MOBILE
Mobile Overview
Take your brand mobile. From mobile web access and takeover skins to applications, features such as weather-triggered ads and more—TheWeatherNetwork.com can offer you a wealth of opportunities when it comes to mobile marketing.
TheWeatherNetwork.com is the 3rd largest mobile website in Canada.
Mobile Web
A valuable advertising solution for your brand. TheWeatherNetwork.com knows mobile. In fact, we’re innovating the category. Right now, you can target your message by mobile device, integrate your ad with related content, or even have your ads appear when triggered by specific weather conditions. That’s not all—we can also host rich media ads, third-party ad serving, sponsorships and takeover skins on a site that reaches more than 30,000 Canadian and international cities, and averages over 17.2 million page views per month* and growing!
*(Source: Adobe Site Catalyst Dec 2010 - Nov 2011)
Choose from these three packages:
MOBILE
Basic
Feature Phones & Smartphones
Web Kit
iPhone, Android™ & Palm
BlackBerry®
Advertise on a website that customizes content for more than 30,000 Canadian and international cities—that’s reach!
Mobile Web Takeover Skins
Give your brand space. With Mobile Web Takeover Skins, your brand can own both the top and bottom banner, and you can integrate your creative within the content of the page. Takeover skins are currently available on Web Kit and BlackBerry mobile sites.
MOBILE
The Weather Network Mobile Application
Put your brand in the hands of Canadians on-the-go. From BlackBerry and iPhone smartphones, we can help you target your message by age and gender, in English and French. Plus, you’ll be able to geo-target your message to 30,000+ Canadian and international cities. We get more than 125.1 million English and French page views each month*.
*(Source: Adobe Site Catalyst Sep - Nov 2011)
MOBILE
The Weather Network iPhone Application averages over 85.7 million page views per month.
Weather-Triggered Ads
Use the weather to trigger action for your brand. While you’ll find weather-triggered ads at TheWeatherNetwork.com, this core competency is also available on our mobile offering. Give your brand the flexibility to harness certain forecasted weather conditions (temperature, precipitation, humidex) with the option to schedule additional ad units. And push your ads to cities where the conditions you’ve selected are being forecasted. Finally, you’ll be at the right place at the right time.
MOBILE
With The Weather Network Mobile Application, you can target your audience by location, age, gender, and more.
Black’s Cross-Platform Takeover
MOBILE
Ad offerings:
a) 728 x 90 d) Age and gender targeting
b) 300 x 250 e) Weather-triggered advertising
c) 728 x 90 flash ads on BlackBerry PlayBook f) Geo-targeting
WeatherEye HD for iPad WeatherEye HD for BlackBerry® PlayBook™
MOBILE
The Weather Network Tablet Application has been downloaded more than 460,000 times as of December 2011 - and the number is growing.
(Source: iTunes connect and BlackBerry App World)
MOBILE
The Weather Network HD for
iPad
Give your brand a giant download. April to December there have been 417,896 downloads of the WeatherEye HD application. Connect your brand to the techno-rati and stay in-step with the way they consume information.
The Weather Network HD for
Blackberry ® PlayBook ™
WeatherEye™ HD for the BlackBerry®
PlayBook™ delivers local weather conditions and more with the touch of a screen.
The Weather Network HD Application is routinely ranked #1 in both the BlackBerry App World and the Apple App Store for both the iPhone and iPad.
MOBILE
Canadian Wireless Subscribers: 20.1 Million
(Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011)
The Weather Network Application for the iPhone has 1.6 million unique visitors.
(Source: Omniture, Mar 2011)
WeatherEye Blackberry Top Cities WeatherEye Blackberry Demographics
983,184
983,184 27,622,183
Toronto, Ontario 675,026
Calgary, Alberta 485,128 53%Male 47%Female
Edmonton, Alberta 264,915 Page Views by Age
9 7 0 , 9 2 2 a b o ti n a M , g e p i n n i W 1,403,339 Ottawa, Ontario 211,102 74,058,908 London, England 207,950 London, Ontario 178,431 0 1 0 , 1 7 1 a i b m u l o C h s it ir B , r e v u o c n a V Montreal, Quebec 162,211 267,900 3 5 7 , 4 3 1 k r o Y w e N , k r o Y w e N 7,847,965
WeatherEye iPhone Top Cities
1,403,339 340 Toronto, Ontario 2,580,778 13,093 Calgary, Alberta 1,947,378 67%Male 33%Female 0 8 6 , 8 5 3 , 1 a tr e b l A , n o t n o m d
E Page Views by Age
6 1 0 , 8 2 2 , 1 c e b e u Q , l a e rt n o M 5 3 3 , 2 2 0 , 1 a i b m u l o C h s it ir B , r e v u o c n a V Ottawa, Ontario 899,804 London, Ontario 389,580 3 3 9 , 6 6 3 a b o ti n a M , g e p i n n i W 9 0 3 , 6 4 3 a d a v e N , s a g e V s a L 9 4 7 , 4 9 2 k r o Y w e N , k r o Y w e N
WeatherEye An roi Top Cities
267,900
Calgary, Alberta 272,558
Toronto, Ontario 225,311 66%Male 34%Female
Edmonton, Alberta 208,073 Page Views by Age
Ottawa, Ontario 180,728 0 1 3 , 5 4 1 a i b m u l o C h s it ir B , r e v u o c n a V Montreal, Quebec 133,943 London, Ontario 63,209 8 2 3 , 2 6 n a w e h c t a k s a , a n i g e 0 7 3 , 5 5 n a w e h c t a k s a , n o o t a k s a Winnipeg, Manitoba 34,800
ource AdTech Quarterly Average ept, Oct, and Nov ource Omniture Quarterly Average ept, Oct, and Nov ource Omniture Quarterly Average ept, Oct, and Nov Page Views
Page Views
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Top Cities Page mpressions
WeatherEye An roi Demographics egistere sers
WeatherEye iPhone Demographics
Mobile App sage Win ows Mobile
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Canadian Wireless ubscribers 20 1 Million
Source: MobiLens September 2011
0 0 20 0 4 0 0 60 0 8 0 0 100 0 120 0 0 0 10 0 2 0 0 30 0 4 0 0 50 0 6 0 0 70 0 8 0 0 90 0 1 00 0 0 0 20 0 4 0 0 60 0 8 0 0 100 0 120 0 89 6 5
MOBILE
In terms of unique visitors in the mobile web category, the weather is ranked third—ahead of social networking, search, entertainments, and more.
(Source: Q4 2010 Nielsen Mobile Canada)
Canadian Wireless Subscribers: 20.1 Million
(Source: Canadian Wireless & Telecommunications Association (CTWA) Q1 to Q3 2011)
494,404
Page Views 14,926,471 2,212,259
Source: Omniture Nov 2011 Source: Omniture Q1 Quarter Average (Sep-Nov 2011)
7 8 6 , 4 0 1 , 1 a d a n a C , N O , o t n o r o T 715,807 5 4 8 , 1 5 8 a d a n a C , B A , y r a g l a C 6,517,099 6 8 9 , 5 7 5 a d a n a C , B A , n o t n o m d
E Source: Omniture Q1 Quarter Average (Sep-Nov 2011)
2 3 6 , 3 7 5 a d a n a C , C B , r e v u o c n a V 8 5 1 , 9 5 4 a d a n a C , N O , a a tt O 442,330 5 2 7 , 3 5 2 a d a n a C , C Q , l a e rt n o i e e si e i e Visi s 6,197,114 7 6 6 , 9 3 2 a d a n a C , S N , a il
a 1 aceoo 2,976 Source: Omniture Q1 Quarter Average (Sep-Nov 2011)
4 9 7 , 6 2 2 a d a n a C , N O , n o d n o 2 indo ive ali 2,904 8 2 7 , 5 5 1 a d a n a C , N O , n o tl i m
a e ea e ew 2,657 Source: Omniture Q1 Quarter Average (Sep-Nov 2011)
4 5 2 , 9 4 1 n a e c t a a S , a n i g e 4 mail 2,614 5 oogle 2,515 2 5 5 , 1 p a e l g o o 6 i e Visi s 1,652,541 7 aoo ali 1,503
Source: Omniture Q1 Quarter Average (Sep-Nov 2011) 8 iTune 1,497
3 6 1 , 1 e u T u o 9 10 T itter 948 a e 44 2 5 5 e a
e Source: Q3 2011 Niel en o ile Canada nternet Survey
15 17 1 7 4 1 4 2 1 2 2 4 5 2 4 2 4 4 5 1 1 4 5 5 4 55 9 2 e e i e e si es P P i e ses Page Views i e ses e ea e e w i e e si es 12 1 e 2011 i e e i e e si es P i e
Source: Q1 2011 Niel en o ile Canada nternet Survey Source: Q3 2011 Niel en o ile Canada nternet Survey Source: Q3 2011 Niel en o ile Canada nternet Survey
i ies Page essi s P i e
i e sage Page Views a e i e i e ses Page Views ge
Canadian i rele Su cri er : 20 1 i i
Source: MobiLens September 2011
6 21 0 10 1 5 ess e i e e e i e e e 2011 Blac erry i onei od Touc pad indo Android Sym ian Ot er 1,9012,024 2,3152,519 2,7572,784 3,2453,546 5,6416,690 0 2,000 4,000 6,000 8,000 Ban ing Online Tradingu ic
Entertainmentame Ne Current EventSearc
Social Net or inge at er Emailortal
i e e a eg ies i e Visi 000s
Source: Q3 2011 Niel en o ile Canada
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