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Considering e-marketing strategy for companies operating in fashion retail sector in Vietnam

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Academic year: 2020

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Figure

Figure 2.1: SOSTAC planning framework registered as trademark of PR Smith
Figure 2.2: Step in designing a marketing strategy
Figure 2.3: Strategic options for a company in relation to the importance of Internet
Figure 2.4: Key aspects of the 7Ps of the classic Marketing Mix
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Outline

Macro Environment – Some factors of PESTLE Fashion retail market: Consumer behavior of respondents First objective – Defining where fashion retailers in Vietnam are Recommendation for fashion retail companies in Vietnam

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