Navigating the
App Assembly
SECTION OVERVIEW
Section Objective:
• Learn how to navigate and
complete the App Assembly
Form.
Snapshot:
• The App Assembly Form is
an online web form that you
will be required to submit so
that DoubleDutch can build
your event app.
People to Involve:
• Project Manager
• Marketing / Communications
• Designer
• IT
• Legal
When to Begin:
• No later than 4 weeks prior
to your event
The first step to building your app!
The App Assembly Form gathers the basic information and media assets that DoubleDutch needs to start building your app.
You can access the form here: ddut.ch/app-assembly.
INTRODUCTION
NEXT STEPS
Content Management System (CMS)
When your app is built, you will also receive access to the Content
Management System—or simply the
CMS! The CMS is the tool that you’ll use to edit and add information in your app.
What happens after I complete the form?
Once the App Assembly form is complete, plan for 2 to 3 week turnaround for the
Your Customer Success Manager
Your DoubleDutch sales representative will introduce you to your Customer Success Manager soon after you’ve signed your contract. Select their name in the dropdown. Meet some members of the Customer Success Team!
Event Name (45 character limit)
This is your event name! Where will this appear? This name will be used at the top of the App Menu, in the Event Picker screen in the app, and also in the
Welcome Email if it is sent from the Content Management System.
New App or Existing App?
Are you creating an entirely new app for the first time? If so, select “New App.” Or, if you have an existing app in which you want to place your upcoming event, select “Existing Event.”
App Menu
In order to publish your app in the Google Play Store, Google requires that our clients have their own Google Play Developer account. In order to sign up for a developer
account, go to this link. This link can also be found in the Implementation Overview
document. Note that a gmail account is required to sign up for a Google Play Developer Account. Once you have a gmail account, you will then do the following:
Sign up for a Google Play Developer Account
http://play.google.com/apps/publish/signup
• Accept the Developer Distribution Agreement
• Complete your account details
• Once your account is created, grant [email protected] Release Manager
rights. This way, we will be able to handle the app submission for you.
App Name, 1st choice (<30 characters)
This name will appear in Apple’s App Store and Google Play. Do a quick search in both stores to see if your name already exists.
App Name, 2nd choice
Provide an alternate name should your
desired name already exist in the App Store and Google Play.
Short Name (<11 characters)
This name appears under the app icon on your smartphone’s home screen.
App Icon Splash Screen Header Logo
Submit the following App Media Assets
These files must be with a 72 DPI resolution, and can be submitted using our Media Assets Template and Guide (ddut.ch/mediaassets). Asset dimensions are width by height, in pixels.
App Icon*
Displays on the mobile device and in Apple’s App Store and the Google Play store.
1024 x 1024 DO design simple icons since the app icon is quite small.
DON’T design with fine details. They may not convert well.
DO leave the corners square (do not round) when creating this icon.
Splash Screen*
Displays upon initial launch of the app for a few seconds (duration is contingent on
connectivity strength and device)
480 x 320 (Android) 640 x 960 (iPhone 4)
1024 x 500 (Google Play Promo Image) 1242 x 2208 (iPhone 6 Plus/6/5)
1536 x 2048 (iPad Portrait)
2048 x 1536 (iPad Landscape)
DON’T put fine details or text in the Splash Screen. They may not be read since the
Slash Screen display time is short.
Header Logo
Displays in the header bar of the app on iOS.
300 x 60 DO put Header Logo on a transparent
background. For best results, logo and text elements in the Header Logo should be
white or light colored, without too much fine detail.
*You do NOT need to resubmit the app icon and splash screen if you are adding a new event to an existing app (unless you want to update all assets of the existing app). We will need a desired header logo for all new events.
*Changes to assets (except for the header logo) will require a resubmission to the app store (+2 weeks for approval) and an additional fee.
App Store Description
Provide an app description for submission to
Apple’s App Store and Google Play.
Feel free to use or edit the below example:
[APP NAME] is the official mobile app for the [EVENT NAME].
This mobile app allows you to:
* View schedules, explore sessions, and find networking events.
* Curate your own personal schedule for easy conference attendance. * Access location and speaker information at your fingertips.
* Post updates to sessions, keynotes, and exhibitor booths.
* Interact with a real-time feed of all event activity, that showcases which sessions are trending, most popular photos, and popular discussion topics.
* Earn points, badges, and prizes for being active on the app and at the event. Check the leaderboard to see how you compare to other attendees.
* Expand your professional network and have fun!
Features of the App:
* Update - a quick way to share photos, comments, and which session you’re attending
* Activity Feed - the real-time pulse of the event. See what people are saying, view photos from the event, and find trending sessions and topics.
* Agenda - view the full agenda and related information (session time, room number, speaker info, etc) * Users - see who’s at the event, and connect with them on the app
* Exhibitors - find exhibitors and sponsors, and leave comments or ratings
Remember, as you use the app, you'll earn points and badges for participation. Enjoy the app and have a great show!
This app was created by DoubleDutch, the leading provider of branded mobile applications for events, conferences and trade shows worldwide. The DoubleDutch platform is designed to thrill attendees and empower event organizers with powerful analytics. Create engaging, memorable events and conferences with a DoubleDutch mobile app today. http://doubledutch.me
Basic Event Information
Enter your Event Start Date, Event End Date, Event City, and select your event
Time Zone from the dropdown.
Choose two colors!
Color selections need to be provided as HEX color values (e.g., # E53417). These can be changed in the Content Management System.
Primary Color
• Header bar
• Linked text
App Section Icon
• Icons in app menu
There are two types of App Registration. Choose one:
Open Registration
Anyone can enter the app with an email address.
• User flow: Attendee enters their email address > app access granted with a temporary password (confirmed via email)
Closed Registration
Attendee is unable to enter app unless their email address has been preloaded in the Content Management System (CMS) and they have been assigned a password.
• User flow: Attendee enters their email address > app access granted only if the email is pre-registered in the (CMS) > attendee enters their password > selects event from the Event Picker
Social Media Connections
Enable attendees to connect and share to Facebook, Twitter, and LinkedIn via the
app.
All three social media platforms are either simultaneously enabled or disabled.
Question/Comments:
Add any additional helpful information that DoubleDutch should know, such as the emails of your colleagues who will also need access to the Content Management System.
Submit
LET’S GET STARTED!
Info Needed Description Use this as your Sandbox!
Customer Success Manager Select from dropdown
Event Name < 45 characters
New or Existing App New App or Existing App
App Name* < 30 characters
App Name, 2nd Choice* < 30 characters
Short Name* < 11 characters
App Icon* 1024 x 1024
Splash Screen* 480 x 320 (Android)
640 x 960 (iPhone 4)
1024 x 500 (Google Play Promo Image) 1242 x 2208 (iPhone 6 Plus/6/5)
1536 x 2048 (iPad Portrait)
2048 x 1536 (iPad Landscape)
Header Logo 360 x 80
App Store Description* < 4000 characters
Event Start Date MM/DD/YYYY
Event End Date MM/DD/YYYY
Event City City, State, Country
Time Zone Select from dropdown
Primary Color Hex Value
App Icon Color Hex Value
App Registration Type Open or Closed
Social Media Connections Enabled or Disabled
