Rates & Policies

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1 Rates & Policies

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2 C

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ta

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In

fo

N

ATE

E

DWARDS

VP of Sales [email protected] 706-823-3400

K

RIS

F

ISHER

Multi-Media Sales Manager

[email protected] 706-823-3618

B

RETT

M

ILLER

Key Advertising Accounts Sales Manager

R

YAN

G

ORDON Advertising Director [email protected] 706-823-3664

C

HAD

C

OUCH

Multi-Media Sales Manager

J

OHN

K

ANE

Special Advertising Solutions and Training Manager

M

AIN

P

HONE

L

INE

706.724.0851

T

OLL

F

REE

866.249.8223

R

ETAIL

P

HONE

L

INE

706.823.3283

C

LASSIFIEDS

P

HONE

L

INE

706.262.2222

THE AUGUSTA CHRONICLE

Augusta (Richmond County), Georgia

12 months ended March 31, 2012

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3 The Augusta Chronicle

www.augustachronicle.com

The Columbia County

News-Times

www.newstimesonline.com

North Augusta Today

www.northaugustatoday.com

The People-Sentinel

www.thepeoplesentinel.com

Hampton County Guardian

www.hamptoncountyguardian.com

Sylvania Telephone

www.sylvaniatelephone.com

Apartment Finder

The News and Farmer

www.thenewsandfarmer.com

Jasper County Sun

www.jaspercountysun.com

53.5%*

Combined reach of The

Augusta Chronicle in print and

online in the Augusta area

198,100**

Average weekly Unique Visitors

to augustachronicle.com.

218,503*

Monthly reach of The

Augusta Chronicle and

augustachronicle.com among

adults 18+

*2012 media audit August market study

** Omniture Statistic

Your

Audience

Delivered:

Your

Audience

Delivered:

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4 Regional Advertising Rates

Local Print Rates

Retail

PCI

Monday - Tuesday

$19.00

Wednesday - Thursday $20.00

Friday - Saturday

$22.00

Sunday

$24.00

Modular Discounts

There are 24 modular rate

options ranging from 1 column

x 1.75” to full pages, offering a

1% to 49% discount from open

rates.

*Ask your sales representative for more details.

Base Rates

_{PCI = Price Per Column Inch}

_Discounts**

By Dollar Volume Commitment

$0

$3,000

$3,750

$4,700

$5,900

$7,350

$9,200

$11,450

$14,350

$17,900

$22,400

$27,950

$34,950

$43,700

$54,600

$68,250

$85,300

0.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

11.00%

12.00%

13.00%

14.00%

15.00%

16.00%

17.00%

18.00%

19.00%

20.00%

Discount off

Base Rate

Commitment

Level

Frequency

_{1 Insertion}

Discount

_0.0%

2 Insertions

5.0%

3 Insertions

7.5%

4 Insertions

10.0%

5 Insertions

12.5%

6 Insertions

15.0%

7 Insertions

17.5%

*Frequency discount applies to all ads that are part of the

package. All ads must run within a 6 days of the first ad No copy changes are allowed. All packages are pre-sold; Advertiser must agree to the package when the order is

placed

**Dollar Volume Discounts are applied by committing to any dollar volume and you will receive the applicable

discount to your rate.

Go Color!

Color is a 25% up charge

to any base ad prices.

Mechanical Inf

o

Mon-Thurs

$54.41

Fri & Sat

$62.97

Sunday

$69.73

Opens Rates

Contract Rates

Frequency

Program*

Color Rates

Monday - Thursday

(no minimum size)

Friday - Sunday

(no minimum size)

one color - $755

Full color - $1,004

one color - $818

Full color - $1,067

*Ask your sales representative for more details.

$1000-$6250

$6251-$18695

$18696-$36715

$36716-$54,790

$54,79-$73,000

$73,000-$100000

Level

Mon-Thurs

Fri & Sat

_Sunday

$48.54

$48.09

$47.52

$47.07

$46.56

$46.10

$56.90

$56.32

$55.76

$55.14

$54.63

$54.05

$63.49

$62.08

$62.17

$61.52

$60.31

$59.00

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5 Deadlines

Orders must be submitted 8 days in advance of daily and 14 days in advance for Sunday. Preprint must be at our dock 5 days in advance of insertion for daily and 10 days in advance of insertion for Sunday.

Poly Bags

Monday-Sunday $50/cpm Add $5 cpm for bags sample or printed materials. All bags must be approved before quantity/usage.

*Minimum count of in home delivery customers must provide polybags.

Mechanical

Monday-Saturday - 6.5” x 19” Sunday - 10” x 21” Gauge - 0.0008

Tabloid and Standard Sizes

1. Overall tabloid paper size should be no larger than 11” x 10.5” wide (if larger please quarter fold).

Products on news print or equal weight stock are to be a minimum of 8 pages and maximum of 96

broadsheet pages.

2. Overall standard sizes should be no larger than 11” x 10.5” wide (folded). Larger sizes will protrude

from the paper and risk being torn. Minimum size 5” x 7”. Products on newsprint or equal weight stock

are to be a minimum of 4 pages 9if smaller, please quarter fold).

3. Single sheet preprints to be a minimum of 70lb nonporous stock.

4. Cards – Maximum size 10” x 10.5” Minimum size - 3” x 5”

5. Mailer Envelopes – glue seal Short Seal 4.5” x 6.75” long Long Seal – 6.75” x 7.5 “long

6. Bags must be no longer than 11.5” x 6.5” minimum width.

7. Reservation deadline is two weeks prior to publication date.

8. All preprints are to be delivered no later than 10 working days before daily insertion.

Pre-print Delivery

Pre-prints are accepted prepaid at the loading dock (News Building)

Monday through Friday 8 a.m. to 6 p.m. Pre-prints should arrive strapped

on pallets in turns designated on the outside of the pallet so we can verify

your complete order has been received. Pre-print turns should be made in

as high a count as possible (100 or more). We have found it advantageous

to our advertisers to have the date of distribution appear on the masthead

of inserts.

Front Page Notes

* Paritial distribution rates are also available! Please ask your sales representative for more information.

Pre-prints should be shipped to:

Debbie Sherman,

The Augusta Chronicle

109 7th St. – Loading Dock

Augusta, GA 30901

Delivery Policy: The Augusta Chronicle’s tracking & delivery method is set to deliver preprints within a standard margin of error. Completed campaigns which have delivered within a 5 percent margin will be considered to have been delivered in full.

* the rates shown above are per 1,000. Minimum of 25,000 purchased. Additional charges for shapes and variable data. If your order is of a smaller amount than another customer of the same day, you will lose that date. Full run required on Sunday front page notes.

25,000-49,999

50,000-74,999

$40.00

$35.00

$38.50

$32.50

$35.00

$30.00

Quantity

1x

6x

12x

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6 Local Open Line and Display Rates

Print

Online

Real Estate Line Rates

Obituaries

Online

Frequency program applies,

ask your sales represinative for details.

Classified Advertising Rates

Friday

-Saturday

Sunday

Monday

-Thursday

Monday - Friday

Monday - Sunday

Additional Days

All ads ordered for print will be placed online and charged an additional $36.75 per ad.

Saturday

Sunday

Monday -

Sunday

Ads

Publishing

Ads

Ads Publishing

1 to 2 days

3 to 7 days

8 to 14 days

15 to 29days

30 to 31 days

$5.47

$5.41

$5.15

$4.65

$4.10

$4.18

$4.52

$4.77

1 day

to 13 days

14 days

30 days

$5 per day

$30

(flat charge)

$50

(flat charge)

1 day to 13 days

14 days

30 days

$5 per day

$30 flat charge

$50 flat charge

1-30

31+

$0.95 per word

$10

1-30

31+

$0.475 per word

$10

# of times publishing # of times

publishing Rate Perline

# of times publishing

Rate Per day:

# of words publishing

Rate:

1 to 31 days

$5.79

1 to 31 days

$6.10

Print

Online

Legal Rates

Print

$10.00

For the first 106 words per 100 words over the base 106 per 100 words starting on 5th day of publication

$9.00

Line Rates:

Rate Per Line

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7 Online Products

Recruitment Advertising Rates

Local Rates

Open Line Rate

Day 1 $13.34

/line

Day 2 $16.68

/line

Day 3 $21.18

/line

Day 4 $24.68

/line

Day 5 $25.68

/line

Day 6 $26.68

/line

Day 7 $27.43

/line

Minimum line count 4

National Rates ¥

Open Line Rate

Day 1 $21.10

/line

Day 2 $29.67

/line

Day 3 $38.00

/line

Day 4 $42.38

/line

Day 5 $44.88

/line

Day 6 $46.38

/line

Day 7 $49.13

/line

Minimum line count 8

All print rates include requested dates in The Augusta Chronicle and one

publication in the following:

Farmer, People-Sentinel, and North Augusta Today.

¥ All prices are gross rates. A 15% discount will be given to valid national

recruitment agencies and ads will be billed net charges.

Border $10 per ad

Bold & underline words $0.25 each word

Logo charge $10 per ad

Top Job Listing on AugustaChronicle.com $90 per week

Featured Employer Button on AugustaJobs.com $750 per month

Monster.com listing with Print Purchase $199

Monster.com 30-day Local Job Postings starting at only $310 each

Job Postings must be used one year from purchase date and are valid for the

duration specified in one category and one location at a time.

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8 Digital and Mobile Display

We are a full-service display advertising platform, built

to excel in search retargeting, retargeting, contextual

and demographically targeted display campaigns. Our

technology brings the efficiency and keyword level control

of search marketing together with the reach and the brand

impact of display advertising. Enabling clients to engage

their customers across all aspects of the purchase funnel!

We are one of the most widely used sources of

information available on the web, allowing us to offer

multiple advertising opportunities to clients. Through

display advertising we can help businesses create and

maintain brand awareness by reaching their customers

using these capabilities:

Geographic Targeting

Demographic Targeting

Behavioral Targeting

Content Targeting

Time of Day Targeting

Section Targeting

Yahoo! Run of Network

Mobile Display

in partnership with in partnership with in partnership with

Mobile advertising

Starting at $10 cpm

augustachronicle.com

Starting at $8 cpm

_{augustachronicle.com}

Digital sizes in pixels

728x90

160x600

300x250

Yahoo

728x90

160x600

300x250

TAC & Yahoo Mobile

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9 Digital and Mobile Display

Augusta Chronicle Mobile

Internet usage on mobile phones has skyrocketed in the last two years with

89% of Americans using their smart phones throughout their day-to-day

lives. 65% of mobile content consumed is LOCAL! Advertising on mobile

augustachronicle.com allows our advertisers to reach their clients even while

they are on the go.

Along with our mobile website we also offer advertising on our iPad and Mobile

apps. The advertising capabilities include custom banners and iPad Interstitials.

Over 20,000 Augusta Chronicle mobile apps and over 13,000 iPad issues

have been downloaded. Advertisers can reach out to an affluent and desirable

population of users through these applications. Research forecasts 20% of

people will have tablets by 2014 and 82 million people to be using them by 2015.

Interstitial $299 limited to 15 advertisers

Banner Ads $199 limited to 3 advertisers

• More than print: Stories &

advertising can be enhanced with

video, audio, URLs or slideshows

making the user experience

unparalleled.

• Not just editorial: Ads can have rich

media components layered on top

such as video or audio

• Dynamic: Breaking and updated

news appear in their own section,

keeping subscribers up-to-date

throughout the day

• Untethered: Read online or offline.

Once downloaded, you will be able to

read the iPad version of The Augusta

Chronicle at anytime, with or without

internet service.

iPad® and Apps

•60% of respondents

click on a mobile ad for

more information at least

once a week

•19% click on a mobile ad

for more information

sev-eral times a day

•The Augusta Chronicle’s

mobile website has grown

over 240% over the last 12

months

The Augusta Chronicle has rapidly become the site to trust to review

up-to-date news, to check out sports scores, browse event listings, read through

the obits and so much more. Place your ad on m.augustachronicle.com and

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10 Digital Services

Directional Advertising • Advertising Analytics • Creative Advertising

We help local businesses use digital marketing that makes local sense!

Let us put together a custom package for you! Contact a sales rep for details.

Expand Your Customer Base -

Engage new customers and increase your business’ visibility with a

multi-faceted digital campaign.

Promote Your Business -

Stand out in the digital marketplace with our expert Social Media

Marketing Services.

Focus On Your Target Market -

Identify and engage your audience with the help of our Internet

Marketing Consultants and take a precision approach to your

business’ advertisement.

Increase Web Visibility -

Make sure you are seen using the proven techniques and the tested

knowledge of your personally assigned Search Engine Optimization

Expert. With Search Engine Marketing, the demand is there: it is a

matter of being found.

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11 Special Publications

Events

January

Futurity

February

Black History

March

Women’s Wellness

April

Masters

January

All-Area Football Banquet

Brides and Bouquets

April Events in Augusta

July

Back to School

EAT

August

High School Football Preview

December

EAT

June

Outdoor Expo

September

Senior Expo

October

We Think Pink

Women’s Wellness

2010

TEAMS

Bouquets

Brides

in the CSRA

hink ink

We

Body&

More

The Masters®

Special publications all week long. Ask your sales representative for more details.

Frequency

Program*

Frequency

Discount

1 Insertion

0.0%

2 Insertions

5.0%

3 Insertions

7.5%

4 Insertions

10.0%

5 Insertions

12.5%

6 Insertions

15.0%

7 Insertions

17.5%

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12 General Policies

FILE FORMAT

The preferred file format for a camera-ready advertisement is an Acrobat PDF with all fonts and graphics embedded. This ensures top quality. You may send native files in Quark Xpress or Abode InDesign, provided you include all supporting art files and all fonts. All layout files and art must use Grayscale or CMYK colors - NO PANTONE OR SPOT COLORS.

FILE DELIVERY

Ads can be delivered electronically to The Augusta Chronicle in a variety of ways. The preferred vehicle of delivery is via The Augusta Chronicle FTP (File Transfer Protocol) site. This provides the quickest, most reliable vehicle of delivery. You may send PDFs of all native fi les and fonts via FTP (you will need to have software that can access an FTP site). Please contact you sales rep to set up an individual customer account. PDFs mas also be sent via ad delivery services such as AP, Adsend, Fastchannel, or Ad Direct. Ads may also be sent by email, provided the file size is less than 2.5 MB. This is the least reliable vehicle, as there are many factors that may disrupt the delivery on an email. If you use a compression program, please Expander or is saved as a SEA (Self Expanding Archive). Additionally, ads may be sent on CD-ROM. Please notify your account representative prior to transmission. The following information should be supplied with each ad that is submitted: Advertiser name, run date, ad size, file name, software/version, and black-and-white or color.

POLICY

Joint and Several Liability: If advertiser utilized an agency (“Agency”), Advertiser and Agency shall be jointly and severally liable for complying with all the terms of the advertising Agreement and rate card. No Sequential Liability: The advertising Agreement renders void any statements concerning liability which appear on correspondence from Agency/Advertiser and the agreement is binding without the written consent of

the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept advertising orders or space reservations claiming sequential liability. Typographical errors, incorrect insertions or omissions: The advertising Agreement cannot be invalid for typographical errors, incorrect insertions or omissions in advertising published. The Newspaper agrees to run a corrective advertisement for the portion of the first insertions which may have been rendered valueless by such typographical error, wrong insertion or omission. Advertiser shall notify the Newspaper of such errors in time for correction before the second insertion. The newspaper shall not be otherwise liable to Advertiser for any other loss or damage that results from the incorrect publication for omission of its advertisement.

Indemnification: Advertiser agrees to indemnify, defend and hold harmless the Newspaper from all claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, costs and expenses of any nature whatsoever (including reasonable attorney’s fees) become liable by reason of Newspaper’s publication of Advertiser’s advertising. Ownership of Advertising Copy: of the Newspaper and/or the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains the property of the Newspaper, including all rights and copyright therein. Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without the Newspaper’s prior written consent.

Taxes: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be billed to and paid by the Advertiser. Assignment: Advertising agreements may not be assigned or transferred by Advertiser without written consent of the Newspaper. Credit Check: An advertising Agreement is subject to a satisfactory credit check on Advertiser and/or agency.