STRATEGY-TRAIN-Small Enterprises Strategic Development Training

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STRATEGY-TRAIN-Small Enterprises Strategic Development Training

http://www.adam-europe.eu/adam/project/view.htm?prj=3860 142823-LLP-1-2008-1-AT-LEONARDO-LMP

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STRATEGY-TRAIN-Small Enterprises Strategic Development Training (142823-LLP-1 -2008-1-AT-LEONARDO-LMP)

Projektinformationen

Titel: STRATEGY-TRAIN-Small Enterprises Strategic Development Training Projektnummer: 142823-LLP-1-2008-1-AT-LEONARDO-LMP

Jahr: 2008

Projekttyp: Innovationsentwicklung Status: abgeschlossen

Land: EU-Zentralisierte Projekte

Marketing Text: In general the project aims at improving the competitiveness of small and micro enterprises by raising awareness about and supporting management staff in strategic planning. The goal of the project is to provide an educational offer which is flexible enough to address the specific needs of the target group (e.g. time and place flexibility), is adoptable and modular (e.g. different backgrounds, sectors) and reflects the practical needs of the end users.

Zusammenfassung: In general the project results are targeting small enterprises of all sectors. The potential users of the project results are managers of these enterprises, owners or employees who are taking strategic decisions.

Beschreibung: The following list of steps of the project implementation shows the main results of the project: + Cross-cultural analyses: A study has been performed that served as basis for the

elaboration of the learning models and content. In each partner region the needs of small and micro enterprises have been assessed and analysed (personal interviews, questionnaires, … with personnel in regional enterprises, stakeholders etc.). The analyses has been compiled and compared on a transnational level. The analyses aimed at outlining intercultural needs in terms of strategic development. A report on intercultural management strategies has been the result of this step.

+ Development of the learning model: A blended learning model combining on site and e-learning components has been elaborated for management staff in small and micro enterprises.

+ Elaboration of the Strategy-Train curriculum: A modular curriculum for strategy training has been elaborated.

+ Learning Content: Learning materials and guidelines about these materials have been elaborated. The materials include different modules which can be used as a whole programme or can be used as single components to address specific learning gaps.

+ Implementation of the e-learning modules: This addresses the technical implementation of the elearning modules.

+ Pilot application and test cycles: In close connection to the implementation the modules have been tested and reworked.

+ Development of the final Strategy-Train training programme (www.strategy-train.eu).

Themen: *** IKT *** Unternehmen, KMU *** Weiterbildung ** Arbeitsmarkt ** Fernlehre Sektoren:

Produkt Typen: Fernlehre Module Homepage

Programme/Curricula

Produktinformation: The results of the project are:

+ a report on cross-cultural analyses;

+ an (e-)learning concept and a curriculum which is addressing the target group and is feasible for training 'strategic planning';

+ a modular course programme consisting of different learning blocks which are relevant to the target group.

+ written tutoring/training materials;

2 http://www.adam-europe.eu/adam/project/view.htm?prj=3860

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Projektinformationen

+ course instructions (instructions for tutors);

+ pilot courses in four different countries with e-learning and on-site training with collaboration components of the users in the different countries.

+ a clear strategy for the continuous use of the project results. Projektwebseite: www.strategy-train.eu; http://www.merig.org/strategy/en/

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MERIG - Multidisciplinary European Research Institute Graz Name:

Vertragnehmer

Graz Stadt: Steiermark Land/Region: AT-Österreich Land: Forschungseinrichtung Organisationstyp: http://www.merig.org Homepage: Kontaktperson Brigitte ZOERWEG Name: Dreierschützengasse 37 Adresse: Graz Stadt: AT-Österreich Land: +43 316 948761 Telefon: +43 316 914851 Fax: brigitte.zoerweg@merig.org E-Mail: http://www.merig.org Homepage: 4 http://www.adam-europe.eu/adam/project/view.htm?prj=3860

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MERIG - Multidisciplinary European Research Institute Graz Name:

Koordinator

Graz Stadt: Steiermark Land/Region: AT-Österreich Land: Forschungseinrichtung Organisationstyp: http://www.merig.org Homepage: Kontaktperson Brigitte ZOERWEG Name: Dreierschützengasse 37 Adresse: Graz Stadt: AT-Österreich Land: +43 316 948761 Telefon: +43 316 914851 Fax: brigitte.zoerweg@merig.org E-Mail: http://www.merig.org Homepage: 5 http://www.adam-europe.eu/adam/project/view.htm?prj=3860

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Partner

Stara Zagora Regional Economic Development Agency Name: Stara Zagora Stadt: Yugoiztochen Land/Region: BG-Bulgarien Land:

Verband/nicht regierungsgebundene Organisation Organisationstyp:

http://www.szeda.bg Homepage:

Partner 1

University of Applied Sciences, FH Joanneum Gesellschaft mbH Name: Graz Stadt: Steiermark Land/Region: AT-Österreich Land: Universität/Fachhochschule/Akademie Organisationstyp: http://fh-joanneum.at Homepage:

Partner 2

Landesinitiative Neue Kommunikationswege Mecklenburg-Vorpommern e.V. Name: Rostock Stadt: Mecklenburg-Vorpommern Land/Region: DE-Deutschland Land:

Verband/nicht regierungsgebundene Organisation Organisationstyp:

http://www.linkmv.de Homepage:

Partner 3

ATLANTIS Consulting S.A. Name: Thessaloniki Stadt: Kentriki Makedonia Land/Region: EL-Griechenland Land:

KMU - Klein- und Mittelunternehmen (bis zu 250 Mitarbeiter) Organisationstyp: http://www.atlantisresearch.gr Homepage:

Partner 4

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Partner

AidLearn, Human Resources Consulting, Lda Name: Lisbon Stadt: Lisboa Land/Region: PT-Portugal Land:

KMU - Klein- und Mittelunternehmen (bis zu 250 Mitarbeiter) Organisationstyp:

http://www.aidlearn.com Homepage:

Partner 5

University of Vaasa, Levón Institute Name: Vaasa Stadt: Länsi Suomi Land/Region: FI-Finnland Land: Universität/Fachhochschule/Akademie Organisationstyp: http://www.uwasa.fi/levon Homepage:

Partner 6

WESTBIC - Western Business and Innovation Centre Name:

Letterkenny Stadt:

Border, Midland and Western Land/Region:

IE-Irland Land:

Verband/nicht regierungsgebundene Organisation Organisationstyp: http://www.westbic.ie Homepage:

Partner 7

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Projektdateien

008_ST_Flyer_BG_final.pdf

STRATEGY-TRAIN project flyer BG

http://www.adam-europe.eu/prj/3860/prj/008_ST_Flyer_BG_final.pdf

008_ST_Flyer_DE_final.pdf

STRATEGY-TRAIN project flyer DE

http://www.adam-europe.eu/prj/3860/prj/008_ST_Flyer_DE_final.pdf

008_ST_Flyer_EL_final.pdf

STRATEGY-TRAIN project flyer EL

http://www.adam-europe.eu/prj/3860/prj/008_ST_Flyer_EL_final.pdf

008_ST_Flyer_EN_final.pdf

STRATEGY-TRAIN project flyer EN

http://www.adam-europe.eu/prj/3860/prj/008_ST_Flyer_EN_final.pdf

008_ST_Flyer_FI_final.pdf

STRATEGY-TRAIN project flyer FI

http://www.adam-europe.eu/prj/3860/prj/008_ST_Flyer_FI_final.pdf

008_ST_Flyer_PT_final.pdf

STRATEGY-TRAIN project flyer PT

http://www.adam-europe.eu/prj/3860/prj/008_ST_Flyer_PT_final.pdf

2008_1919_FR_ StrategyTrain_PublicPart.pdf

Final Report / Public Part / Strategy-Train

http://www.adam-europe.eu/prj/3860/prj/2008_1919_FR_%20StrategyTrain_PublicPart.pdf

2008_1919_PR_ StrategyTrain_PublicPart.pdf

Progress Report / Public Part / Strategy-Train

http://www.adam-europe.eu/prj/3860/prj/2008_1919_PR_%20StrategyTrain_PublicPart.pdf

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STRATEGY-TRAIN-Small Enterprises Strategic Development Training (142823-LLP-1-2008-1-AT-LEONARDO-LMP)

Produkte

Cross-cultural Analysis 1 Learning Model 2 Strategy-Train Curriculum 3 Learning Content 4 Pilot Testing 5 Strategy-Train Website 6

Strategy-Train Learning Platform 7

Public part of final report 8

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Produkt 'Cross-cultural Analysis'

Titel: Cross-cultural Analysis

Produkttyp: Verfahren zur Analyse und Prognose des Berufsbildungsbedarfes

Marketing Text: The basis for the development of the learning model and content is an analysis of the needs of small and micro enterprises in all participating countries as far as strategic planning and innovation management practices are concerned.

Beschreibung: The basis for the development of the learning model and content is an analysis of the needs of small and micro enterprises in all participating countries as far as strategic planning and innovation management practices are concerned.

Zielgruppe: Representatives of small enterprises in the participating regions. Stakeholders and representatives of regional support organisations. Consortium members.

Resultat: Seven summarised country reports from Austria, Bulgaria, Germany, Greece, Finland, Ireland and Portugal.

One compiled report on analyses.

Anwendungsbereich: The cross-cultural analysis served as basis for the next development steps. Homepage:

-Produktsprachen: Englisch

10 http://www.adam-europe.eu/adam/project/view.htm?prj=3860&prd=1

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Produkt 'Learning Model'

Titel: Learning Model Produkttyp: Fernlehre

Marketing Text: A blended learning model combining on site and e-learning components has been set up which transfers the results of the analyses to the context of training.

Beschreibung: The learning model provides a conceptual foundation to guide the selection and arrangement of experiences intended to promote the achievement of the Strategy-Train learning

programme goals. Explicitly acknowledged in the learning model are statements about the structure, process, and content of the curriculum that will lead to achieve these goals. Zielgruppe: Consortium Members.

Resultat: One report on the Strategy-Train learning model including references to existing good practices and referring to the cross cultural needs analyses in English language.

Anwendungsbereich: This model interferes with the definition of the curriculum (WP4) and be the basis for the implementation of the e-learning modules and the necessary e-collaboration tools as well as the tutors instructions.

Homepage:

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Produkt 'Strategy-Train Curriculum'

Titel: Strategy-Train Curriculum Produkttyp: Programme/Curricula

Marketing Text: A modular curriculum for strategy training and additional instructions for those trainers / coaches delivering the face-to-face training has been formulated.

Beschreibung: A detailed curriculum has been developed and relevant learning content on enterprise strategy has been assembled for the on-site sessions as well as for the e-learning modules. Zielgruppe: Consortium members, interested stakeholders, training providers, ...

Resultat: One curriculum in English translated into DE, EL, BG and PT.

Anwendungsbereich: WP4 (curriculum and content development) is the central work package of the Strategy-Train project and is based on the previous work on the learning model (WP 3) and is providing input for WP5.

Homepage:

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Produkt 'Learning Content'

Titel: Learning Content Produkttyp: Module

Marketing Text: Learning materials have been produced, which include different modules so that they can be used as a whole programme or as single components to address specific needs. The final learning content is available online (e-learning) in the six partner languages.

Beschreibung: Relevant learning content on enterprise strategy has been assembled for the on-site sessions as well as for the e-learning modules. Following modules, containing ten units have been elaborated: Strategic analysis, strategic diagnosis, formulation of a strategy, implementation of a strategy. This result refers to the text version of content. It is available electronically on the learning platform www.strategy-train.eu (training material) and on CD-Rom and USB-Stick on request.

Zielgruppe: Consortium members, interested stakeholders, training providers, ... Resultat: Online training material plus documentation.

Anwendungsbereich: WP4 (curriculum and content development) is the central work package of the Strategy-Train project and is based on the previous work on the learning model (WP 3) and is providing input for WP5.

Homepage:

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Produkt 'Pilot Testing'

Titel: Pilot Testing Produkttyp: andere

Marketing Text: The main products including the curriculum, instructions and learning content have been tested in four countries with the assistance of selected SMEs.

Beschreibung: To organise the framework of the pilot tests and to carry out pilot applications in four different countries. The overall purpose of the pilot actions has been performing on-site trainings with small enterprises in order to evaluate its effectiveness, efficiency and applicability to the target group’s needs.

Zielgruppe: Small enterrprises in four partner countries.

Resultat: The final report about the pilot tests documents the organisation of the pilot trainings in detail. Anwendungsbereich: The elaborated Strategy-Train training modules have been tested in two phases - the pre-pilot

phase and the final pilot testing. Overall 40 persons (9 in the pre-pilot and 31 in the final pilot testing) participated in AT, BG, EL and IE in the Strategy-Train pilot testing.

Homepage:

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Produkt 'Strategy-Train Website'

Titel: Strategy-Train Website Produkttyp: Homepage

Marketing Text: The Strategy-Train project website contains a short project description in all partner languages and informs about news.

Beschreibung: The Strategy-Train project website contains a short project description in all partner languages and informs about news.

Zielgruppe: Stakeholders, companies, training inst., public.

Resultat: One website available in all partner languages (EN, BG, DE, FI, GR, PT).

Anwendungsbereich: The project information on the public website is available in all partner languages. The news-section is maintained in English.

Homepage: http://www.merig.org/strategy/en/ Produktsprachen: Englisch

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Produkt 'Strategy-Train Learning Platform'

Titel: Strategy-Train Learning Platform Produkttyp: Homepage

Marketing Text: Benefit from challenges: Develop your enterprise strategy and improve your competitive advantage!

The Strategy-Train material provides information about enterprise strategy, as well as learning and training materials and hints for tutors and trainers. Get more information about the platform in the "users guide" or start with a short check of your "strategy-status" with our diagnostic tool; go directly to the training material / learning modules or read more about the "Strategy-Train" project!

Beschreibung: The Strategy-Train material provides information about enterprise strategy, as well as learning and training materials and hints for tutors and trainers.

Zielgruppe: Stakeholders, companies, training inst., public.

Resultat: One website available in all partner languages (EN, BG, DE, FI, GR, PT).

Anwendungsbereich: The project information on the Strategy-Train platform is available in all partner languages. Homepage: www.strategy-train.eu

Produktsprachen: Englisch

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Produkt 'Public part of final report'

Titel: Public part of final report Produkttyp: Marketing Text: Beschreibung: Zielgruppe: Resultat: Anwendungsbereich: Homepage: Produktsprachen: Englisch

product files

2008_1919_FR_ StrategyTrain_PublicPart.pdf http://www.adam-europe.eu/prj/3860/prd/8/1/2008_1919_FR_%20StrategyTrain_PublicPart.pdf 17 http://www.adam-europe.eu/adam/project/view.htm?prj=3860&prd=8

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Veranstaltungen

Final Partner Meeting

Datum 24.09.2010

Beschreibung Final Partner Meeting Zielgruppe Consortium Members

Öffentlich Geschlossene Veranstaltung brigitte.zoerweg@merig.org Kontaktinformation

24.09.2010, Stara Zagora, Bulgaria Zeitpunkt und Ort

Final Conference

Datum 23.09.2010

Beschreibung Final Strategy-Train Conference Zielgruppe Interested Public

Consortium Members Öffentlich Öffentliche Veranstaltung

brigitte.zoerweg@merig.org Kontaktinformation

23.09.2010, Stara Zagora, Bulgaria Zeitpunkt und Ort

Fourth Partner Meeting

Datum 07.06.2010

Beschreibung Fourth Partner Meeting Zielgruppe Consortium Members

07.-08.06.2010, Rostock, Germany Zeitpunkt und Ort

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Veranstaltungen

Third Partner Meeting

Datum 15.10.2009

Beschreibung Third Partner Meeting Zielgruppe Consortium Members

15.-16.10.2009, Galway, Ireland Zeitpunkt und Ort

Second Partner Meeting

Datum 02.04.2009

Beschreibung Second Partner Meeting Zielgruppe Consortium Members

2.-3.4.2009, Lisbon, Portugal Zeitpunkt und Ort

Strategy-Train Kick off Meeting

Datum 20.11.2008 Beschreibung Kick off Meeting

Zielgruppe Consortium Members Öffentlich Geschlossene Veranstaltung

brigitte.zoerweg@merig.org Kontaktinformation

20.-21.11.2008, Graz, Austria Zeitpunkt und Ort

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Project Tags

The project belongs to the following group(s):

Best Projects (http://www.adam-europe.eu/adam/thematicgroup/MMVII)