Native RecommendationAds Text/image recommendation ads in an editorial environment

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Measurable target achievement

Lower scattering losses and higher conversion as a result of goal-optimized targeting and tracking

High user acceptance

No banner blindness and more visibility thanks to placement between article recommendations

Positive brand perception

Voluntary advertising consumption and no disruption of reading flow due to non-disturbing format

Native premium reach

plista recommendation platform comprising thousands of premium publishers with approx. 50 million unique users p.m.

High visibility on mobile devices

Excellent readability on mobile devices and clear differentiation from banner advertising

User-centric delivery

Large user ad relevance due to cutting edge recommen-dation technology

Native RecommendationAds

Text/image recommendation ads in an editorial environment

Native RecommendationAds are placed as text/image recom-mendations in an editorial environment. They appear in the user’s direct reading flow and can be distinguished by a parti-cularly similar content. In this way, the reader becomes much more involved with the advertising message. This means you can create high-reach campaigns together with high perfor-mance!

Success-based pricing

Goal-optimized delivery through precise tracking

(conversion pixel, hash identifier or external monitoring tools)

Exact targeting based on over 40 algorithms (behavioral

and geo targeting etc.)

All-inclusive service incl. ad optimization, campaign

management, near-time reporting etc.

Lead generation and sales promotion

Generation of high-quality traffic

Boost in brand awareness

Supplementing your TV and print campaigns

Suitable for

Advantages for your campaign

App advertising and download increase

Ensuring sustainable app usage

Product recommendations and customer ratings More attention, more leads, more ROI

plista can help you to achieve higher performance in comparison to standard text/image formats. Start your campaign now! More

ADVERTISEMENT Editorial article recommendation

Delivery

Online Mobile

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Sustainable branding effect

High-quality users with high page view rates, longer visit duration and lower bounce rates

High user acceptance

No interruption in the natural reading flow and conscious consumption of the content

Alternative to SEM

Intelligent distribution among relevant users who have already read similar content

No set-up costs

Automated creation of content teaser from target URL or import via RSS feed

Native premium reach

High visibility on mobile devices

Content teaser with outstanding readability between editorial article recommendations

Native Content Distribution

Text/image recommendations in an editorial environment

With native content distribution from plista, you can place your company content between editorial recommendations on thousands of premium news and special interest websites. Together with blog and social media posts, branded content and entertainment, as well as earned media, you can reach even more relevant users. At the same time, readers simulta-neously become more intensively involved with your content.

Import and update of content via RSS feed Success-based pricing on a CPC basis

(UTM parameter)

Sustainable boost in brand awareness/loyalty

Addressing new target groups

Multiplying the effect of earned media content

Generation of high-quality traffic for owned, earned and paid media

Suitable for

Supporting crisis communication

Supplementing advertorial reach packages for higher user reach

Boosting the reach of social media campaigns through additional news environments

The right content marketing strategy

Good content is essential, but, above all, it is the right

editorial environment which is crucial. Find out more now!

Delivery

Online Mobile Editorial article recommendation

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Better return on investment (ROI)

Optimal results with the combination of branding (video) and performance (interaction element)

Active sales promotion

Interaction element for app download, product purchase or lead generation

Positive brand perception

Conscious, absolutely voluntary consumption of advertising through user-initiated format (no scattering losses)

Native premium reach

plista recommendation platform comprising thousands of pre-mium publishers with approx. 50 million unique users p.m.

Optimal display on mobile devices

Expandable format for best possible display on smartphones and tablets

Guaranteed delivery

Also in the case of weak network coverage on mobile devices

Native VideoAds

Video expandables in an editorial environment - with an optional interaction element

Native VideoAds are placed amidst editorial recommendations in a user-initiated expandable format. The content is consu-med voluntarily: Only on mouseover (online) or touching the ad (mobile) the area expands and the video is played. For the highest possible involvement of the user, the video field can be coupled to an interaction element. In this way, the user can be encouraged to take action in order to achieve further per-formance targets.

Optional performance interaction element

Success-based pricing on CPC or CPE basis Goal-optimized delivery through precise tracking

Product launches and relaunches

Time-limited campaigns

Simultaneous branding and performance campaigns

Suitable for

Supplementing your cross media campaigns

Non-disturbing alternative to online and mobile pre-roll campaigns

Editorial article recommendations

Advantages for your campaign

Online

Mobile

Delivery

Field with interaction elements

Demolink Native VideoAds

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Video expandable

Company logo

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High recognition value

Creative design freedom and innovative moving image format for a strong screen presence

High user engagement

Intensive engagement with your advertising message as a result of interactivity

Maximum information density

Strong advertising effect through the combination interactive banner and video

Positive brand perception

Voluntary advertising consumption through a non-disturbing and user-friendly format

Premium reach

High visibility on mobile devices

Strong advertising effect, even on small screens

Rich Media Ads

Special interactive high engagement formats

Rich Media Ads are special format interactive ads and the ide-al solution to attract a particularly high level of attention to your advertising message. With their unconventional design, they catch the eye immediately and yet do not disturb the rea-ding flow. The animated graphics appear from bottom to top

(RiseAds) or from right to left at the lower edge of the screen

(FlyAds). An additional video option is possible that is activa-ted on mouseover.

Pricing on a CPM basis

Reader-friendly stand-by view after execution

Brand awareness campaigns

High attention and time-limited campaigns

Supplementing cross-media campaigns

As an alternative to floor, banderole, interstitial and layer ads

Suitable for

Advantages for your campaign

Delivery

Online

Mobile

Demolink Rich Media Ads

Optional: Video expandable

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Native AudioAds

Instant playback audio recommendations in an editorial environment

Emotional user appeal

High level of attention by addressing users in direct usage situations (e.g. when using smartphone/tablet as music player)

High return on investment (ROI):

Optimal combination of branding (audio sample) and performance (direct link)

Positive brand perception

Voluntary advertising consumption through user-initiated format

High-quality users

High user pre-qualification through clear call-to-action request

One-stop shop

Available for both online and mobile campaigns

Native premium reach

Native AudioAds offer a sample of audio content that can be played back immediately. As a result you can reach relevant users with an emotional audio spot and generate a high level of awareness and user engagement. Matching the look and feel of the surrounding content, Native AudioAds are placed between editorial recommendations. By clicking (online ver-sion) or tapping (mobile verver-sion), interested users can get a quick look at the content offered. There is an additional click option for a direct link to the advertiser‘s website or to an on-line store.

Two click options: audio sample playback and link to

landing page/online store

Success-based pricing

Exact targeting based on more than 40 algorithms

(behavioural and geo targeting etc.)

management, reporting etc.

Product advertisement and distribution of audio books and music

Distribution of radio spots

As enhancement to cross-media campaigns

Simultaneous branding and performance campaigns

Suitable for

Advantages for your campaign

Free download: Darm mit Charme

Test Audible and get a free download of „Darm mit Charme“ or an audio book of your choice! More

Listen now! Download for free!

Delivery

Online Mobile Instant play-back of audio sample ADVERTISEMENT x ADVERTISEMENT

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plista Content Hub

Your content platform for a holistic brand experience

Holistic brand experience

Intensive engagement with brand and product con-tent to increase brand loyalty and incon-tent to purchase

Sustainable branding effect

Interested users are accompanied with relevant content along the entire customer journey

Expanded article view

All interactions take place within the Content Hub; click-outs are also possible

Traffic on the Content Hub

Content is distributed across the plista premium publisher platform and in the news feed based on the user’s reading and click-through behaviour

Content creation without additional

costs and effort

Aggregation of existing content from paid, owned and earned media

Responsive design

User-friendly, dynamic design with the look of a magazine

Your brand owns a wide variety of high-quality content from paid, owned and earned media such as blog entries, test re-ports, tutorials, videos, and social media (YouTube, Facebook, Twitter, etc.). The plista Content Hub gives you the opportuni-ty to compile all of this content into one individually designed site. As a result, you create a brand platform that is adapted to the product and topic searches on the internet and offers consumers all the information relevant to your brand.

Content import (article, video, blog post, etc.) using RSS feed

Optimised for both online and mobile use (responsive design)

Complete package incl. Content Hub + media coverage Full set-up, incl. preparation, hosting, creative ele-ments and reporting

Branding campaigns

Always-on brand and product communication

Product launches and events

As an external brand platform to bundle all communication channels

Suitable for

Advantages for your campaign

Your Content Hub

Your Content Hub

Video Blog Advertorial Whitepaper Tweet Facebook post

Your Content Hub

Intensive engagement with your brand

Social signals for additional reach

User-centric distribution with Native Content Distribution

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Maximum attention

High view rates due to placement in user’s natural reading flow

Strong user engagement

With your advertising message thanks to user-initiated format

Positive brand perception

Due to non-disturbing format (sound-on on

mouse-over, no disruption of the reading experience)

Available for online & mobile

Responsive design for mobile devices

High user relevance

Precise, user-centric delivery by the plista recommendation technology

Premium reach

OutstreamAds

Innovative video format for maximum branding impact

Using OutstreamAds by plista, you can place video ads or video content in the user’s direct reading flow creating a high level of attention. The user-initiated format expands between the paragraphs of an article when the user scrolls down, as soon as the OutstreamAd is 100% visible. Once opened, the video pauses when the visibility is less then 50%. Sound is played on mouseover.

Success-based pricing on CPV or CPE basis;

other pricing options on request

Exact targeting based on over 40 algorithms

(behavioral and geo targeting etc.)

All-inclusive service incl. ad optimization,

campaign management, near-time reporting etc.

Brand awareness campaigns

Suitable for

Supplementing your cross media campaigns

Non-disturbing alternative to online and mobile pre-roll campaigns

Advantages for your campaign

Online

Mobile Delivery

0 % Visibility: The ad is not visible

100 % Visibility: The ad expands/

The video starts

Visibility <50 %: The video pauses

After 100 % view time: The ad retracts