Tysh Mefferd entrepreneur

M E D I A K I T

0 0 2 H O U S T O N M A G A Z I N E

Whether you want to go to the Bayou City Arts Festival or take your board to the Lee and Joe Jamail Skate Park. Whether you’re hungry for fajitas and margaritas or Lickety Split Rolls and sake. Whether you need a modern landscape for your wall or an architect to design your home or office. Whether you want to catch a foul ball or catch the hottest DJ at one of the many clubs. Whether you’re looking for vintage clothes or the season’s hottest trends. Whether you’ve got it made or you’re on the way. 002houston has something for everyone.

Established in 1998, 002houston has remained in the game while many others have come and gone.

We originated with the boom of residential and nightlife in Downtown Houston, seeing a need to connect inner-loopers, urban dwellers and suburbia with growing trends in the Downtown area. But as Downtown grew and then development came to a halt while areas like Sugar Land, Bellaire, the Heights and so many other

epicenters of Houston boomed, 002 outgrew Downtown and expanded to the Greater Houston area.

TODAY WE PRINT 72,000 MONTHLY, GLOSSY, FREE

MAGAZINES. WE ARE CVC VERIFIED. AND DISTRIBUTE

THROUGHOUT HOUSTON IN OVER 900 DROP POINTS

AND VIA SUBSCRIPTIONS. WE HAVE A STRONG ONLINE

PRESENCE, PIONEERING ONE OF THE FIRST

COMPLETE ONLINE READABLE MAGAZINES.

002 sets the trends others follow. From our On Our Radar e-blasts sent on a weekly basis to our page layouts and

editorials, 002houston covers the city’s vibrant scene each month with photos and interviews of the movers and shakers who keep it happening. We’ve made it our mission to be the ultimate source for all that Houston offers in the way of health+fitness, eco-living, business, fashion, travel, real estate+development, arts+entertainment, weddings, home design, restaurants and sports.

Our readers are the educated, affluent Houstonians that keep the vitality of our city fast-paced and cutting-edge – and they are interested in your products and your services. 002houston helps you reach that audience each month because it tells them who you are, where to find you, who they’ll meet there, and why their friends are talking about you.

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*www.nationalgeographic.com/traveler/features/48hours_houston0704/houston.html#magazines | * Information source: CVC Audit Report 2010.

TOP

10

REASONS

TO ADVERTISE WITH US Audited distribution – meaning we can ACTUALLY prove our numbers. (Can they?)

A calendar full of events you wonʼt want to miss!

The most requested map of Downtown – never get lost again!

Weekly 002 updates thru our e-blast newsletters

Made by Houstonians, for Houstonians, with Houstonians

A loyal following of readers for over a decade

We are privately owned which allows us creative freedom 002 is readable online which means anyone, anywhere can see your advertisement anytime

Ultimate information guide to the city

76%

of our

readers purchase items they’ve

seen in 002*

002houston

– Houston’s free monthly magazine caters to the younger, hip sector of the city

with up-to-the-minute restaurant, nightlife and shopping news. The best feature of the website

by far is the interactive magazine that allows you to browse the glossy while zooming in on

feature articles and photographs.

- nationalgeographic.com/traveler*

IS THE GO-TO CITY GUIDE FOR HOUSTONIANS

AND VISITORS. IN A BURGEONING, DIVERSE CITY WITH THRIVING

SUBURBS, 002HOUSTON KEEPS READERS HIP, CURRENT AND COOL.

Alexandre Birman

our numbers

72,000

X 3.3

READERS PER COPY

237,600

MONTHLY ISSUES PRINTED

READERSHIP:

443,720

TOTAL

PAGEVIEWS*

206,119

MONTHLY

RUN

DIGITAL

EDITION

magazine rates

BACK COVER

INSIDE COVERS

FULL PAGE

1/2 PAGE

1/3 PAGE

1/4 PAGE

1/9 PAGE

RESTAURANT BANNER

WASHINGTON WAY

[per spot]

1 or 2x

$7,150

$5,500

$4,125

$2,915

$2,530

$1,815

$1,000

3 - 5x

$6,600

$4,950

$3,795

$2,475

$2,200

$1,650

$800

6 - 11x

$6,050

$4,400

$3,520

$2,200

$1,925

$1,265

$600

$425

12x

$4,950

$3,850

$2,915

$1,650

$1,320

$935

$450

$375

listings

WASHINGTON WAY LISTING

[name/address/phone/website/image]

LISTINGS

[name/address/phone]

LISTINGS

[name/address/phone/30 words max or image]

6x

$300

$240

$300

12x

$480

$360

$480

NET

PRICES

INSERT AVAILABLE UPON REQUEST

$300 MONTHLY RATE

*Google Analytics October 2010/October 2011

on our radar

eBLAST

ON OUR RADAR

ARE SENT OUT TO 14,000+ AND GROWING

DESIGNATED EBLASTS

EMAIL LIST WHICH OUR READERS SUBSCRIBE TO.

SOLO

eblast

Your exclusive email!

width: 750 pixels

height: any

•SOLO BLASTS

go out ANY DAY.

Artwork MUST be in to 002houston

TWO DAYS in advance.

$500

• We only accept

PDF files • Resolution: 72 dpi and color: RGB

• PAYMENT IS DUE PRIOR TO SENDING THE BLAST.

GROUP

eblast

Up to 3 ads per email

width: 750 pixels

height: 1200 pixels max.

•GROUP BLASTS go out on Wednesdays.

Artwork MUST be in to

002houston the Friday prior.

$350

REPORT:

*Google Analytics October 2010/October 2011

89,596 VISITS

66,960 ABSOLUTE UNIQUE VISITORS 206,119 PAGEVIEWS

internet

web banners rates

LEADERBOARD

(top/bottom)

$330

WIDE SKYSCRAPER

(side)

$265

BANNER

(middle)

$190

monthly rates

sizes

WIDE SKYSCRAPER 300 x 600 pixels LEADERBOARD (top) 960 X 120 pixels BANNER (middle) 700 x 120 pixels

READ US

W H E N E V E R

W H E R E V E R

002MAG.COM

guidelines for artwork

• REQUIREMENTS FOR DIGITAL ADS We only accept PDF files.

• 4-COLOR ADS

Convert all IMAGES & colors to CMYK, at 300 dpi resolution.

• PROPER IDENTIFICATION of files is required. Add Name, Month, Year – (Urban.Living.Jan11.pdf) • FTP SITE or E-MAIL artwork

FTP Site URL: ftp.002mag.com

User ID: ad002

Password: Mt27abc002

Email: [email protected]

or use www.yousendit.com. It’s free.

SPECIAL POSITION PLACEMENT IS AVAILABLE FOR A 15% PREMIUM. • Advertising space reservation, by the 1st day

of the month, prior to the date of publication.

• Insertion orders may not be canceled after space reservation deadlines.

• Publisher reserves the right to reject any advertisements and photographs at any time, for any reason,

to maintain magazine standards.

• Publisher will honor placement requests when possible.

RESTAURANT AD 8.412” x 1.793” 1/2 PAGE HORIZONTAL 8.406” x 4.625” INSIDE & BACK COVER 9” x 10” additional bleed 0.25” FULL PAGE 9”x10“ + 0.25” bleed or 8.406” x 9.406” frame, no bleed

ad sizes

1/2 PAGE VERTICAL 4.109” x 9.406” 1/9 PAGE 2.719” x 3.078” 1/3 PAGE 2.719” x 9.406” Washington Way 2” x 3” 1/4 PAGE 4.109” x 4.625“

002houston is printed via Web offset at 133 LS Cover stock 100# | Text 60# | Perfect Binding

1|APPROXIMATELY 20% OF OUR MAGAZINES ARE DISTRIBUTED DOWNTOWN/MIDTOWN AT: • restaurants • lofts • apartments • office buildings • hotels • tunnel system

• entertainment facilities in the theater district • visitors center

• downtown and midtown authorities • george r. brown convention center 2|THE REMAINING 80% ARE DISTRIBUTED INSIDE THE LOOP, AROUND THE GALLERIA AREA, SUGAR LAND AND THE MEDICAL CENTER AT:

• retailers • beauty salons • restaurants • coffee shops • bookstores • hotels • shopping centers • spas and fitness centers

• residential: lofts, apartments, townhouses 3|002 MAGAZINE IS ALSO

DISTRIBUTED THROUGH THESE MAJOR CHAINS: • antone’s po’boys • bally fitness • berripop • berryhill • cafe express • darque tan

• european wax center • freebirds burritos • jamba juice

• houstonian health clubs • kroger’s markets • lululemon • momentum dealer

• 62% of our readers have a combined annual household income of $75,000 and above

• 41% have graduated from college • 88% are between the ages of 21-54

WHAT ARE THEY SPENDING THEIR MONEY ON:

• 91% Dining and Entertainment

• 15% New Automobile • 59% Lawn & Garden

• 40% Furniture/Home Furnishings

• 32% Home Improvements/Supplies • 63% Vacations

• 42% Athletics & Sports Equipment • 38% Health Club

• 25% Jewelry

• 14% Antiques/Auctions • 55% Television/Electronics • 13% Major Home Appliance • 9% Home Computers • 14% Carpet/Flooring • 9% Wedding Supplies • 75% Real Estate

• 76% bought products or services from ads seen in our magazine

who’s reading:

stats:

where you find us:

002news • calendar • on our radar • for art’s sake • nonprofit • destination • retail wrap

people of houston • archichat • where to live • 002profile • new restaurants • club review • scene

EDUCATION Some College Graduated College Completed Post Graduate AGE 18-20 21-24 25-34 35-44 45-54 55-64 65-74 75 years or older AVERAGE INCOME $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 Over $150,000 READER DEMOGRAPHICS 30% 41% 18% 0% 10% 26% 28% 24% 10% 2% 0% 10% 23% 19% 23% 20% MARKET STATISTICS 25% 27% 16% 6% 9% 24% 21% 19% 11% 5% 5% 24% 16% 11% 13% 13% HOW LONG DO YOU KEEP 002HOUSTON MAGAZINE BEFORE DISCARDING IT? 37% Two weeks or less

1% Three weeks 33% One month

29% More than one month

Audit Period: January 1, 2009 – December 31, 2010.

READERS

PER COPY

3.3

MALE

46%

FEMALE

54%

• rice epicurean • richard’s liquors and fine wines • smoothie king • spec’s liquor stores • whole foods markets • pink’s pizza

George Bush Interconti-nental Airport

distribution

77002 77003 77004 77005 77006 77007 77008 77009 77010 77018 77019 77021 77024 77025 77027 77030 77036 77042 77046 77054 77055 77056 77057 77063 77069 77072 77073 77074 77077 77079 77080 77081 77084 77087 77092 77094 77095 77096 77098 77204 77380 77401 77450 77459 77477 77478 77479

ZIP codes

The Circulation Verification Council interviewed 667 readers in the primary market areas indicated in publication’s CVC audit report. Information source: CVC Audit Report 2010.

The Circulation Verification Council interviewed and visited controlled bulk locations chosen randomly from the publication route lists. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. The interviews took place throughout the audit cycle between the hours of 9:00 AM and 5:00 PM.

• CVC interviews indicate that 100% of reported controlled bulk drop locations verified they received

002houston magazine on a regular basis.

• CVC interviews indicate that less than 5% of

002houston magazine’s controlled bulk distributed

editions are returned to the publisher unclaimed after the edition cycle.

CONTROLLED

BULK

DISTRIBUTION

The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/-2.5%

map

www.cvcaudit.com

CIRCULATION VERIFICATION

72,000 COPIES PER MONTH

MONTHLY DISTRIBUTION:

900+ PREMIUM LOCATIONS

Select racks restocked on the 15

th

_{of the month}

Detailed distribution list is

available upon request.

your guide

ARTWORK

DEADLINE

2012

FEBRUARY

LOVE ISSUE

January 13

MARCH

FASHION + TRAVEL ISSUE

February 10

APRIL

BUSINESS + REAL ESTATE + DEVELOPMENT ISSUE

March 12

MAY

ARTS + ENTERTAINMENT ISSUE

April 13

JUNE

SUMMER IN THE CITY ISSUE

May 11

JULY

HOME + DESIGN ISSUE

June 11

AUGUST

SPORTS + FITNESS ISSUE

July 13

SEPTEMBER

FOOD + DRINK ISSUE

August 13

OCTOBER

FASHION ISSUE

September 13

NOVEMBER

MEN’S ISSUE + HOLIDAY GIFT GUIDE

October 12

DECEMBER

COVER CONTEST + HOLIDAY GIFT GUIDE

November 12

JANUARY 2013

GREEN ISSUE

December 13/2012

HOLIDAY

GIFT

GUIDE

$500 per spot 1/4 page | 4.109” x 4.625” | $500*

Submit 150 words max of editorial. A final PDF is sent for final approval. *Regular price for a 1/4 page ad is $935.

ad sample

DESIGN

LISTINGS

$450

per spot

$450 | Submit a high-res image and/or logo with your contact information (address, phone, website, work hours...).

DESIGN LISTINGS ad sample $400

per spot

1/3 page | $400. Submit a high-res image with your contact information (address, phone, website, work hours...).

ad sample

002

DEALS

$450 – Submit a high-res image and/or logo + 130 words max offering 002 readers a deal. (It can be a discount, a free promotional item, anything, but it’s called a “deal” because readers are getting something that the regular public isn’t.)

$450

per spot ad sample

FOOD&

DRINK

SPECIALS

$350 per spot Starts at Full page | 8.406” x 9.406” | Send us one or up to

3 images + 500 words of text | $2,100

1/2 page | 4.109” x 9.406” vertical only | One image + 300 words | $1,050 1/6 page | 2.294” x 3.243” | One image or logo + 150 words | $350

Send us your photography, logo, food or restaurant shots plus your text and we’ll do the rest! We create and send you a PDF for approval.

ad sample

OUR EDITORIAL

CALENDAR

2012

MAY

ARTS + ENTERTAINMENT ISSUE

Ad Deadline April 13

On Racks on or before May 1

NOVEMBER

MEN’S ISSUE + HOLIDAY GIFT GUIDE

Ad Deadline October 12

On Racks on or before November 1

HOLIDAY

GIFT

GUIDE

JANUARY

2013

GREEN ISSUE Ad Deadline December 13/2012

On Racks on or before January 1

JULY

HOME + DESIGN ISSUE

Ad Deadline June 11

On Racks on or before July 1

DESIGN

LISTINGS

AUGUST

SPORTS + FITNESS ISSUE

Ad Deadline July 13

On Racks on or before August 1

FEBRUARY

LOVE ISSUE

Ad Deadline January 13

On Racks on or before February 1

002

DEALS

APRIL

BUSINESS + REAL ESTATE + DEVELOPMENT ISSUE

Ad Deadline March 12

On Racks on or before April 1

OCTOBER

FASHION ISSUE

Ad Deadline September 13

On Racks on or before October 1

Whoever said money can’t buy happiness simply didn’t know where to go shopping.

– Bo Derek

002

DEALS

JUNE

SUMMER IN THE CITY ISSUE

Ad Deadline May 11

On Racks on or before June 1

002

DEALS

DECEMBER

COVER CONTEST + HOLIDAY GIFT GUIDE

Ad Deadline November 12

On Racks on or before December 1

HOLIDAY

GIFT

GUIDE

MARCH

FASHION + TRAVEL ISSUE

Ad Deadline February 10

On Racks on or before March 1

SEPTEMBER

FOOD + DRINK ISSUE

Ad Deadline August 13

On Racks on or before September 1

FOOD&

DRINK