Marie Stopes Kenya (MSK) has been operational in Kenya for 35 years. It is the largest provider of family planning services and offers life-saving and life-enhancing services to men and women of all ages through a range or sexual and reproductive health service through its own clinic outlets, a network of franchise outlets, and the marketing of RH commodities. In addition, MSK has an MCH 24 bed nursing home in Nairobi.
The role is responsible for developing our marketing, branding and communications strategy to support country programme growth, delivery of quality sexual reproductive health services and market expansion through diversification of services. The role leads the development of impactful marketing strategies effectively using data and market research insights to ensure our communication strategies are implemented across our program, ensuring improved access to core services across channels. The role is also responsible for developing materials and tools to drive consumer engagement, build brand equity and achieve business targets. A key aspect of this role will be to explore and implement new innovative technologies to improve client referrals, and conversion techniques and models to expand programme reach and impact. He/she will work collaboratively across teams with focus on Centres/Clinics including projects to achieve the organisations objectives.
The primary responsibility of this role is to further our Goal: THE PREVENTION OF UNWANTED BIRTHS and its mission of ensuring the individual’s right to: CHILDREN BY CHOICE NOT CHANCE The post holder commits to and is held accountable to Marie Stopes International global core values:
mission driven
customer focused
results
orientated Pioneering sustainable
people centered
Key Responsibilities Measure
Innovative Marketing Strategy and Activation Plans for Centres Develop and drive the implementation of an innovative and
comprehensive marketing strategy to raise awareness of Marie Stopes’ profile and to increase the impact of its services.
Develop and implement consumer led marketing activation plans and communication mix to build client awareness, product/service uptake and brand loyalty.
Utilise market research, consumer insights and segmentation to
implement effective and impactful integrated marketing strategies and detailed activation plans across service channels to increase
engagement, achieve business targets and build brand equity.
Innovative and comprehensive Marketing strategy developed Annual results delivered KPI’s delivered Increased brand awareness Activations plan resulted in increased
Job Title Communications and Brand
Manager
Probation Period 3 Months
Location Nairobi Reporting to Technical Services
Key Responsibilities Measure
Develop and implement effective communication and behavioural change campaigns using consumer insight and segmentation to simplify and strengthen key messaging and strategies.
Tailor communication strategies (medium and messaging) to best meet client segment’s needs and adapt to local cultural, social and political environments.
Manage stock levels and production of all marketing materials.
Strengthen and continually build the quality, breadth and depth of the marketing mix and communication tools as well as adapting to local districts and client needs.
Deliver ongoing strategic assessments of Marie Stopes’ current marketing activities ensuring they are ‘best practice’ and to identify trends and insights to develop specific recommendations for
enhancing marketing approaches, including conducting a gap analysis informed by existing market research insights.
Ensure consistency of Marie Stopes’ brand by overseeing the editorial direction, design, production and distribution of all Organisation publications.
Coordinate and brief external agencies to ensure the requirements for new projects are met and delivered on time.
Oversee direct media buying activities including print, online, radio and television, and provide guidance on which advertising to choose and how best to apply it.
Develop online and social media strategy to drive consumer engagement and conversions through website and social media channels.
Oversee agency relationships to ensure appropriate content and SEO of MSK website
revenue and service results
No material stock outs
Effective Client Referral and conversions
Develop the client referral and conversion strategy and KPI’s to ensure maximum client uptake of services.
Manage the client referrals via all platforms (online, hotline etc) to ensure maximum conversions are being achieved and operations plans and KPIs are being delivered.
Monitor marketing campaigns and digital activity to further promote Marie Stopes’ services and drive client referrals efficiently.
Benchmark existing digital activity and report on performance enhancements across all digital channels such as Facebook and the website, and continue to achieve improvement.
Identify mechanisms to improve the client experience and work with operations team to prioritise and implement, including digital tools that can address bottlenecks or improve quality of care
Develop and implement communications evaluation criteria
Conversion rates meeting KPI
Achieving client and service targets as per BP
Successful pilot of new process
Key Responsibilities Measure
Leadership with a result focus
Where requested, actively participate as a member of the Senior Management Team.
Work across the organisation and with key team members to deliver plans across all channels (clinics, social marketing, project etc). Fully responsible for the financial management of the Marketing
Department budget, KPI and targets.
Produce marketing annual business reforecasts and updates.
Lead and manage the activities of the marketing team, including staff management and capacity building, to ensure key priorities are achieved and that organisational risks are identified and actively managed.
Represent Marie Stopes to external organisations including local, national and international government agencies, NGO/INGO officials, ministries and beneficiary groups to increase the impact of Marie Stopes’ work and build the recognition of its brand.
When responsible for donor funded projects ensure financial and narrative reporting compliance and all donor activities implemented as per contractual agreement.
Attend all relevant project working groups, committees and other internal meetings as required to represent marketing.
Uphold all Marie Stopes policies including Anti-Fraud and Bribery and Child Protection.
Other responsibilities as requested by Technical Services Director
Financial and service targets delivered within budget Annual budget met
and targets achieved Annual workplans set
and updated regularly to meet targets
Donor activities sand reports submitted on time and accepted by donor
Knowledge, skills and attitudes Qualifications:
Bachelor’s Degree in a relevant field and a minimum of 5 years’ experience in marketing Skills, Experience and Attitude:
Minimum of 5 years’ experience in marketing
Strong strategic thinking and analytical skills as well as experience developing and implementing strategic and innovative marketing campaigns.
Experience working in the healthcare marketing field highly desirable. Strong digital marketing skills and experience
Proven leadership and people management skills including the ability to manage resources efficiently and effectively.
The ability to oversee thorough research and analyse data to produce insightful reports and influence marketing strategies.
Behaviours and Values:
Successful performance at MSK is not simply defined in terms of ‘what’ people achieve, but equally is about ‘how’ people go about their jobs and the impact that they have on others.
Work as One MSI
You contribute, use, and share accurate data and evidence to improve
understanding, insight and decision-making across MSI, enabling us to maximize our ability to influence others.
You share relevant knowledge, expertise and resources to strengthen teamwork and prevent duplication of effort.
You actively work as part of a team, providing support and flexibility to
colleagues, demonstrating fairness, understanding and respect for all people and cultures.
Show courage, authenticity and integrity
You hold yourself accountable for the decisions you make and the behaviors you demonstrate.
You are courageous in challenging others and taking appropriate managed risks. Develop and
grow
You seek feedback to enable greater self-awareness and provide the same to others in a way which inspires them to be even more effective.
You manage your career development including keeping your knowledge and skills up to date.
Deliver excellence, always
You strive to consistently meet and exceed expectations, putting clients at the centre of everything, and implement smarter, more efficient ways of performing your role.
Demonstrated high level of communication and interpersonal skills including the ability to create and foster collaborative and productive relationships with internal clients and external stakeholders.
A strong results orientation and business acumen, including the ability to manage and support numerous stakeholders to successfully deliver business outcomes within defined timelines.
Demonstrated ability to respond effectively to challenges, to work effectively in a small, diverse and busy team environment with minimal supervision.
The highest levels of integrity, including a strong supporter of sexual reproductive health rights for all men/women, Pro-choice.
Able to articulate complicated concepts to a variety of audiences, including potentially contentious issues
Solution focused and IT Literate Focus on continuous improvement
Approachable with strong interpersonal & listening skills Ability to push the boundaries.
The highest levels of integrity, strong ethical sense
Strong supporter of sexual reproductive health rights for all men/women. Results focused - goes above and beyond.
Self-motivational/Self Starter. Team Player.
You build and maintain effective long-term working relationships with all stakeholders, and are a true MSI ambassador.
Leadership
You inspire individuals and teams, through situational leadership, providing clear direction.
You seek and provide opportunities which motivate team members, helping to develop skills and potential whilst strengthening our talent and succession pipeline.
You are aware of emerging developments in our sector, demonstrating strategic insight about our clients and business and encourage this in your team.
You articulate a vision of the future which inspires and excites others. How To Apply
Suitable and qualified candidates should send one document combining an application letter and CV to
pd@mariestopes.or.ke on or before February 11, 2021. The subject of the email should read
Communications and Brand Manager. Applications will be reviewed on a rolling basis. Do not attach certificates and testimonials. Marie Stopes Kenya is an equal opportunity employer and does not ask for fees at any stage of the recruitment process. Successful candidates must abide by MSI’s Antifraud & Bribery Policy and Safeguarding Policy, including protection of children and vulnerable adults. Only shortlisted candidates will be contacted.
