 67% are in active expansion mode.
41% i h l l d id h hi d f h i
• 41% are now using a wholesale data center provider or other third-party company for their expansion.
• 51% operate three or more data centers, including 26%percent who operate in at least 10 data centers.
– A growing number of major data center users are seeking to preserve capital by
making more use of third-party providers, a trend that has boosted the fortunes of g p y p , wholesale data center providers that lease turn-key “plug-and-play” space.
•
Strong Interest in Green IT
– It is projected that the drive to build greener data centers will push data center
investments from $7 5 billion today to over $41 billion by 2015 investments from $7.5 billion today to over $41 billion by 2015
.
– Increasingly important to customers.
2010 RACKSPACE LEADERSHIP SUMMIT • OCTOBER 5-6, 2010 • SAN ANTONIO, TEXAS
Where are things headed?
•
Huge Investments are being made …
•
CI predicted that the talent pool of "qualified senior level technical &
data center professionals" will shrink 45% by 2015.
5
CAPEX / OPEX / TCO Debate…
•
Owning a data center requires capital expenditure, while using an
external hosting/cloud service that offers pay-as-you-go service falls
into ongoing operating expenditures …
•
Data Center Costs
– Direct costs that accompany running a server: power, floor space, storage, and IT
operations to manage those resources.
– Indirect costs of running a server: network and storage infrastructure and IT – Indirect costs of running a server: network and storage infrastructure and IT
operations to manage the general infrastructure.
– Overhead costs of owning a server: Procurement, DC Ops & Engineering and IT
staffing.
M t IT
i ti
ll d 't h
l
d
t di
f th i
•
Most IT organizations really don't have a clear understanding of their
true costs from a Total Cost of Ownership perspective
– Up to 30% of all servers are comatose.
– Virtualization is just one of many evolving technologies that increase server
utilization. Increasing server utilization from 5% to 75% drops the raw cost per g p p compute cycle by 15 times.
– Vertical integration and standardization can cut server costs by up to 25%.
Business Concerns/Considerations
S
it S
it
d S
it
•
Security, Security and Security
– Cyber threats
– Customer data/privacy – Wall Street Journal test
•
Can we move all of our important metrics in the right direction?
– Simplify and re-focus on our core? – Increase reliability and uptime?
– Reduce our cost structure both short and long term?
– Scale up or down to meet unpredictable /changing business environment?
•
Financial and Business Considerations
– Global considerations
– Do we really need to tie up cash in heavy capex infrastructure? – Do we want to own Data Center assets for a long period of time? – What would we do with those assets in change business climates? – Technology changes very quickly … concerns with obsolescence? – Compliance (SOX, SAS70 etc)
7
Computing Concerns and Considerations …
R li bilit i
& d
th T
h
l
St
k
Reliability is necessary up & down the Technology Stack
Security Mail
Collaboration
Windows
Linux
Databases
Virtualization
Traffic Mgmt
Security
Compute
Back-Up
Storage
Infrastructure
Traffic Mgmt
Security
Computing Concerns and Considerations …
R li bilit i
& d
th T
h
l
St
k
Reliability is necessary up & down the Technology Stack
Security Mail
Collaboration
Automation & Visibility
Windows
Linux
Databases
Virtualization
•
AutoHost Provisioning
• Security Monitoring
• Control Panel Provisioning for Cloud
A t
t d Al t
C
t & St
Traffic Mgmt
Security
Compute
Back-Up
Storage
• Automated Alerts - Compute & Storage
Infrastructure
9
