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Een eerste stap richting individuele relatiemarketing! : een onderzoek naar de determinanten van relatiemarketing en het verkrijgen van loyale klanten in een business to business context

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Figure

Tabel 1. Achtergrondgegevens respondenten (N=38)
Tabel 2. Gemiddelden en standaarddeviaties totale groep (N=38)
Tabel 3. Gemiddelden en standaarddeviaties per organisator (N=38)
Tabel 4. Gemiddelende en standaarddeviaties per klanttype (N=38)
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