Internship Report

LOYOLA COLLEGE(AUTONOMOUS) , CHENNAI – 34

DEPARTMENT ON BUSINESS ADMINISTERATION

SHIFT-II

INTERNSHIP TRAINING REPORT

AT

MAX FASHION INDIA

NAME : PRADEEP KUMAR A.J

DEPT NO : 10-BU-018

YEAR : 2010-2014

INDEX

CHAPTER

TITLE

PAGE

NO

CHAPTER-0

I)

Certificate

II) Acknowledgement

III) Declaration

CHAPTER-I

1. Introduction to the study

2. Profile of the firm

CHAPTER-II

1. Organizational structure

2. Specialization

CHAPTER-III

1. Departmentation

2. Office Equipment‟s & Machines

3. S.W.O.T Analysis

4. Future prospectus of the firm

CHAPTER-IV

1. Skills Acquired

2. Recommendations to the firm

3. Suggestions to improve internship

CHAPTER-V

1. Business plan

ANNEXURES

1. Bibliography &webliography

2. Enclosures

ACKNOWLEDGEMENT

I would like to thank Rev.Fr.G.Joseph Anthony Swamy,

S.JPrincipal, Prof .G . Ramamurthy, Deputy Principal, ProfAlstonRozario ,Dean of commerce and Economics andDepartment coordinator Prof . SushamaRajan for giving me this

oppourtuinity.

I thank my guide Prof .J . George Fernandez Team Leader ,Prof .S.

Remigious Mary, Prof . A .LeenaMercy , Prof . JoySamuel ,Prof . A .Austen Xaviern for the extensive support and overall guidance in

completing my project successfully.

I would heartedly thank my parents and guardians for their blessings and guidance in completing my project successfully.

I would like to thank Loyola College for giving me this wonderful opportunity and able guidance to complete the project.

Finally I would like to thank the Executives and Staffs of MAX

FASHION INDIA for their cooperation and support, without which this

project would not have been possible.

At the end , I would like to thank everyone who directly and indirectly helped me in completing the project successfully.

Signature Name : Pradeep Kumar A.J Dept No :10-BU-018

DECLARATION

I, Pradeep kumar 10-bu-018 hereby declare that this report of internship work atMAX FASHION INDIAis the original work done by me and submitted to the Department of Business Administration Loyola College , Chennai , in partial fulfilment of requirements for the award of Business Administration under the supervision of eminent professors.

Date : signature of the student

Dept No: 10-BU-018 Name of the student:

INTRODUCTION

As an undergraduate college student there are many experience to be had outside of classroom. An internship is a work-related learning experience for individuals who wish to develop hands on work experience in a certain occupational field. It is an excellent way to determine if the industry and the profession is the best career option to pursue. Internships help individuals to combine professional work habit; provides an understandings of corporate cultures, gives an opportunity to analyze international business setting. It also offers us the chance to learn things by doing it in a proper way where you are supervised by a professional and have the opportunity to achieve your own learning goals.

As a marketing student, there are various channels of doing an internship. We can either do our internship in Retail Marketing, Sales Management, Service Marketing, Advertising, Human Resource Management. I chose to do my internship in Retail Marketing. The internship provided me with a lot of exposure as I had communicate with different people customers across Chennai.

I had selected to work with max fashion India Ltd under the marketing division. Max is the international value fashion brand of the Dubai based landmark groups. The brand was launched

in May with unique concept of delivering international fashion & value to the discerning shopper.

Max was introduced in India with its 1st store in Indore in offering apparel, footwear & accessories for family; for women, men, children including a fashionable range for infants.

At max, shoppers can expect the largest in international fashion from around the globe & accessories for family; all of this offered at great prices in a world class shopping environment. Max retails its own label mercy in house designs and planned colour palettes for the season. Every season it introduces a fresh collection of into designs specially customized to the Indian market. The brand adapts to the changing needs of the shopper every middle east.

“LOOK GOOD FEEL GOOD, MORE VALUE MORE FASHION” were the words which aspired me a lot as soon as I entered into max fashion India

The main goal which I set was to get a practical corporate exposure and to study the company product and service offered by max fashion. It was difficult for me to understand to interact with max fashion customers.

PROFILE

OF THE FIRM

PROFILE OFTHE FIRM

HISTORY:

Max is the international value fashion brand of Dubai based landmark group. The brand was launched in may 2004 with a unique concept of delivering international fashion & value to the discerning shopper.

Max was introduced in India with its store in Indore 2006 offering apparel, footwear & accessories for family; for women, men, children including a fashionable range for infants. With a great range of western & for the young shopper, it makes a perfect shopping destination for people for all age groups.

At max, shoppers can expect the latest in international fashion from around the globe & an excellent range of from; all of this offered at great price in a world class shopping environment. Max retails its own label mercy in house designs and planned colour pattern for the season. Every season it introduces a fresh collection of into design specially customized to the Indian market. The brand adapts to the changing needs of the shopper every middle east with over 200 stores across 15 countries.

Landmark group

Founded in 1973 in Bahrain, the landmark group has successfully group into one of the largest and most successful retail organisations in the middle east and India. An international, diversified retail and hospitality conglomerate that encourage entrepreneurship to consistently deliver exceptional value, the group operates over 16000 outlet encompassing over 22 million square feet across the GCC, India, Egypt, Turkey, Jordan, Lebanon, Yemen, Sudan, Kenya, Libya, Nigeria, Tanzania, Pakistan, and Iraq. The group employs over 45000 people

Landmark group is an Indian retail chain multinational conglomerate based in Mumbai, India end Dubai, UAE headed by MICKY JAGTIANI, who is founder Chairman & CEO of the company. It is the parent group of retail chain like lifestyle stores, home centre stores, splash (fashion) and many others groups and brands in India and other countries.

Brands :

Retail business units offers nine main brands mainly in department stores such as life style, splash and max fashions, shoe mart, baby shop for kids dress, toys and accessories, furniture and furnishing solution, home centre, and multiplex ventures such as fun city and E-max.

Vision:

To create a truly global that provides growth opportunities for the company and its employees, whilst a goal of becoming the number one value fashion retailer across the middle east & India.

Mission:

 Be a market leader in the field of value retailing.

 Provide fashionable products at affordable price.

 Be innovative, cost effective and globally competitive.

 Exceed our customer expectations.

 Provide opportunities of growth for our employees.

Our core values:

 Constant focus and development on the product & value offered.

 Continuous improvement of the customer shopping experience.

 Commitment towards staff training & development.

 Encouraging open work culture.

Life trust, founded in 2000, is an NGO that works in collaborating with government to introduce various programs at the school and pre-school level in order to improve the quality and accountability of the education system for the

underprivileged children. It believes that every child should have the right to explore his talents and chase his dreams, and he can only do so if he provided a platform growth.

The vision for LIFE is: “Empowerment of the underprivileged through creative education”

Since its inception, Life Trust has been able to effect the lives of over 50,000 children annually in Mumbai, Chennai and

Bangalore in India.

LIFE mission of ‘education’ translates into the

following programs:

 Skills Development &Women Empowerment

 School Development Program

 Integrated Child for Learning Disabilities

 Vocational Training

 Training centre for Youth-career skills for under-privileged youth

Blood Donation Drive

Blood Donation drives were organized at Bangalore corporate office. Employees came forward in large numbers to support the cause.

Clothes Donation Drive

As part of the Joy of Giving week, a clothes drive was organised at the Bangalore Corporate office in collaboration with NGO, GOONJ.

GOONJ is a unique resource mobilization initiative

providing clothes & others basic amenities to millions in the far-flung village. It turns cities wastage into a resource for rural India.

Go Green – An Effort to Save the Environment

.

Max is association with BCIL organised Go Green day, an ecological initiative to reduce global warming, at the Bangalore, contributing to a greener future.

MAX participated in the SUNFEAST MARATHON

2010

Employees participated in the Sun feast world 10K held in Bangalore in support of LIFE trust cause of creative learning. It also a good team bonding exercise with one of the

Participants going back with an experience to cherish and a commitment to come back next year again.

The Inner Circle

:

Landmark group takes pleasure in announcing the most privileged shopping circle in the country- The Inner Circle. As a privileged member of „The Inner Circle‟ you get to enjoy a world of exclusive rewards & privileges - privileged points gift

vouchers, exclusive offers, special invites & much more! All specially designed to make your shopping a rewarding & memorable experience. The Inner Circle is landmark Group exclusive reward program in India.

The Beat Diabetes campaign was launched in India among all Landmark group companies with the „Take the test‟ and „Join the Walk‟ initiatives. More than 3500 participants showed their support towards creating Diabetes awareness by participating in the walkathon on 21st _{Nov. 2010.}

Max Wildlife Campaign

Max joined hands with the Biological Park, Bangalore to promote wildlife conservation. As part of the initiative, Max adopted a tigress along with carrying out a signature campaign to spread awareness of the same

WORK CULTURE OF MAX:

To make Max an employer of choice by sourcing and nurturing the rights talent and ensuring a performance driven culture with continuous learning opportunities and a well defined career path.

Guiding Principles :

 Commitment : We will honour our commitment and always

be transparent.

 Authenticity : We shall be authentic in whatever we do.  Validation : We will always Research, Validate & decide.

 Orientation : We will have Long Term objective in mind and

strive for Perfection.

 Relevance : We will constantly adapt ourselves to remain

relevant to the consumer.

 Accountability : We will build Accountability through

appropriate performance valuation systems.

 Speed : We will ensure speedy implementation of every single

task undertaken.

 Friendliness : We will be responsive and customer Friendly.

List of Jobs at Max

1. Trainee Customer Relationship Executive/ Customer Relationship Executive

2. Senior Customer Relationship Executive 3. Trainee Cashier

4. Cashiers

5. Senior Cashiers 6 .Head Cashier

7. Executive - IT& Inventory

8. Trainee Department Manager/ Department Managers

9. Trainee Assistant Store Manager/ Assistant Store Managers 10. Deputy Store Managers/ Store Managers

11. Visual Merchandiser Champs

CUSTOMER GUARANTEE.

We value our customers and guarantee the products we trade. Should you decide to change the product you bought or find it low in expectation, within 15 days of purchase, our Customer Relation Associates will be happy to assist you find a

replacement. However, our company policy expects presentation of the original receipt for settlement.

A credit voucher will be issued of value equivalent to

replacement for use in MAX stores across the country within 3 months of date of issue.

Kindly note that the above policy excludes the following:

 Altered garments.  Used Merchandise

 Undergarments including socks.  Discounted merchandise.

ORGANIZATION

INTRODUCTION TO STUDY:

Background of the Organisation is set of people working

together for accomplishment of a common objective. The

roles and responsibilities are stated clearly without any

ambiguity. The positions occupied by different individuals

are presented in the form of organisation chart.

Organizational structure is essential for continuity of the

mission & co-ordinates & controls the business activities .

Organization helps management to perform its actives

effectively, optimum use of technological improvement growth

& diversification, creatively, effective use of physical

resources & HR.

HUMAN RESOURCE MANAGEMENT

This study is taken up to full fill the requirement of M.B.A

degree course of Bangalore University. The training is

undertaken during July 2012 to August 2012 and the main

purpose of the training is to know the application of the

theoretical aspects in our course in the corporate

environment and gain first-hand experience and expose

ourselves to corporate policies, ethics, culture, practices,

procedures, facts about the work culture and policies of

the company.

Objectives of the study:

To understand the organization structure or hierarchy of

the company.

To understand the working of the various departments.

To enable us to gain an insight into the corporate world.

To understand the various responsibilities and duties carried

out by each department.

ABOUT INDUSTORY

Retailing in India is one of the business enterprises of its

economy and accounts for 14 to 15 percent of GDP. The

Indian retail market is estimated to be US$ 450 billion and

one of the top 5 retail markets in the world. India is one

of the fastest growing

Retail markets in the world. India‟s retailing industry is

essentially owner mannered

Small shop accounts for more than 90%.

SERVICE MARKETING

India approved reform for single brand stores welcoming

anyone in the world to innovate in Indian retail market

with 100% ownership but imposed the requirement that the

single brand

Retailer source 30% of its goods from India. Indian

government continues the hold on retail reforms for multi

brand stores. India has a large and aspiration middle-class

of 75 million households or 300 million individuals.

Middle-class consumers want products which are

value-driven. India also has 500 million Indians under the age of

25. Young Indians are driving purchases in mobile phones,

fashion, accessories, food and beverages , quick service

restaurants, etc. Young Indians have access to more money

than before and with this have come independence,

aspirations and a demand for products.

According to the 2010 World Wealth Report by and Merrill

Lynch Wealth Management, the rise in the total number of

millionaires (or Indians with investible assets, excluding

main residence and consumer durables, of more than US$

1 million) grew almost 51%, the second fastest in the Asia

Pacific region. The earliest form of retail merchandising was

the exchange of food and domestic goods.

Advertising

Later came traders and peddlers, and by 3000 BC shops

had become common. During the Greek and Roman period,

stores, including many specialty shops, developed in the

form of open booths, attracting large cosmopolitan crowds.

After the decline of the Roman Empire, barter became more

important, but by the 14

th

_{century, retail trade again}

assumed important. Merchants, who in early times were

viewed with suspicion, rose in the social scale. Small stores,

each carrying its special line of goods, reached their peak

in the 18th century.

The wholesale business developed, and travelling salesmen

and standard prices came into general use. In the late 19

th

century, the department store came into being, a large-scale

general store or a combination of single-line stores in which

each line of merchandise is operated as a separate

department. Such stores provided the convenience of easy

accessibility to a large variety of goods. Modern department

stores have been vital to the development of shopping

centres and malls, huge retail developments that contain

wide variety of stores and services.

SPECILIZATION

The Marketing specialisation prepares you for an exciting career in a variety of marketing functions that may include brand and product management, key account management, trade marketing, advertising, and marketing research. It seeks to give you a strong grounding in market analysis, planning and decision-making techniques, as well as familiarise you with consumer and business behaviour theories relevant to modern marketing practice.

The curriculum places a strong emphasis on experiential pedagogical methods, and you can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects.

This specialisation will equip you to thrive as well in related sectors such as hospitality, retailing, public relations, consultancy, and industry-oriented government agencies.

The Marketing specialization allows students to gain an understanding of how marketing relates to all the other functions of a business and how to integrate marketing into everything the business does.

Interest:

Students interested in the marketing specialization should be curious about why customers buy what they do and how product development, branding, pricing, and other elements of the marketing mix affect consumer choices.

Beyond the first-core marketing management class as part of general collage program, specialization students are required to take market research, consumer global marketing, strategic operational marketing and marketing practicum (capstone).

Marketing practicum is an integrative course and the capstone for the specialization.

The principal outcome of the capstone course will be the completion of a project to integrate various functional areas of marketing. After completing the Marketing AOS---students are expected to develop knowledge, understanding, and cognitive, intellectual, practical and transferable marketing skills.

Programme Structure

The Bachelor of Business programme is made up of two main components: Core and Broadening. The Core component bridges theory with real-world practice to equip you with strong competencies in problem-solving and interpersonal skills that will enable you to handle unstructured , complex and strategic challenges in the business arena.

Included in this are courses specific to the specialisation that you have opted for market mix.

The Broadening component, or the General Education Requirement (GER), offers you flexibility to pursue study in fields beyond your major discipline, to broaden your perspectives and free your mind to its fullest potential.

Minors

Opportunities for more focused interdisciplinary learning and exposure are available through . These include Communication Studies, Psychology, Entrepreneurship, Mathematics, and Public Administration. Minor courses taken will go towards fulfilling Unrestricted Elective requirements of the General Education Requirement.

Second Specialisation

Alternatively, if you prefer to pursue a within Business School, you may do so in the second year of study after demonstrating academic excellence and potential in your first year of study. The Second Specialisation Programme offers an option to obtaining a second set of skills and knowledge within business and management that will give you an edge when you begin your career. Courses taken under the Second Specialisation Programme will go towards fulfilling Unrestricted Elective requirements of the General Education Requirement.

Marketing

The Marketing pathway aims to promote a comprehensive understanding of the role of marketing management in consumer, industrial markets and service industries in addition to developing problem-solving and decision- making capabilities in these fields.

Marketing concepts provide valuable insights into the various exchange processes involved in consumer, business-to-business, and non-profit settings, around the globe. The purpose of this is to develop a critical and analytical approach to marketing managers tasks within the context of the organization as a whole.

SALES

Larger format convenience store and super markets

accounted for about 4 % of the industry, and these were

only in large urban centres.

Indian central government denied foreign direct investment

(FDI) in multi brand retail, forbidding foreign groups from

any ownership in supermarkets, convenience store or any

retail outlets. Even single brand retail was limited to 51%

ownership and a bureaucratic process.

RETAIL MARKETING

India‟s Central government announced

retail reforms for both multi brand stores and single

brand stores. These market reforms paved the way for retail

innovation and competition with multi brand retails such as

Wal-Mart, Care four and Tesco, as well as single brand

majors such as IKEA, NIKE and APPLE. The statement

flickers intense activism, both in opposition and support for

the reform.

Under pressure from the opposition, Indian government

placed the retail reforms on hold till it reaches

Accounts Department:

In max the accounts department is also controlled by the company secretary. The daily cash book is entered and closed by the cashier and then approved by the company secretary and finance management. The profit and loss account and balance sheet will be produced, in the annual general meeting after being approved by the company secretary. Every financial year the accounts of max are audited by three different auditor‟s namely Statuary auditor, an external auditor and an internal auditor. The Cash book is maintained by the cashier.

The cashier collects the bank statements and check whether the same is entered in cash book. The recovery register containing the allowance given to the employees are also maintained in accounts department. The daily transaction vouchers and many other files are stored in accounts department.

OFFICE EQUIPMENT’S

& MACHINES

Office Equipments & Machines

Lamination Machine (LM 330 l)

Infrared heating lamp or mica sheet heating.Temperature can be adjusted variously according to different requests, and also with cold lamination function. With high quality and low noise motor, running steady and with long lifespan.With high temperature protector, safer for use.

Fingerprint Time Attendance

TTA01 is a compact and efficient stand-alone device for fingerprint based time management in offices and corporate set-ups. Easy installation and flexibility of report generation make this system an ideal office automation tool for time management purposes. It also helps management reduce administrative costs and improve their resource allocation strategies. The advanced fingerprint recognition system enables quick and accurate identity matching and can record up to 50000 transaction records. Software to manage or monitor the time worked by employees for the purpose of efficiently processing payroll. These systems may be integrated with existing payroll processing software. Also, these systems may track labor distribution, building security, and personnel scheduling. These systems usually are able to give reports of overtime/docking of non-exempt employees.

Features:

 Simple and durable device

with a robust inbuilt optical scanner

 Records up to 50000

transaction records

 User Capacity - 1500

identities

 Free SDK Available for

Software Customization

 Supports multiple

companies of one organization at a single location

 Supports one company at multiple locations

 Supports multiple input units installed for one company

 Company Rules, Time Management Parameters can be easily

customized on the device

 Easy to manage Employees, Departments and Multiple Shifts  Supports leave management

 Flexibility of Reports generated by the Software - Daily

Attendance Statistics Report, Attendance General Report, Staff On- Duty/Off Duty Report Department Attendance Report, etc

 Data available in excel/html/ASCII format for further calculation  Seamless integration with various Accounting and Payroll

Packages

• Speed: up to 50 ppm

• Maximum paper capacity: 4,100 sheets

Payslip &printing machine:-

At present we use a bureau to process our payroll (about 100 staff). For a wide variety of reasons we want to bring this in house but there is an reluctance to move away from the current payslip style.

Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.



Envelope sealing machine.



Stamping machine.



Dating machine.



Punching machine.



Cheque writing machine.

Office equipments:-

 Pen  Pencil  Scale  Stapler  CD & DVD  Glue

 File

 Scissor

 Pen stand

STRENGTHS



Customers satisfaction can be obtain.



Due to price is cheaper to compare other retail product.



More collection are available.



Car parking is good compare to other retail stores



New arrivals are displayed.



Discount of product will be displayed.



Aims mainly at customer satisfaction.

Weaknesses

 only less number of employees recommenced.

 Back store is very small so we are unable to arrange the additional goods.

 Some time customer will not be because of time the of employees consumed for the arrival of the new product.

Opportunities

 Price is cheaper there is an opportunity to gain more.

 Profit percentage can increase.

 There will be a annually stock clearance sale.

 The new marketing strategy adopted by the firm has a huge potential of attracting more customers.

Threats

 some time are may be shortage of product.

 Some time discount be closed customers will be un happy

FUTURE PROSPECTUS

OF THE FIRM

FUTURE PROSPECTS OF THE FIRM

India possesses worlds most competitive in retail marketing due to low cost of production and availability of skilled labour. As per their new research report “Retail Marketing” highly skilled and low cost manpower, with strong government support in the form of incentives and establishment of retail marketing , has been the form of major drive for the Indian retail clothes. The market also plays a vital role in the Indian economy as it a leading foreign exchange earner and accounts for more than 12% of Indian exports.

Currently the Indian market remains highly fragmented, but is transforming into an organized sector

Currently, the industry is facing a slowdown due to global economic turmoil. But due to various government effort and incentive couple with private sector initiatives, the Indian retail marketing. Currently the Indian market remains highly fragmented, but is transforming into an organized sector with strong government support in the form of incentives and establishment of retail marketing , has been the form of major drive for the Indian retail clothes.

By analyzing past and future aspects of the market, the report highlights the potential growth areas in the market and gives an overview on the market for clothes. It also evaluate the emerging trends in the concerned industry

The main goal which I set was to get a practical corporate exposure and to study the company product and service offered Opportunities for more focused interdisciplinary learning and exposure are available through . These include Communication Studies, Psychology, Entrepreneurship, Mathematics, and Public Administration. Minor courses taken will go towards fulfilling Unrestricted Elective requirements of the General Education Requirement.

Vision

To create a truly global that provides growth opportunities for the company and its employees, whilst a goal of becoming the number one value fashion retailer across the middle east & India.

Mission

 Be a market leader in the field of value retailing.

 Provide fashionable products at affordable price.

 Be innovative, cost effective and globally competitive.

 Exceed our customer expectations.

Ethics

 Constant focus and development on the product & value offered.

 Continuous improvement of the customer shopping experience.

 Commitment towards staff training & development.

 Encouraging open work culture.

 Training centre for Youth-career skills for under-privileged youth

 To check whether all the Air conditions are working properly if not they will take necessary action to solve the problems.

Skills Acquired:

I acquired many skills from internship program. Before going to internship I had only the book knowledge and do not know what will be the work in an office and companies and how would the job would be.

Some of the skills I acquired during the internship:-

 A full knowledge about the practical duties and powers of company secretary.

 Good knowledge towards the computer. All the days my guide asks to me do some work in the computer.

 Bright knowledge about the books of accounts which are recorded in the register office of the company.

 I have done nine months of bank reconciliation statement so I am very much strong in BRS.

 Learn how to approach the employees who are working in the organization.

 More knowledge about Microsoft Excel how the formulas are using in the company accounts purpose.

 I have come to improve my communication.  I have learnt to be punctual in my work.

RECOMENDATIONS

TO THE FIRM

Recommendation to the firm:

There are various recommendations which I would like to make to firm.

 All the files are documented in register and books. There is always a risk of files being lost. Hence, it is essential that the files have to be stored in a computer.

 Appraisal of the employee must be adopted to develop employee welfare.

 A movement register has to be maintain in order to keep clerks who go to the bank and post office and come back after two or three hours late usually.

 Employee movement within the company has to be controlled

 The office environment should be installed with updated software.

 All office equipment should be properly maintained.

 The website should be updated frequently.

 New people should be recruited to manage work load effectively.

 The company‟s infrastructure has to be properly constructed.

 The company‟s environment has to be planted with more of trees

SUGGESTIONS

TO

Suggestions to improve Internship

 Duration of the internship has to increased to at least a month so that we able to know more about the company.

 There can be changes in the college timings so that we can attend class as well as go the internship.

 Information about the internship before a month its actually starts.

 There should not be too much of emphasis on one particular area of expertise but should enhance a bester of area.

 The college could refer us to a few companies, at least to those students from a poor background.

 Letter for approach the companies should be given well in advance.

 A clear idea about documentation should be given well in advance.

 The college can help some poor students who cannot find a company by putting them through some contacts.

BUSINESS

PLAN

BIBLIOGRAPHY

AND

WEBLIOGRAPHY

Bibliography



Martin P Block , “business to business marketing research” , Raider publishing , 2007 Edition.



Naresh K malhotra , “marketing research” , Anova Publication house , 2005 Edition.



Dan S Kennedy , “the nae rules of marketing plan” , Applewood books, 2009 Edition.



David scott , “the new rules of marketing” , raider Publishing , 2006 Edition.



Brian Halligan , “inbound marketing” , Arcade publishing , 2003 Edition.



Roger Baran , “Customer Relationship Management” , Airiti Press , 2009 Edition.



Dr.Sue Greener , “Business Research Methods” , Brimstone Press , 2007 Edition.



Andrew Whalley , “Strategic Marketing” , Chronicle Books , 2008 Edition .

webliography

2) www.maxfashionindia.com 3) www.yahoo.co.in 4) www.stepsmarketing.com 5) www.marketing1on1.com 6) www.pagebypage.com 7) www.ultramarketing.com 8) www.readprint.com

INTERNSHIP ATTENDANCE

WORKSHEET