SUPPER
SCENE
APRIL 2014 MILAN SPECIAL
SPAZIO PONTACCIO WILL PRESENT SUPPERSCENE.
BECAUSE LIFE AND DESIGN MUST CONSTANTLY INTERACT.
See pages 2 and 3 for all ingredients of SupperScene.
SPAZIO PONTACCIO, THE DESIGN BOUTIQUE
VIA PONTACCIO 18, 20121 MILANO +39 02 805 7025 spaziopontaccio.it showroom@spaziopontaccio.it
PEOPLE EXPERIENCING OBJECTS,
OBJECTS EXPERIENCING PEOPLE.
“
”
M
ILAN, APRIL 8.Life and design will be blended together in a remarkable culinary encounter at Spazio Pontaccio with Supper-Scene, a tableau vivant staged in the Milan design boutique’s dis-play windows.
As the Brera district in Milan will go about its hectic business, the Spazio Pontaccio display windows will become the stage for a one-of-a-kind multisensory experience. 50 big name guests from the world of international design will take part in an unprecedented dining concept staged in the display win-dows of the Spazio Pontaccio de-sign boutique.
The extraordinary recipes prepared by Matias Perdomo will be pre-sented against an unprecedented
backdrop selected according to strict editorial guidelines.
Guests will be served delicious gastronomic creations on plates designed by Federico Pepe for Le Dictateur and Spazio, they will drink from glasses created by de-signer Lee Broom and will use gilt cutlery designed by Alessandro Zambelli for Seletti.
A
fter dinner, the table will be recreated and put on show for the rest of the week to showcase the tableau vi-vant as it will be on the evening of the dinner.The featured design objects can be bought at the temporary pop-up shop inside the showroom.
T
HE LOCATION:the display windows at Spazio Pontaccio in the beating heart of Milan’s Brera de-sign district.
THE HOSTS: Alberto Pellini
and Eleonora Negri, the show-room’s partners and owners.
THE CHEF: cooking is
experi-mentation, preparing a meal is cre-ating auteur recipes. Matias Per-domo, the Michelin starred chef famed for his revolutionary and innovative approach to food will prepare the meal for SupperScene.
LE D.ISH: guests will be served
Perdomo’s gastronomic creations on plates designed by Federico Pepe for Le Dictateur and Spazio
SUPPERSCENE.
THE INGREDIENTS.
Pontaccio.THE PRESENTATION: guests
will drink from glasses created by designer Lee Broom and they will use gilt cutlery designed by Ales-sandro Zambelli for Seletti.
The kitchen has been specially created for Spazio Pontaccio by Alpes Inox, while the lights are by Philippe Malouin and Jason Miller for Roll&Hill, the tables and stools - all in crystal glass - by Glas Ita-lia, the hand-knotted rugs by CC-Tapis and the “AiN’T Got Money” plate by Bixio Braghieri.
The evening event will unfold in full public view in the showroom’s display windows.
After all, a
beautiful plate
is an important
ingredient in any
recipe and a
well-designed chair is a
fundamental part
of the culinary
experience, on a
par with the food.
“
Life and design
must interact
constantly and
we want to seize
the moment
to explore the
relationships
between people
and objects, all in
full public view.
“
T
his is the crystal gallery.This is the place where collections are selected and presented for their creativity and good taste, or other words for their beauty.
Because only true beauty keeps its economic, cultural and social value over time.
This is the constantly evolving stage where styles, forms and
ma-SPAZIO PONTACCIO.
THE HOME OF THE NEW.
terials are presented in unusual combinations.
This is where different worlds, ages and tastes intersect. Where edgy interior decorations and accesso-ries are accompanied by master-pieces of artisan expertise, often presented in exclusive previews. Here great international design-ers like Marcel Wanddesign-ers, Philippe Starck, Patricia Urquiola, Arik
Levy, Piero Lissoni, Nendo, Toku-jin Yoshioka and Ron Gilad are constantly set against emerging new talents.
This is the place where everything new is at home, selected with a recognisable, unique and irreverent editorial approach.
This is Spazio Pontaccio.
C
onnecting different worlds, ages
and tastes, chosen with a profound love
for all that is beautiful and set off against
each other with skill, sophistication
2002
2011
2005
2012
2007
2013
2008
2009
ORIGINS: THE IDEA BEHIND SPAZIO PONTACCIO.
Spazio Pontaccio opens through the efforts of two innovative, intui-tive personalities, Gianni G. Pellini and his son Alberto Pellini.
PHILIPPE STARCK AND SPAZIO PONTACCIO.
Phillippe Starck chooses the Milan boutique to present his first kitch-en in Italy.
Spazio Pontaccio XS is created the same year as an area devoted en-tirely to accessories.
EVOLUTION: THE BIRTH OF THE SPAZIO PONTACCIO PROJECT DIVISION.
A group of architects and interior designers who - together with the Spazio Pontaccio team - work on wider-ranging contract projects.
ELEONORA NEGRI BECOMES A PARTNER OF SPAZIO PONTACCIO.
Spazio Pontaccio celebrates its 10th anniversary and Eleonora Ne-gri becomes a partner. The “Believe in Beauty” concept is launched to mark Milan’s Salone del Mobile.
ARIK LEVY AND SPAZIO PONTACCIO.
Arik Levy presents his Baccarat crystal glass lights at Spazio Pon-taccio, in the same year that the Milan boutique celebrates its fifth anniversary with Marcel Wanders.
SPECIAL GUESTS: LEE BROOM, NENDO, TOKUJIN YOSHIOKA.
The international design commu-nity’s top pop talents are featured in the installation for the Salone del Mobile. Spazio Pontaccio cre-ates the “Crystal Bulb Shop” exclu-sively for Lee Broom: an emotion-al presentation of the legendary Crystal Bulbs. SPAZIO PONTACCIO: AN INSTALLATION EVENT TO CELEBRATE THE SHOWROOM’S FRIENDSHIP AND ELECTIVE AFFINITIES WITH TWO IMPORTANT DESIGNERS.
Matteo Thun creates a romantic window display inspired by the beaches of Malibu and featuring a shower of garlands, while Marcel Wanders presents spectacular new lighting products and eclectically upholstered chairs.
COLOUR, SPAZIO PONTACCIO AND THE SALONE DEL MOBILE.
Featuring the one and only Alex-ander “love seat” for two designed by Gianni G. Pellini and made en-tirely in Milan.
Plus French-style commodes with decorations inspired by nature, Pantone courtesy bikes and the Bouroullec brothers’ fairy tale in-stallations.
SPAZIO
THE DESIGN
BOUTIQUE
B
orn in Milan in 1973. After completing his edu-cation, Alberto Pellini be-gan working with his father (Gi-anni G. Pellini), who immediately instilled in him his own passion for design. In the mid 1990s he began his career as a commercial con-sultant for several interiordecora-ALBERTO PELLINI
tion companies, including Armani Casa, where he contributed to building the brand’s worldwide sales network. Drawing inspiration from his practical experience in the field, in 2002 he decided to open Spazio Pontaccio, which he now manages as CEO.
One of the
basic principles
underpinning the
Spazio Pontaccio
philosophy is the
unceasing search for
new forms, colours,
materials and ideas.
“
“
”
”
Beauty is in the eye
of the beholder,
even more than in
the objects. Every
day we search for
and find reasons to
continue to tell
its story.
BIOGRAPHY
OF IDEAS
B
orn in Milan in 1974. With a degree in modern languages, for 15 years she worked for two important commu-nication companies.In 2011, after the birth of her
sec-ELEONORA NEGRI
ond child, she decided to devote her time to the family business and in 2012 became a partner of Spazio Pontaccio, where she is now Chief Operating Officer.
What is interesting
is the telling of
unusual stories,
independently
of whether
successful brands
or emerging young
talents are involved.
“
“
”
”
After all, a beautiful
plate is an important
ingredient in any
recipe and a
well-designed chair is a
fundamental part
of the culinary
experience, on a par
with the food.
B
orn in Uruguay in March 1980, Matias Perdomo be-gan to take cooking seri-ously when his uncle, a carpenter by trade, recognised his passion for the culinary arts and encouraged him to take private lessons in his home country. His first big ambi-tion was to become a chef at the country’s first 5-star hotel, El Con-dor. The only problem was that he was only 14 and too young to work in such an important kitchen. But this didn’t discourage him and to experience the thrill, creativity and immediacy of cooking for the pub-lic, he began to offer his recipes in a small delicatessen in Chile, con-firming his love for raw materials and food preparation.Not long afterwards he began working for a French-style ca-tering service based in Uruguay, which gave him the chance to evolve and mature professionally until he was 18. His first big suc-cess was with the Italian cuisine served at the Paninis restaurant, which in the space of just two years grew from an eatery seating 30 to a
MATIAS PERDOMO
small chain with three new venues spread across the country. His rep-utation grew and people began to stop him in the street, not least be-cause of the television programme he presented about cooking. But his thirst for new discoveries and challenges remained unquenched. His friend Juan’s invitation to join him in Italy, in Milan, at the “Al Pont de Ferr” restaurant, started him dreaming of big new expe-riences again. So he took up his friend’s invitation and was imme-diately made second chef. While the restaurant’s external appear-ance is that of a traditional hostel-ry, beneath the surface it is, in fact, a very forward-looking establish-ment. His creativity and willing-ness to take risks sat well with the exuberant determination of Maida Mercuri, the restaurant’s owner and sommelier, who accompanied traditional dishes like pasta e fa-gioli (pasta and beans) or risotto con ossobuco (marrowbone ri-sotto) with fine Barolo wine as far back as the 1980s, when nouvelle cuisine was the height of fashion,
Photo by Fabrizio Annibali as if to challenge (and debunk) the
idea that haute cuisine was only for an elite.
At the same time Matias embarked on training and specialisation in-ternships, particularly in Spain because he knew the language. He began with the Michelin-starred Martin Berasategui in San Sebas-tian and continued with El Celler de Can Roca, owned by the Roca brothers in Girona, Catalonia. He also “took over” the lunch service at Al Pont de Ferr, during which he presented his own ‘fresher’ recipes, but without revolutionising the restaurant’s popular and well-loved formula.
He has been first chef at the res-taurant for five years now, work-ing alongside the Argentinian Simon… and is rapidly gaining recognition as one of the most creative chefs in Italy and interna-tionally.
If we ask him what cooking is, he doesn’t need to think about his answer: “It’s something you have
inside, a need for sensory rein-terpretation that revolves around food.”
Matias is happy when he com-pletes a dish, and for this to hap-pen, he has to ‘close a circle’. It is not only a journey made up of fla-vours, but something that touches all the senses and goes beyond in a playful kind of way. He is at pains to point out that his is not a medi-tative cuisine, because meditation is too time-consuming and deep an experience when you sit down for a meal. He prefers to talk about the cuisine of reflection, something quicker and more immediate, but which can also provoke and amuse.
There are therefore three essential things: the raw materials, which have to be of the finest quality, playful deception of the senses, and the visual contrasts that may lie behind this deception.
Now that he feels he has already overcome life’s obstacles and bat-tles, he has found an effective bal-ance and a well-deserved creative space in which to express himself, with the help of the almost theatri-cal presence of Maida and her ex-traordinary way of making people (who are not just customers) feel at home.
F
or the international design boutique Spazio Pontaccio, Le Dictateur has createdLE D.ISH, designed by Federico
Pepe, an exclusive series of fine limited edition plates featuring the world of Le Dictateur and its un-mistakable graphic style.
L
e Dictateur began life in 2006 as a publishing pro-ject.In 2009 it also became an inde-pendent exhibition space.
In 2012 a publisher too.
Today Le Dictateur is an ecosys-tem with three parts: Le Dictateur
Art Magazine, Le Dictateur Pro-ject Space, Le Dictateur Press.
LE DICTATEUR
ART MAGAZINE
Created to challenge the very con-cept of an art publication: alumini-um pages, thoughtful pages, leaflet, holograms, relief printing, multicolored ribbon bookmark, numbered white boxed set
with wax seal.
Every magazine pushes the bound-aries of what an artist’s book is. An editorial tour de force, between artists’ magazine, book-object and paper sculpture.
LE DICTATEUR
PROJECT SPACE
Since 2009 LE DICTATEUR has curated art and music events to create a workshop and an oppor-tunity to meet for famous and less well-known artists.
LE DICTATEUR
PRESS
In 2012 Le Dictateur became a publisher.
Le Dictateur Press pubblications are internationally distributed by Les Presses du Reél, Buchhand-lung Walther Koenig in Europe, D.A.P in United States and Le Dictateur e-commerce.
Magazines and artists’ books pub-lished by Le Dictateur Press are distributed in major galleries and museums around the world, in-cluding: Galerie Perrotin Paris, Yvon Lambert Librairie Paris, Centre Pompidou Paris, Palais de Tokyo, FRAC Champagne-Ar-denne Reims, Les Abattoirs, Tou-louse, CNAC Le Magasin, Greno-ble, ARTBOOK @ MoMA PS1, Art Institute of Chicago Museum Shop, Center for Creative Photog-raphy, The Chelsea Art Museum Store, FNAC, Getty Museum of Art, MOCA –Museum of Con-temporary Art, Los Angeles, Met-ropolitan Museum of Art and SF-MOMA Bookstore.
1
Big
Thing
2nd Big
Thing
3rd Big
Thing
4th Big
Thing
5th Big
Thing
MAY 1ST 2010
LE DICTATEUR SELECTED FOR “NO SOUL FOR SALE”, TATE MODERN LONDON.
Le Dictateur is proud to be part of the most important exhibition ever organised in the independent spaces, to mark 10 years of Tate Modern: No Soul for Sale.
The space was selected by the cura-tors Gioni/Cattelan/Alemani.
FEBRUARY 2012
MOMA LIBRARY SELECTS LE DICTATEUR FOR THE “MILLENNIUM MAGAZINE” EXHIBITION.
Curated by Rachael Morrison and David Senior. JULY 3RD 2012 LE DICTATEUR IS INVITED TO CURATE FIVE EXHIBITIONS IN CHELSEA AT CATTELAN/ GIONI’S FAMILY BUSINESS GALLERY, UNDER THE NAME THESE PEANUTS ARE BULLETS.
Day 1
FLORIA SIGISMONDI
Artist and music video director, has worked with international mu-sicians including Muse,
The White Stripes, David Bowie, Sheryl Crow, The Cure, Björk.
Day 2
NICO VASCELLARI
Previously exhibited at Manifesta and winner of the MAXXI Award.
Day 3
LIZ MAGIC LASER
Previously exhibited at MoMA PS1, New York.
Day 4
JULIUS VON BISMARCK Winner of the CERN prize for art.
Day 5
THOMAS HOUSEAGO Previously exhibited in 2010 at the Whitney Biennial.
APRIL 2013
PALAIS DE TOKYO INVITES LE DICTATEUR.
18/04/2013
Exhibition by Roger Ballen. 19/04/2013
Performance by Julius Von Bis-mark.
20/04/2013
Installation/projection by Mattia Biagi.
21/04/2013
Installation by d’Alberto Tadiello. 22/04/2013
Video screening by Le Dictateur.
FEBRUARY 2014
In February 2014 Le Dictateur is a finalist for the Curate Award
from the Fondazione Prada and the Qatar Museums Authority.
F
ederico Pepe was born in Omegna in 1976. He lives and works in Milan. Azalea Seratoni writes: “Federico Pepe is a designer with an interest in how the communication process can be shaped, fully aware that the act of designing is increasingly an intertwining of disciplines.FEDERICO PEPE
He is able to initiate and build re-lationships and experiences, edu-cated to move between different practices.
He is an artist, author, director, catalyst, cultural operator, crea-tive, publisher, entrepreneur, cu-rator, producer and adman.
OUR RESEARCH TO EVERYONE WHO WANTS TO INCLUDE BEAUTY IN THEIR LIVING SPACES. OUR DISPLAYS ARE A WINDOW ON
WHAT WE BELIEVE IN: A DESIGN THAT DOESN’T AIM TO OUTDO
ITSELF, BUT WHICH HAS BEEN CREATED TO ADD SURPRISE, HARMONY AND INSPIRATION TO PEOPLE’S LIVES. WITHOUT THEM,
DESIGN WOULD NOT EXIST. WE BELIEVE THAT LIFE AND DESIGN MUST CONSTANTLY INTERACT AND THAT THE RELATIONSHIP BETWEEN PEOPLE’S
OBJECTS AND THEIR LIVES MUST BE THE SUBJECT OF AN ONGOING
INVESTIGATION.
WE BELIEVE THAT THE BEAUTY OF CHAIRS CAN INFLUENCE THE BEAUTY OF CONVERSATION AND THAT A TABLE’S LEGS CAN HELP SUPPORT A LINE OF REASONING.
WE BELIEVE THAT A WELL-MADE PLATE CAN BE ONE OF THE INGREDIENTS IN A RECIPE
AND THAT A LAMP CAN ALSO ENLIGHTEN IDEAS.
THAT IS WHY WE HAVE DECIDED TO INCLUDE PEOPLE IN OUR WINDOW DISPLAY, TO GIVE THEM THE CHANCE TO EXPERIENCE AN INNOVATIVE DINING CONCEPT
THAT CROSSBREEDS LIFE AND DESIGN INTO A UNIQUE
EXPERIENCE.
SPAZIO PONTACCIO
SUPPERSCENE
PEOPLE EXPERIENCING OBJECTS. OBJECTS EXPERIENCING PEOPLE.
