Professional Advanced Digital Marketing Training Program

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Website: www.aiidm.in

E-mail: [email protected]

Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865

Professional Advanced Digital Marketing

Training Program

1. Digital Marketing Fundamentals

What is Marketing

Traditional Marketing vs. Digital Marketing

Why Digital Marketing wins over Traditional Marketing Learn Digital Marketing Process

Visibility vs. Engagement

In Bound Marketing vs Outbound Marketing Understanding Conversion Process

Types of Conversions Types of Leads

Customer Retention Performance Evaluation

Strategies in Digital Marketing

Aligning Internet with Business Objectives Examples of Great Case Studies

Branding & User Experience

What role is played by Digital Marketing in the advertising world today?

Benefits of online marketing when compared with other forms of advertisement. Career opportunities in Digital Marketing.

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2. Website Planning

Understanding www (world wide web) What is a Website

Understanding Domain Name and Domain Extensions How to choose a domain name.

What is Web Server & Web Hosting Types of Web Servers

Types of Hosting Plans

Understanding Different types of websites Based on Objective

Based on Functionality

3. Website Designing & Creation

Planning, Designing and conceptualising a website

Identify The Objective of website Creation Deciding upon a number of pages required Deciding upon Engagement option

Learn about best practices while designing a website. Deciding Look and feel of the Website

Case Study on Good vs Bad Websites

Understand navigation, site structure, Information Architecture, Content, Usability of website etc. User Behaviour & Navigation

Building Website using CMS - Content Management System How to book Domain Name

How to book Web Hosting

How to add domain name to the webserver How to create web pages and add content How to install plugins

How to install tracking codes of Google adwords conversion codes, Facebook conversion codes, remarketing codes via tag managers etc.

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Fundamentals

What is SEO

Introduction to SERP

How does Search Engine works Understanding Google Algorithm What is Website Traffic

What are different types of Traffic Understanding Keywords

Understanding Different types of keywords Google Keyword planner Tool

Selecting Keywords for your website – Primary, secondary and tertiary keywords. Understanding Long Tail and Short Tail Keywords.

Understanding Keyword stuffing Vs. Keyword Placement

Understanding Google Operator Shortcuts – These shortcuts will help you find anything on Internet.

On – page:

Initial Site Analysis Competition Analysis

Density Analysis and placement Title & Meta Tags development Site Structure Analysis

Web Designing Basics and WYSIWYG Editors URL Renaming / re – writing

Content Development Check Brief keyword Competition Review H1,H2,H3 Tags

Anchor Text

Robots .txt Creation

Existing Web Content Optimization HTML Validation

Creation of XML/ HTML/ROR/Text Sitemaps Submitting sites to Google and Yahoo Webmasters Canonical/404 Implementation

What is FTP and How to use FTP?

Google Analytics(Statistics) setup and management

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 Directory Submission Dmoz Submission Article submission Alexa Insights

What is domain Authority

How to Increase domain authority

What is page rank and how to increase page rank? Google Hot Trends and Insights

Google Business centre submissions

Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions Press Release Submissions

Direct Link Exchange / Direct Link Building / Understanding Link Juice Do’s and Don’ts of Link Building

Press release news syndication RSS (Really Simple Syndication)

Local and regional search engine indexing Forum Posting

Yahoo Answer Link Building Linked in Link Building Strategies Online Reputation Management G+ Author Verification

Google Topics Covered

Google Hot Trends Google Insights Google Plus

Google feed burner Google Apps SEO Tool SEO Panel Web CEO

Local SEO

Google Places Optimization

Using H Card

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Name Address Place – NAP

Advanced SEO

Latent semantic indexing Sandbox Effect

SILOS

Geographical Targeting Search Engine Spam Special Site maps

White Hat/Black Hat/Grey Hat SEO Syndicate content(Feeds)

Useful SEO Tools

Managing SEO of Static/Dynamic Websites Top SEO Plugins for wordPress

What is domain authority? What is page authority?

What is Google Panda Update What is Google Penguin Update?

What is Exact Match Domain – EMD update? What is Pigeon Update ?

Optimize website for Humming bird Algorithm.

How to protect your website & Recover website from Panda, penguin, EMD,Humming bird & Pigeon Updates ?

5. Google Adwords Management

Also Known as PPC Advertising

Introduction to Ad-Words – Google Adwords

Getting Started with Ad Words – How to set up account etc. Targeting – Search, Contextual or placement

Creation of Effective Campaigns and Ad groups Creation of Banners using Display Builders Writing Compelling Ad Copies – Do’s and Don’ts

Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques Insertion of Google Conversion code and its importance in Effective Campaigning.

Cost and Billing

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 Optimizing Cost per click

Optimizing Ad Performance – Optimize Account & landing page

The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc. Google Analytics code study and Insertion

Google Analytics Report Study and Comprehension Creating Multiple Report Types

Google Insights Study Google Trends Study

Managing Client Accounts via MCC Remarketing Concepts

Ad words Editor Merchant Center

NOTE – We also cover Microsoft Adcenter (Bing & Yahoo) in our SEM Training

6. Google Analytics

What is Website Analytics?

How Google Analytics works?

How to Set up Google Analytics Account How to Add Analytics code in Website

Understanding Google Analytics Account Structure Gaining Google Analytics insights

Understanding your KPI’s Measuring website traffic Cookie Tracking

Types of Cookie Tracking used in GA. Understanding Goals and conversions How to set up Goals

Understanding Different type of goals Setting up goal and event tracking What is bounce rate

Understanding Bounce rate vs. Exit Rate How to reduce bounce rate

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 How to integrate Google Adwords and Google Analytics accounts? Track Campaign performance via Google Analytics.

What is Link Tagging & How to Set up Link Tagging?

Filters and Segments - How to Set up filters and Segments? Reporting via Google Analytics

How to view customised reports.

Monitoring traffic sources and traffic behaviour

Finally taking measures to Increasing traffic to your web site.

7. Social Media Marketing

Topics Covered

What is Social Media Marketing

Overview of Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr, Pinterest etc. Best Practice Examples & Case Studies

Increasing Website Traffic Using Facebook, Twitter, Video, etc. Building Brand Awareness Using Social Media

Social Media Evolution – Web 2.0?

Online v/s offline advertising

Why Businesses should engage on these platforms? Brands get conversational

Companies who’ve effectively used the social media space to their advantage

Building Online reputation (ORM – Online Reputation Management) in regards to relevance of websites like Mouthshut.com

A fixed Structure for your brand’s Social media campaign

Marketing on social networking websites

Facebook marketing

Types of Facebook Ads based on their visibility & their target destination. CPC vs CPM Model and which one is more effective for your business.

Learn about right Targeting about your Ads so that you reach Right Audience. Learn about Facebook Ads Approval Process & guidelines.

Organizing your Ads in Specific Campaigns so that you can manage Ads more effectively. Budgeting your campaigning’s appropriately to avoid losses while campaigning

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Introduction to Social Media Marketing sites

Facebook – finding friends on Facebook fan pages – how do they help the brand? Facebook ads – How to use face book Ads page and create those ads along Targeting? Facebook Groups

Tagging – how it helps leveraging the brand? Relevance of blogging and Micre Blogging etc.

Advanced social media knowledge & social media tools.

Google + Account creation and understanding Google + circles Google + vs. Facebook, which one is better for brands?

Twitter and its Relevance? Will learn how to create account on Twitter? Relevance of Tweeting & Retweeting?

Do’s and Don’ts for Twitter

Different tools for monitoring, measuring & connecting on Twitter in order to get more followers & drive Traffic on your Twitter handle

Benefits of URL shortners, goo.gl, bit.ly, doip, dwarf URL etc. Using Twitter card

LinkedIn Marketing

What is linked in? Understanding LinkedIn

Company profile vs individual profiles Marketing on LinkedIn groups Understanding LinkedIn groups

How to do marketing on LinkedIn groups? LinkedIn advertising & it best practices Increasing ROI from LinkedIn ads

Case studies on LinkedIn marketing

Generic Internet Sharing Zone

Where to share your Imp Documents, Presentations, and Pictures, on Internet. How to upload & embed to other platforms. Ideal for start – ups Slideshare, Rapid Share etc….

Upload relevant presentations or PDFs to share company data or case studies to You Tube – World’s largest video sharing website.

Importance of UGC (User generated content), CGC (Consumer generated content) Professional Content, Co.generated Content etc.

Find important & relevant people through profile search, get connected to them, knowledge sharing, Hiring etc.

Engage with people through discussions in groups on various Social media sites, Get customers and Business Expansion through these networks.

Formal Question Answer Doubt Session. Revenue Sharing Site

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Successful Examples from Industry:

How have marketers benefited out of it till now?

Measuring ROI on Social Media – various tried & tested methods – Exposure, reach, Followers/Fans, opinions/views

‘PR’s role in Social Media Social Media Success Metrics

Case studies of brands performing on Social Media. Social Media Trends, Strategies.

8. Email Marketing

What is e mail marketing and how e mail works?

Challenges faced in sending bulk e mails & how to overcome these challenges. Types of E mail Marketing – Opt in vs. Bulk E mailing.

Devising and implementing effective email campaign Setting up List and Web Forms.

Principles in designing effective e-mail newsletters

HTML Emails – best practices in design and copy for successful HTML and text format emails Broadcast E mail vs. Auto Responders vs. Bulk E mails.

Legal and ethical constraints on emails

Purchasing mailing lists – choosing the right partners

Building your own mailing lists: auto – responders and subscription services Opt – in B2C and B2B email lists

Best practices to send Bulks E mails

Tips & Tricks so that E mail lands in Inbox instead of Spam Folder

Using Best E mail Marketing Software’s and a Glimpse of how to use them practically. Implement A/B Testing and Improve ROI from entire email marketing activity.

9. Mobile Web Marketing

Understanding Mobile Devices

The development of Mobile Marketing Various Forms of Mobile Marketing

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 Mobile Marketing & Social Media

Geo – Targeting your Campaign for Smart Phones Targeting Ads on Apps

Targeting Ads Location Based on Mobiles Targeting Ads on telecos Database Targeting Ads on Search Engine

Measuring , Managing & Analysis of your Campaigns How Consumers Use Mobile Marketing

Mobile Marketing Industry Terminology Apps Advertisement & Case Studies

Creating Mobile website through wordpress Using Tools to create mobile websites Using Tools to create mobile apps Content Marketing on Mobile SMS Marketing

Creating Mobile Application

Uploading Mobile App in Android / IOS Mobile marketing mix

Mobile Marketing strategy building

10. YouTube Marketing

How Digital Video Works

Setting your objectives for Developing your Video Implementation User Generated Content & how You can take part

Viral Video & How This Works Overview of YouTube

Signing up to YouTube Upload a video

Upload multiple videos Edit video information Edit annotations

Embed a YouTube video in a Web page Favourites

YouTube downloader

YouTube downloader interface Downloading a video

Converting a video

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 What is MCN

How to Create Channel YouTube SEO

YouTube Advertisement

11. Digital Display Advertisements

What is Display Advertising?

How are Banners Bought & Sold Banner Formats & When to use Them

Creating and Implementing a Banner Campaign How to buy Inventory via Ad Networks

12. Google AdSense

What is AdSense?

How to get approved for AdSense?

How to get Google AdSense approval by Google Using your Blog/ Website/ Youtube Channel etc. Do’s and Don’ts of AdSense Approval

Using your Google AdSense Account Interface Placing ads on your blog

Custom Ads DFP/Ads Planner

Learn how to make money online with Google AdSense program

13 Blogging

Getting Started – Installation and Upgrades Configuring your WordPress site

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 Uploading and maintaining the right content

Blogging with Wordpress

Make sure your customers find your site

Get more from your site by customising Wordpress Wordpress Administration

Creating blog – Relevance of Blogs for Media or Readers? Relevance of Feed Burner and Burning Feeds

Blog Creation – Personal Blogs on Blogger/ Wordpress?

Corporate Blog – a process of choosing the right platform for your Blog & then initiating the process of conversation

Embedding other social media platforms like Youtube videos, Podcasts & presentations on your blog – Blogging etiquette & dealing with posts – positive or negative!

Creating feeds from your Blog, Connecting blogs to other sharing panels, such as Digg, Delicious, Tumbler, Stumble upon, Facebook, Twitter etc.

14. Affiliate Marketing

YAHOO !!! , ITS time to earn some money via Internet

What is Affiliate Marketing Useful Affiliate Web sites Good affiliate software

How people make $$$ in Affiliate Marketing Product & Service Marketing

How to sell your product or service via website How affiliate started?

Changes in Affiliate Marketing over years. Affiliate Marketing in India vs. World.

How to start making decent money using affiliate marketing. Different ways to do Affiliate Marketing

Affiliate Marketing Secret Recipe

How our Ex Students are making Millions in a year Trainer Live Affiliate Account View

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 Getting your Affiliate Account Approved from India’s Top Agencies. Top Worldwide Affiliate Networks.

Motivational Lesson by Trainer, How he is making money these days by using Affiliate Marketing.

15. Content Marketing

Introduction to content marketing Objective of content marketing Generate new ideas for content

Producing high – quality content more efficiently How to increase frequency of content shared

Growing your online community / followers/ subscribers Content marketing process

35 new ways to write Magnetic headlines

Expert Trainer sharing their views on content creation Using Build in Template to create content

How to Magnetize your content Content Marketing Secrets Ways to monetize your content

Examples and case studies of successful content writing companies.

16. E-commerce Promotions & Marketing

What is E commerce?

E – commerce website design tips and tricks Top E commerce websites around the world E – commerce marketing & traffic generation

How to manage & maintain your E – commerce store How to do SEO of an e commerce website

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 Using Affiliate Marketing to Promote your E commerce Store

E commerce website Strategy Building

17. Online Lead Generation for Business

What is Lead Generation?

Basic concepts of lead generation

Why Lead generation is important for your business How to Squeeze pages, work with Templates

Understand Tools for generation of Leads What is Landing page

Website vs. Landing Page

How to create best landing pages that generate max leads Understanding What is Thank You Page

Best Practices how to Create Than you page

Classroom Exercise on how to Create Landing Page

Best Examples of Good Landing pages vs. Poor Landing pages Split Tests , A/B testing

Choosing landing pages after A/B Testing How to convert Lead into Sale

Lead generation Strategies Understanding Lead Funnel What is Abandoned Cart?

18. Online Reputation Management

What is ORM

Why should companies use ORM? Understanding fundamentals of ORM Tools to manage ORM

How is ORM Affecting Business

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19. Earn Money as Freelancer

How to begin scratch and quickly build a portfolio

How to find clients – fast How to market yourself

How to build your own website for free

How to find the most profitable projects and drop the rest How much to charge from clients

How to earn money through videos

20. Media Buying

Double Click Concepts with practical Implementation Adroll

Buy Sell Ads

21. New & Emerging Advertising Channels

An open forum discussions to talk and discuss about new and emerging channels in future Pintrest Discussion

Understanding Hashtags Whatsapp vs. Telegram

Understand what Instagram is and how the Instagram community can help you to build your brand.

Explain best practices for using Instagram for brand building

Get started with Instagram ads ( Available for some countries Currently )

22. Cyber Laws

Fundamentals of Cyber Law E-commerce-Legal issues

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 Intellectual Property Issues & Cyber space - Indian Perspective Cyber crime and Digital Evidence - Indian Perspective

23. Digital

Strategy

and Planning

The course will guide you through in-depth learning in the following disciplines: Introduction to strategy & Planning

Traditional Communications Digital Communications Digital Channels

Budgets

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What Students Get after Professional Digital Marketing

Training Completion from AIIDM?

1. Digital Marketing Training - Certificate of completion by All India Institute

of Digital Marketing

2. Google Ad word Certification from Google

(Upon clearing exam)

3. Google Analytics Certification from Google

(Upon clearing exam)

4. Amazon Trained E-Commerce Specialist (ATES)

(After attending Amazon training & project work)

5. Certification of Excellence by Industry Leader.

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COURSE DETAIL : Professional Advanced Digital Marketing Training Program

Course Duration:

120 hrs (100 + 20 hrs)

Course Modules:

23 Modules (20 + 3 Modules)

Course Fee:

30,000 + Service Tax (As Applicable)

Certifications:

5 Certifications

Weekday, Weekend, and Sunday only Batch Available.

Recommended one–o-one meeting for customized query session.

Sound’s Interesting: Contact us at

Call / SMS / Whats app your qualified Digital Marketing Consultant Now @

+91-9821650865

+91- 9711003693

[email protected]

Happy Learning !!!

Management

AIIDM – All India Institute of Digital Marketing

www.aiidm.in

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Phone No: +91-9711003693 Trainee Helpline: +91-982-165-0865 1 Cost Effectiveness

2 Flexible Timings

3 Live Classroom Training and Live Online Training

4 Batches as per your Convinience (Weekend (Saturday and Sunday), Sunday only Batch, and ) 5 Learn From Industry Experts not Teachers

6 Practical Training on your own concept

7 No. 5: You get a curriculum that is regularly updated. 8 You have a career Road Map

9 You missed a call – Don’t Worry – Free Doubt Sessions and Missed Classes 10 Free Grooming Session by an Expert.