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AMSTERDAM May 2015 LIKE THE GREAT MASTERPIECES OF ART, PLMA S WORLD OF PRIVATE LABEL IS UNIQUE

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AMSTERDAM

19-20 May 2015

Presented by the Private Label Manufacturers Association International Council

LIKE THE GREAT

MASTERPIECES

OF ART, PLMA’S

“WORLD OF

PRIVATE LABEL”

IS UNIQUE

(2)

Like the Great Masterpieces

of Art, PLMA’s “World of

Private Label” is Unique

Unique Event

Only PLMA’s “World of Private Label”

International Trade Show

brings together

buyers and visitors from more than 110 countries,

representing supermarkets, hypermarkets,

drugstores, discounters, wholesalers and importers

and exporters. They come from Europe, America,

Africa, Asia, Australia and South America. They

come to find products for their private label

programmes – from low-cost basics to premium,

specialty and innovative value-added products.

The show offers the largest concentration of

private label buying power anywhere.

Unique Opportunity

For manufacturers, the “World of Private

Label” is an extraordinary way

to introduce

their company and products to retailers from

markets around the world. Exhibitors come in all

sizes: from large multi-national companies to

small and medium size businesses. For small and

medium size manufacturers, PLMA’s “World of

Private Label” gives industry-wide exposure and

instant credibility. For big companies, the show

opens the door to the private label side of retailing.

For all exhibitors, it is the most cost-effective

marketing opportunity of any show.

Make plans now to exhibit and let PLMA’s “World of Private Label” turn your

products into masterpieces of private label.

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Amsterdam RAI Exhibition Centre

Located near Schiphol International Airport, the

RAI Exhibition Centre is one of Europe’s most

convenient venues for trade fairs. Offering

state-of-the-art facilities, RAI has been home to PLMA’s

annual event for more than 20 years. The Centre’s

eleven halls are strategically divided to help buyers

meet the exhibitors they want to see.

Europa Complex presents food, snacks and beverages

Holland Complex presents household and health

products.

More than 50 national and regional pavilions

are located throughout Europa and Holland

Complexes spotlighting products made in their

countries.

In addition to exhibit space, PLMA offers

participating manufacturers special services to

promote themselves. Exhibitors can:

Announce new products online prior to the show

and arrange meetings with interested retailers

through PLMA’s online Show Preview.

Submit innovations in products and packaging to

PLMA’s New Product Expo, which is on display

throughout show hours.

Invite retailers, wholesalers and other business

partners to the show, using free invitations

provided by PLMA.

Attend PLMA's pre-show seminars offering the

latest market research and industry trends.

Advertise their stands in the Official Catalogue

and online Show Preview.

A show that can change your

company

Few events have this kind of impact on your company’s

future. PLMA’s “World of Private Label” can help you

build your private label business for years to come.

Reserve now,

while exhibit

space is available.

More than 85% of exhibitors and

pavilion organisers renew their

spaces each year. To reserve

your company’s stand, contact

PLMA International Council.

Telephone +31 20 575 3032,

email info@plma.nl or visit

www.plmainternational.com.

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SHOW ORGANISERS

PLMA’s annual “World of Private Label” International Trade Show is organised by the Private Label Manufacturers Association. It is the only organisation of its kind, representing more than 3,500 member companies around the globe. PLMA presented its first show in the United States in 1980 and its first show in Europe in l986. Today, it provides services to member manufacturers in more than 70 countries. In addition to the annual trade shows in Europe and U.S., PLMA also co-organises the Shanghai Private Label Fair in China.

SHOW LOCATION

PLMA’S “World of Private Label” is held at the RAI Exhibition Centre in Amsterdam, located only 15 minutes from Schiphol International Airport and easily reached by intercity trains and automobile.

TRADE SHOW SCHEDULE

Sunday, 17 May Stand Build-Up 08.00 –18.00 Monday, 18 May Stand Build-Up 08.00 – 19.00 Pre-Show Seminars 14.00 – 16.00 Tuesday, 19 May

Trade Show Floor Open 09.00 – 18.30 Wednesday, 20 May

Trade Show Floor Open 09.00 – 16.30 Stand Breakdown 17.00 – 23.00 Thursday, 21 May

Stand Breakdown 08.00 – 14.00

STAND ASSIGNMENTS

The trade show floor is divided into food and non-food halls. All stand assignments are based on a first-come, first-served basis in order of receipt of application and payment, product eligibility and availability of space.

SPECIAL PAVILIONS

Over 50 national and regional pavilions will be presented at the show. Consult PLMA regarding participation in such pavilions.

DECORATIONS AND FURNISHINGS

A full range of exhibit furniture, fixtures, electrical power and other services can be rented from the official contractors using the order forms that will be included in PLMA’s online Exhibitor Portal. Exhibitors may also use their own furnishings, provided they conform to trade show rules and safety and fire regulations.

OFFICIAL CATALOGUE

All PLMA exhibitors receive a free listing in the Official Trade Show Catalogue and digital Exhibitor Profiles.The listing includes company name, address, telephone and fax number, e-mail, website, product lines and two exhibitor personnel contacts. Product descriptions are published in English, French and German. Advertising space is available for exhibitors who wish to highlight and promote their stand location or products.

PRELIMINARY BUYERS LIST

Exhibitors receive a preliminary list of buyers 30 days prior to the show. The list includes all pre-registered retailers and wholesalers so that companies can arrange appointments in advance.

SHOW PREVIEW

PLMA’s online Show Preview provides category-by-category listings of exhibitors and is made available to all registered retail and wholesale visitors 30 days prior to the show to help them identify exhibitors that they want to visit. In the Show Preview, exhibitors can announce their new products, upload pictures and highlight their standard company listings by ordering online advertising space.PLMA regularly updates the online Show Preview to include the latest additions and adjustments.

SPECIAL SHOW INVITATIONS

All exhibitors receive a set of complimentary show invitations to contact retailers,

wholesalers and other business partners whom they wish to invite to the show as their guests at no additional cost.

NEW PRODUCT EXPO

Exhibitors are invited to submit their new products for inclusion in PLMA’s New Product Expo. Products selected are displayed in showcases in a central location during trade show hours. Selection is based on the level of innovation of the product submitted.

EXHIBIT STANDS

Single and multi-unit stands are available to accommodate the display needs of all companies. Each unit measures 3m x 3m. Stand prices include standard fascia, grey carpet and stand cleaning on both show days. Exhibitors are separated by white plastic laminate walls. All aisles are carpeted.

EXHIBIT RATES

Exhibit rates are subject to reversed VAT. Net rates for PLMA members are: 1 Unit (3m x 3m) €2,600 2 Units (3m x 6m) €4,800 3 Units (3m x 9m) €7,000 4 Units (3m x 12m) €9,400 6 Units (6m x 9m) €14,200 8 Units (6m x 12m) €18,400 Non-members must add a surcharge of

€2,000. Exhibitors may become members of PLMA International Council at annual membership dues of €1,000. To exhibit, companies must complete the application to exhibit and return it to PLMA International Council.

FACTS

for

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Retailers and Wholesalers

AES B.V. - AHOLD EUROPEAN SOURCING AMS SOURCING B.V.

ACTION SERVICE & DISTRIBUTIE B.V. AEON CO., LTD.

AGENOR S.À.R.L. ROYAL AHOLD

AHOLD CZECH REPUBLIC, A.S. AHORRAMAS S.A.

ALBERT HEIJN B.V. ALCAMPO S.A.

ALDI CENTRALE D'ACHAT

ALDI DISCOUNT SUPERMERCADOS, LDA. ALDI EINKAUF GMBH & CO. OHG ALDI INKOOP N.V.

ALDI STORES LIMITED ALDI SUPERMERCADOS, S.L. ASDA STORES LTD.

AUCHAN CENTRALE D'ACHATS AUCHAN FRANCE

AUCHAN MAGYARORSZÁG KFT. AUCHAN POLAND SP. Z O.O. AUCHAN PRODUCTION ALIMENTAIRE AXFOOD SVERIGE AB

BAZAAR SUPERMARKETS S.A. BENNET S.P.A.

BETTERWARE LIMITED DE BIJENKORF BLOC C.V.B.A.

BOFROST* DIENSTLEISTUNGS GMBH & CO. KG ALLIANCE BOOTS

CBA KERESKEDELMI KFT. CGC JAPAN CO., LTD. GROUPE CARREFOUR CARREFOUR BELGIUM S.A. GRUPO CARREFOUR ESPAÑA

CARREFOUR - MAJID AL FUTTAIM RETAIL LLC. CARREFOUR ROMANIA - HIPROMA S.A. GROUPE CASINO

COLRUYT N.V. CONAD

CONSUM S. COOP. V. COOP (SCHWEIZ)

COOP CENTRUM DRUŽSTVO COOP DANMARK A/S

COOP ITALIA S.C.A.R.L. COOP NORGE AS COOP TRADING A/S CORE S.C.R.L. EL CORTE INGLÉS S.A. CRAI SE.COM. S.P.A.

DM-DROGERIE MARKT GMBH & CO. KG DAGROFA APS

DAIRY FARM GROUP DANSK SUPERMARKED A/S DEEN SUPERMARKTEN B.V. DELHAIZE LE LION DENNER AG DESPAR SERVIZI DIA% FRANCE

DIA% INTERNATIONAL S.A. DIXY GROUP JOINT STOCK CO. DUNNES STORES

EMC DISTRIBUTION - MARQUE CASINO EMD AG

EDEKA ZENTRALE AG & CO. KG E-MART CO., LTD.

GRUPO EROSKI ESSELUNGA S.P.A. EUROSPIN ITALIA S.P.A.

FOODSTUFFS OWN BRANDS LIMITED FOZZY FOOD LLC.

FRESSNAPF TIERNAHRUNGS GMBH GLOBUS SB-WARENHAUS HOLDING

GMBH & CO. KG H-E-B HANOS NEDERLAND B.V. HARRODS LTD. HEMA B.V. ICA AB IDEA D.O.O. IGES S.R.L.

IKEA FOOD SERVICES AB INTERMARCHÉ

INTERMARCHÉ BELGIQUE JEDNOTA SPOTREBNÍ DRUŽSTVO JERONIMO MARTINS DYSTRYBUCJA S.A. JUMBO SUPERMARKTEN B.V.

KAISER'S TENGELMANN GMBH

KAUFLAND WARENHANDEL GMBH & CO. KG KESKO FOOD LTD.

KONZUM D.D. KRUIDVAT BVBA LEADER PRICE HOLDING E. LECLERC

LIANHUA SUPERMARKET HOLDINGS CO., LTD. LIDL NEDERLAND GMBH

LIDL STIFTUNG & CO. KG LOBLAW COMPANIES LIMITED RETAIL CHAIN MAGNIT - TANDER MAKRO CASH & CARRY BELGIUM N.V. MEIJER, INC.

MERCADONA, S.A. MERCATOR D.D.

METRO CASH & CARRY INTERNATIONAL GMBH METRO CASH & CARRY DEUTSCHLAND GMBH METRO CASH & CARRY NEDERLAND B.V. METRO CASH & CARRY ÖSTERREICH GMBH METRO CASH & CARRY ROMANIA S.R.L. METRO CASH & CARRY RUSSIA METRO CASH & CARRY UKRAINE MIGROS-GENOSSENSCHAFTS-BUND T.J. MORRIS LIMITED

WM MORRISON SUPERMARKETS PLC. MÜLLER GROSSHANDELS LTD. & CO. KG MUSGRAVE GROUP

MUSGRAVE RETAIL PARTNERS IRELAND NETTO MARKEN-DISCOUNT AG & CO. KG

NORMA GMBH & CO. KG - ÖSTERREICH NORMA LEBENSMITTELFILIALBETRIEB

STIFTUNG & CO. KG OFFICE DEPOT EUROPE B.V. PAM PANORAMA S.P.A. PENNY MARKT GMBH PETS AT HOME LTD. PICARD SURGELÉS S.A.S. PICK 'N PAY RETAILERS PLUS RETAIL B.V. PROVERA BELUX

REAL,- SB-WARENHAUS GMBH REMA 1000 DANMARK A/S REMA 1000 NORGE AS REWE INTERNATIONAL AG REWE-ZENTRAL AG RIMI BALTIC GROUP DIRK ROSSMANN GMBH

SOK - SUOMEN OSUUSKAUPPOJEN KESKUSKUNTA SAVERS HEALTH & BEAUTY LTD.

SCA PR POLSKA SP. Z O.O.

FRITZ SCHUR CONSUMER PRODUCTS A/S SEIYU GK / WAL-MART JAPAN

SELEX GRUPPO COMMERCIALE S.R.L. SHUFERSAL LTD.

SIGMA SOC. COOP

SLIGRO FOOD GROUP NEDERLAND B.V. SONAE MC

SPAR HOLDING B.V. SPAR INTERNATIONAL

SPAR MAGYARORSZÁG KERESKEDELMI KFT. SPAR MANAGEMENT AG

SPAR ÖSTERREICHISCHE WARENHANDELS-AG SPAR RETAIL N.V.

SPAR RUSSIA B.V. THE SULTAN CENTER SUPERDRUG STORES PLC. C.I.V. SUPERUNIE B.A. SYSTÈME U

TEGUT... GUTE LEBENSMITTEL GMBH & CO. KG TESCO CHINA

TESCO IRELAND

TESCO KOREA, HOMEPLUS CO., LTD. TESCO POLSKA SP. Z O.O.

TESCO STORES CR A.S. TESCO STORES LTD. TOILETRY SALES LTD. TRADER JOE'S COMPANY TUKO LOGISTICS COOPERATIVE UNIL AS

WAITROSE LTD. WAL-MART ARGENTINA WAL-MART BRASIL S.A. WAL-MART CANADA CORP. WAL-MART CHILE

WAL-MART (CHINA) INVESTMENT CO., LTD. WAL-MART MEXICO

WAL-MART STORES, INC. A.S. WATSON (EUROPE) GROUP AG A.S. WATSON (HEALTH & BEAUTY

CONTINENTAL EUROPE) B.V.

WILKINSON HARDWARE STORES LIMITED WOOLWORTH GMBH

X5 RETAIL GROUP

ZENTRALE HANDELSGESELLSCHAFT - ZHG - MBH FOOD

Meet the buyers who attend PLMA’s

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AMSTERDAM • 19-20 May 2015

As a prospective exhibitor, your company can take

advantage of PLMA membership and enjoy better rates

to participate in PLMA’s 2015 “World of Private Label”.

In addition, members receive special rates for all PLMA

conferences, seminars, services and publications that are

specifically designed for the private label industry.

Thousands of members worldwide

Founded in 1979, PLMA is a non-profit organisation.

Membership ranges from multinational corporations to

small family-owned companies.Their products include

food, beverages, snacks, health and beauty, household and

kitchen, DIY, and personal and leisure products. Some

manufacturers only do private label. Others are well-known

brand makers who also have private label operations.

Member services throughout the year

To help member companies meet retailers in other parts

of the world, PLMA also organises the annual U.S.

Private Label Trade Show each November in Chicago and

co-organises the Shanghai Private Label Fair in China each

December.

As a member of PLMA, your company has access to exclusive

market research data prepared by The Nielsen Company

for PLMA’s International Private Label Yearbook. The

Yearbook contains market share data on more than 7,000

product categories in 20 countries. To understand

consumer buying trends, PLMA publishes reports on

shopping attitudes in Europe’s leading markets.

To help members train and educate their management

personnel, PLMA organises Executive Education

Programmes in conjunction with Nyenrode Business

Universiteit and other well-known institutions. Classes

combine interactive teaching with traditional lectures and

case studies.

For more information about PLMA membership, contact

PLMA today. Telephone +31 20 575 3032. Email

info@plma.nl. Or visit www.plmainternational.com.

A unique organisation

Private Label Manufacturers Association • International Council World Trade Center, Strawinskylaan 671

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