What is GGA?
• GGA is a company with an advanced set of technologies for booking
black-car and limousine service providers via automation tools.
• Over $20 million invested in technology. GGA is uniquely situated to help
you reach your sales goals, SLA’s and reduce operating costs.
• Led by some of the most experienced people in the ground transportation
industry, technology and travel business; GGA is ready to help you exceed your goals!
• Global Ground Automation, Inc. (GGA) does not own any cars or direct any
reservation flow. GGA is a vendor neutral system (switch) serving the ground transportation industry, travel agency and corporate communities.
What is the Saturn System?
• For years, travel agents and self-booker’s have been able to book flights,
hotels and car rentals through the computerized reservation systems (travel agents via Sabre, Apollo, Worldspan; self-bookers via Orbitz, TravelPort, Rearden Commerce, GetThere, Cliqbook and Symphonie by Carlson
Wagonlit Travel). Now GGA provides travel agents and self-bookers with the ability to book round-trip ground transportation in as little as 30 seconds!
• GGA provides travel agents and self-bookers with advanced booking
technology that reads flight, hotel and Amtrak segments as well as the passengers required information including home address, office address, credit card number, phone number and e-mail address.
• GGA also provides a technologically advanced online booking tool (Saturn
Connect); allowing bookers to book via the web. Further, GGA provides private label versions (of Saturn Connect), allowing your clients to book your
Benefits of the Saturn System
• Automated reservation process allows you to focus on your core business and provide
superior customer service.
• Reduction in costs, errors and service failures. • Automated receipt and conformation of bookings. • No investment in development.
• Effective and efficient channel to reach beyond local markets.
• Provides immediate availability, via all travel industry GDS' and emerging self-booking
tools.
• Ability to create a private label web-booking tool exclusively for you and your
customers.
How can we help your company?
• American Express and Carlson Wagonlit have conducted Six Sigma studies revealing the average
time required for a travel agent to book round-trip ground service via the phone is 15-minutes!. Since it only takes 1-minute for the agent to book via Saturn, that saves the agent 14-minutes each time they book.
• With the advent of the commission cap and self-booking tools, travel agencies are under
tremendous pressure to reduce costs. The best way for agencies to cut costs is to eliminate
outbound phone calls and embrace automation. You, as a service provider, can take advantage of travel agency's efforts to cut costs by making your service available via GGA.
• Here is an example of how the system works for you:
• You decide to support your customer by getting on GGA. Your competitor decides not to
participate. When a client requests ground service and does not specify a particular ground
transportation service provider, the agent has a choice: 'Do I spend 1-minute booking with Service Provider 'X' or do I spend 15-minutes booking with Service Provider 'Y'? Since agents are
measured by the amount of outbound calls they make, it is an easy decision. They book with Service Provider 'X'.
• Now you have to ask yourself, 'Do I want to be Service Provider 'X' or Service Provider 'Y'? If you
Increasing your market share
• GGA can help you break into new accounts and increase market share in
your existing accounts.
• Once you have signed up with GGA we will provide you our PowerPoint
demonstrations (for Sabre, Apollo and Worldspan) and collateral material.
• You can customize these presentations to include information about your
own service.
• But most important, you can use these presentations to convince corporate
travel managers and travel agencies that it is in their best interest to book with you as opposed to booking with your competitor.
Automated FrontEnd Users Require Automated Back Offices
-Clients Looking for the Fastest Response Time
• Client’s Desire for Quick Response =$$:
adoption of GGA tools re-enforce the need for service providers to automate their back offices.
• Travel Agencies: expect confirmations within
1-minute of booking; otherwise they cancel and rebook with a provider who can.
• CBT’s: look for 30-second response times. If a
provider cannot meet this SLA, they do not want to support them.
• Leisure Portals: require sub 7-second rate shop
with a 20-second confirmation response time. They will not allow providers who do not meet this
