Cloud Computing. Jean-Claude DISPENSA IBM Distinguished Engineer

Cloud Computing

Jean-Claude DISPENSA

IBM Distinguished Engineer

Best Student Recognition Event

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Business needs are growing - IT costs are increasing

2005 2006 2007 2008 2009 2010 2011 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800

E

x

a

b

y

te

s

RFID,

Digital TV,

MP3 players,

Digital cameras,

Camera phones, VoIP, Medical imaging, Laptops, smart meters, multi-player games, Satellite images, GPS, ATMs, Scanners, Sensors, Digital radio, DLP theaters, Telematics , Peer -to-peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances

10x

growth in

five years

By 2011, the world will be 10 times more instrumented then it was in 2006. Internet

connected devices will

leap from 500M to 1 Trillion.

$0

$50

$100

$150

$200

$250

$300

19

96

1997

₁₉

98

1999

₂₀

00

2001

₂₀

02

2003

₂₀

04

2005

₂₀

06

200720082009

₂₀

10

Installed Base (M Units) Spending (US$B) New IT spending

Server mgmt and admin costs Power and cooling costs

3

There is a greater need for IT to help address the business

challenges created by this complexity.

Reducing risk

Ensure the right levels of security and resiliency

across all business data and processes

Breakthrough agility

Increase ability to quickly deliver new services to capitalize

on opportunities while containing costs and managing risk

Higher quality services

Improve quality of services and deliver new services

that help the business grow and reduce costs

Doing more with less

4

What is cloud computing

• Business Process as a Service (BaaS)

• Software as a Service (SaaS)

• Platform as a Service (PaaS)

• Infrastructure as a Service (IaaS)

Cloud Service Models

• On demand self-service

• Broad network access

• Resources pooling

• Rapid elasticity and massive scale

• Measured service

• Flexible pricing

• Virtualization

• Automation

• Standardization

Cloud Characteristics

• Public Cloud

• Private Cloud

• Hybrid Cloud

• Community Cloud

Cloud Deployment Models

• Cloud is a new IT consumption and delivery model

• Resources are not anymore acquired, they are rented

• Cloud allows IT to reduce costs while better serving LOBs

• Cloud allows Business Lines to reduce TTM and enhance agility

Cloud Computing Definition

National Institute of Standards and Technology

1

2

5

When implemented properly, cloud computing can provide significant, measurable

business results

V IR T U A L IZ A T IO N A U T O M A T IO N S T A N D A R D IZ A T IO N

Cloud attributes

From

Server/storage

virtualization

10–20%

Utilization of infrastructure

with elastic scaling

10–20%

Self-service

None

Automated provisioning

Months

Change and release

management

Months

Service catalog ordering

Months

Flexible pricing, meter

basis

Fixed cost

model

Payback period for new

services

Years

Legacy environments

Cloud-enabled enterprise

Cloud accelerates business

value across a wide variety

of domains

To

70–90%

70–90%

Unlimited

Days/hours

Minutes

Days/hours

Granular

Months

6

4 major cloud computing deployment models

Market

Examples

IBM

Examples

Smart Business

Expense Reporting

on the IBM Cloud

IBM Smart

Cloud

Enterprise

Business Process-as-a-Service

Employee

Benefits Mgmt.

Industry-specific

Processes

Procurement

Business Travel

Software/ Application-as-a-Service

Collaboration

Financials

CRM/ERP/HR

Industry

Applications

Platform-as-a-Service

Middleware

Database

Web 2.0 Application

Runtime

Java

Runtime

Development

Tooling

Infrastructure-as-a-Service

Servers

Networking

Data Center

Storage

Fabric

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There is a spectrum of deployment options for cloud computing

Private

Public

Hybrid

IT capabilities are provided “as a

service,” over an intranet, within the

enterprise and behind the firewall

Internal and external service delivery

methods are integrated

IT activities / functions are

provided “as a service,” over

the Internet

Third-party

operated

Third-party hosted

and operated

Enterprise

data center

Enterprise

data center

Private cloud

Hosted private

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Public and Private Clouds are preferred for different workloads

Database- and application-oriented

workloads emerge as most appropriate

Data mining, text mining, or other analytics

Security

Data warehouses or data marts

Business continuity and disaster recovery

Test environment infrastructure

Long-term data archiving/preservation

Transactional databases

Industry-specific applications

ERP applications

Infrastructure workloads

emerge as most appropriate

Audio/video/Web conferencing

Service help desk

Infrastructure for training and demonstration

WAN capacity, VOIP Infrastructure

Desktop

Test environment infrastructure

Storage

Data center network capacity

Server

9

10

What is different about cloud computing?

With cloud computing

Without cloud computing

Virtualized resources

Automated service

management

Standardized services

Location

independent

Rapid scalability

Self-service

Software

Hardware

Storage

Networking

Software

Hardware

Storage

Networking

Software

Hardware

Storage

Networking

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«

«

Cloud

Cloud

»

»

_

_

_

_

_

_

_

_

simplified, faster and optimized operations

simplified, faster and optimized operations

“Provisioning”

Engine

Software and Hardware

Resources

User

Catalog

Of

Services

Virtualized

Cloud

Infrastructure

Portal

Direct Access to

Direct Access to

the

the

Cloud

Cloud

environment

environment

=

+

+

Flexibility

VIRTUALIZATION

STANDARDIZATION

AUTOMATION

Costs

Billing

Billing

Flexible

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Cloud service management capabilities are needed to enable

visibility, control and automation of cloud services

Workflow

Manage the process

for approval of usage

Provisioning

Automate provisioning

of resources

Monitoring

Provide visibility

of performance of

virtual machines

Metering and rating

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Security is among a top concern with cloud computing...

The IBM Security Framework provides a structure to address this concern

Data and information

Understand, deploy and

properly test controls for

access to and usage of

sensitive data

People and identity

Mitigate the risks

associated with user

access to corporate

resources

Application and process

Help keep applications secure,

protected from malicious or

fraudulent use, and hardened

against failure

Network, server and end point

Optimize service availability by

mitigating risks to network components

Physical infrastructure

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Running Your Application – Before the cloud

Acquire and Setup Hardware

(Power, Network, Racking, etc)

Acquire and Setup Hardware

(Power, Network, Racking, etc)

Setup Operating System

(Install, Patch, Configure)

Setup Operating System

(Install, Patch, Configure)

Install Middleware

(Install, Patch, OS Dependencies)

Install Middleware

(Install, Patch, OS Dependencies)

Configure Middleware Topology

(Clusters, Active/Standby, Capacity, etc)

Configure Middleware Topology

(Clusters, Active/Standby, Capacity, etc)

Install Application and Connect Tiers

(Different Procedures, lots of config)

Install Application and Connect Tiers

(Different Procedures, lots of config)

Tune/Admin/Maintain Environments

(Performance, Security, Patches, etc)

Tune/Admin/Maintain Environments

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Running Your Application - Infrastructure Cloud

Select Middleware from Catalog

(Includes OS and Installation)

Run an Instance

(Select instance size)

Select Middleware from Catalog

(Includes OS and Installation)

Run an Instance

(Select instance size)

Configure Middleware Topology

(Clusters, Active/Standby, Capacity, etc)

Configure Middleware Topology

(Clusters, Active/Standby, Capacity, etc)

Install Application and Connect Tiers

(Different Procedures, lots of config)

Install Application and Connect Tiers

(Different Procedures, lots of config)

Tune/Admin/Maintain Environments

(Performance, Security, Patches, etc)

Tune/Admin/Maintain Environments

(Performance, Security, Patches, etc)

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A systematic approach to cloud computing can ensure a

successful implementation.

Deliver / Run

Plan / Design

Build

Integrate public cloud services

Design and construct private clouds

Quality assurance (test)

Security and compliance

Lifecycle management

Understand strategic direction

Analyze workloads

Determine delivery model

Define architecture

Build the business case

_Pilot

Deploy

Consume

Manage

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Management,

support &

deployment

Security &

isolation

Availability &

performance

Technology

platform

Payment &

billing

IBM SmartCloud

Software as a Service

Platform as a Service

Infrastructure as a Service

Business Process as a Service

IBM Cloud Reference Model

IBM SmartCloud provides a robust platform for the full IBM Cloud portfolio,

all built on the IBM Cloud reference model.

IBM

Clear focus on Enterprise users.

Pragmatic yet thought leading

development plans.

Open and flexible platform.

Considered how all workloads will

work together in the cloud.

Very broad and deep cloud

portfolio.

Business impact and vendor

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IBM offers one of the broadest choices of delivery models

from private cloud computing to “on the IBM Cloud.”

Private cloud

IBM implements

on client

premises

Can be

configured to

client-specific

workflows

Internal network

Client runs and

manages

Private cloud

IBM implements

on client or IBM

premises

Can be

configured to

client-specific

workflows

Internal network

IBM operated

IBM owned

and operated

Enterprise–only

access to

resources

Shared facility

and cloud

management

Standardized

Network

isolated

IBM owned and

operated

Mix of shared

resources

Shared facility

and cloud

management

Elastic scaling

Pay-as-you-go

Support and

network options

Currently not

offered by IBM

Shared

resources

Elastic scaling

Pay-as-you-go

End-user

access (credit

card)

Enterprise

data center

Private

cloud

1

1

IBM operated

Enterprise

data center

2

2

Managed

private cloud

IBM owned and

operated

Enterprise

3

3

Hosted

private cloud

Public access to

cloud services

User A User B User C

User D User E

5

5

Shared

cloud services

Enterprise C

Enterprise B

Enterprise A

4

4

D

e

p

lo

y

m

e

n

t

m

o

d

e

ls

Private/Dedicated

Hosted Private / Hosted Shared

Public

IBM Smart Cloud Enterprise (SCE)

IBM Smart Cloud Enterprise + (SCE+ and ++)

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The competitive landscape of cloud providers is rapidly evolving…

Consumer

/ SMB

Large

enterprise

Business

value

Infrastructure

value

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• Storage administration

• Hardware availability and fail over

• Backup/restore/diagnostics

• Perimeter and network security

• Server host security

• Hardware and systems software assets

• Network services

• Network maintenance and change

• Equipment configuration management

• Network fail over

Operations services

Systems administration

Data availability services

Network services

Computing assets

Data center/network

Security services

• System and OS maintenance

• System and OS changes

• Capacity management

IBM SmartCloud - Scope of Services

• 24x7 service desk

• Monitoring and SLA reporting

• Service request management

Applications

administration

Database Management

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Hanoi

Hanoi

Silicon Valley

Silicon Valley

Dublin

Dublin

São Paulo

São Paulo

Johannesburg

Johannesburg

Bangalore

Bangalore

Tokyo

Tokyo

Seoul

Seoul

Singapore

Singapore

Beijing

Ehningen

Ehningen

Raleigh

Raleigh

Wroclaw

Wroclaw

Analytics

Collaboration

Development

and Test

Desktop

Storage

Business

Services

Fit for purpose middleware platform

Common Compute Platform

(Compute/ Network/ Storage)

Blue Insight

140,000 users

growing to

200,000

LotusLive

85% of all web

conferencing

Dev/Test

Time to build a

dev/ test

environment

from 1 week to

1 hour

Workplace

Cloud

Estimated

savings up to

30%

Network Storage

Cloud

Up to 40%

savings in

storage costs

Production

Cloud

1,000 potential

applications

identified

IBM Cloud Labs &

IBM Cloud Labs & Centers

Centers

IBM is investing in cloud computing to meet internal and client needs

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Cloud

Cloud Computing

Computing

–

–

A Business Value

A Business Value

Cloud computing is a model for

enabling cost

effective business outcomes through the use of

shared application and computing services

.

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