Curriculum VitaeMarijke Leliveld Date of birth October 31, 1980
Place of birth Woerden, the Netherlands Marital status Married, two children
(*August 27, 2009 and *May 25, 2011) Contact: University of Groningen Marketing Department P.O. Box 800 9700 AV Groningen The Netherlands Phone: +31 (0)50 3633226 E-mail: M.C.Leliveld@rug.nl
2009 PhD in Social & Organizational Psychology, Leiden University.
Subject: Ethics in Economic Decision-Making
Supervisors: Prof. Dr. Eric van Dijk, and Prof. Dr. Ilja van Beest
Participant of the Summer Institute on Bounded Rationality of the Max Planck Institute of Economics, August 1-11, 2005, Jena, Germany. Directed by prof. dr. Werner Güth (MPI of Economics, Jena) and prof. dr. Gerd Gigerenzer (MPI on Human development, Berlin). Faculty members: e.g., prof. dr. Urs Fischbacher (Applied Research in Economics, University of Konstanz), prof. dr. Matthias Sutter (Experimental Economics, University of Innsbruck).
2004 M.A. Social and Organizational Psychology Cum Laude – Leiden University
Extra: all courses for the Master of Methods and Statistics; e.g. EQS, advanced
multivariate analysis, cluster analysis and multi-dimensional scaling, MATLAB
Master thesis: Evolution of trust in the trust game: a computer simulation (in
Dutch). Supervised by dr. Peter de Heus
Research internship: Suspicion and power in ultimatum bargaining. Supervised by
2008 - present Assistant Professor, Marketing department, University of Groningen 2008 Researcher/Teacher, Social & Organizational Psychology, Leiden University 2004-2008 PhD candidate, Social & Organizational Psychology, Leiden University 2002-2004 Teaching assistant, Social & Organizational Psychology, Leiden University
(supervising working groups on applied data analysis and applied group dynamics)
Wu, Y., Hu, J., van Dijk, E., Leliveld, M.C., Zhou, X. (2012) Brain Activity in Fairness Consideration during Asset Distribution: Does the Initial Ownership Play a Role? PLoS ONE , 7(6): e39627. doi:10.1371/journal.pone.0039627
Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2012). Punishing and compensating others at your
own expense: The role of empathic concern on reactions to distributive injustice.
European Journal of Social Psychology, 42, 135-140.
Wu, Y., Zhou, Y., van Dijk, E., Leliveld, M. C. and Zhou, X. (2011) Social comparison affects brain responses to fairness in asset division: an ERP study with the ultimatum game. Frontiers
in Human Neuroscience, 5: 131.
Wu, Y., Leliveld, M. C. & Zhou, X. (2011). Social distance modulates recipient’s fairness consideration in the dictator game: An ERP study. Biological Psychology, 88, 253-262. Stel, M., Rispens, S., Leliveld, M. C., & Lokhorst, A. (2011). The Consequences of Mimicry for
Prosocials and Proselfs: Effects of Social Value Orientation on the Mimicry-Liking Link.
European Journal of Social Psychology, 41, 269-274.
Nelissen, R. M. A., Leliveld, M. C., Van Dijk, E., & Zeelenberg, M. (2011). Feeling fairness:
Emotions as indicators of proposers’ motives in ultimatum bargaining. European Journal
of Social Psychology, 41, 78-85.
Van Dijk, E., Leliveld, M. C., & Van Beest, I. (2009). If it talks like fairness, and quacks like fairness, it sometimes is fairness: Instrumental and true fairness in bargaining.
Netherlands Journal of Psychology, 65, 155-162.
Leliveld, M. C., Van Beest, I., Van Dijk, E., & Tenbrunsel, A.E. (2009). Understanding the
influence of payoff valence in bargaining: A study on fairness accessibility, norms, and behavior. Journal of Experimental Social Psychology, 45, 505-514.
Leliveld, M. C. (2009). Ethics in Economic Decision-Making. Dissertation. Successfully defended
on January 29, 2009.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2008). Initial ownership in bargaining: Introducing
the giving, splitting, and taking ultimatum bargaining game. Personality and Social
Work in progress
Leliveld, M. C., Mulder, L.B. The influence of marketing ethics on consumer’s moral behavior. Leliveld, M. C. & Fennis, B. M. Recognizing deceptive marketing campaigns.
Leliveld, M.C. & Bolderdijk, J-W. Handing in old garments: How to motivate consumers to behave sustainable.
Jordan, J., Gino, F., Tenbrunsel, A. E. & Leliveld, M. C. Moral self-image: Measuring the malleability of the moral self
Peer reviewed conference papers
Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2009). Altruïstisch straffen vs. altruïstisch
compenseren: Hoe mensen reageren op onrechtvaardigheid [Altruistic punishment vs. altruistic compensation: How people react to injustice]. In R. Custers, B. Beersma, J. Karremans, S. Harinck, and M. van Zomeren (Eds.), Jaarboek Sociale Psychologie 2008 (Vol.8, pp. 523-262). Groningen, The Netherlands: ASPO Pers. Presented at the conference of the Dutch Society for Social Psychology (ASPO). Amsterdam, the Netherlands, December 13-14, 2008. Nominated for best paper award. Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2008). Altruistic compensation vs. altruistic
punishment: How people restore justice. Presented at the International Association for Conflict Management (IACM) conference, Chicago, USA, July 3-6, 2008.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2007). The role of fairness and self-interest in positive and negative valence ultimatum bargaining. Presented at the International Association for Conflict Management conference, Budapest, Hungary, July 1-4, 2007. Leliveld, M. C., Van Beest, I., & Van Dijk, E. (2007). Eigenbelang en eerlijkheid bij ultimatum
onderhandelen over positieve en negatieve uitkomsten [Fairness and self-interest in ultimatum bargaining about positive and negative resources]. In C. Van Laar, R. Ruijter, J. Karremans, W. Van Rijswijk, & F. Van Harreveld (Eds.), Jaarboek sociale psychologie 2006 (Vol.6, pp. 273-280). Groningen, The Netherlands: ASPO Pers. Presented at the conference of the Dutch Society for Social Psychology (ASPO). Leiden, the Netherlands, December 14-15, 2006.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2006). On the psychology of initial ownership in ultimatum bargaining: Evidence from the give-some, split-some and take-some UBG. Presented at the IAREP/SABE conference, Paris, France, July 5-8, 2006.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2006). Initial ownership in ultimatum bargaining: Does it matter who owned the pie? Presented at the IACM conference, Montréal (QC),
Canada, June 25-28, 2006.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. (2006). De rol van aanvankelijk bezit in ultimatum onderhandelen [the role of initial ownership in ultimatum bargaining]. In R.W. Holland, J. Ouwerkerk, C. van Laar, R. Ruiter, & J. Ham (Eds.) Jaarboek van de Sociale Psychologie 2005 (Vol. 5, pp. 301-309). Groningen, The Netherlands: ASPO Pers. Presented at the conference of the Dutch Society for Social Psychology (ASPO). Groningen, the
Leliveld, M.C. Doing good is not that simple: Exploring consumer's demand for - and responses to - virtuous products. Invited speaker at the ASPO fall symposium Virtues & Vices, Tilburg, November 8, 2013.
Bolderdijk, J.W. & Leliveld, M.C. Donating a meal or donating money? Effects of different types of cause-related marketing campaigns. 12th Tiber Symposium on Psychology and
Economics, Tilburg, August 16, 2013.
Leliveld, M.C. & Bolderdijk, J.W. Donating meals or donating money? Exploring the effects of “monetary” vs. “in kind” Cause Related Marketing campaigns. Invited speaker at the Preconference EACR ‘Moral Dynamics and Socially Responsible Consumer Behavior’, Barcelona, July 3, 2013
Leliveld, M.C., & Mulder, L.B. Deception in Marketing: How the source influences consumer’s responses to deception and its contagious effect on unrelated immoral behavior. Poster presented at the Association for Consumer Research conference, Vancouver, Canada, 4-7 October 2012.
Leliveld, M. C., Jordan, J., Gino, F. & Tenbrunsel, A. E. Moral compensation and ethical behavior: How moral identity influences environmental conservation behavior. Presented at the Society for Judgment and Decision-making conference, St. Louis, USA, November 19-21, 2011.
Leliveld, M. C. Ethics in Economic Decision-Making. Presented as a finalist in the Excellence in
Ethics: Dissertation Proposal Competition at the 2008 conference on ethical dimensions
in business: Reflections from the business academic community, Institute for Ethical Business Worldwide, Mendoza School of Business, Notre Dame University, USA, November 6-7, 2008.
Leliveld, M. C., Van Dijk, E. & Van Beest, I. How to restore justice? A study on altruistic
punishment vs. altruistic compensation. Poster presentation at the Society for Judgment and Decision-making conference, Chicago, USA, November 15-17, 2008.
Leliveld, M. C., Van Dijk, E. & Van Beest, I. How to restore injustice? A study on altruistic punishment vs. altruistic compensation. Presented at the 7th Tilburg Symposium on Psychology and Economics: Decision Making - Interdependent and Individual approaches. Tilburg, the Netherlands, August 29, 2008.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. Reactions to violations of justice: Altruistic punishment vs. altruistic compensation. Presented at the JuST-TiasNimbas meeting “Behavioral ethics: Integrating psychology and business ethics”, May 14-15, 2008, Tilburg.
Leliveld, M. C. Ethics in economic decision-making. Seminar at the Marketing department, Rijksuniversiteit Groningen, April 3, 2008.
Leliveld, M. C., Van Beest, I., & Van Dijk, E. Justice and self-interest in ultimatum games about gains and losses. Presentation at the workshop “Cognition and Emotions in Economic Decision Making”. Rovereto, Italy, January 26-27, 2007.
Leliveld, M.C. Appropriateness and harmfulness in Ultimatum bargaining. Invited talk at Social and Economic Psychology department, Tilburg University, November 17, 2006. Leliveld, M. C., Van Beest, I., & Van Dijk, E. The other side of the coin: Ultimatum
Bargaining about losses. Presentation at the 5th Tilburg Symposium on Psychology and Economics: Decision Making - Interdependent and Individual approaches. Tilburg, the Netherlands, September 29, 2006.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. How Initial Ownership Affects Bargaining: Introducing the Give-some, Split-some, and Take-some UBG. Poster presentation at the Society for Judgment and Decision-making conference. Toronto (ON), Canada, November 12-14, 2005.
Leliveld, M. C., Van Dijk, E., & Van Beest, I. Give-some, split-some, and take-some UBG: How initial ownership affects bargaining. Presentation at the 4th Tilburg Symposium on psychology and economics: Games and decisions. Tilburg, the Netherlands, August 26, 2005.
2014-2017 Veni grant (€238.680) from the Innovative Research Incentives Scheme of the Netherlands Organization for Scientific Research (NWO) for the project "Buying for Charity”.
Awards and Honors
2011 Nominated for the “Young researcher award 2011”, Faculty of Economics and Business, University of Groningen.
2008 Nominated for the best paper award “Altruïstisch straffen vs. altruïstisch compenseren: Hoe mensen reageren op onrechtvaardigheid” [Altruistic
punishment vs. altruistic compensation: How people react to injustice]. Presented at the ASPO conference, December 11-12 2008.
2008 Finalist in the “Excellence in Ethics: Dissertation proposal competition” of the Institute for ethical business worldwide of the Mendoza College of Business, Notre Dame University. Awarded $750 travel bursary for presenting at the “2008
Advisory board Journal of Marketing Management
Ad hoc Association for Consumer Research, European Marketing Conference, European Journal of Social Psychology, Experimental Economics, Frontiers in Emotion Science, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Bulletin, Quarterly Journal of Experimental Psychology, Social Influence, Society for
Consumer psychology, Jaarboek Sociale Psychologie
Memberships and affiliations
· Association for Consumer Research
· European Association of Social Psychology (full member)
· Society for Consumer Psychology
· Society for Judgment and Decision Making
· Society for Personality and Social Psychology
· SOM Research Institute of Faculty of Economics and Business, University of Groningen (full member)
· Associatie voor Sociaal-Psychologisch Onderzoek (ASPO, Dutch Association for Social-Psychological Research)
Basis Kwalificatie Onderwijs (University Teaching Qualification in Higher Education), University of Groningen (September 2012)
Starting in 2014 Coordinator and lecturer Behavioral Decision Making (elective third year bachelor students)
2012 - present Coordinator and lecturer Experimental Research Design (Research Master)
2008 - present Coordinator and lecturer Kwantitatieve Onderzoeksmethoden (2nd year Bachelor “Bedrijfskunde”) - before “Onderzoeksmethoden 1” (1st year Bachelor “Bedrijfskunde”).
2008 - present Supervision of Bachelor- and Master thesis students 2008 - present First and second year “Tutoraat”
2008 - 2013 Coordinator and lecturer Research Methodology for IB (1st year bachelor International Business)
2008 - 2009 Coordinator and lecturer Statistical skills (1st year bachelor Int. Business & Management)
2007 Lecturer of the course Group Dynamics (second year Bachelor): leadership, group structures, role conflicts, etc.
2007 - 2008 Conflict and cooperation: teaching students (third year Bachelor) to review articles and write a research proposal
2006 - 2008 Supervision of Master thesis students (Psychology department) 2003 - 2007 Group Dynamics: creating assignments and correcting papers (second
2003 Applied Group Dynamics: teaching to apply group dynamic processes on daily events (Master)
2002 - 2005 Analysis and Diagnosis: teaching to apply statistical techniques on research questions (Master)
PhD student supervision
September 2013 – present co-promotor of Carmen Donato (promotor Prof. dr. B.M. Fennis)
January 2010 – present Member of the Ethical and Financial committee for experimental research, FEB
September 2008 – June 2009 Chair of monthly lab meetings HRM/OB and Marketing 2012 – present Enactus Faculty Advisor (www.enactus.nl)
2007 Initiator and co-organizer of a KLI-course on career perspectives for PhD candidates together with Prof. dr. Naomi Ellemers, Dr. Ellen de Bruin, dr. Boukje Keijzer, dr. José Kerstholt, and Prof. dr. Aukje Nauta. This course focused on enhancing the possibilities for social psychology PhD’s to find a job outside academia. October 30, 2007
January 2007 – January 2008 Chair of the network of PhD candidates Leiden LEO
(www.leo.leidenuniv.nl). Meetings with e.g. University
Board, local representatives of labor unions, to discuss implementation of Graduate Schools, internationalization, etc.
January 2006 – March 2007 General board member of Promovendi Netwerk Nederland (PNN): the Dutch network of PhD candidates
(www.hetpnn.nl). Consultations with e.g. members of the
government, VSNU, labor unions, about career perspectives, CAO, status of PhD candidates, etc.