FORGETTING
&
Why do we forget?
• Forgetting
can occur at any
memory stage
Retrieval from long-term memory
Depending on interference, retrieval cues, moods, and motives, some
things get retrieved, some don’t
Long-term storage
Some items are altered or lost
Short-term memory
A few items are both noticed and encoded
Sensory memory
Hermann Ebbinghaus
(1850-1909)
• German philosopher who did early
memory studies with nonsense syllables
• Developed the forgetting curve, also
The Forgetting Curve
Hermann Ebbinghaus first began to study forgetting using nonsense syllables
Nonsense syllables are three letter
Ebbinghaus’ Forgetting Curve
• Ebbinghaus found
that the more
times he practiced a list of nonsense syllables on day 1, the fewer
repetitions he
required to relearn it on day 2.
• Put simply, the
more time we spend learning new information, the more we
How to combat the Forgetting Curve:
Overlearning
• Continuing to rehearse after the point
the information has been learned
• Rehearsing past the point of mastery • Helps ensure information will be
Forgetting as retrieval failure
• Retrieval—process of accessing stored information • Sometimes info IS encoded into LTM, but we can’t
retrieve it
Retrieval failure leads to forgetting
Retrieval
X
EncodingShort-term memory
Tip of the tongue phenomenon
• TOT—involves the sensation of knowing
that specific information is stored in
long-term memory but being unable to retrieve it
• Can’t retrieve info that you absolutely
Recall vs. Recognition tests
• Recall tests - must retrieve info learned earlier. • Two step process: 1) generate a mental list, 2)
recognize the answer from your list.
– Examples: Fill-in-the-blank test; essay exams
• Recognition tests - only need to identify the correct answer.
• 1 step process: 1) recognize answer from the list. List was already generated for you.
What is the capital of Australia?
What is the capital of Australia?
• A. Hull
• B. Sydney • C. Canberra • D. Perth
• Raise your hand if you know the answer • Which was easier: recall or recognition?
Retrieval Cue Theories
• Forgetting the result of using improper
retrieval cues
• Retrieval cue failure – inability to recall LT
memories because of inadequate or missing cues.
• Memories only appear to be forgotten. You
Which retrieval cues
work best?
• Context-dependent memory - improved
ability to remember if tested in the same environment as the original learning
environment
– Better recall if tested in classroom where you initially
learned information
– If learning room smells of chocolate or mothballs,
people will recall more info if tested in room with the same smell
State-dependent effects
• Recall improved if internal physiological or
emotional state is the same during testing and initial encoding
• If you are in an altered state of consciousness
Mood Congruence
• Mood Congruence – Mood tends to evoke memories of when you were in that same mood.
Mood Congruence effects
Example:
Bipolar depressives
• Info learned in manic state, recall more if testing done during manic state
Reconstructing Memories:
Sources of Potential Errors –
Why the details change over time
•
Interference of
new or old
Sources of Potential Errors
• Source Confusion – true source of the memory (how, when, & where it was acquired) is
forgotten.
• False Memory – distorted and inaccurate memory that feels completely real and is often
Memory
Jigsaw
Analogy
• Memories, rather than being like a
video tape, are formed as bits and pieces.
• People may retrieve only some of the
pieces of the memory
• Brain fills in the blanks and doesn’t
Elizabeth Loftus
• Has found that subjects’ memories
vary based on the wording of questions
• Demonstrated the
Misinformation Effect
• Incorporating misleading information
into one’s memory of an event
• Affects eyewitness testimony
• Elizabeth Loftus explains
her experiments on
Misinformation/attributio n effect
Memory Distortion
• Memory can be distorted as people try
to fit new info into existing schemas
• Giving misleading information after an
event causes subjects to unknowingly
Loftus Experiment
• Subjects shown video of
an accident between two cars
• Some subjects asked:
How fast were the cars going when they
smashed into each other?
• Others asked: How fast
were the cars going when they hit each other?
Accident
Leading question:
“About how fast were the cars going when they smashed into each other?”
Eyewitness Testimony
•
Scripts—type of schema
– Mental organization of events in time
– Example of a classroom script: Come into class, sit down, talk to friends, bell rings, instructor begins to speak, take notes, bell rings again, leave class, etc.
Eyewitness Testimony
• Not an exact replica of original events
• What you recall is a construction built and rebuilt from various sources
• Often
fit
memories into existing beliefs or schemas• Schema—mental representation of an object, scene or event
– Example: schema of a countryside may include green grass,
Memory
Construction:
Children’s Testimony on Abuse
• Research has shown children’s
testimony to be unreliable
• Children are very open to suggestions • As children mature their memories
Accurate Interviewing Methods
• To promote accuracy with children’s
testimony the interviewer should:
–Phrase questions in a way the child can
understand
–Have no prior contact with the child
–Use neutral language and do not lead or
Forgetting Theories
• Encoding failure • Interference
theories
• Motivated
forgetting
Forgetting as
Encoding Failures
orYou never remembered it in
the first place!
• People fail to encode information
because:
–It is unimportant to them
–It is not necessary to know the
information
–A decrease in the brain’s ability to
Forgetting as encoding failure
• Info never encoded into LTM
Encoding
X
Long-termmemory
Encoding failure leads to forgetting
Encoding Failures
Even though you’ve seen thousands of
pennies, you’ve probably never
Forgetting as
Interference Theories
• “Memories interfering with memories” • Forgetting NOT caused by mere passage
of time
• Caused by one memory competing with
Two Types of Interference
Types of Interference
Retroactive Interference
French 101 Mid-term
exam
Retroactive Interference
• When a NEW memory interferes with remembering OLD information
• Example: Learning a new language interferes with ability to remember
Proactive Interference
• Opposite of retroactive
interference
• When an OLD memory
interferes with remembering NEW information
• Example: Memories of
Motivated Forgetting
(I meant to forget it?)
Undesired memory is held back from
awareness
–Suppression—conscious forgetting –Repression—unconscious forgetting
Repression
• Part of Freud’s psychoanalysis
• Process of moving anxiety-producing memories to the unconscious
• Supposed means of protecting oneself from painful memories
Decay Theories
• Memories fade away
or decay gradually if unused
• Time plays critical
role
• Ability to retrieve
info declines with time after original encoding
• If unused, normal
brain metabolic processes erode memory trace Average percentage of information retained 0 10 20 30 40 50 60 70 80 90 100 20
mins hr1 hrs8 hrs24 days2 days6 days31
Interval between original learning of nonsense syllables and memory test
Amnesia
• Infantile – don’t accurately remember much of your
childhood (2 & under) due to your hippocampus not being fully developed.
• Anterograde – injury that prevents new memories from
forming
• Retrograde – injury that prevents memory from before the