Further Particulars. 1. Role details. Vacancy reference: Grade: 7

Further Particulars

This document includes information about the role for which you are applying and the information you will need to provide with the application.

1. Role details

Vacancy reference: 11668

Job title: Data Analyst

Reports to: Data Analysis Manager

Salary: c£34k

Terms and conditions: Academic Related

Grade: 7

Duration of post: Permanent Working hours: Full-time

Location: Milton Keynes

Closing date: Midday 16 October 2015 Type of application form accepted: Short

Number of referees required: Three Unit recruitment contact: Tony Glover

2. Summary of duties

The post holder reports to the Data Analysis Manager

The role covers all data necessary to enabling the processes and activities that deliver the Unit's business targets.

DATA ENVIRONMENTS

 Understand makeup of the data environment including key indicators of enquiry, application, reservation, registration, retention and other key metrics

 Develop and maintain marketing data environments to enable analysis and campaign execution

 Input into model development and validation and quality control where appropriate  Maintain the relationship with OU data providers ensuring relevant data processing,

development, quality and SLAs are controlled

 Support development and maintenance of campaign performance measures  Manage data procurement and 3rd party relationships where required

 Ensure compliance with all relevant data governance and security regulations, policies and codes of practice

DEVELOPMENT AND ANALYSIS

 Lead data development projects such as the creation of new data marts or ETL processes as required

 Lead projects that create new analysis and visualisation tools as required  Ensure all development activities are delivered to required time, cost and quality

parameters and meet stakeholder requirements

 Co-ordinate activity to ensure development plans are fit for purpose, within agreed timescales, targets and objectives

 Work proactively and collaboratively with other individuals and teams to develop and implement new tools and functionality

 Build relationships to ensure implementation is co-ordinated in order to ensure accuracy and excellent implementation

 Provide data modelling and analysis services

COMMUNICATION AND RELATIONSHIP MANAGEMENT

 Work collaboratively with Marketing and other colleagues to ensure alignment and effective implementation of data developments

 Work proactively to overcome barriers and provide solutions

 Build and develop positive relationships with key stakeholders eg Campaign Managers, IT, media/data agencies etc

 Promote data use within marketing and other OU areas, maximising the use of data and providing a hub for data developments to be controlled

LEADERSHIP

 Lead by example and create a clear and positive internal profile for the team  Ensure performance issues are identified and proactively managed to resolution  Champion and lead the drive for excellence in performance marketing within the team  Input into development of key performance measures to be used across The Open

3. Person specification

Criteria Essential Desirable

Education, qualifications and training

 A relevant degree or equivalent higher education qualification (ideally maths/statistics/economics),

 Relevant SAS certifications (eg Base Programmer, Predictive Modeller, Statistical Business Analyst, Integration Developer etc)

 A relevant professional marketing/data management qualification eg IDM

certificate

 SAS Advanced Programmer

Knowledge, work and other

relevant experience

 Experience in a data analyst role working in marketing function in a large and complex organisation with multi-million volume of segmented, multi-channel contacts per year.  Demonstrable evidence of actively

developing and generating

performance metrics and reporting to support the achievement of

marketing campaign objectives.  Experienced in using SAS, SQL, VB

and Microsoft Excel. Substantial experience of querying and selecting data using multiple applications.  Applied experience of Data

Protection and marketing data management best practice

Personal capabilities and qualities

 Highly numerate, data literate and analytical

 ‘Can do’ approach, with a proactive, inquisitive mind-set; energetic and committed

 Ability to develop relationships with key decision makers and

stakeholders – seeing the big picture and their role in it

 Self-reliant and dedicated approach to duties and an ability to work well under pressure

Criteria Essential Desirable  Ability to set objectives and deliver

‘beyond the brief’

 Ability to see trends in data and drill down to issues or key data.

 Excellent attention to detail.

 Able to demonstrate excellent, written and oral presentation skills

Leadership competencies

 Inclusive  Team player

 Fair and consistent in approach

 Well-developed influencing skills

Style and motivations

 Highly collaborative

 An evangelist and ambassador for marketing around the University  Resilient and entrepreneurial  Dynamic and fast paced

 Innovative, creative and disruptive  Persuasive and highly credible and

able to package and present ideas in a compelling way appropriate to the audience – internal, external and partners

Special working conditions

 UK and some travel Additional

requirements

 All staff are expected to

o Undertake any other duties which may be reasonably required o Demonstrate a strong

commitment to the principles and practice of equality and diversity

4. Role specific requirements e.g. Shift working UK and some travel

5. About the unit/department

The Open University Marketing Unit’s role is to build even further on our well-known and respected brand’s reputation as a world leading educator that delivers life-changing learning opportunities and to recruit new students each year.

We have 6 teams

 Acquisition and Brand Marketing  Customer Engagement

 Marketing Strategy, Brand and Insight

 Business Strategy, Planning and Performance

 Relationship Management (internal stakeholders eg Faculties)  Business Services

We need to expand our competency and resources as we strive for ever better performance from our advertising and communications in today’s complex and fascinating marketing environments.

Why work for us?

We are the UK’s biggest university and a world leader in flexible part-time education, with over 200,000 students.

Our student experience is at the heart of what we do and we are committed to delivering quality and flexible education for all. Our students have rated The Open University in the top five universities for overall satisfaction since the National Student Survey began in 2005.

6. How to obtain more information about the role or application process

If you would like to discuss the particulars of this role before making an application please email [email protected].

If you have any questions regarding the application process please email

[email protected].

7. The application process and where to send completed applications

Please ensure that your application reaches the University by: Midday 16 October 2015 E-mail your application to: [email protected]