NORDIC STATUS
REPORT
Visit California, May, 2014
INDEX
PR
PR and communications activities ………. 2
Newsletters/Press releases ……..……… 2
Media interest……….. 5
Press trips and individual journalist visits……….. 5
Social media update………..… 6
Other PR activities……….. 7
Press coverage……….. 7
SALES
In-market sales activities & trade show ………. 8
Airline overview ……… 13
By/Anne Veith, Communications Consultant
PR AND COMMUNICATION ACTIVITIES
NEWSLETTERS / PRESS RELEASES
Headline: 39 percent more Scandinavians to California
Date: 9 May, 2014
Topics: 2012 saw 39 percent more Scandinavians visiting California than 2008; The ultimate California playlist; Explore the deserts with the pros in the spring video newsletter; New walking tours in rolling wine country with Wine Country Walking Tours; Yosemite Lodge at the Falls completes eco-friendly renovation; Surf-inspired hotel opens in Oceanside; Come visit – encouraging individual press trips
Direct link: http://eepurl.com/UieqL
PR
Headline: Visit California bikes for the Michael J. Fox Foundation
Press release sent to Denmark only Date: 14 May, 2014
Topics: Visit California and Solvang CVB supports the Danish TeamFox on their charity bike race in support of the Michael J. Fox Foundation; Do-it-yourself Amgen Tour of California in relation to the bike race taking place that week
Direct link: http://eepurl.com/UIJDH
Headline: Do-it-yourself Amgen Tour of California
Press release sent to Sweden, Norway and Finland Date: 14 May, 2014
Other newsletters:
Headline: San Francisco favourite named America's best restaurant
Date: 20 May, 2014
Direct link: http://eepurl.com/UOmRL
Headline: Record year for travels to USA from the Nordic region Date: 1 May, 2014
MEDIA INTEREST
We assisted Anders Nielsen, Business Traveller, with a contact to Discover Los Angeles regarding high resolution images of LAX makeover
We were in contact with Pingis Hadenius, Economista, who showed interest in a press trip We were in contact with Amalie Kønigsfeldt, JP Explorer, who showed interest in a press trip We were in contact with Tom Okke, Børsen, who showed interest in a press trip
We assisted Ea Ørum, DR P1, with story development regarding increase in visitors for a radio show set to broadcast in August
We assisted Anna Fürst, Allt om Bröllop, with story development and images
We assisted Sune Bencke, Politiken, with questions concerning arrivals to California and “Sideways”, and set up contact with Tracy Farhad.
We were in contact with Martin Blekkerud, MANN, who showed interest in a press trip We were in contact with Maria Niemi, Matkaopas, who showed interest in a press trip We assisted Anders Nielsen, Freelance, with story developments
We were in contact with Rasmus Holmgård, Freelance, who showed interest in a press trip We assisted Jonas Larsson, Freelance, with high resolution images
PRESS TRIPS AND INDIVIDUAL JOURNALIST VISITS
Søren Clauding, Rejseradio, Denmark, July-August
Los Angeles, San Francisco, Solvang, Calistoga
Norwegian Air Shuttle press fam, 9-14 June, 2014
Oakland, San Francisco, Sonoma County, Marin County
Press fam, 23-26 August, 2014 (pending)
San Francisco
Press fam, Q3 2014 (pending)
SOCIAL MEDIA UPDATE
OTHER PR ACTIVITIES
San Francisco Travel visit in Copenhagen, 6-7 November 2014
San Francisco Travel delegation is going to visit Copenhagen 6-7 November 2014. We are currently planning the program in cooperation with San Francisco Travel and the American Embassy in Denmark. Possible activities to include a dinner with the American Ambassador, Rufus Gifford, and SAS CEO Rickard Gustafsson, and a VIP event for media/trade at the American Embassy.
PRESS COVERAGE
SALES
IN MARKET SALES ACTIVITIES & TRADE SHOW
Gislev New Headquarters Opening, Denmark, 3 May
Karin participated in the opening of the Gislev Travel headquarters in Ringe, Denmark. The Danish travel trade and media were invited.
California Wine, Norway, 15 May
In a cooperation with the California Wine Institute, the U.S. Commercial Service and the American Chamber of Commerce in Norway we organized a California Wine tasting in Oslo. The event took place at the U.S. Ambassador’s Residence.
California Event, Denmark, 22 May
In a cooperation with AF KLM DELTA we organized a California event taking place at Hotel Babette Guldsmeden in Copenhagen, 22 May. 140 travel agents and media attended the event.
US Ambassador, Reception, 27 May
Karin participated in this informal event at the U.S. Ambassador’s Residence in Copenhagen, Denmark.
Follow up with tour operators
We have assisted Risskov Travel with brochures and maps.
Independence Day, Copenhagen, 18 June
Managing Director of Visit California in Scandinavia, Karin Gert Nielsen, will participate in the
celebration of the 238th Anniversary of the Independence Day at the U.S. Ambassador’s Residence in Copenhagen, 18 June. San Francisco Travel will support the celebration and is co-sponsor of this event.
Independence Day, Oslo, 19 June
Karin will participate in the Independence Day Celebration in Oslo, Norway, at the U.S. Ambassador’s Residence.
Gislev Rejser, Travel Show, Denmark, 20 June
We will attend the show at the headquarters of Gislev Rejser. Consumers are invited. The California oriented wine company FiniVin, that has an excellent selection of California wines, will also
participate at this show.
USA TRAVEL SHOW, 2015
We have started preparations for next years USA Travel Show. Invitations have been sent out and eblast will be sent out to Visit California partners mid-June informing them about the show and sign-up fees.
AIRLINE OVERVIEW
Direct routes from the Nordic Region to the US at a glance
Frequency Aircraft
Seats available per flight American Airlines
Helsinki – Chicago 7 weekly (in a cooperation with Finnair) Boeing
767-300 269
United
Stockholm - New York EWR 7 weekly Boeing
757-200 169
Oslo - New York EWR 7 weekly Boeing
757-200 169
Delta Air Lines
Copenhagen - New York JFK Seasonal - 7 weekly Boeing
767-200 269
Stockholm - New York JFK Seasonal - 6 weekly Boeing
757-200 169
Keflavik - New York JFK Seasonal - 3 weekly Boeing
757-200 169
Finnair
Helsinki - New York JFK 7 weekly Airbus
A330-300 295
Helsinki -Miami 2 weekly. From January 3, 2015, 3 weekly (December 16, 2014 until March 21, 2015)
Airbus A340-300 269
Icelandair
Keflavik - New York JFK 2 Daily Boeing
757-200 183
Keflavik - Newark 4 weekly Boeing
757-200 183
Keflavik - Boston 2 Daily & 4 weekly Boeing
757-200 183
Keflavik - Minneapolis 7 weekly Boeing
757-200 183
Keflavik – Seattle 7 weekly Boeing
757-200 183
Keflavik - Washington Dulles 7 weekly - all year Boeing
757-200 183
Keflavik – Denver 6 weekly Boeing
757-200 183
Keflavik - Anchorage 2 weekly Boeing
757-200 183
SAS
A330-Copenhagen - Chicago 7 weekly Airbus
A340-300 245
Copenhagen - Washington 7 weekly Airbus
A330-300 264
Stockholm - New York EWR 7 weekly Airbus
A330-300 264
Stockholm - Chicago 7 weekly Airbus
A330-300 264
Oslo - New York EWR 7 weekly Airbus
A330-300 264
Norwegian
Oslo - New York JFK 3 weekly 787
Dreamliner 291
Stockholm - New York JFK 3 weekly 787
Dreamliner 291 Copenhagen - New York,
JFK
2 weekly winter 2013 (started February 28th) / 4 x weekly summer 2014 (start April
30th)
787 Dreamliner
291 Bergen - New York, JFK
1 weekly from the 3rd of May to the 27th of September, 2014
787
Dreamliner 291 Stockholm - Fort Lauderdale 2 weekly
787
Dreamliner 291 Copenhagen - Fort Lauderdale
2 weekly winter 2013 (started December 1st) / 3 weekly summer 2014 (March 2014)
787
Dreamliner 291 Oslo - Fort Lauderdale 2 weekly
787 Dreamliner 291 Copenhagen - Ft.Lauderdale 3 weekly 787 Dreamliner 291 Oslo - Los
Angeles 1 weekly start June 1st 2014
787
Dreamliner 291 Copenhagen - Los
Angeles
2 weekly started March 1st/ from May 1st 3 x weekly
787
Dreamliner 291 Stockholm - Los
Angeles
2 weekly started March 2nd 2014, from April 30th, 3 x weekly
787
Dreamliner 291 Stockholm- Oakland, San
Francisco 2 weekly start May 3rd 2014,
787
Dreamliner 291 Oslo - Oakland, San
Francisco 3 weekly start May 28th 2014
787
Dreamliner 291 Oslo -
Orlando 2 weekly start May 29th 2014
787
UPCOMING ACTIVITIES, 2014-2015
Discover AmericaFinland Trade/media Helsinki, Finland 5 June Summer Party
California Global
Meeting London 15-17 June KGN attending
4th of July Trade/Media Copenhagen,
Denmark 18 June KGN attending
4th of July Trade/Media Oslo, Norway 19 June KGN attending
Gislev Travel
Show Consumer Denmark 20 June
500+ consumers to visit the head quarter of Gislev Rejser
Discover America
Finland Trade/media Helsinki, Finland 4 July Fourth of July Celebration
Travel agent,
media workshop Trade Aarhus, Denmark 14 August
300 travel agents and media. Workshop and presentation.
PATA Workshop,
marketing event Helsinki, Finland 21 August
100+ travel agents and media
Discover America
Finland Trade/media Helsinki, Finland 28 August
Meeting, educational seminar
Discover America
Sweden Trade/media Malmoe, Sweden 26 September
Evening workshop for travel trade professionals and media. 100 travel agents and media. Discover America
Finland Trade/media Helsinki, Finland 30 September Annual Meeting
Danish Travel
Awards Trade/Media
Copenhagen,
Denmark October. TBA
500 Travel Executives By invitation only Discover America
Sweden Trade/Media Gothenburg, Sweden 16 October
Evening workshop for travel trade professionals Discover America
Sweden Trade/Media
Linköbing/Norrköping
Sweden 16 October
Evening workshop for travel trade professionals Discover America
Sweden Trade/Media Jönköping, Sweden 17 October
Evening workshop for travel trade professionals
Øksnehallen Consumer show Copenhagen,
Denmark 17 - 19 October
Luxury consumer show. 15.000 visitors.
PATA Longhaul Trade/Media Billund/Copenhagen,
Denmark 29-30 October
400 travel agents, Tour operators and media, two days workshop and presentation World Travel
Market Trade/Media London, England 3 - 6 November KGN & JM attending
Discover America
Sweden Trade/Media Stockholm, Sweden 4 November Halloween Workshop
Thanksgiving Trade/Media Copenhagen,
Denmark 13 November Thanksgiving
Discover America
Sweden Trade/Media Gothenburg, Sweden 20 November
Gislev Travel
Show Consumer Denmark 21 November
500+ consumers to visit the head quarter of Gislev Rejser
Discover America Sweden
Thanksgiving
lunch/Trade Stockholm, Sweden 27 November
Discover America meeting followed by thanksgiving luncheon
Grand Travel
Awards, Norway Trade/Media Oslo, Norway 8 January KGN / JM attending
ReiselivsMessen
Trade & consumer show Fornebue
Oslo, Norway 9-11 January Travel show, 30.000
visitors
Discover America
Sweden Trade/media Stockholm, Sweden 13 January
Evening workshop for travel trade professionals and media. 100 travel agents and media. Workshop table top Discover America
Finland Trade/media Helsinki, Finland 14 January
Evening workshop for travel trade professionals .
Ferie og fritid Trade & consumer show Copenhagen, Denmark 16 - 18 January Travel show, 30.000 visitors
Mid-Atlantic Trade show Reykjavik, Iceland 5 – 8 February B2b travel show
Discover America
Finland Trade/media Helsinki, Finland TBC
The Danish Travel Show
Trade &
consumer show Herning, Denmark 20 - 22 February
Travel show, 63.000 visitors
Swansons Long
Haul day Consumer/Media Osby, Sweden 28 February
1000+ consumers visit Fort Swanson
FDM Travel Consumer Lyngby Denmark 1 March 1000+ consumers to visit
the head quarter of FDM Discover America
Denmark Workshop
Copenhagen,
Denmark 2 March
300+ travel agents/media from Denmark, Norway and Sweden
ITB Trade &
consumer show Berlin, Germany 3 - 9 March
Go West - wine Consumer event Stockholm, Sweden 13 March
Workshop and tasting. California, Oregon, Washington State
