INTERNSHIP NOTICE #37

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Important Note:If you are selected for the internship, please inform Mr. Honor IMMEDIATELY via email at: [email protected]

Rodale (www.rodale.com) is the authoritative source for trusted content in health, fitness, and wellness around

the world. Rodale reaches more than 70 million people around the world through its category-leading media properties, trade books, subscription online properties and integrated marketing solutions. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s

Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening.

Rodale is seeking summer interns in digital marketing, sales and marketing, mobile design and development, journalism and media. Preference may be given to junior/seniors in Media, Software Engineering and Social Science Research, but all qualified students are encouraged to apply. This is a paid

internship.

Please review the internship description and requirements for each of the internship opportunities below. Complete the application below and be sure to rank your first, second and third choices. The last page of the application includes a space for you to type a brief paragraph or two on how participation in this internship will lead to your personal and academic development. Make sure to include a resume and transcript.

If you have any questions feel free to email me ([email protected]) or see Mr. LaCarrubba in Rm 1W7.

DEADLINE: FRIDAY, MARCH 21, 2014 To Fill Out The PDF Application:

Instructions:

Go to www.PDFescape.com

• Start Using – UNREGISTERED

• Upload a file to PDFescape

o Choose file and upload

• Complete form – page by page

o You can copy and paste (CTRL-V)

• When you have completed the form:

o Click on green button (Save & Download) on left side panel o The file is displayed at bottom left side

o Click on “Keep” – then Open file

• The completed file will open

o Go to File, then Saveas and save file to your desktop – rename file with your name

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Brooklyn Technical High School Summer Internship Program July 8 – August 15, 2014

Digital Marketing Intern [ DMI ]

Job Description No. of Intern Positions: 2

Rodale is currently accepting resumes for 2 digital marketing interns for the Online Marketing group. This paid opportunity is open to current sophomore-senior Brooklyn Tech Students The ideal candidate will have a strong academic record and an interest in the chosen area of the business. This internship position is based in the company’s New York, NY location and will run from approximately July 8th to August 15th, 2014.

This opportunity will support eCommerce marketing channels that support the magazine/books digital marketing initiatives as well as the latest addition to the Rodale portfolio, Rodales.com, an eCommerce website that offers health and wellness products from beauty/skin care to fitness apparel. These channels include: paid search, affiliate and email marketing.

Responsibilities may include:

• Implementation of paid & natural search strategies including keyword

research and adcopy creation

• Reporting management & data analysis

• Developing skills in basic web analytics for publishing and e-commerce • Additional projects as needed, may include some administrative tasks

The ideal candidate will possess:

• Experience in MS Office (Excel, PowerPoint, Word) • Demonstrated quantitative analytical skills

• Interested in digital marketing & getting involved in the industry • Well-organized, independent and self-motivated

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Mobile Design & Development-Men’s Health [ MDD-MH ] Job Description No. of Intern Positions: 2

Rodale is currently accepting resumes for 2 mobile design & development interns for Men’s Health_{magazine. These paid opportunities are open to current} sophomore-senior Brooklyn Tech Students. The ideal candidate will have a strong academic record and an interest in the chosen area of the business. These internship positions are based in the company’s New York, NY location and will run from approximately July 8th to August 15, 2014. The work schedule will be Monday to Thursday.

• Assisting with the design and development of each brand’s monthly digital

editions, as well as new apps

• Researching, gather, and sort various assets

• General production duties related to app development

• Additional projects as needed, may include some administrative tasks

• Strong writing and organizational skills

• An efficient, resourceful, and highly detail oriented approach

• Familiarity with InDesign, Mac system software, and Microsoft Word • Interest in app development, health, and fitness are also appreciated

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Mobile Design & Development-Prevention [ MDD-P ] Job Description No. of Intern Positions: 1

Rodale is currently accepting resumes for mobile design & development interns for Prevention_{magazine. These paid opportunities are open to current} sophomore-senior Brooklyn Tech Students. The ideal candidate will have a strong academic record and an interest in the chosen area of the business. The internship position is based in the company’s New York, NY location and will run from approximately July 8th to August 15, 2014. The work schedule will be Monday to Thursday.

• Assisting with the design and development of each brand’s monthly digital

editions, as well as new apps

• Researching, gather, and sort various assets

• General production duties related to app development

• Strong writing and organizational skills

• An efficient, resourceful, and highly detail oriented approach

• Familiarity with InDesign, Mac system software, and Microsoft Word • Interest in app development, health, and fitness are also appreciated

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Turn over

Sales and Marketing Intern [ SMI ]

Job Description No. of Intern Positions: 3

Rodale is currently accepting resumes for sales & marketing interns for our magazines, websites and corporate departments. These paid opportunities are open to current sophomore-senior Brooklyn Students. The ideal candidate will have a strong academic record and an interest in the chosen area of the business. These internship positions are based in the company’s New York, NY location and will run from approximately July 8 to August 15, 2014.

We are seeking upbeat, enthusiastic team players who are highly organized and work well in a fast-paced environment.

• Coordinating media kits and sales materials

• Sourcing event materials and premiums

• Assisting with both event preparation and on-site activities; maintaining

and sourcing premiums and event supplies

• Assisting in the updating of marketing documents, presentations and

proposals

• Maintaining advertorial and in-book page binders

• Supporting salespeople in updating the client database; RFP completion;

researching information on potential new programs, resources, partnerships, competitors, etc.; competitive analysis for proposals and developing program recaps

• Preparation and summary of win/loss reports and percent-to-goal

increases

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Turn over

The ideal candidate will:

• Possess enthusiasm and the ability to juggle multiple projects under tight

deadlines

• Be proactive and take initiative on problem-solving issues

• Be highly organized, detail-oriented, an excellent communicator and team

player

• Possess excellent writing skills

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Women’s Health Editorial [ WHE ]

Job Description: To learn about all aspects of the magazine publishing process No. of Intern Positions: 1

• Attend editorial, cover review, and marketing/PR meetings on the days he or she

is in the office

• Read and evaluate book proposals at editors’ request

• Help develop in-house Magazine ideas and research for branded pipelines • Conduct industry- and title-specific research for editors

• Draft preliminary editorial copy for tip sheets, catalog, audio recordings, and back

covers

• Manage editorial book room

• Complete general administrative tasks for editors

• Preferred majors: English, journalism, communications (or the equivalent at BTHS) • Required skills: Proven ability to write and communicate effectively, strong

organizational skills, ability to learn through both direct instruction and via example

• Preferred qualifications: Previous office experience, demonstrated interest in the

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Rodale Books-Trade Editorial [ RBTE ]

Job Description : To learn about all aspects of the book publishing process No. of Intern Positions: 1

Responsibilities may include :

• Attend editorial, cover review, and marketing/PR meetings on the days he or she

is in the office

• Read and evaluate book proposals at editors’ request

• Help develop in-house book ideas and research for branded pipelines • Conduct industry- and title-specific research for editors

• Draft preliminary editorial copy for tip sheets, catalog, audio recordings, and back

covers

• Prepare and send mailings to authors, agents, and book reviewers • Manage editorial book room

• Complete general administrative tasks for editors

• Preferred majors: English, journalism, communications (or the equivalent at BTHS) • Required skills: Proven ability to write and communicate effectively, strong

organizational skills, ability to learn through both direct instruction and via example

• Preferred qualifications: Previous office experience, demonstrated interest in the

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29 Fort Greene Place Rm. 1W9 Brooklyn, New York 11217-1203 – Isaac B. Honor - (718) 804-6400 ext. 1990 Office - (917) 318-5292 cell Email completed application-resume-transcript –working papers to: [email protected]

INTERNSHIP PROGRAM

RANDYJ.ASHER ISAAC B.HONOR

Principal Internship Coordinator

RODALE INTERNSHIP

STUDENT APPLICATION – 2013-2014

APPLICATION MUST BE TYPED AND EMAILED

PLEASE ATTACH A RESUME

Last Name_______________________________First Name_____________________Middle Initial_____ Address_ _____________________________________________________________________________ City___________________________________State__________________ Zip Code_______________

Telephone (Home) _____________________________ ___ BTHS-Email__________________________

Cell No______________________________ Personal Email__________________________

Cell Carrier (for sending text message) __________________

Date of Birth: _____/ _____/ _____ Do you have a Social Security No? [ ] Yes [ ] No

Do you have Working Papers? [ ] Yes [ ] No (please attach a copy - you need working papers until the age of 18)

Do you have any health or physical limitations? [ ] Yes [ ] No

EDUCATIONAL BACKGROUND

Prefect: __________ Year of Graduation: _________ Major: _______________________________

Current Average: _____________________________ (Attach a copy of current transcript)

Language(s): What language other than English do you Internship Notice # __________

Speak? _______________________________

Read? _______________________________ Internship Name: Rodale Inc.

Write? _______________________________ ____________________________________

_________________________ _________________________ ________________________

AVAILABILITY:

Are you able to work full-time during the summer? [ ] Yes [ ] No

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COMPUTER APPLICATIONS/SKILLS INVENTORY: Use the definitions below to rate your computer applications/skill level within the categories listed including

specific software you have used. You may add other relevant software experiences in the extra spaces.

SOFTWARE EXPERIENCE/

SKILL LEVEL SOFTWARE

EXPERIENCE/ SKILL LEVEL

Operating Systems Desktop Publishing/WebPage Design

Windows (Version ___________): MS Front Page MAC (Version ___________): GoLive

Linux HTML

Unix XML

Dreamweaver Word Processing

MS Word Computer Graphics

WordPerfect Adobe Photoshop

Other: Adobe Illustrator

Corel Draw Spreadsheets InDesign MS Excel Programming Languages Databases C++ MS Access JAVA MySQL JAVAScript FileMaker Python Visual Basic Internet Browsers

MS Internet Explorer Computer Aided Design (CAD)

Netscape AutoCAD Firefox Inventor Revits Presentation MS PowerPoint APPLICATIONS/

SKILL LEVEL DEFINITIONS

4 Am very experienced with the software’s basic, intermediate and advanced features. Have completed many varied _{assignments and projects using the advanced features of this software and am able to instruct others.} 3 Have mastered all the basic and intermediate functions. Have completed several assignments and projects of varied _{types using the software and am able to instruct others about the basic and intermediate software features.} 2 Am familiar with basic features as well as some intermediate features. Have completed assignments using the software _{and am able to instruct beginners about software basics.} 1 Am familiar with basic features only.

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Brooklyn Technical High School Summer Internship Program

July 8 – August 15, 2014

Please list in order of preference the internships that you are interested in pursuing this summer.

1. Digital Marketing Intern [DMI] [ ] 1ST [ ] 2ND [ ] 3RD

2. Mobile Des. & Dev Intern-Men’s Health [MDD-MH] [ ] 1ST [ ] 2ND [ ] 3RD

3. Mobile Des. & Dev Intern-Prevention [MDD-P] [ ] 1ST [ ] 2ND [ ] 3RD

4. Sales and Marketing Intern [SMI] [ ] 1ST [ ] 2ND [ ] 3RD

5. Women’s Health Editorial Intern [WHE] [ ] 1ST [ ] 2ND [ ] 3RD

6. Rodale Books-Trade Editorial Intern [RBTE] [ ] 1ST [ ] 2ND [ ] 3RD

In the space below type a brief paragraph or two on how participation in this internship will add to your personal and academic development.