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Description of Individual Course Unit. Course Code: ECTS Credits: 5

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Course Title Foreign Language I Area of Study Language and Culture Name of Lecturer:

Course Code: ECTS Credits: 5 Degree

Marketing

Degree Level: Bachelors Masters

Year: 1st 2nd 3rd

Type of Course: Compulsory Elective Semester: 1st 2nd Student Workload:

Theory (T) Work Experience (WE)

Theoretical Application (TA) Tutorial (T) 30 Laboratory Work (LW) 30 Independent Study (IS) 30

Fieldwork (F) 45 Assessment (A) 2

Seminar (S) 3 Other (O)

TOTAL 140

Prerequisites: No Yes Specify:

The student may be placed in the most appropriate level course. Objectives

Gain knowledge of a foreign language and the culture of its native speakers for professional use in an international context.

Contents

English Language and Culture OR Spanish Language and Culture Teaching Methods

Laboratory work with audiovisuals, case studies, seminars, e-learning. See more details on Individual Course Descriptions.

Assessment

See details on Individual Course Descriptions. Bibliography

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Description of Individual Course Unit Course Title

Foreign Language I – English for Business Area of Study

Language and Culture

Name of Lecturer: María del Carmen Arau Ribeiro

Course Code: ECTS Credits: 5 Degree

Marketing

Degree Level: Bachelors Masters

Year: 1st 2nd 3rd

Type of Course: Compulsory Elective Semester: 1st 2nd Student Workload:

Theory (T) Work Experience (WE)

Theoretical Application (TA) Tutorial (T) 30 Laboratory Work (LW) 30 Independent Study (IS) 30

Fieldwork (F) 45 Assessment (A) 2

Seminar (S) 3 Other (O)

TOTAL 140

Prerequisites: No Yes Specify:

Objectives

Develop communicative competence in English within a general business context. Contents

Standard grammar for intermediate oral and written expression. Interpreting phonological and morphological structures. Business vocabulary. Countries and nationalities. Industries, key figures, and office structure. Identifying habits, routines, and facts. Describing and comparing (dis)advantages and the future of products, companies and markets as well as people and places. Business gurus. Describing past events. Predicting and planning company and market

performance. English-speaking corporate culture. Europass cv online. Major business sites and blogs online. Business case studies. Personal and social expression.

Teaching Methods

Lecture and reflect on theoretical application.

Use of specific lab tools (audio, film, multimedia) for language practice.

Discussion and exercises as well as help with projects and assignments to enhance the students’ individual English Language Portfolio.

Tutorial for reinforcement and more exploratory learning, practical assignments and research, individual and group work with business case studies.

On-line tutorial, including e-mail, chat, forums and cooperative projects for support, motivation and on-going accompaniment through the learning process.

e-learning project: on-line learning content and projects. Assessment

Three minitests (50%), portfolio of projects (20%) and participation (30%). Bibliography

Cotton, D., Falvey, D. and Kent, S. (2002). Market Leader: Course Book. Essex: Longman.

Grant, D. and McLarty, R. (1995). Business Basics. Oxford: Oxford University Press. Oxendon, C., Latham-Koenig, C., Seligson, P. and Hudson, J. (2004). New English

(3)

Swan, M. and Walter, C. (2001). The Good Grammar Book (with answers). Oxford: Oxford University Press.

(4)

Description of Individual Course Unit Course Title

Foreign Language I – Spanish I Area of Study

Language and Culture Name of Lecturer:

Course Code: ECTS Credits: 5 Degree

Marketing

Degree Level: Bachelors Masters

Year: 1st 2nd 3rd

Type of Course: Compulsory Elective Semester: 1st 2nd Student Workload:

Theory (T) Work Experience (WE)

Theoretical Application (TA) Tutorial (T) 30 Laboratory Work (LW) 30 Independent Study (IS) 30

Fieldwork (F) 45 Assessment (A) 2

Seminar (S) 3 Other (O)

TOTAL 140

Prerequisites: No Yes Specify:

Objectives

Gain knowledge of a foreign language for professional use. Contents

Phonological and morphological systems. Standard grammar for basic written and oral comprehension. Basic vocabulary. Elementary communicative

situations.

Teaching Methods

Lecture and practice, laboratory work, guided study. Assessment

Written and oral assignments throughout the semester and one final written test. Bibliography

Arribas, J. and De Castro, R. M. (2001). Preparación Diploma básico Español lengua

extranjera (DBE). Madrid: Edelsa.

Fernández, J., Fente, R. and Siles J. (1998). Curso intensivo de español.

Gramática. Madrid: SGEL.

Larousse (2001). Conjugación verbal de la lengua española. Barcelona: Spes Editorial.

Moreno, C., Moreno, V. and Zurita, P. (2002). Avance. Curso de español nivel

elementar. Madrid: Edinumen.

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Course Title

Introduction to Marketing Area of Study

Business and Management Name of Lecturer:

Course Code: ECTS Credits: 8 Degree

Marketing

Degree Level: Bachelors Masters

Year: 1st 2nd 3rd

Type of Course: Compulsory Elective Semester: 1st 2nd Student Work Hours:

Theory (T) Training (Est)

Theory-practice (TP) 30 Tutorial (OT) 45

Practice and laboratory (PL) Study (E) 60

Field Work (TC) 80 Evaluation (A) 3

Seminar (S) 6 Other (O)

TOTAL 224

Prerequisites: No Yes Specify:

Objectives

Introduce students to marketing concepts in a historical perspective. Learn how to develop a strategic marketing plan.

Contents

Evolution of marketing concepts. Consumers – brief analysis of their importance and behavioural influences. The market – concept, segmentation, positioning and brief analysis. Objectives and marketing strategies. The marketing mix. Teaching Methods

Lecture and reflect on theoretical application.

Use of specific lab tools for practice with theoretical concepts. Discussion and exercises as well as help with homework.

Tutorial for reinforcement and more exploratory learning, practical assignments and research, individual and group work with case studies.

On-line tutorial, including e-mail, chat, forums, and cooperative projects, for support, motivation, and on-going accompaniment through the learning process.

Blackboard e-learning project: on-line learning content and projects. Assessment

Written test and group or individual written assignments. Bibliography

Bovée, C. and Thill, J. (1992). Marketing. New York: McGraw-Hill.

Etzel, M.J., Walker, B.J. and Stanton, W.J. (2004). Marketing. International Edition, 13th ed. New York: McGraw-Hill.

Guiltinan, J. and Paul, G. (1991). Marketing Management: Strategies and

Programs. New York: McGraw-Hill.

Helfer, J. P. and Orsini, J. (1996). Marketing. Lisbon: Edições Sílabo. Lambin, J.J. (2000). Marketing Estratégico. 4th ed. Portugal: McGraw-Hill. Kotler, P. et al. (1993). Princípios de Marketing. 5th ed. New Jersey: Prentice

References

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