How green is your data center?

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Siemens Answers: Sustainable Future

How green is your data center ?

Istanbul

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PTM SIS Turkey

Solution

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Agenda

Siemens’ Data Center Approach

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Designing with multiple power density zones can reduce energy costs by up to 30%

1.000 square meter Tier 4 - 150 Watts

Estimated annual energy consumption

(with %75 utilization):

2.1 Mio $

Estimated annual energy consumption

(with %75 utilization):

1.3 Mio $

An example for a 1.000 square meter data center:

Assumptions: 3 square meter per rack; 12 cents per kilowatt hour

Source: Gartner, 2009

TIA 964 Tiers*:

•Tier1: 26 hours unplanned downtime

•Tier2: 22 hours unplanned downtime

•Tier 3: 1.6 hours unplanned downtime

•Tier4: 0.4 hours unplanned downtime * As definied by th Uptime Institute

Tier 2 - 100 Watts _{Tier 2}

150 Watts 650 200 150 Tier 4 250 Watts Mission Critical Applications

Tier 2 - 100 Watts _{Tier 2}

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PTM SIS Turkey Average Data Center (2.6) (2.6) Benchmark Today (EPA) (2.0) (2.0) State of Art 2011 (EPA) (1.4) (1.4) Expected Best (EPA) (1.2) (1.2) 4

How to measure “efficieny”

“Power usage efectiveness” is the first initial metric

Source: EPA, 2007

* PUE: Power usage efectiveness

Efficiency Increase

DC 1

3,00 2,00 1,00

DC 2

3,00 2,00 1,00

DC 2 (Including waste heat recovery)

3,00 2,00 1,00 DC 3 3,00 2,00 1,00 PUE*

$€£

IT LOAD - Servers - Storage - Communications - Etc.

PUE: Power Usage Effectiveness

PUE= Total Facility Power

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223 238 255 273 11 10

9 9

Year 1 Year 2 Year 3 Year 4

Virtualized

60 64 69 74

1560 1669

1786 1911

Traditional

An example model for traditional vs. virtualized server configurations:

Assumptions:

•Average rack capacity: 60%

•Server / image CAGR: 7%

•Average costs per Kw: 11 cents

•Average server support 7 images Source: Gartner, 2009

Virtualization can reduce server energy

consumption by up to 82% and increase efficiency

C o n su m p ti o n G ra p h Racks Servers

Average Server Utilization (%)

0 20 40 60 80 100

Virtualized Traditional 15%

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PTM SIS Turkey 6

Virtualization can reduce server energy

consumption by up to 82% and increase efficiency

Cost Comparison for traditional vs. virtualized server configurations for the same model:

Assumptions: • Average rack capacity: 60%

• Server / image CAGR: 7% • Average costs per Kw: 11 cents • Average server support 7 images * costs of higher - end servers (32GB

versus 8GB minimum), virtualization software and maintenance Source: Gartner, 2009 0 0,5 1 1,5 2

Total costs in virtualized model Total costs in traditional model

Cost comparison M ill io n $

• Energy savings in four years: • Additional cost virtualization*: •Overall savings in four years:

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1. Contain airflow delivery and return

Top Ten Recommendations to Increase Efficiency

2. Manage rack cabling

3. Remap leak detection panel

4. Arrange cabinets in complete rows and standardize on cabinet types

6. Position high-density cabinets in recommended location

8. Improve data center cooling efficiency

7. Track and log power consumption at the panel boards

5. Create new rows of cabinets according to recommended layout

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PTM SIS Turkey

Siemens’ Data Center Approach

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Agenda

Solution

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Data Center Services Mai ntai n Ope rate _Build D es ig_n Consult

Our value chain will help you in any step of the way

Planning / Consultancy Design & Engineering

Site Selection & Construction

Relocation

Transformation

Operation & Monitoring Maintenance & Continuity

Siemens offers the broadest range of data center solutions

If you don

If you don’’t have a data centert have a data center

If you already have a data center

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PTM SIS Turkey

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Maximize Server / Storage utilization

Improve recoverability, workload management

Lower power, equipment and administration costs

Virtual Enterprise Computing

Transformational Data Center consists of three elements

Optimize IT – Energy Consumption with use of energy efficient technologies (e.g. Computational fluid dynamics) Active Energy Management Integrated Siemens solution for Green Data Centers

Holistic approach to managing Data Center energy usage

IT Automation High Automation of AEM & VEC

IT Service accuracy, agility and speed

Automating ITIL Processes

Reduce computer resources and operational costs

Enable IT saving with managing complexity

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PTM SIS Turkey 12

These are some average energy consumption charts

TDC significantly improves data center PUE values Power Usage Effectiveness examples from the field Transformational data center can improve energy efficieny between 30% - 50%

PUE = 3,33 Percent 33 3 9 30 5 18 1 1

Cooling Humidity Climate control

IT Hardware

Power Trans-mission

UPS Light Generator

PUE = 1,78 Percent 1 1 13 4 5 2 19 56

Cooling Humidity Climate control

IT Hardware

Power Trans-mission

UPS Light Generator Siemens is your partner for

significant consumption

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PTM SIS Turkey

‘Siemens One’ Approach offers one stop shopping

SIEMENS IT SOLUTIONS & SERVICES

• Monitoring and Management • Network • Security • Servers • Storage • IT Automation • Customer Care • Fiber systems

• Fiber Network Management

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SIEMENS Energy

• Power Generation • Power Supply

• Power Transmission & Distribution • Medium voltage

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PTM SIS Turkey

SIEMENS Real Estate

• RE asset management & lease • RE Planning & Strategy

• Disposition & Construction Project Management

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SIEMENS Industry Power Distribution • Monitoring • Distribution system • Power Management • Energy Optimization Services

• Design, installation, erection • Start-up, Commissioning, • Maintenance

• Product Lifecycle Mgmt

Standby Power

• OEM Integration with Partners • Monitoring

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PTM SIS Turkey

Siemens Financial Services

• Working Capital Finance • Equipment Finance • Risk/Insurance Finance

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SIEMENS Building Technologies Fire Safety & Security

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PTM SIS Turkey

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IT SOLUTIONS

& SERVICES IT SOLUTIONS

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Our partner eco system combines the best of breed solutions

Upgraded room air-conditioning,

single UPS

Maintained at 17 C; some power and cooling redundancy

Maintained at 17 C; N+1 power and cooling redundancy

ENTERPRISE DATA CENTER

100 m2

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PTM SIS Turkey

We have facilities in Kartal Campus, which can easily be converted to a data center. This saves you time, energy and valuable resources.

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SIEMENS Campus is ready for your expectations

Connections to all telecommunication companies operating in Turkey enables you to do business with all the countries around the globe.

NATO Security Certification guarantees that you will have a piece of mind

High available infrastructure

Security

With high end technologies you can start small and build-up.

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ISO 9001

(Quality) ISO 20000 (ITIL)

ISO 27001 (Security)

LEED - GOLD

(Green Building) bt - POTA (TÜBĐSAD)

Process Excellence is in our DNA

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PTM SIS Turkey

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Murat Alak

Data Center and Network Operations Manager SIS Global Operations

E-mail: [email protected]