Business Implementation of Mobile Broadband ADVANCED BUSINESS DIPLOMA

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For more information please contact us on

Telephone

+44 (0)20 7017 4144

• Email

training@telecomsacademy.com

PART OF THE

Advanced Telecoms

Management Series

A Postgraduate level University accredited training programme focusing on business implementation strategies. Successful completion contributes towards the

Postgraduate Certificate in Advanced Telecoms Management. See page 2 for further details >

Research & analysis provided by In partnership with

Over five intensive days

you will cover:

> Building the Business Case > Assessing Technology Options > Evaluating Costs & Business

Models

> _{Managing Successful} Implementation

> Maximising Return on Investment FEATURING:

A comprehensive Advanced Business Simulation

A unique practical and interactive advanced business simulation runs throughout the exercise.

Why you should attend the Business Implementation

of Mobile Broadband – Advanced Business Diploma

Gain the confidence to make effective

decisions

on technology implementation that are commercially viable, minimise risk and are in line with organisational goals

Develop a solid foundation to plan

technology projects

– higher competency levels bring operational efficiencies, cost savings, and time-to-market advantage

Have an in-depth appreciation of the

latest industry trends

on the broadband business case with exclusive research and analysis from Informa Telecoms & Media’s research team

Test your strategies

with our highly interactive business simulation exercise

Learn from industry experienced

professionals

at the front line of global operator training

A Postgraduate University

Accredited Telecoms Management

programme

from the leaders of telecoms training, analysis and research

Study towards a recognised

University qualification

– complete this programme and you’ll be awarded university credit points, combine these with those from another Advanced Telecoms Management course and a work based project and gain the Postgraduate Certificate in Advanced Telecoms Management

Join the 4,000+ senior executives

who have completed an Advanced Telecoms Management Series Programme

Business Implementation

of Mobile Broadband

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Identifying and monetising new opportunities is fundamental to ensure long-term success for operators. Key business enablers, including capable and cost-effective technologies, must be deployed in order to develop a sustainable future – but it carries huge risk unless the business and technology environments are fully understood.

This interactive and comprehensive university accredited programme focuses specifically on LTE as the key business enabler for telecoms operators over the next few years. It enables participants to carry out a critical business appraisal for broadband technologies and specifically LTE within their own organisational context, and develops competencies in the following areas:

• Building the Business Case

• Assessing Technology Options

• Evaluating Costs & Business Models

• Managing Successful Implementation

• Maximising Return on Investment

LTE has the potential to enable new and exciting services, radically changing business models and operations (not least by reducing the cost per megabyte of data). We explore the business case, implementation options, key opportunities, complementary and alternative technologies, planning and executing LTE initiatives, and the financial aspects. We spend time discussing the changing customer proposition and user experience, new business models, and partnerships.

Industry data and examples of best practice from the Informa Telecoms and Media Research Team is used throughout to back up the ideas and to put concrete evidence into the discussions. New concepts and ideas developed throughout the programme are immediately applied to a practical business simulation where they are tested, consolidated and assessed thoroughly.

Outcomes and competency

development

At the end of the course, the delegate will be able to:

• CRITICALLYand confidently analyse technologies as a business proposition within their own business context and in a range of different scenarios

• CONTRIBUTEmore effectively to the development of business strategy and planning for mobile broadband technologies

• EXPLAINthe changing dynamics and drivers for change of the mobile-and converged-telecoms market – including the key customer mobile-and industry trends that are driving the requirement for high-speed data

• ENSUREthat future broadband initiatives are backed up with the required rigorous analysis and scrutiny, and reduce the risk associated with broadband business planning

• DESCRIBEthe technical concepts underpinning broadband and compare different broadband implementation options

• FULLY APPRECIATEthe role of complementary and alternative technologies

• SUCCESSFULLYscope, resource and plan a complex cross-functional broadband initiative, focusing on LTE options

• WORKmore effectively across functional divisions within the business through a higher degree of understanding

• CONTRIBUTEmore effectively to the development of competitive advantage of the business – including a realistic assessment of the value that LTE and other broadband technologies bring to the organisation in different scenarios

What accreditation means

• Quality assurance – each course has been thoroughly

audited by the University of Derby to ensure that the content and assessment procedures meet the high standards expected of the University

• Gain University credit points – successfully complete

the Telecoms Mini MBA and associated assessments in order to build your points towards a University award • Upgrade to a recognised University qualification –

with further study and work based projects you’ll be able to qualify for a University qualification

• Provides a clear measure of progress – accreditation

and assessment mean you (and your employer) can be confident that you have the competencies to succeed

Fully accredited Telecoms Management Training Series

Enhance your career with an internationally recognised University Qualification

What qualifications are on offer?

The successful completion of Telecoms Academy's Telecoms Management Series programmes enables you to gain a Postgraduate Certificate in Advanced Telecoms

Management, awarded by the University of Derby Corporate – combine your credit

points by successfully completing any other Advanced Telecoms Management Series programme along with a work based project.

Telecoms Mini MBA

Effective Telecoms Strategies OR

Customer Focus in Telecoms OR Business Implementation of Mobile Broadband Work Based Project Postgraduate Certificate in Advanced Telecoms Management

+

=

For full details on accreditation and qualifications, contact us on Tel: +44 (0)20 7017 4144 or email: training@telecomsacademy.com

The programme

The University of Derby Corporate (UDC) is the Business to Business division of the University of Derby. UDC are working with a wide variety of organisations to develop and deliver work based learning programmes and accredited qualifications that support organisational improvement in areas such as customer service, innovation, leadership and management. Combining academic rigour and commercial experience, the University of Derby Corporate develop relevant and robust solutions that enable businesses to achieve progress through people.

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COMPETENCY DEVELOPMENT JOURNAL (CDJ)

After the programme, the OPTIONAL Competency Development Journal can be used to ensure you consolidate the learning and apply it directly to your own organisation and

role. The CDJ is an online programme of additional learning, consolidation and reflection that lasts for 8 weeks, covering the five major competency areas.

The summary

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

Introduction to the Programme & Business Simulation LTE/Broadband Technology Successful Technology Implementations & Project Management LTE/Broadband Cost Analysis Planning Business Simulation Preparation LTE/Broadband Business Environment

Radio Interface The Project Plan LTE/Broadband Return on Investment Business Simulation Preparation Lunch LTE/Broadband Market Update

Core Network Change & Leadership Cost per Giga Byte Model Team Presentations

Business Simulation Backhaul & Planning Project People Issues Business Simulation Preparation

Award of Licence and Wrap-up Session

Early Evening Break

Business Simulation – Technology Business Simulation – Plan Business Simulation Preparation KEY

LTE/Broadband Environment & Market Overview LTE/Broadband Technology Project Planning Change, Leadership & People Issues Financial Aspects Business Simulation

(NB: Course Contents are subject to change)

DAY 1 LTE/Broadband Environment &

Market Overview

Day 1 provides a comprehensive analysis of the current situation, future trends and strategies. Regulatory issues are considered along with competing and complementary technologies such as WiFi, Femto Cells, WiMAX & HSPA+. The aim is to provide a clear picture of the way ahead for LTE, using information from Informa Telecoms & Media Research team.

DAY 2 LTE/Broadband Technology &

Customer Proposition

Day 2 provides a useful and comprehensive overview of LTE technology within the radio access network and the core network. This is presented in sufficient detail to enable a full and detailed analysis of network

performance and costs – fully utilised within the business simulation. The issues of backhaul and capacity planning are explored, along with overall system performance. The potential of LTE is explored from the customer’s point of view, including vertical markets, applications such as social networking/Web 2.0, video, advertising, and mHealth. The impact on handsets and user applications are described, as well as the resulting business models.

DAY 3am Successful Technology

Implementation /Projects

Telecom companies implement strategy through their projects, and the environment has become more complex and fast moving in recent years as the pace of innovation has accelerated. LTE will accelerate this change. This module sets out the key issues of modern technology implementation – by aligning projects with corporate strategy, and progressing through project planning and analysis stages to presentation of a successful proposal. Project planning, scoping, resourcing and risk analysis are explored in detail. The role of partnerships has increased in importance, and this is also explored in some depth.

DAY 3pm Change, Leadership & People Issues

This module is used to consider change management, leadership and people issues within the fast changing telco business environment. It is also practically applied in the context of the on-going business simulation. The overall structure, management team, existing workforce, new hires and key business partnerships and relationships are considered within the wider context of establishing a successful and motivated team to drive implementation and to make the right decisions.

DAY 4 LTE/Broadband Cost Analysis, Planning

(Cost/GigaByte) & Return On Investment

Planning for LTE implementations is discussed in some depth. Special emphasis is placed on radio network planning, core network infrastructure and backhaul capacity planning. The cost/gigabyte tool is introduced to enable useful simulation of the various cost elements of the LTE system – providing an estimate of the cost of carrying data over the network. Return on Investment assessment requires that LTE is assessed in terms of its financial performance. In this module, concepts such as net present value, cash flow and return on investment are explored and practically applied to the business simulation. It is designed to give participants an excellent commercial foundation on which to critically analyse the business proposition and make commercially – grounded decisions.

DAY 5 The Business Simulation

The business simulation runs throughout the programme providing an opportunity for delegates to critically assess the LTE business proposition, and to apply and test new concepts and ideas. It also allows delegates to analyse how these concepts could be applied to their own real-life work situations. Day 5 provides the opportunity to develop the Business Implementation plan and prepare for the team presentations.

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Detailed programme description

LTE/Broadband Business

Environment & Market

Overview

Broadband technologies and specifically LTE represents the next wave of technical innovation to hit the mobile telecoms industry. It has the potential to change the way that business is done, the industry business models and what is possible on a mobile device.

It has already provided challenges and

opportunities and will continue to change the face of telecoms radically over the next few years. This module provides a comprehensive analysis of the current situation, as well as predicting some future trends and the strategies that are likely to be employed. Regulatory issues are considered along with competing and complementary technologies such as WiFi, Femto Cells, WiMAX and HSPA+. The aim is to provide a clearer picture of the way ahead for LTE, enabling more informed decisions and choices. The information is drawn from Informa’s vast market intelligence resources.

The following subject areas are discussed in detail:

• Shareholder requirements • Wireless broadband business goals • Overall aims of the Telco

• Role of vendors & MVNOs • The service proposition • User and handset experience • The network experience • The overall experience

• Consumer and wholesale business case Examples

LTE Technologies

Briefing

This section provides a useful and comprehensive overview of LTE technology within both the radio access network and the core network. This is presented in sufficient detail to enable a full and detailed analysis of network performance and costs, this is fully utilised within the business Business Simulation.

The issues of backhaul and capacity planning are explored, along with overall system performance. The impact on handsets and user applications are described.

• Network building blocks and architecture • LTE radio interface

• LTE core network architecture • Backhaul within LTE networks

• 3GPP standardisation process and documents • Voice over LTE options

• LTE within an integrated and converged • Complementary technologies including WiMAX

Successful Technology

Implementation & Projects

Telecom companies implement their corporate strategy through the projects that they undertake. The environment has become much more complex and fast moving in recent years as the pace of innovation has accelerated. The role of partnerships has increased in importance. Implementation of broadband/LTE and the opportunities and challenges that it brings will further accelerate this change. This module sets out the key issues of modern technology projects. The starting point of this module is aligning projects with corporate strategy, through the project planning and analysis stages through to presentation of a successful project proposal. Areas such as modern work breakdown structure, customer beta testing, project planning, scoping, resourcing and risk analysis are explored in detail within the context of fast-paced environment of the telecoms company. Partnerships such as key supplier management are also explored.

• Project planning and scoping • Planning a successful project • Financial evaluation of projects impact • Risk mitigation strategies

• The process of running a project

Intended Learning Outcomes

On completing the module, students will: • Be better able to understand the main

issues around broadband/LTE on the management and the major approaches organisations employ as they operate in today’s wireless broadband markets • Describe the major services provided by

LTE and to critically appraise the suitability of these in market contexts

• Make strategic decisions and improve their ability to think strategically and see the ‘bigger picture’

• Be capable of critically appraising their own organisations strategic choices in terms of business goals and broadband/ LTE technology

• The opportunity to apply and test these skills within the Business Simulation

Intended Learning Outcomes

On completing the module, students will: • Be able to place the LTE technologies

described into their correct organisational context

• Be better able to understand the options available when making strategic technology decisions within the organisation

• Be capable of critically analysing the benefits and challenges of LTE within a business context

• Have the confidence to critically assess and coherently comment on future LTE and wider technical decisions within their own organisation

• Understand the evolutionary nature of technology and the development path taken within global telecoms markets to reach the current 3GPP standardisation for HSPA and LTE

• The opportunity to apply and test these skills within the San Luciana Business Simulation

Intended Learning Outcomes

On completing the module, students will: • Recognise the characteristics of an LTE

implementation project

• Be able to confidently discuss the LTE radio plans within their own organisations • Produce a Scope and Work Breakdown

Structure plan

• Have the confidence to critically assess and coherently comment on a project plan and analyse the risk content • Identify the various kinds of risk in a

project and describe the various options available to handle risk

• Be able to evaluate the viability of projects from a financial point of view to establish their value to the organisation

• Have the opportunity to apply these skills within the San Luciana Business Simulation

“Excellent delivery… communication

and interpretation.”

PLG, TECOM

“…an excellent experience in team

working and strategy development.”

MM, AZERCELL TELECOM

“Good fun and interactive.”

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Change, Leadership &

People Issues

This module is used to consider change management, leadership and people issues within the fast changing telco business environment. It is also practically applied in the context of the on-going business Business Simulation. The overall structure, management team, existing workforce, new hires and key business partnerships and relationships are considered within the wider context of

establishing a successful and motivated team to drive implementation and to make the right decisions.

• Leading successful change • Situational leadership within teams • The performance dimension of leadership • Personal leadership inventory

• ‘Belbin’ analysis of team roles

• Building personal credibility and authenticity • Leadership styles

LTE/Broadband Cost &

Planning Models (including

Price / Gigabyte)

Planning for LTE implementations is discussed in some depth. Special emphasis is placed on radio network planning, core network infrastructure and backhaul capacity planning. A practical tool is introduced to enable useful simulation of the various cost elements of the LTE or other mobile broadband system. This model provides an overall estimate of the cost of carrying data over the LTE network.

This is immediately applied to the business Business Simulation. This model is useful in real-life LTE planning situations and may be applied in practice to delegates’ actual business roles.

• Radio planning issues • Radio planning parameters • System capacity

• Backhaul dimensioning • Core network capacity issues • Cost per gigabyte as a critical KPI • The LTE self organising network

Calculating Return on

Investment

The project is assessed in terms of its financial performance. In this module, concepts such as net present value, cash flow and return on investment are explored and practically applied to the business Business Simulation. It is designed to give participants an excellent commercial foundation on which to assess and make decisions.

This module is aimed at delegates who have little or no financial experience. The aim is to give delegates the building blocks to be able to effectively calculate return on investment, specifically applied to technology projects. Learning is immediately applied to the business Business Simulation.

• Building the business case • Characteristics of LTE projects

• Evaluation of incremental revenue returns • Establishment of incremental project costs • Return on investment

• Net present value and internal rate of return

Intended Learning Outcomes

On completing the module, students will: • Develop a deeper understanding of the

importance and influence of team dynamics and the role of a leader within a team • Develop an awareness of their own

preferred team style and the likely impacts of this on the rest of the team members • Identify the key distinctions between

leadership and management and the value of each

• Have the confidence to discuss and coherently evaluate their own personal strengths and development opportunities • Better assist their own team members

develop and add more value within their own company setting

• Formulate a personal inventory and development plan

Intended Learning Outcomes

On completing the module, students will: • Describe the various components that

make up the Informa Cost per Gigabyte model and interpret their own

organisations likely cost per gigabyte using the model

• Identify strategies for reducing cost per gigabyte and results sensitivity to the various factors

• Have the confidence to discuss and coherently evaluate LTE network planning issues from a technical and financial perspective

• Be able to describe the factors affecting LTE radio propagation and system planning • Apply and test these skills within the San

Luciana Business Simulation

Intended Learning Outcomes

On completing the module, students will: • Understand the difference between

operational and capital expenditure • Understand the different types of costs

that may be encounter and how they behave and how they should be treated • Be able to build a business case, using

discounted cash flow (DCF) models and be able to determine the Internal Rate of Return (IRR) of a project.

• Recognise the effects of events, transactions and decisions on the financial performance of an organisation • Have the ability to confidently assess the

return on investment for a project • Critically evaluate the ROI result’s

sensitivity to the various contributing factors

• Have the confidence to critically assess and coherently comment from a financial perspective on future decisions within their own organisation from an ROI perspective

• Evaluate a project’s viability from a financial and risk point of view

• Have the opportunity to apply these skills within the San Luciana Business Simulation

“The programme was magnificent, the

feedback was positively overwhelming!”

TA, MOBILY

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Telephone

+44 (0)20 7017 4144

• Email

training@telecomsacademy.com

Business Simulation:

Bringing it all together

Throughout the week, participants, grouped into learning teams, are set the challenge of developing a commercially viable business proposition for LTE, as well as a fully specified implementation plan.

The delegates are briefed as to the scope, format and expectations in order to ensure each team is fully aware of the requirements, and that each participant can ensure they maximise the learning opportunity throughout the modules. The scenario is totally fictitious, but the data presented is designed to be as real as possible and is based on the work of Informa telecoms analysts.

Each learning team is given a whole range of data and tools to use for their bid. They work within the team context to synthesize a fully structured proposal. It is a great opportunity for delegates to apply the learning from the other course modules into a practical situation and explore how these subjects relate to each other. The team context also provides an environment where the linkages between the various corporate functions can be tested and experienced first-hand.

On the final day of the program, each team is asked to present their fully costed proposal to the other teams. Their plan includes a full analysis and proposal in the following eight areas:

• Overall corporate strategy • The business case • The project plan

• Leadership and management • Technology choices • Rollout and launch plans • Financial aspects and ROI

• Corporate social responsibility aspects The final presentations are assessed on a pro-forma marking sheet in each of these seven key areas. Candid feedback is provided to each team at the end of the week and a winning team is awarded the telecoms licence.

This provides a theme for the week’s programme as well as additional motivation for delegates to engage fully in the learning experience. Delegates benefit from direct and candid feedback from the ‘board’ as well as from their colleagues. It provides a very tangible focus for the week’s activities and a fitting climax to their hard work.

Unique benefits of Business

Implementation of Mobile

Broadband – Advanced

Business Diploma

Join thousands of top Industry Professionals who have already taken an Advanced Telecoms Management Programme – significantly improving their contribution their own business, as well as greatly benefiting their own career development.

Complimentary Telecoms Industry Outlook Reportcovering hot topics and major issues affecting the industry.

Competency Development Journal

(optional) ensures the learning is APPLIED to your own role and your own organisational context – (Comprising of additional on-line modules and competency development tasks, to be completed within two months of the programme).

Post-course support provided as standard – ensuring key personnel have the resources to maximise their competency development, via: • Telecoms Virtual Campus, providing a wide

range of training, information, and intelligence resources from Informa Telecoms

• Academy and the Informa Telecoms & Media Research Team – with notifications of significant additional content

• On-going access to trainers and experts via LinkedIn, or direct via email

Hardcopy and softcopy(colour) fully illustrated course notes provided.

Excellent networking opportunities – discuss issues and explore ideas with like-minded professionals both throughout the programme and as part of the Telecoms Mini MBA Alumni.

Intended Learning Outcomes

On completing the module, students will gain: • Experience of exploring, testing and

applying management and financial tools and techniques to a technology project • Experience of risk profiling and financial

assessment processes

• The knowledge to critically evaluate live projects within their own organisations • The confidence to discuss and

contribute to live business

implementations /projects in their own organisations

• The skills to establish the linkages between the various implementation areas and their interdependence

Comprehensive Competency Development Focusing on Strategy Development Focusing on the Customer Focusing on Business Implementation

(Optional) Competency Development Journal

Mid to Senior Managers • Future Managers • Specialists • Identified Talent

Telecoms Mini MBA

(5 Days)

Strategy & Business Corporate Finance

Technology Leadership & Management Marketing & Customer Focus

Effective Telecoms Strategies – Advanced Business Diploma (5 Days)

Customer Focus in Telecoms – Advanced Business Diploma (5 Days)

Business Implementation of Mobile Broadband – Advanced

Business Diploma (5 Days)

Developing Effective Strategies The Changing Business Environment

Competitive Advantage Finance & Strategy Risk & Scenario Planning

Advanced Marketing The Changing Customer

Requirements CRM and CEM Branding & Marketing Comms

Customer Focus & ROMI

Building the Business Case Technology Options Assessing Costs & Business

Models Managing Implementation

Maximising ROI Telecoms Professionals may take any programme or combination of programmes

Advanced Telecoms Management Series

Business Implementation of Mobile Broadband – Advanced Business Diploma is part of our Advanced Telecoms Management

Series – an integrated series of advanced business programmes designed to meet the learning development needs of forward-looking telecoms professionals and organisations.

Completing the LTE Focus – Advanced Business Diploma and one other ATMS programme as well as a work based project will lead to the award of a University Postgraduate Certificate in Advanced Telecoms Management