CONTENTS
CONTENTS
1.
1. Fact fileFact file 2.
2. Core valuesCore values 3.
3. Mission and visionMission and vision 4.
4. Business sectorsBusiness sectors 5.
5. Products and services Products and services
for consumers and for consumers and
businesses businesses
6.
6. Mergers and Mergers and
acquisitions acquisitions
7.
7. Ranks achievedRanks achieved
8. Innovation overview 8. Innovation overview
9. Career skills 9. Career skills
10. Leadership and learning 10. Leadership and learning
11. SWOT analysis 11. SWOT analysis 12. Current strategies 12. Current strategies 13. Conclusion 13. Conclusion
FOUNDER AND CHAIRMAN
FOUNDER AND CHAIRMAN
Established by Jamsetji Tata in 1868.Established by Jamsetji Tata in 1868.
He ad qu artersHe ad qu arters Mumb aiMumb ai and and Navi MumbaiNavi Mumbai, , MaharastraMaharastra, , IndiaIndia Ratan N Tata is the chairman of Tata Sons, the Tata Ratan N Tata is the chairman of Tata Sons, the Tata
promoter company.promoter company.
Rev enueRev enueUS$US$- 62.5 billion(Feb 2008)- 62.5 billion(Feb 2008) Emp loy ees
Emp loy ees350,000 (2008)350,000 (2008)
Brand Finance, a UK-based consultancy Brand Finance, a UK-based consultancy
firm, recently valued the Tata brand atfirm, recently valued the Tata brand at
$11.4 billion and ranked it 57th among the $11.4 billion and ranked it 57th among the
world’s Top 100 brands. world’s Top 100 brands. BusinessweekBusinessweek magazine magazine
ranked Tata sixth among the ‘World’s Most Innovative Companies’ ranked Tata sixth among the ‘World’s Most Innovative Companies’ and the Reputation Institute, USA, recently rated it as the ‘World’s
and the Reputation Institute, USA, recently rated it as the ‘World’s
Sixth Most Reputed Firm.’
CORE VALUES
CORE VALUES
Integrity
Integrity
Spirit
Spirit
Agility
Agility
Passion for
Passion for
excellence
excellence
Mission
Mission
: to be a competitive value
: to be a competitive value
provider in international business for
provider in international business for
Group companies and all our partners.
Group companies and all our partners.
Vision
Vision
: Become a globally networked
: Become a globally networked
enterprise seizing opportunities worldwide
enterprise seizing opportunities worldwide
to generate USD 25 million annual profits
to generate USD 25 million annual profits
by 2008.
BUSINESS SECTORS
BUSINESS SECTORS
Tata companies operates in seven business sectors. Tata companies operates in seven business sectors. The total revenue of Tata companies, taken together, The total revenue of Tata companies, taken together,
was $62.5 billion (around Rs251,543 crore) in 2007-08, was $62.5 billion (around Rs251,543 crore) in 2007-08,
with 61 per cent of this coming from business outside with 61 per cent of this coming from business outside
India, and they employ around 350,000 people India, and they employ around 350,000 people
worldwide. worldwide.
The Tata name has been The Tata name has been
respected in India for 140 respected in India for 140
years for its adherence toyears for its adherence to
strong values and business strong values and business
ethics.ethics.
There are 27 publicly listed Tata enterprises and they There are 27 publicly listed Tata enterprises and they
have a combined market capitalisation of some $60 have a combined market capitalisation of some $60
billion, and a shareholder base of 3.2 million. billion, and a shareholder base of 3.2 million.
Information systems and
Information systems and
communications
communications
The Tata group has well-established enterprises The Tata group has well-established enterprises
in the fields of software and other information
in the fields of software and other information
systems, telecommunications and industrial
systems, telecommunications and industrial
automation.
automation.
E.g
E.g nelito systems, nelito systems,
tata technologies (10) tata technologies (10)
tata sky, tata sky,
Engineering
Engineering
The Tata group has a robust presence in The Tata group has a robust presence in
engineering, with operations in automobiles and
engineering, with operations in automobiles and
auto components and a variety of other
auto components and a variety of other
engineering products and services.
engineering products and services.
E.gE.g Automotive: Automotive:
jaguar land rover,jaguar land rover,
tata motors(25)tata motors(25)
Engineering: voltas,Engineering: voltas,
TCE consulting engineers TCE consulting engineers
Materials
Materials
The Tata group is among the global
The Tata group is among the global
leaders in this business sector, with
leaders in this business sector, with
operations in steel and composites.
operations in steel and composites.
E.g
E.g
Metals: corus, natsteel asia (16)
Metals: corus, natsteel asia (16)
Services
Services
The Tata group has widespread interests in the The Tata group has widespread interests in the
hospitality business, as also in insurance, realty
hospitality business, as also in insurance, realty
and financial and other services.
and financial and other services.
E.gE.g Hotels, property development: Indian hotels, Hotels, property development: Indian hotels, tata housing development company (5)
tata housing development company (5)
Financial services: tata capital, tata financial Financial services: tata capital, tata financial
services (6)
services (6)
Other services: tata strategic mgt group, tata Other services: tata strategic mgt group, tata
quality mgt services (5)
Energy
Energy
The Tata group is a significant player in
The Tata group is a significant player in
power generation and is also involved in
power generation and is also involved in
the oil and gas segment.
the oil and gas segment.
E.g
E.g
Energy: north delhi power, tata BP
Energy: north delhi power, tata BP
solar (6)
Consumer Products
Consumer Products
The Tata group has a strong and
The Tata group has a strong and
longstanding business in watches and
longstanding business in watches and
jewellery, and a growing presence in the
jewellery, and a growing presence in the
retail industry.
retail industry.
E.g
E.g
Consumer products: titan industries,
Consumer products: titan industries,
Tetley group (15)
Chemicals
Chemicals
The Tata group is one of the largest
The Tata group is one of the largest
producers of soda ash in the world.
producers of soda ash in the world.
Additionally, it has interests in fertilisers
Additionally, it has interests in fertilisers
and in the pharmaceuticals business.
and in the pharmaceuticals business.
E.g
E.g
Chemicals: tata pigments, general
Chemicals: tata pigments, general
chemical industrial products (7)
Products and Services for
Products and Services for
CONSUMERS
CONSUMERS
Agriculture
Agriculture AutomobilesAutomobiles BeveragesBeverages Charter flights
Charter flights Cooling Cooling appliances
appliances CrockeryCrockery
DTH television
DTH television Financial Financial services
services FoodFood
Holiday homes
Holiday homes HotelsHotels HousingHousing Jewellery
Jewellery LeatherLeather RetailRetail Solar appliances
Solar appliances TelecommunicaTelecommunica tions
Products and Services for
Products and Services for
BUSINESSES
BUSINESSES
Advanced
Advanced
composites
composites AerospaceAerospace Agricultural productsAgricultural products Automotive
Automotive
industry
industry BeveragesBeverages BooksBooks
Chemicals
Chemicals ConstructionConstruction ConsultancyConsultancy Defence
Defence Design servicesDesign services E-learningE-learning E-trading
E-trading EnergyEnergy EngineeringEngineering Financial
Financial
services
services Food productsFood products FundingFunding
Hospitality
Hospitality Industrial Industrial equipment
MERGERS AND AQUISITIONS
MERGERS AND AQUISITIONS
TATA communications (formerly VSNL) acquired CEC TATA communications (formerly VSNL) acquired CEC
(China enterprises communication) with 50 % stake in (China enterprises communication) with 50 % stake in
June 2008. June 2008.
TATA motors acquired jaguar TATA motors acquired jaguar
and land rovers (UK based) and land rovers (UK based)
with a value of $ 2.3 billion with a value of $ 2.3 billion
in March 2008.in March 2008.
Telco construction equipmentTelco construction equipment
company acquired Hughes company acquired Hughes
telecom India (Spain based) telecom India (Spain based)
RANKS ACHIEVED
RANKS ACHIEVED
TATA Steel
TATA Steel 66thth largest steel maker in the largest steel maker in the world.
world. TATA Motors
TATA Motors among the top five commercial among the top five commercial vehicle manufacturers in the vehicle manufacturers in the
world world TCS
TCS leading global software company leading global software company TATA Tea
TATA Tea second largest branded tea second largest branded tea company in the world
company in the world TATA Chemicals
TATA Chemicals world’s second largest world’s second largest
manufacturer of soda ash manufacturer of soda ash TATA
TATA
Communications
INNOVATION OVERVIEW
INNOVATION OVERVIEW
A number of initiatives have been launched to spread the message of
A number of initiatives have been launched to spread the message of
innovation and recognise innovators:
innovation and recognise innovators:
Ta ta Grou p Innov ati on Foru m (TG IF)Ta ta Grou p Innov ati on Foru m (TG IF) Inn ov ati on workshop sInn ov ati on workshop s
Ta ta Inn ovation DayTa ta Inn ovation Day
Ta ta Inn ovation MissionTa ta Inn ovation Mission Thou ght lead ershi pThou ght lead ershi p
Inn ov ati on aw ard sInn ov ati on aw ard s
Te ch nol og y and res earch cluste rsTe ch nol og y and res earch cluste rs Bus iness exce llen ceBus iness exce llen ce
Res ea rch or ien tation and pa rt ners hips :Res ea rch or ien tation and pa rt ners hips :
The Tata Group invests in building outstanding research facilities and forging
The Tata Group invests in building outstanding research facilities and forging
partnerships with academic and research organisations in order to
partnerships with academic and research organisations in order to
encourage creative thinking and find innovative solutions that improve our
encourage creative thinking and find innovative solutions that improve our
quality of life.
TATA Careerscape
TATA Careerscape
an extraordinary an extraordinary
range of disciplines
range of disciplines
business management business management
skills skills Inter-company Inter-company mobility mobility Continuous Continuous improvement improvement
The Tata group is one The Tata group is one
of the world’s largest
of the world’s largest
private-sector
private-sector
employers
STRATEGIC LEADERSHIP AND
STRATEGIC LEADERSHIP AND
LEARNING
LEARNING
TAS:TAS: This managerial development programme was This managerial development programme was
conceived by JRD Tata, the late chairman of the Tata conceived by JRD Tata, the late chairman of the Tata
group, in the 1950s. group, in the 1950s.
TMTCTMTC: The Tata Management Training Centre, set in a : The Tata Management Training Centre, set in a
lush campus in Pune in western India, helps group lush campus in Pune in western India, helps group
professionals add to their knowledge bank. professionals add to their knowledge bank.
Tat a Busi ness L ea de rshi p Awa rd :Tat a Busi ness L ea de rshi p Awa rd : Initiated in 2004, Initiated in 2004,
this an annual business school event organised by the this an annual business school event organised by the
Tata group. It offers students from select management Tata group. It offers students from select management
institutions a unique opportunity to compete with the institutions a unique opportunity to compete with the
brightest and display their business acumen. brightest and display their business acumen.
SWOT Analysis
SWOT Analysis
Strengths Strengths: :
resources and capabilities resources and capabilities
(People and Raw (People and Raw
Material) Material)
vast experience (steel vast experience (steel
and automobiles) and automobiles)
The business model. The business model.
(TBEM is a model (TBEM is a model
determining the quality determining the quality
movement in the movement in the gr oup). gr oup). Weaknesses Weaknesses:: DistributionDistribution
value chain innovationvalue chain innovation macro environmentmacro environment in order to serve the in order to serve the
global markets with high global markets with high
quality and low price. quality and low price.
Opportunities
Opportunities
new markets new markets exports exports
AcquisitionsAcquisitions
e.g jaguar and land e.g jaguar and land
rover
rover
Threats
Threats
India’s recent India’s recent
mergers of global
mergers of global
markets
markets
E.g Vodafone, E.g Vodafone,
Reliance
CURRENT STRATEGIES
CURRENT STRATEGIES
Expending globally (globalization strategy)Expending globally (globalization strategy)
acquiring other companies in different countries acquiring other companies in different countries No frill strategy; “a low frill strategy combine a No frill strategy; “a low frill strategy combine a
low price and low value added, low perceived
low price and low value added, low perceived
product/services benefits and a focus on a price
product/services benefits and a focus on a price
sensitive market segment.
sensitive market segment.
maintain the cost of raw materials as lowest as maintain the cost of raw materials as lowest as
possible and to achieve the lowest cost of final
possible and to achieve the lowest cost of final
products
products
invested a huge amount in research and invested a huge amount in research and
development in order to achieve the highest
development in order to achieve the highest
degree of quality at the lowest price
News updateNews update: (April 12, 09) – tata motors : (April 12, 09) – tata motors
presents new buses, TATA motors marcopolo
presents new buses, TATA motors marcopolo
limited, a joint venture of TATA motors and
limited, a joint venture of TATA motors and
marcopolo of Brazil introduced its starbus range
marcopolo of Brazil introduced its starbus range
of buses in Punjab. These will be manufactured
of buses in Punjab. These will be manufactured
at Dharwad in Karnataka and will be sold to
at Dharwad in Karnataka and will be sold to
customers as fully built coaches.
customers as fully built coaches.
CONCLUSIONCONCLUSION: In the whole; the : In the whole; the grou pgrou p is is
acquiring the different strategy in the different
acquiring the different strategy in the different
market, in the home country
market, in the home country TataTata’s strategies ’s strategies are same as to cost leadership and
are same as to cost leadership and
differentiations.
