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(1)

Financial and market

performance

3Q 2009

November 10, 2009

(2)

Source: consolidated financial statements according to IFRS, 3Q09 ¹ excluding Special Projects

² excluding non-cash cost of share-based payments

Financial performance of the Group

PLN mln

3Q 2009

yoy %

change

1-3Q 2009

yoy %

change

Revenues, incl.:

246.8

(13.3%)

819.0

(13.0%)

- advertising¹

- copy sales¹

- Special Projects, incl. collections

160.9

48.2

12.5

(21.4%)

(1.6%)

86.6%

533.8

145.2

64.6

(21.3%)

(4.3%)

61.5%

Operating cost, incl.:

234.0

(12.5%)

785.6

(9.9%)

- raw materials, energy and

consumables

46.6

6.4%

167.1

7.0%

- staff cost

61.6

(16.6%)

201.4

(7.7%)

- non-cash expense of share-based

payment

-

-

7.1

(69.9%)

- marketing and promotion

30.6

(29.2%)

109.6

(31.7%)

- D&A

20.6

(1.4%)

61.2

0.2%

- operating efficiency improvement plan

-

-

2.3

-EBIT

12.8

(25.6%)

33.4

(52.3%)

Operating EBITDA²

33.3

(12.1%)

101.3

(34.3%)

Net profit

10.1

(27.3%)

23.4

(56.7%)

Employment (FTE at the end of period)

3 200

(13.2%)

3 200

(13.2%)

- Copy price increase

introduced twice this

year partly

compensates decline in

copy sales;

- Incl., i.a., decrease by

473 FTEs vs 31

December 2008

- Material & energy cost

remains flat yoy;

- Increase due to higher

cost of launching new

projects in Special

Projects Division;

- Lower prices of media

purchase;

- Limited number and

scale of promotional

campaigns;

(3)

25.2

24.2

12.5

6.7

48.2

49.0

160.9

204.8

0 150 300

3Q 2008

3Q 2009

Ad revenue

¹

Copy sales

¹

Special Projects

Other

85.7

74.6

20.6

20.9

30.6

43.2

46.6

43.8

61.6

73.9

0 150 300

3Q 2008

3Q 2009

13% D&A 9% Other 32% Staff 26% 20%

Revenue performance

PLN

ml

n

Operating cost performance

Gazeta

47%

Metro

3%

Radio

5%

Outdoor

14%

Other

1%

5%

Magazines

9%

Internet

8%

Contract

printing

8%

Revenue structure by line of business

Operating cost structure

† 21.4%

yoy % change

…4.1%

† 1.6%

…86.6%

13.3%

33

3 673 3 505 3 317 3 200 0 2000 4000 4Q08 1Q09 2Q09 3Q09

Employment

Num be r of em pl oy ees (FTE s at t he end of p e rio d )

Reduction of 473 FTEs

3Q 2009

PLN

ml

n

† 16.6%

yoy % change

†1.4%

… 6.4%

†29.2%

12.5%

Staff

Marketing

Other

& promotion

D&A

Raw materials, energy

& consumables

†13.0%

3Q 2009

yoy pp change

†4pp

…2pp

…1pp

…3pp

†0.5pp

†1pp

0pp

0pp

†0.5pp

Marketing &

promotion

yoy pp change

0pp

†1.5pp

†3pp

…3.5pp

…1pp

Raw materials, energy &

consumables

Source: consolidated financial statements according to IFRS, 3Q09 ¹ excluding Special Projects

Financial performance of the Group

(4)

4

Radio

8%

Magazines

14.5%

Dailies

12.5%

Internet¹

13%

Outdoor²

9%

Television

43%

-30%

-20%

-10%

0%

10%

20%

30%

40%

1Q08

2Q08

3Q08

4Q08

1Q09

2Q09

3Q09

Internet¹

Television

Radio

Outdoor²

Magazines

Dailies

Quarterly ad spend performance

yo

y

%

chan

ge

0 pp

…2 pp

†

1.5 pp

yoy pp change

Ad market structure

Source: 2008-3Q09 ad spend estimates by: Agora (press based on Expert Monitor and monitoring of Agora, radio based on Expert Monitor), Starlink (TV, Internet – in 2008 display, search engines, since 1Q09 additionally classifieds, e-mail marketing), IGRZ (outdoor);

¹ since1Q09 media house Starlink changed the methodology of Internet ad market measurement; Internet ad market includes now: display, SEM, e-mail marketing and classifieds. Previously it included only display and SEM; the historical data, concerning the estimates for Internet ad market for previous reporting periods has not been adjusted adequately therefore the data is not fully comparable;

² IGRZ, since 1Q 09 data based on a new definition of outdoor market redefined as „out-of-home” market incl. stationary, mobile and digital advertising; the historical data has been adjusted adequately and is fully comparable.

Ad market performance

…1 pp

†

1 pp

1.69

5.73

1.45

4.96

0

3

6

1-3Q

3Q

2008

2009

Ad spend

PL

N b

ln

yoy % change

†

15%

†

13%

3Q 2009

†

0.5 pp

(5)

-70% -35% 0% 35% 70%

1Q08

2Q08

3Q08

4Q08

1Q09

2Q09

3Q09

recruitm ent

real estate

autom otive

announcem ents

financial products

retail chains

entertainm ent

education

9% recruitment 6% automotiv e 8% 14% 7% 8% education 8% 8% other 32%

Gazeta

38%

Metro

4%

Rzeczpospolita

9%

2.5%

Polskapresse

14.5%

Mecom (local)

7.5%

Super Express

3%

Fakt

7.5%

Other

9.5%

Dziennik²

4.5%

5

Newspaper ad spend structure

¹

3Q 2009

PLN 0.2 bln

0pp

Top ad categories in dailies

3Q 2009

PLN 0.2 bln

retail chains

†3pp

y2pp

yoy pp change

yoy pp change

†3pp †0.5pp †1pp y1pp y1pp y2pp †6.5pp

Gazeta slightly strengthens

its market share in dailies

ad spend in 3Q09 if

recruitment ads are

excluded

Source: dailies ad market: display ads, Agora’s estimates; ¹ comparison of major dailies only;

² till September 12, 2009;

³ the title appeared on the market on September 14, 2009 from the merger of Gazeta Prawna and Dziennik. The ad revenue for the period July 1 – September 11 relates to the ad revenue of Gazeta Prawna.

real estate

yo

y

%

c

h

a

n

ge

Dailies ad market performance

†1pp

y4.5pp

y1.5pp

entertainment

…1.5pp

y2.5pp

†2pp

y0.5pp

y0.5pp

0pp

Dziennik Gazeta Prawna

(till Sep 11, 09 Gazeta Prawna³)

financial products

announcements

(6)

6

Segment performance: Newspapers

PLN mln

3Q 2009

yoy % change

1-3Q 2009

yoy % change

Revenues, incl.:

156.4

(12.3%)

518.9

(15.5%)

- advertising in GW

77.5

(27.2%)

252.3

(31.8%)

- copy sales in GW

37.6

4.2%

113.0

(2.0%)

Financial performance

¹

Operating cost, incl.:

122.1

(12.2%)

418.9

(13.8%)

- raw materials, energy and

consumables

49.5

6.2%

177.3

4.5%

- staff cost excl. non-cash

cost of share-based payments

31.3

(13.3%)

97.5

(11.0%)

- marketing & promotion

20.5

(33.0%)

73.0

(36.7%)

- operating efficiency improvement plan

-

-

1.4

-EBIT ²

34.3

(12.7%)

100.0

(22.0%)

Operating EBITDA³

41.1

(15.8%)

123.8

(27.0%)

- Decline in number of

recruitment ads (by 61%)

in which Gazeta holds

a leader’s position;

- Material & energy cost

remains flat yoy;

- Higher volume & production

cost of publishing projects;

- Lower prices of media

purchase;

- Lower number of

promotional campaigns;

- Lower number of Gazeta’s

editions with dual pricing

offer;

Source: financials: consolidated financial statements according to IFRS, 3Q 09; recruitment ads: display ads, 3Q09 vs 3Q08; ¹ incl. Gazeta, Metro, Special Projects, contract printing;

² excluding allocations of general overhead cost of Agora SA;

³ excluding non-cash cost of share-based payments and allocations of general overhead cost of Agora SA.

- Increase in copy price

brings effects despite lower

effectiveness of dual pricing

offer;

(7)

7

Newspapers segment performance: Gazeta

0 150 300 450 600

Jan08 Feb08 Mar08 Apr08 May08 Jun08 Jul08 Aug08 Sep08 Oct08 Nov08 Dec08 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09

Fakt

Gazeta

Super Express

Rzeczpospolita

Dziennik

Dziennik Gazeta Praw na

Everyday cover price

up to PLN 1.8

183 K

356 K

443 K

139 K

Monday-Thursday cover price up to PLN 2.0, Friday-Saturday PLN 2.5

Monday-Wednesday and Saturday cover price up to PLN 1.3

thou.

copi

es

Everyday cover price up

to PLN 1.8, Saturday PLN 2.0 Monday-Thursday cover price up toPLN 2.0, Friday-Saturday PLN 2.5

Everyday cover price up to PLN 3.4

Friday cover price up to PLN 1.5 Thursday and Friday cover price up to PLN 1.6

Monday-Thursday cover price up to PLN 1.3

Friday-Saturday cover

price up to PLN 2.9

98.9 K³

Gazeta Prawna (till Sep 11, 09):Tuesday-Thursday editions cover price: PLN 3.5; Monday, Friday: PLN 3.99²

Copy sales of dailies¹

Source: copy sales: ZKDP, total paid circulation, Jan 08 – Sep 09, comparison; volume and copy sales GW: ZKDP, average single press run, total paid distribution, 3Q 08, 3Q 09, auto presentation; financials: consolidated financial statements according to IFRS, 3Q 09; readership: Polskie Badania Czytelnictwa, execution MillwardBrown SMG/KRC, Jul-Sep09, N=12 100, CCS indicator (weekly readership), elaboration Agora SA;

¹ selected dailies with nationwide reach;

² Gazeta Prawna: basic prices on days without special additions; price with additions from PLN 4.99 to PLN 6.99;

³ the title appeared on the market Sep 14, 09 from the merger of Dziennik and Gazeta Prawna. The data from Jul 1, 09 till Sep 11, 09 relate to copy sales of Gazeta Prawna; The copy sales of new title Dziennik Gazeta Prawna amounted to 126 thou. copies (Sep 14-30, 09);

due to the fact that a new title appeared on the market on Sep 14, 09 from the merger of Dziennik and Gazeta Prawna, according to Polskie Badania Czytelnictwa the data on these titles for September can be treated only as a rough estimate.

– New online service of Saturday

addition to GW Wysokie Obcasy

(High Heels) – generated significant

increase in no. of users

– Pociąg osobowy – weekly video

online program on important social

and moral issues available on

Wyborcza.pl

– Enriching the offer of classifieds

online

Volume and copy sales of Gazeta

0

300

600

3Q 2008

3Q 2009

0

10

20

30

40

volume

copy sales

copy sales revenue

thou.

copi

es

PLN

ml

n

z

13.3%

z

10.0%

y

4.2%

yoy % change

Gazeta’s online development

Dziennik Gazeta Prawna (from Sep 14, 09):

Monday-Thursday: PLN 2.6, Friday: PLN 2.9

4.1%

6.5%

6.7%

14.0%

14.0%

2.3%

3.6%

0% 4% 8% 12% 16%

Gazeta Prawna

Dziennik

Rzeczpospolita

Metro

Super Express

Gazeta

Fakt

% reach

4.2 mln

2.0 mln

No of readers

4.2 mln

1.3 mln

0.7 mln

1.9 mln

1.1 mln

Weekly readership reach in 3Q 2009¹

(till Sep 11, 09 Gazeta Prawna³)

4 4

(8)

11.5%

2.4%

3.6%

0%

5%

10%

15%

Warsaw

Local

National

3.5%

6.5%

0%

5%

10%

Weekly

Average issue

8

Metro ad market share in 3Q 2009

Readership reach in 3Q 2009

% reach

Newspapers segment performance: Metro

1.9

mln

readers

1.1

mln

readers

Total

4%

% share

PLN mln

3Q 2009

change

yoy %

1-3Q 2009

change

yoy %

Ad revenues

7.1

(24.5%)

23.4

(15.5%)

Operating EBITDA¹

(0.4)

-

(1.3)

-Financial performance

(maintained share)

yoy pp change

Readership structure

38.5%

75.5%

46.3%

72.6%

45.2%

0%

20%

40%

60%

80%

Age 15-34

Secondary school and

high education

Cities 500K+

Cities 100K+

Managers,

professionals, white

collars, business

owners

% share

Source: financials: consolidated financial statements according to IFRS, 3Q 09; ad expenditure on dailies: Agora, display advertising; 3Q09; readership: Polskie Badania Czytelnictwa, execution MillwardBrown SMG/KRC, Jul-Sep 2009, N=12 100, CCS indicator (weekly readership), CPW (average issue readership), elaboration Agora SA;

¹ excluding non-cash cost of share-based payments and allocations of general overhead cost of Agora SA;

² Polskie Badania Czytelnictwa, execution MillwardBrown SMG/KRC, Jul-Sep 09, N=12 100, CPW (average issue readership), elaboration of Agora SA.

#3

among most daily read

newspapers in Poland²

(9)

9

3Q 2009

1-3Q 2009

Series

4

10

One offs

7

26

Total:

11

36

Copies sold (mln)²

0.6

3.5

Statistics

Newspapers segment performance: Special Projects

(incl. collections)

Series

Queen (1 vol.) "A Kind of Magic" – Triple platinum

Queen (2 vol.) "A Night at the Opera" – Double platinum

Queen (other volumes) – Platinum

Operas – Diamond

Financial performance

PLN mln

3Q 2009

change

yoy %

1-3Q 2009

change

yoy %

Revenues

12.5

86.6%

64.6

61.5%

EBIT ¹

1.5

-

13.8

-One-off projects

Nasz Niemen – Platinum

Pogadaj ze mna – Gold

Chlip-Hop (DVD) – Gold

Source: financials: consolidated financial statements according to IFRS, 3Q 09; CDs ranking: The Polish Society of the Phonographic Industry (ZPAV); ¹ excluding non-cash cost of share-based payments and allocations of general overhead cost of Agora SA;

(10)

10

Segment performance: Internet

20% 40% 60% 80% J an06 Mar0 6 Ma y 0 6 Ju l0 6 S ep06 Nov 0 6 J an07 Mar0 7 Ma y 0 7 Ju l0 7 S ep07 Nov 0 7 J an08 Mar0 8 Ma y 0 8 Ju l0 8 S ep08 Nov 0 8 J an09 m a r-0 9 Ma y 0 9 Ju l0 9

Reach of Internet portals

Financial performance¹

% reach

methodology change

77.3%

69.8%

56.1%

41.3%

37.8%

72.7% Onet.pl

Group

62.4% Wirtualna Polska

Group

55.2% o2.pl

Group

58.0% Gazeta.pl

Group

59.6% Interia.pl

Group

PLN mln

3Q 2009

change

yoy %

1-3Q 2009

change

yoy %

Revenues, incl.:

19.9

2.6%

58.5

9.8%

- display ads

11.9

32.2%

33.3

5.7%

- incl. Trader.com (Polska)

0.5

(44.4%)

1.5

66.7%

- vortals ad sales

5.4

(18.2%)

16.7

6.4%

- incl. Trader.com (Polska)

2.7

17.4%

7.4

221.7%

Operating cost, incl.:

22.2

2.3%

66.1

10.5%

- staff cost excl. non-cash cost of

share-based payments

10.2

0.0%

32.0

30.1%

- promotion and marketing

5.0

13.6%

13.8

(31.3%)

- operating efficiency improvement plan

-

-

0.4

-EBIT ²

(2.3)

0.0%

(7.6%)

(16.9%)

- incl. LLC Agora Ukraine

(0.3)

70.0%

(1.4)

12.5%

Operating EBITDA³

(0.3)

72.7%

(2.3)

37.8%

Source: financials: consolidated financial statements according to IFRS, 3Q 09; Internet statistics: Megapanel PBI/Gemius, reach – Jan 06-Aug 09; thematic categories – real users, Aug 09;

¹ Internet division, Agora Ukraine, Trader.com (Polska) including print revenues; ² excluding allocations of general overhead cost of Agora SA;

³ excluding non-cash cost of share-based payments and allocations of general overhead cost of Agora SA.

– Launch of new home page Gazeta.pl

– Launch of MSN.gazeta.pl, joint portal

of Agora & Microsoft Inc.

– Launch of business service

Wyborcza.biz – cooperation of Gazeta’s

journalists with Internet segment

Position in thematic categories

Category

No. of real users

(mln)

Gazeta.pl position

Community

6.2 #2

Information, journalism, media

4.7

#2

- Local and regional information

2.8

#1

Lifestyle

3.4 #4

- Children, family

1.0

#2

Sports

3.0 #3

Recruitment

1.9 #1

Building, real estate

1.2

#2

- Furnishing and garden

0.7

#1

Excl. data for

Domiporta.pl which has

ca. 524 thou. real users

(11)

AMS 13%

11

AMS ad market share

yoy % and pp change

AMS

26%

y3pp

3Q 2009

PLN 135 mln

z

21%

Segment performance: Outdoor

– Simplifying organizational structure of AMS group –

merging Akcent Media and planned merger of Media

System with AMS SA;

– Reduction of system maintenance cost.

PLN mln

3Q 2009

change

yoy %

1-3Q 2009

change

yoy %

Revenues, incl.:

35.8

(13.1%)

122.2

(9.2%)

- ad revenues

35.8

(11.9%)

120.5

(9.2%)

Operating cost, incl.:

43.1

(0.3%)

130.7

1.5%

- execution of campaigns

6.7

(29.3%)

23.4

(25.7%)

- maintenance cost

19.8

(0.9%)

59.6

9.2%

- staff cost excl. non-cash

cost of share-based payments

4.6

(7.7%)

14.2

(4.6%)

- D&A

5.9

27.6%

17.9

34.7%

- promotion & marketing

1.4

(13.1%)

3.0

(23.2%)

EBIT

(7.3)

(262.7%)

(8.5)

-Operating EBITDA¹

(1.5)

-

9.6

(53.5%)

Financial performance

Source: financials: consolidated financial statements according to IFRS, 3Q 09; outdoor ad market: IGRZ, 3Q 09, excluding cross-promotion of Agora’s other media on AMS panels if such promotion was executed without prior reservation; Premium panels segment: AMS number of panels – AMS, Sep 08 and Sep 09, share of AMS in Premium segment – IGRZ, Jun 09;

¹ excluding non-cash cost of share-based payments.

0

1 100

2 200

Septem ber 2008

Septem ber 2009

Increase in premium panels in 3Q 2009

number

o

f Pr

emi

u

m

panel

s

1.5

thou.

panels

2

thou.

panels

y39%

y

5pp

Premium

panels

yoy pp change

Current activities

Lower than market decline

of ad revenues

- Less printing services for

external clients

- Decrease in maintenance

cost as an element of

operating efficiency

improvement plan

Increase in D&A cost due

to investment activities last

year

(12)

12

Segment performance: Magazines

Axel Springer

2.6%

Edipresse

7.1%

Bauer

13.7%

Media Point

Group

6.2%

Gruner+Jahr

11.8%

Agora

12.0%

Marquard

12.4%

Burda Media

Polska

9.9%

Murator

9.6%

Other

14.7%

Monthlies ad spend structure

3Q 2009

PLN mln

3Q 2009

change

yoy %

1-3Q 2009

change

yoy %

Revenues, incl.:

22.4

(17.3%)

70.0

(16.5%)

- copy sales

10.4

(14.0%)

30.9

(12.2%)

- ad revenues

12.0

(18.4%)

38.8

(19.7%)

Operating cost, incl.:

17.6

(19.6%)

56.8

(14.8%)

- raw materials, energy and

consumables

7.5

(10.7%)

24.0

(7.3%)

- staff cost excl. non-cash cost

of share-based payments

4.1

(19.6%)

13.3

(12.5%)

- promotion & marketing

4.2

(37.3%)

13.9

(29.1%)

- operating efficiency improvement plan

-

-

0.1

-EBIT ¹

4.8

(7.7%)

13.2

(22.8%)

Operating EBITDA²

4.9

(7.5%)

13.8

(25.0%)

Financial performance

Source: financials: consolidated financial statements according to IFRS, 3Q 09; monthlies ad market: monitoring of Expert Monitor based on rate card data, 122 titles in 3Q09 and 126 in 3Q08, excl. specialist titles; copy sales: ZKDP, total paid circulation, Jan-Jul 09, comparison (luxurious women monthlies: Twój Styl, Joy, Avanti, Glamour, Cosmopolitan, Elle, Hot Moda & Shopping; interior design monthlies: Cztery Kąty, M jak

Mieszkanie, Moje Mieszkanie, Dobre Wnętrze, Dom & Wnętrze, Elle Decoration; parenting monthlies: Mamo To Ja, Dziecko, Mam Dziecko, Twoje Dziecko, Rodzice, M jak Mama); readership: Polskie Badania

Czytelnictwa, execution MillwardBrown SMG/KRC, Jan-Sep 08 (N=35 724), Jan-Sep 09 (N=36 801), CPW (readership of average issue), elaboration Agora SA; ¹ excluding allocations of general overhead cost of Agora SA;

² excluding non-cash cost of share-based payments and allocations of general overhead cost of Agora SA.

Maintained copy sales position in selected magazine segments

85.0

97.9

163.8

0

100

200

Avanti

Cztery Katy

Dziecko

thou.

copi

es

#2

in parenting monthlies

#1

interior home design

monthlies

#3

in women luxurious

monthlies

Readership reach

1.8%

5.3%

3.2%

1.6%

5.1%

3.2%

0%

2%

4%

6%

Avanti

Cztery Katy

Dziecko

1-3Q 08

1-3Q 09

% r

each

Limited number of

promotional

campaigns

…0.1pp

†0.4pp

…0.9pp

…0.3pp

…0.6pp

…0.1pp

†0.4pp

…0.7pp

†1.0pp

†0.8pp

yoy pp change

(13)

2

nd

13

Segment performance: Radio

6.1%

11.4%

0%

6%

12%

TOK FM

M usic stations

Radio ad market structure

Other

6.5%

Eurozet

26%

Polskie

Radio

8.5%

Agora

11%

Time

20%

Broker

28%

3Q 2009

PLN 110 mln

Financial performance¹

PLN mln

3Q 2009

% change

yoy

1-3Q 2009

% change

yoy

Revenues, incl.:

13.8

(25.8%)

54.2

(11.3%)

- ad revenues

13.6

(26.1%)

52.9

(11.8%)

Operating cost, incl.:

13.6

(26.1%)

54.5

(7.6%)

- staff cost excl. non-cash cost

of share-based payments

5.0

(30.6%)

18.2

(15.3%)

- promotion & marketing

1.7

(41.4%)

12.9

24.0%

EBIT

0.2

0.0%

(0.3)

-Operating EBITDA²

0.9

12.5%

2.3

(55.8%)

% r

each

…0.2 pp

0 pp

yoy pp change

Daily reach

yoy pp change

Source: financials: consolidated financial statements according to IFRS, 3Q 09; ad market: Agora based on Expert Monitor, Agora’s share incl. TOK FM, excl. brokerage; daily reach: Radio Track, MillwardBrown SMG/KRC, cities of broadcasting, 15+, TOK FM – Jul-Sep 2008: N=8 055, Jul-Sep 2009: N=7 758, music stations – Jul-Sep 2008: N=11 360, Jul-Sep 2009: N=10 456;

¹ local radio stations (incl. TOK FM);

² excluding non-cash cost of share-based payments;

³ according to share in listening time, Radio Track, MillwardBrown SMG/KRC, Jul-Sep 09, cities of broadcasting,15+, Aglomeracja Slaska N=1270, Bialystok N=458, Bydgoszcz N=456, Czestochowa N=454, Jelenia Gora N=154, Krakow N=909, Lublin N=455, Lodz N=911, Nowy Sacz N=35 [the researched group below the level recommended by SMG/KRC (nonrepresentative group)], Opole N=226, Poznan N=910, Rzeszow N=306, Szczecin N=454, Trojmiasto N=906, Walbrzych N=151, Warszawa N=1268, Wroclaw N=904, Zielona Gora N=229.

z

2pp

…

2pp

z

1pp

…

1pp

…

0.5pp

z

0.5pp

1

st

3

rd

4

th

3

cities

10

cities

4

cities

1

city

Lublin, Lodz, Poznan Aglomeracja Slaska, Czestochowa, Jelenia Gora, Krakow, Opole, Szczecin, Trojmiasto, Walbrzych, Warszawa, Wroclaw Bialystok, Bydgoszcz, Nowy Sacz, Rzeszow Zielona Gora

- Lower prices of media

purchase

- Limited number of

promotional campaigns

Position of Golden Oldies in local stations ranking on particular

(14)

14

Appendix: Changes in reporting of Group’s operating segments

Newspapers

Newspapers

and Internet

and Internet

- Gazeta

- Metro

- Collections

- Print

- Internet

(incl. Trader.com

(Polska)* and LLC Agora

Ukraine)

- Corporate Sales

- Management Board

cost and the overhead

cost of support divisions

Magazines

Magazines

-

magazines

- Agora Press Ltd

(Company in Ukraine)

Outdoor

Outdoor

- AMS Group

Radio

Radio

- local stations

(excl.

superregional TOK FM)

¹ incl. publishing activities of Trader.com (Polska) Sp. z o.o. since June 30, 2008

Newspapers

Newspapers

- Gazeta

- Metro

- Special Projects

(incl. collections)

- Print

Magazines

Magazines

- magazines

- Agora Press Ltd

(Company in Ukraine)

Outdoor

Outdoor

- AMS Group

Internet

Internet

- Internet

(incl.

Trader.com (Polska)¹,

LLC Agora Ukraine and

AdTaily till 3Q09)

Radio

Radio

- local stations

- superregional

TOK FM

Matching

Matching

positions

positions

- Headquarters and

New Business

Development

- Corporate Sales

- Management Board and

Support Divisions overhead

cost of Agora SA

- Matching adjustments and

intercompany eliminations

OLD

NEW

(1

Q

0

9)

-

+

no changes

no changes

Headquarters and

Headquarters and

New Business

New Business

Development

Development

Internet segment separated

Corporate Sales, Management Board

and Support Divisions overhead cost

of Agora SA presented in matching

positions

Change of name from Collections to

Special Projects

(15)

15

This presentation has been prepared by Agora SA (the "Company"). The data and information contained on the

individual slides do not show a complete or coherent financial analysis, nor present the commercial offer of the

Company and serve for information purposes only. A detailed description of the business and financial affairs

of Agora SA is presented on

www.agora.pl

website. All data therein are based on sources which the Company

regards as credible. The Company reserves the right to amend data and information at any time, without prior

notice. This presentation was not verified by an independent auditor. This presentation may contain slides

containing statements related to the future. Such statements cannot be interpreted as forecasts or other

assurances in respect of future Company's financial results. The expectations of the Company's management

are based on their knowledge, experience and individual views and are dependent on many factors which may

cause that the actual results may differ from statements contained in this document. The Company

recommends that professional investment advice is sought in case any investment in the Company's securities

is considered.

References

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