Professional Qualifications

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Corporate Training & Professional Development

Open programmes for individuals

Professional Qualifications

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Turning

potential

into

performance

We firmly believe business can only be successful if employees are motivated and have opportunities to develop their potential. At the University of Hertfordshire, we’re passionately committed to lifelong learning and helping people realise their full potential. That’s why, to meet the needs of employers and employees alike, we offer a wide range of accredited and non-accredited continuing professional development (CPD) and corporate training programmes designed to shape new ways of thinking and give employees the skills to go further.

Our courses are taught by specialist academics and expert practitioners. Whatever sector you’re in, whatever level you’re at, you’ll find the right course at the University of Hertfordshire.

ISMM

The Institute of Sales & Marketing Management

Our professional partners

To find out more about studying with us: visit go.herts.ac.uk/professionaldevelopment

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A leading entrepreneurial

university

The University of Hertfordshire is a new kind of higher education institute.

More than 4,300 students and over 500 working professionals on traditional workforce programmes study with us in a vibrant environment, supported by first-class facilities and a hugely experienced 250-strong academic team. Our staff continue to practise and bring valuable real-world experience to the school. We maintain strong links across all business sectors – public, private and third – as well as with professional bodies on a regional, national and international level. By working closely together, we ensure that all of our courses are designed and developed with working professionals in mind.

10 great reasons to study at

the University of Hertfordshire

1. Rated ‘excellent’ by the Quality Assurance Agency (QAA) 2. Specialist subject tutors 3. Small class sizes 4. Expert 1-2-1 support

5. Outstanding university resources 6. Access to our professional network 7. Convenient weekend schedule 8. State of the art facilities 9. Convenient road and rail links 10. Free parking

Study that works for you

The Business School offers a diverse range of professional qualifications and short courses, flexibly delivered and designed to fit around your work and family commitments.

Starting at different times of the year, our courses are underpinned by expert classroom tuition held at weekends, at the University’s state-of-the-art de Havilland Campus. All of which is backed up by extensive independent study opportunities through our distance learning platform: when it comes to studying back at home, you’ll find our virtual learning environment, StudyNet, invaluable. StudyNet gives you round-the-clock access to course information, e-resources, study notes, your fellow students and so much more.

You’ll also have access to our award-winning Learning Resources Centres, boasting a technology-rich environment with almost 3,000 study places, 1,500 computer workstations, 600,000 books and 120,000 electronic books.

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Is this course for me?

Yes, if you’re a manager, team leader or aspiring manager looking for a fast-track qualification to enhance your career prospects.

What will I be studying?

There are three units:

• Personal Development as a Manager and Leader

• Performance Management • Leadership Practice

Where do I study?

This five day course is intensively delivered over a two day weekend (Friday and Saturday) at the University’s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected.

What will I get out of it?

This course is designed to develop your leadership and management skills and focuses on areas such as:

• Reviewing your current competencies • Identifying development opportunities • Understanding the links between individual,

team and organisational objectives • How to create an environment of trust and support • The performance review process • How to prevent conflict • Discussing the concept of managers as effective leaders • Examining different leadership styles

What are the entry requirements?

You’ll need to be of graduate calibre and demonstrate your professional experience.

When does it start?

The course is delivered twice a year in spring and autumn. Please contact the Corporate and Professional Development Unit at the Business School for specific dates.

How do I apply?

Please call 01707 285552

or email [email protected]

Management

Open programmes for individuals

“

I’m happy to say

that the first-class

teaching I received at

UH helped me to pass

at my first sitting with

a great mark.

”

CIMA managerial level student

Chartered Management Institute (CMI)

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Yes, if you’re a manager, team leader or aspiring manager looking for a fast-track coaching qualification to enhance your career prospects and working performance.

During this two-day course you will learn the difference between coaching and mentoring and understand how coaching can be used to support and motivate individuals and teams to enhance performance using a number of models. You will also learn advanced questioning skills, how to give clean feedback and to recognise when coaching is a relevant tool.

It is delivered over a two-day weekend (Friday and Saturday) at the University’s de Havilland Campus. You will also be required to spend additional time on independent coaching skills.

This course is designed to introduce the skills needed to perform effectively as support coaches and mentors in the workplace and focuses on areas such as:

• Reviewing your current competencies • Identifying development opportunities • Understanding the links between individual,

team and organisational objectives

• How to create an environment of trust and support • The performance review process • How to prevent conflict • Discussing the concept of managers as effective leaders • Examining different leadership styles

You’ll need to be of graduate calibre and/or demonstrate your professional experience over 3 years.

Where could this take me?

Completion of the award can be counted towards the CMI Level 5 Certificate in Coaching & Mentoring in Management.

How do I apply?

Please call 01707 285552 or 285584

Coaching

Open programmes for individuals

Chartered Management Institute (CMI)

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Yes, if you’re a manager, team leader or aspiring manager looking for a coaching qualification to enhance your career prospect and working performance.

You will complete three units on this course:

• Introduction to Management Coaching and Mentoring

• Management Coaching and Mentoring • Management Mentoring

In addition to all of the skills gained at the award level (days 1 & 2) candidates will also understand the concept of coaching and mentoring as an HR tool and the

relationship between coaching and mentoring and organisational objectives. You will be able to develop relationships to support coaching practice and be able to practice coaching interventions to meet organisational requirements.

The intensive course is delivered over three two-day weekend (Friday and Saturday) units at the University’s de Havilland Campus. You will also be required to spend additional time on practical coaching skills.

This course is designed to introduce the skills needed to perform effectively as support coaches and mentors in the workplace and focuses on areas such as:

• Reviewing your current competencies • Identifying development opportunities • Understanding the links between individual, team and organisational objectives

• How to create an environment of trust and support • The performance review process • How to prevent conflict • Discussing the concept of managers as effective leaders • Examining different leadership styles

You’ll need to be of graduate calibre and/or demonstrate your professional experience over 3 years.

How do I apply?

Please call 01707 285552 or 285584

Chartered Management Institute (CMI)

Certificate in Coaching & Mentoring (Level 5)

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Yes, if you’re working in purchasing and supply and would like a recognised, accredited professional qualification to boost your career prospects.

The course is split into five units:

• Effective Negotiation in Purchasing and Supply • Developing Contracts in Purchasing and Supply • Measuring Purchasing Performance • Managing Purchasing and Supply Relationships • Purchasing Contexts

Where and when do I study?

For flexibility, the course is taught at the weekends, and you will attend three Saturday workshops per unit at the University’s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual delegate. However, between 45 and 55 guided learning hours is expected.

As well as gaining the knowledge and skills to progress your career, you can enjoy the benefits of being a studying member of the Chartered Institute of Purchasing and Supply (CIPS). As part of the world’s largest body representing those working in the profession, you’ll have access to a wide range of

resources, events, careers advice, research publications and much more to support your working life.

You could work towards the top CIPS

Executive Level Diploma and full membership of CIPS to enhance your career.

The diploma is suitable for delegates who have at least two A-levels (or equivalent) or a Level 3 CIPS qualification. Alternatively, you need two years’ experience in a business environment.

You can start the course in either March or September.

How long is the course?

9 to 15 months, part time.

How do I apply?

Please call 01707 285552 or 285584

Purchasing

Open programmes for individuals

Chartered Institute of Purchasing and Supply (CIPS)

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Yes, if you’re working in purchasing and supply and wish to progress from the Foundation Diploma to gain a higher

accredited professional qualification to boost your procurement career.

The course is split into five units:

• Improving Supply Chain Performance • Management in the Purchasing Function • Marketing for Purchasers • Operations Management in the Supply Chain • Risk Management and Supply Chain Vulnerability

For flexibility, the course is taught at the weekends, and you will attend three Saturday workshops per unit at the University’s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual delegate. However, between 45 and 55 guided learning hours is expected.

As well as gaining the knowledge and skills to progress your career, you can enjoy the benefits of being a studying member of the Chartered Institute of Purchasing and Supply (CIPS). As part of the world’s largest body representing those working in the profession, you’ll have access to a wide range of

resources, events, careers advice, research publications and much more to support your working life.

You could work towards the top CIPS

Executive Level Diploma and full membership of CIPS to enhance your career.

The diploma is suitable for delegates who have at least two A-levels (or equivalent) or a Level 3/4 CIPS qualification. Alternatively, you need two years’ experience in a business environment.

You can start the course in either March or September.

How do I apply?

Please call 01707 285552 or 285584

Chartered Institute of Purchasing and Supply (CIPS)

Advanced Diploma (Level 5)

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Did you know?

We offer the largest range of

Professional and Corporate

Development Programmes in

Hertfordshire.

Our CIM Professional Diploma has an

85% average pass rate against the

national average of 65%.

Yes, if you’re working in a marketing support role. This qualification will provide you with a practical insight into the principles and applications of marketing.

There are four modules:

• Marketing Essentials

• Assessing the Marketing Environment • Marketing Information and Research • Stakeholder Marketing

For flexibility, the course is taught in a series of evening classes, so you will attend ten Wednesday workshops per unit at the University’s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected.

You will explore the function and

fundamentals of marketing in some depth – including how to write and execute a marketing plan. You will learn the different ways of understanding and communicating with customers and gain an understanding of your organisation’s marketing environment, its many constituent parts and how they work in unison. Finally you will learn to apply practical knowledge including the collection and analysis of data.

You’ll need a minimum of two A-levels or a foundation degree or hold a CIM introductory certificate.

You can start the course in either January or September.

How do I apply?

Please call 01707 285552 or 285584

Chartered Institute of Marketing (CIM)

Professional Certificate in Marketing

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Yes, if you’re a marketing manager and / or have gained operational marketing knowledge or experience and would like a professional, Chartered Institute of Marketing (CIM) award to enhance your career prospects.

• The Marketing Planning Process • Delivering Customer Value Through

Marketing

• Managing Marketing

• Project Management in Marketing

For flexibility, the course is taught at the weekends, so you will attend three Saturday workshops per unit at the University’s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual

candidate. However, between 45 and 55 guided learning hours is expected.

This course is designed to develop you as a marketing manager and give you a detailed understanding of marketing planning. It also gives a thorough assessment of the dynamic and complex nature of the marketing environment and the impact that has on developing plans. Among other skills, it will help you develop and execute marketing activities to meet organisational objectives.

You’ll need a business or marketing Bachelor’s degree (or equivalent) with a third of the credits coming from marketing. Alternatively, you should have experience of working at marketing manager level and, if required to do so, pass the entry test.

You can start the course in either January or September.

How do I apply?

Please call 01707 285552 or 285584

Marketing

Open programmes for individuals

Chartered Institute of Marketing (CIM)

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Yes, if you are a current marketing professional or are looking to get into the industry and want to get up to date with the principles of digital marketing.

The course is split into three units:

• Digital Marketing Essentials • Digital Marketing Planning

• Marketing and Consumer Behaviour

For flexibility, the course is taught at the weekends, so you will attend three Saturday or Sunday workshops per unit at the

University’s de Havilland Campus, plus an individual one-to-one tutorial per unit. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected.

This dynamic, up-to-the-minute course will give you valuable knowledge of digital marketing, covering such areas as search engine optimisation, pay-per-click advertising, email and viral marketing, social media and much more. On successful completion of the course, you’ll get an industry-recognised qualification accredited by the Communication, Advertising and Marketing Foundation (part of the Chartered Institute of Marketing).

You will need a business or marketing Bachelor’s degree (or equivalent) with a third of the credits coming from marketing, or have a professional qualification in marketing (eg CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations or similar). Alternatively, you should have experience of working at marketing manager level and, if required to do so, pass the entry test.

Please note that if you have already

completed the CIM Professional Diploma (see page 13 for details), then you only need to complete the Digital Marketing Essentials and Digital Marketing Planning modules to receive your diploma.

The course starts in October.

9 months.

How do I apply?

Please call 01707 285552 or 285584

Communication, Advertising and Marketing (CAM)

Diploma in Digital Marketing

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Chartered Institute of Marketing (CIM)

Chartered Postgraduate Diploma in Marketing

Marketing

Open programmes for individuals

Yes, if you already have a significant level of marketing knowledge and / or experience. This Chartered Institute of Marketing (CIM) course focuses on the strategic aspects of marketing management, while the accredited qualification is increasingly seen as a

benchmark of competence at the highest level.

• Emerging Themes • Analysis and Decision

• Marketing Leadership and Planning • Managing Corporate Reputation

For flexibility, the course is taught at the weekends, so you will attend three Saturday workshops per unit at the University’s de Havilland Campus. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected.

The aim of the course is to establish you as a professional practitioner capable of making a significant contribution to your organisation. Overall, this qualification will enable you to:

• make the transition into strategic management • work more cross-functionally at a senior • contribute to board decisions • demonstrate a high level of leadership and influence

You will need to have successfully completed the CIM Professional Diploma in Marketing (either the 2003 or 2009 syllabus) or the CIM Advanced Certificate in Marketing. Alternatively, you should have either a business or marketing Bachelor’s or Master’s degree (or equivalent) with a minimum of half the credits coming from marketing.

Also, you will need experience of working at senior marketing management level and, if required to do so, to pass the entry test.

The course has flexible start dates with units scheduled throughout the year.

How do I apply?

Please call 01707 285552 or 285584

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CIM Postgraduate Diploma Stage 2: Leading Marketing

Chartered Marketer with fast-track to MSc Business and

Management Studies

Marketing

Open programmes for individuals

Stage 2: Leading Marketing is an innovative approach for the new CIM Postgraduate Diploma in Marketing. It enables experienced Marketing practitioners to obtain Chartered Marketer status and top up to a full

Masters qualification from the University of Hertfordshire.

This stage is designed to enable students to design, implement and evaluate a live strategic business project and to develop their personal and professional skills, knowledge and behaviours. Students will be expected to self-manage their learning and add value to their organisation and/or business sector.

Most study will be independent with structured meetings with your tutor either in person at the Business School, de Havilland campus or via video conference.

The key aims of Leading Marketing will:

• Identify an emerging marketing theme that has a significant impact on your organsiation and/or business sector and produce a strategic response, in the form of a business project, to the opportunities presented by and/or the threats posed by the emerging theme and its impact • Implement and critically evaluate your

strategic business project to assess areas

• Critically evaluate your role as a leader and marketer. You will assess your role as the project leader and measure your personal and professional progression throughout the project

• Produce a structured report that demonstrates the activities above

You will need to have successfully completed CIM Postgraduate Professional Diploma or have a CIM qualification with significant experience.

What assessment is required?

Part 1 - Produce up to a 5000 word project proposal. (Introduction 200 words, Literature Review (i) 3000 words, Literature Review (ii) 1000 words) Part 2 - Project Implementation and

assessment 8000 words to include project plan 3000 words, business project 2000 words, project evaluation 3000 words.

Part 3 - Self review and CPD 3000 words. Part 4 - For the MSC top-up at UH, either

2 additional work-based learning projects 3-4000 words each, or attend 4 taught MSc Marketing modules.

The course has flexible start dates.

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Yes, if you are a practicing or aspiring sales or marketing professional with some experience in the field.

To achieve the certificate level you must complete four mandatory units:

• Understanding laws and ethics of selling • Preparing and delivering a sales presentation • Handling objections • Understanding influences on buyer behaviour

The diploma comprises the four mandatory units above plus another four or five units selected from the list below to a credit value of 20 • Understanding customer segmentation and profiling • Understanding sales and marketing in organisations • Using market information for sales • Time and territory management for sales people • Planning for professional development • Prospecting for new business • Sales pipeline management Where do I study?

Working via distance learning with two tutorials per unit at the University, you’ll

complete three workbooks per unit. In each workbook you’ll complete two or three tutor-assessed assignments, usually within twenty-eight days. You are encouraged to submit drafts for feedback before the deadline and you will need fifty per cent to successfully complete a unit. Remember, you only need to complete the units relevant to the award you want.

You will gain the knowledge and skills required for employment within a sales environment. This qualification provides opportunities for progression to further qualifications at the same or higher levels.

There are no formal entry requirements, but it helps if you have a background that enables you to benefit from the course and study at this level, which aligns approximately with A-level.

We’re committed to flexible learning, designed to fit around your other commitments.

Therefore there are no fixed start dates. All we ask is that you complete your course within two years of registering.

How do I apply?

Please call 01707 285552 or 285584

Sales

Open programmes for individuals

Institute of Sales and Marketing Management (ISMM)

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Yes, if you are a practicing or aspiring sales or account manager with some experience in the field.

To achieve the certificate level you must complete four mandatory units:

• Managing responsible selling

• Understanding and developing customer accounts

• Understanding the integrated functions of sales and marketing

• Sales forecasts and target setting

The diploma comprises the four mandatory units above plus another four or five units selected from the list below to a credit value of 20. • Leading a team • Motivation and compensation for sales teams • Coaching and mentoring • Designing planning and managing sales territories • Analysing the financial potential and performance of customer accounts • Relationship management for account managers • Bid and tender management for account managers • Developing a product portfolio Where do I study?

Working via distance learning with two tutorials per unit at the University, you’ll complete three workbooks per unit. In each workbook you’ll complete two or three tutor-assessed assignments, usually within twenty-eight days. You are encouraged to submit drafts for feedback before the deadline and you will need fifty per cent to successfully complete a unit. Remember, you only need to complete the units relevant to the award you want.

There are no formal entry requirements, but it helps if you have a background that enables you to benefit from the course and study at this level, which aligns approximately with degree level.

We’re committed to flexible learning, designed to fit around your other

commitments. Therefore there are no fixed start dates. All we ask is that you complete your course within two years of registering.

How do I apply?

Please call 01707 285552 or 285584

Sales

Open programmes for individuals

Institute of Sales and Marketing Management (ISMM)

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Yes, if you are leading the sales function within your organisation.

To achieve the certificate level you must complete the Leading a Culture for

Responsible Selling unit plus three optional modules from the following list

• Leadership and management in sales • Planning and implementing sales and marketing strategy • Salesforce organisation • Sales forecasting and budgeting • Developing strategic relationships with major customers • Managing sales-related change • Developing and using customer insight

To achieve the Diploma you must complete all of the above units.

Working via distance learning with two tutorials per unit at the University, you’ll complete three workbooks per unit. In each workbook you’ll complete two or three tutor-assessed assignments, usually within twenty-eight days. You are encouraged to submit drafts for feedback before the deadline and you will need fifty per cent to successfully complete a unit. Remember, you only need to complete the units relevant to the award you want.

There are no formal entry requirements, but it helps if you have a background that enables you to benefit from the course and study at this level, which aligns approximately to honours degree level.

We’re committed to flexible learning, designed to fit around your other commitments.

Therefore there are no fixed start dates. All we ask is that you complete your course within two years of registering.

How do I apply?

Please call 01707 285552 or 285584

Sales

Open programmes for individuals

Institute of Sales and Marketing Management (ISMM)

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Chartered Institute of Management Accountants (CIMA)

Operational level and Management

Accounting

Open programmes for individuals

Are these courses for me?

Yes, if you are aiming to qualify as a Chartered Management Accountant, are preparing for the CIMA exams and would like help via classroom and revision courses.

This qualification consists of six papers, with three at each level:

Operational level: • Enterprise Operations • Financial Operations • Performance Operations Management level: • Enterprise Management • Financial Management • Performance Management

We advise you to concentrate on studying just two of the above papers per sitting, or you can also choose to study for just one at a time. To give you a balance of content, we recommend you don’t select similar topics as a combination, for example Performance Operations and Performance Management. In addition to these taught courses, we also offer revision courses to help boost your success rate.

The taught courses run over six consecutive Saturdays and, if you choose to study two papers per sitting, you will study one subject in the morning and another in the afternoon. The revision courses run over three

consecutive Saturdays. You will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected. Both the taught and revision courses take place at our de Havilland Campus.

These courses are an ideal, flexible way to prepare for your CIMA qualification, as you learn from CIMA-dedicated lecturers in a stimulating environment.

Courses start in September and March.

How do I apply?

Please call 01707 285552 or 285584 or

email [email protected]. You can also

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Yes, if you are aiming to qualify as a Chartered Management Accountant, are preparing for the CIMA exams and would like help via classroom and revision courses.

This qualification covers the following papers:

• Enterprise Strategy • Performance Strategy • Financial Strategy

We also offer a revision course for each paper, for those who have already studied the papers but are preparing to sit the exams.

If you are attempting this level for the first time, we offer a nine-week course that covers all three papers above. There are six consecutive Saturday workshops for each paper, with one paper taught in the morning and another in the afternoon.

The revision courses are also taught over weekend sessions and are three consecutive Saturdays or Sundays. All teaching takes place at the University’s de Havilland Campus, and you will also be required to spend additional time on independent study. This is dependent on the combination of units selected by each individual candidate. However, between 45 and 55 guided learning hours is expected.

You will need to have successfully completed both the CIMA Operational and Management level papers (see page 20 for details).

Courses start in August and January.

How do I apply?

Please call 01707 285552 or 285584 or

find out more and complete a booking form at go.herts.ac.uk/cima

Accounting

Open programmes for individuals

Chartered Institute of Management Accountants (CIMA)

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Yes, if you are aiming to qualify as a Chartered Management Accountant. TOPCIMA tests the ability of students to bring together a range of professional skills to produce a coherent report covering the issues facing a fictional organisation.

During this course you will:

• Research a new business sector

• Specifically relate issues being faced by a fictional organisation with their technical knowledge

• Demonstrate the skills that are demanded in each section of the marketing grid

We also offer a revision course for each paper, for those who have already studied the papers but are preparing to sit the exams.

We offer a six-week course held on consecutive Saturdays for a full day from 09:00 - 17:00. What will I get out of it?

You will need to have successfully completed both the CIMA Operational and Management level papers (see page 18 for details).

Courses start in August and January.

How do I apply?

Please call 01707 285552 or 285584 or

Fast-track to a University of Hertfordshire MSc in Business and Management

If you have successfully completed your full CIMA qualifications you are eligible to take the University of Hertfordshire’s Masters top-up route.

You will identify a strategic theme within your organisation and produce a written project. You will work with an assigned tutor throughout to facilitate your independent study and reflection.

You can start this programme of study to suit you and we recommend a period of 6-8 months to complete.

For further information, please call CPDU

on 01707 285407 285552 or email CIMA @herts.ac.uk

Chartered Institute of Management Accountants (CIMA)

TOPCIMA with optional fast-track to MSc Business and

Management Studies

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Yes, if you are considering a career in PR or already working in a wider role with some responsibility for dealing with public relations for your organisation.

You will examine the key terms, techniques and theories of public relations and look at relationships between PR and other business functions such as marketing, advertising, promotions and publicity. You will gain a broad introduction to the specialist areas of PR, ethical issues, the CIPR code of practice and to in-house and consultancy working practices. Concepts such as corporate social responsibility (CSR), reputation management and working with publics will also be

considered.

This course is taught on the University’s de Havilland Campus in three full-day Saturday workshops (between 09:00 – 17:00). Students will be required to sit an exam at the end of the course.

This course will give you an overview of the field of PR and enable you to differentiate between the concepts and practices of PR and a number of other functions within the organisation. You will gain a working knowledge of key PR terms and the CIPR code of ethics and be able to demonstrate an understanding of when and how to write and place a news release.

You will need to have five GCSEs (or equivalent) at grade C or above.

The course is offered twice each year in February and September.

Fifteen hours of lectures and workshops with approximately fifteen hours of background study and revision. Plus completion of a three hour exam.

How do I apply?

Please call 01707 285552 or 285584 or

Public Relations

Open programmes for individuals

Chartered Institute of Public Relations (CIPR)

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Professional Qualifications

Corporate Training & Professional Development

Open programmes for individuals