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Increasing wine sales Via the wine-food pairing. Does visual or textual representation of the wine-food pairing and congruency of the information influence wine sales?

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Academic year: 2020

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Figure

Figure 1.  Impact of textual and visual information on purchases decision model.
Figure 2. Example of current shelf tag.
Table 1. Results of pre-test 1, *most preferred images.
Table 3. Means and standard deviation for salmon dish and wine pairings.
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