AD UNIT
SPECIFICATIONS
SEP 2015
TABLE OF CONTENTS
In-Stream Video Ad Formats
3-4
In-Banner Video Ad Formats
5-6
Display Ad Formats
7
Social Video Ad Formats
8
Mobile Ad Formats
9
Mobile Display
10
Smartphone Interactive Video Ad Formats
11
Facebook News Feed
12
13
Tablet Interactive Video Ad Formats
14
Connected TV Ad Formats
15
IN-STREAM VIDEO AD FORMATS
*Please contact your local supports for Custom Creative Ad Unit Specs
PRE-ROLL INTERACTIVE PR*
PLEASE CONTACT YOUR LOCAL SUPPORT FOR
CUSTOM CREATIVE AD UNIT SPECS
INTERACTIVE PR – OVERLAYS
MAX AD LENGTH
:30 seconds :30 seconds :15 max animation
UNIT SIZE 300x250, 400x300 or larger (video player size); actual player size varies in a live environment
300x250, 400x300 or larger (video player size); actual player size varies in a live environment
Bug can be any size, no bigger than 1/5 of video player. Expand slate = 640x360 (16:9)
AD FORMAT MP4 or FLV or Web M MP4 or FLV or Web M jpeg, png, swf (psd or fla if TubeMogul to build)
MAX FILE LOAD SIZE
PLAYTIME: 100MB max upload CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload
150 KB for bug. Up to 10MB in total (e.g., 1-2 MB per 15-30 second video.) for multiple slates
VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay (slates)
VIDEO FRAME RATE 24-25 or 29-30 24-25 or 29-30 24-25 or 29-30
VIDEO PLAYER TubeMogul TubeMogul TubeMogul
3RD PARTY/TM SERVED? TM Served/3rd Party/VPAID TM Served/3rd Party/VPAID TM Served
TRACKING PIXEL1 Impression, click redirect, and event Impression, click redirect, and event Impression, click redirect, and event
3RD PARTY TRACKING
TAGS?1 Yes Yes Yes
TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)?
Standard Standard Standard
1X1 ACCEPTED?1 Yes Yes Yes
VAST COMPLIANT? Yes Yes Yes
RICH MEDIA ENABLE No Yes Yes
EXPAND DIRECTION N/A N/A takes over video player 640x360 (16x9)
CLOSE BUTTON
REQUIRED No No No
MAX BITS/SECOND 1 - 2 MB 1 - 2 MB 1 - 2 MB
CODEC H.264 H.264 H.264
AUDIO (AUTO OR
USER-INITATED) Auto Auto Auto for video contained on slate
AUDIO CODE MP3 or AAC MP3 or AAC MP3 or AAC
CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag
CLICK THROUGH URL
LIMIT 2048 characters 2048 characters 2048 characters FLASH PLAYER, AS,
FRAME RATE N/A Flash Player 10.3, AS 3, 30 fps Flash Player 10.3, AS 3, 30 fps MAX ANIMATION
COMPANION BANNERS
*Users with HTML5 creatives need to upload them using a HTML5 Zip Container (Zip file contains the HTML file and associated assets). Please refer to HTML5 Zip Container Walkthrough.
*Sizmek and DFA are certified HTML5 display ad servers
IN-STREAM VIDEO AD FORMATS (CONTINUED)
YOUTUBE PR & SKIPPABLE PR PRE-ROLL COMPANION BANNER YOUTUBE PR COMPANION BANNER MAX AD LENGTH :30 seconds N/A ":30 seconds (user-initiated/ autoplay allowed)"
UNIT SIZE 400x300 or larger (video player size); actual player size varies in a live environment
300x250 300x60
AD FORMAT
MP4 or FLV or Web M
iFrame, HTML5 Zip Container* or gif, jpg, png or Flash (HTML5 File: must have pixels and click trackers included in HTML code)
JPG, GIF, SWF, HTML5 Zip Container*
MAX FILE LOAD SIZE
PLAYTIME: 100MB max upload 150 KB 50 KB
VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay N/A N/A
VIDEO FRAME RATE 24-25 or 29-30 N/A N/A
VIDEO PLAYER Site's Video Player N/A N/A
3RD PARTY/TM SERVED? TM Served/3rd Party / VAST only TM Served/3rd Party/VAST TM Served/3rd Party
TRACKING PIXEL1 Impression, click redirect, and event Impression and click redirect Impression and click redirect
3RD PARTY TRACKING
TAGS?1 Yes Yes Yes
TAG PREFERENCES (I-FRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)?
Standard i-Frame/JavaScript, Standard i-Frame/JavaScript, Standard
1X1 ACCEPTED?1 Yes Yes Yes
VAST COMPLIANT? Yes Yes Yes
RICH MEDIA ENABLE No No "Not acceptable for this ad unit (no audio)"
EXPAND DIRECTION N/A N/A N/A
CLOSE BUTTON REQUIRED No N/A N/A
MAX BITS/SECOND 1 - 2 MB N/A N/A
CODEC H.264 N/A N/A
AUDIO (AUTO OR
USER-INITATED) Auto N/A N/A
AUDIO CODE MP3 or AAC N/A N/A
CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag
CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters
FLASH PLAYER, AS, FRAME
RATE N/A Flash Player 10.3, AS 3, 30 fps "5/6/7/8/9; 20 FPS or less"
IN-BANNER AD FORMATS
ROLLOVER-TO-PLAY (ROTP) CLICK-TO-PLAY (CTP)
MAX AD LENGTH
up to :30 seconds for initial auto-play. Once viewer engages, any length video (suggested up to 3:00 minutes)
up to :30 seconds for initial auto-play. Once viewer engages, any length video (suggested up to 3:00 minutes)
UNIT SIZE
300x250 300x250
AD FORMAT
MOV or MP4 or FLV MOV or MP4 or FLV
MAX FILE LOAD SIZE
CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload CUSTOM: 2.2 MB max. PLAYTIME: 100MB max upload
VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay
VIDEO FRAME RATE 24 - 30 24 - 30
VIDEO PLAYER TubeMogul TubeMogul, YouTube
3RD PARTY/TM SERVED? 2 TubeMogul Served TubeMogul Served
TRACKING PIXEL1
Impression and click redirect Impression and click redirect
3RD PARTY TRACKING
TAGS? 1 Yes* Yes*
TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)?
Standard Standard
1X1 ACCEPTED?1 Yes Yes
VAST COMPLIANT? N/A N/A
RICH MEDIA ENABLE No No
EXPAND DIRECTION N/A N/A
CLOSE BUTTON REQUIRED No No
VIDEO (AUTO OR
USER-INITATED) User-Initiated User-Initiated
MAX BITS/SECOND 1 - 2 MB 1 - 2 MB
CODEC H.264 H.264
AUDIO (AUTO OR
USER-INITATED) Auto Auto
AUDIO CODE MP3 or AAC MP3 or AAC
CLICK THROUGH URL or redirect tag URL or redirect tag
CLICK THROUGH URL LIMIT 2048 characters 2048 characters
IN-BANNER AD FORMATS (CONTINUED)
OVERLAY / END CAP
300X250 VIDEO OVERLAY END CAP
MAX AD LENGTH any length video (suggested up to 3:00
minutes) N/A N/A
UNIT SIZE 300x250 300x60 300x250
AD FORMAT
MOV or MP4 or FLV jpg, png, gif or swf (Flash Player 10.3, AS 3, 30 fps - Animation Length = :15 max
jpg, png, gif or swf (Flash Player 10.3, AS 3, 30 fps - Animation Length = :15 max
MAX FILE LOAD SIZE CUSTOM: 2.2 MB max. PLAYTIME: 100MB
max upload N/A N/A
VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay
VIDEO FRAME RATE 24 - 30 N/A N/A
VIDEO PLAYER TubeMogul N/A N/A
3RD PARTY/TM SERVED? 2 3rd Party/VAST/VPAID/TM Served TubeMogul Served TubeMogul Served
TRACKING PIXEL1 Impression and click redirect Impression and click redirect Impression and click redirect
3RD PARTY TRACKING
TAGS? 1 Yes* Yes* Yes*
TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)?
Standard i-Frame/JavaScript, Standard i-Frame/JavaScript, Standard
1X1 ACCEPTED?1 Yes Yes Yes
VAST COMPLIANT? Yes N/A N/A
RICH MEDIA ENABLE No Yes No
EXPAND DIRECTION N/A N/A N/A
CLOSE BUTTON REQUIRED No N/A N/A
VIDEO (AUTO OR
USER-INITATED) Auto video play/user-initiated sound N/A N/A
MAX BITS/SECOND 1 - 2 MB N/A N/A
CODEC H.264 N/A N/A
AUDIO (AUTO OR
USER-INITATED) User-Initiated N/A N/A
AUDIO CODE MP3 or AAC N/A N/A
CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag
CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters
DISPLAY AD FORMATS
MEDIUM RECTANGLE WIDE SKYSCRAPER LEADERBOARD HALF PAGE
UNIT SIZE 300x250 160x600 728x90 300x600
AD FORMAT JPG, GIF, SWF, HTML5 Zip
Container* JPG, GIF, SWF, HTML5 Zip Container* JPG, GIF, SWF, HTML5 Zip Container* JPG, GIF, SWF, HTML5 Zip Container*
MAX FILE LOAD SIZE 40 KB 40 KB 40 KB 40 KB
VIDEO ASPECT RATIO N/A N/A N/A N/A
VIDEO FRAME RATE 24 24 24 24
VIDEO PLAYER TubeMogul TubeMogul TubeMogul TubeMogul
3RD PARTY/TM SERVED? TubeMogul Served/3rd Party
(Sizmek & DFA)
TubeMogul Served/3rd Party (Sizmek & DFA)
TubeMogul Served/3rd Party (Sizmek & DFA)
TubeMogul Served/3rd Party (Sizmek & DFA)
TRACKING PIXEL1
Impression and click redirect Impression and click redirect
Impression and click redirect
Impression and click redirect
3RD PARTY TRACKING
TAGS?1 Yes Yes Yes Yes
TAG PREFERENCES (I-FRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)?
i-Frame i-Frame i-Frame i-Frame
1X1 ACCEPTED?1
Yes Yes Yes Yes
RICH MEDIA ENABLE No No No No
EXPAND DIRECTION N/A N/A N/A N/A
CLOSE BUTTON REQUIRED No No No No
VIDEO (AUTO OR
USER-INITATED) Both Both Both Both
MAX BITS/SECOND 1-2 MB 1-2 MB 1-2 MB 1-2 MB
CODEC N/A N/A N/A N/A
AUDIO (AUTO OR USER-INITATED)
Must be user-initiated (on click: mute/ un-mute); default state is muted
Must be user-initiated (on click: mute/ un-mute); default state is muted
Must be user-initiated (on click: mute/ un-mute); default state is muted
Must be user-initiated (on click: mute/ un-mute); default state is muted
AUDIO CODE N/A N/A N/A N/A
CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag URL or redirect tag
CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters 2048 characters
AS4 AS 3 Only AS 3 Only AS 3 Only AS 3 Only
Max Animation Length :15s :15s :15s :15s
*Users with HTML5 creatives need to upload them using a HTML5 Zip Container (Zip file contains the HTML file and associated assets) Please refer to HTML5 Zip Container Walkthrough
SOCIAL VIDEO AD FORMATS
SMA OVERLAY
CTP SOCIAL VIDEO OVERLAY
MAX AD LENGTH 2m 30sec N/A
UNIT SIZE 470x364 470x70
AD FORMAT MOV or MP4 or FLV jpg, png, gif or swf
MAX FILE LOAD SIZE CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB
max upload 2.2 MB for video file load.
VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay N/A
FRAME RATE 24-25 or 29-30 N/A
VIDEO PLAYER TubeMogul, YouTube N/A
3RD PARTY AD SERVING? No No
TRACKING PIXEL1 Impression, click redirect, and event Impression, click redirect, and event
3RD PARTY TRACKING
TAGS?1 Yes Yes
TAG PREFERENCES (I-FRAME/
JAVASCIPT/STANDARD/DART INTERNAL REDIRECTS)?
i-Frame/JavaScript, Standard i-Frame/JavaScript, Standard
1X1 ACCEPTED?1 Yes Yes
VAST COMPLIANT? N/A N/A
RICH MEDIA ENABLE No No
EXPAND DIRECTION N/A N/A
CLOSE BUTTON REQUIRED No N/A
VIDEO (AUTO OR
USER-INITATED) User-Initiated N/A MAX BITS/SECOND 1 - 2 MB N/A
CODEC H.264 N/A
AUDIO (AUTO OR
USER-INITATED) User-Initiated N/A AUDIO CODE MP3 or AAC N/A
CLICK THROUGH URL or redirect tag URL or redirect tag
MOBILE AD FORMATS
MOBILE APP PR/GLIDER
MOBILE APP CTP
MOBILE WEB CTP
MAX AD LENGTH
:30 seconds no max length - suggested up to 3:00
minutes
no max length - suggested up to 3:00 minutes
UNIT SIZE 480x320 300x50, expands to full screen
300x250, plays full screen on smartphones but plays within the unit on tablets
AD FORMAT MP4 HTML - video is MP4 HTML - video is MP4
MAX FILE LOAD SIZE CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay 16:9 recommended, 4:3 okay
FRAME RATE 24-25 or 29-30 24-25 or 29-30 24-25 or 29-30
VIDEO PLAYER TubeMogul TubeMogul TubeMogul
TM SERVED? Yes; HD Source Video File Yes Yes
3RD PARTY AD SERVING?
Yes (via VAST tag); VAST response should include 3 video formats (minimum): mp4 and flv and Web M. This is requested by some supply partners.
No No
TRACKING PIXEL1 Impression and click redirect Impression and click redirect Impression and click redirect
3RD PARTY TRACKING
TAGS?1 Yes Yes Yes
TAG PREFERENCES (IFRAME/JAVASCIPT/ STANDARD/DART INTERNAL REDIRECTS)?
Standard Standard Standard
1X1 ACCEPTED?1 Yes Yes Yes
VAST COMPLIANT? Yes N/A N/A
RICH MEDIA ENABLE No No No
EXPAND DIRECTION N/A Full Screen N/A
CLOSE BUTTON REQUIRED No No No
VIDEO (AUTO OR
USER-INITATED) Auto User-Initiated User-Initiated MAX BITS/SECOND 1 - 2 MB 1 - 2 MB 1 - 2 MB
CODEC H.264 H.264 H.264
AUDIO (AUTO OR
USER-INITATED) Auto Video is user-initiated Video is user-initiated AUDIO CODE MP3 or AAC MP3 or AAC MP3 or AAC
CLICK THROUGH URL or redirect tag URL or redirect tag URL or redirect tag
MOBILE DISPLAY
MOBILE APP DISPLAY MOBILE WEB DISPLAY
UNIT SIZE 320x50 300x250
AD FORMAT JPG, GIF, PNG JPG, GIF, PNG
MAX FILE LOAD SIZE 15 KB 30 KB
3RD PARTY/TM SERVED?* 3rd Party (DFA Only) 3rd Party (Sizmek & DFA)
TRACKING PIXEL* Impression and click redirect Impression and click redirect
3RD PARTY TRACKING
TAGS?* Yes
Yes
TAG PREFERENCES (I-FRAME/JAVASCIPT/STANDAR D/DART INTERNAL
REDIRECTS)?
Standard Standard
1X1 ACCEPTED?* No No
EXPAND DIRECTION N/A N/A
CLOSE BUTTON REQUIRED No No
MAX BITS/SECOND N/A N/A
CLICK THROUGH URL or redirect tag URL or redirect tag
CLICK THROUGH URL LIMIT 2048 characters 2048 characters
*Please ensure that all pixels and tags are SSL compliant (https). This does not apply for click through URLs and click trackers. Failure to provide secure tags and pixels may result in delivery issues.
SMARTPHONE INTERACTIVE AD FORMAT
MOBILE VIDEO OVERLAY EXPANDABLE PANEL/SLATE SMARTPHONE IN-APP INTERACTIVE PR SMARTPHONE IN-APP INTERACTIVE PR SMARTPHONE IN-APP INTERACTIVE PR MAX VIDEO/ANIMATION
LENGTH :30 seconds N/A
No limitation as long as videos are optimized to play on Mobile devices
UNIT DIMENSIONS N/A
320x100 (Overlay); 320x480
(Background); 320x150 (2 assets header & footer); No carrier or nav bars
320x416 Full Screen (Minus carrier & nav bar)
FORMAT MP4 jpg, png, gif (psd if TubeMogul builds) jpg, png, gif (psd if TubeMogul builds)
MAX FILE LOAD SIZE CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload 50kb - 150kb (total assets)
500kb + video (total assets)
Note: videos available in the expanded slate shall be mobile optimized (mp4 / 500kbits/s)
VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay N/A 16:9 recommended, 4:3 okay
FRAME RATE 24 or 30 fps N/A 24 or 30 fps
VIDEO PLAYER TubeMogul N/A TubeMogul
3RD PARTY AD SERVING? Yes, JavaScript/MRAID Yes, JavaScript/MRAID Yes, JavaScript/MRAID
TRACKING PIXEL1 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects
3RD PARTY TRACKING
TAGS?1 Yes, 1x1s only Yes, 1x1s only Yes, 1x1s only
TAG PREFERENCES (IFRAME/JAVASCRIPT/ STANDARD/DART INTERNAL REDIRECTS)?
Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST)
Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST)
Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST)
MRAID COMPLIANT 3rd party ad tags 3rd party ad tags 3rd party ad tags
RICH MEDIA ENABLE Yes N/A Yes
EXPAND DIRECTION N/A N/A Full Screen
CLOSE BUTTON REQUIRED N/A No No
VIDEO (AUTO OR
USER-INITATED) Auto N/A Both can be implemented
CODEC H.264 N/A H.264
AUDIO (AUTO OR
USER-INITATED) Auto N/A Both can be implemented
AUDIO CODE MP3, AAC N/A N/A
CLICK THROUGH URL LIMIT 2048 characters 2048 characters 2048 characters
SUBMISSION LEAD-TIME 5 business days 5 business days 7-10 business days (depends on
functionality and assets supplied)
LIMITATIONS iPhone only iPhone only iPhone only
BEST PRACTICES
A maximum 3 videos per campaign, with a maximum of 90 seconds of video, for both pre-roll and slate video(s)
Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or
background, strong Call-To-Action to promote click-through. Gradients and thin or Serif fonts are not recommended
Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or background, strong Call-To-Action to promote click-through. Gradients and thin or Serif fonts are not recommended
FACEBOOK NEWSFEED VIDEO*
CTP/Auto Play Video
MAX AD LENGTH :15, :30 and long form content (20 min max, suggested max length 3 min)
UNIT SIZE 700x1300
THUMBNAIL SIZE 1200x675
MAX FILE LOAD SIZE 1 GB
VIDEO ASPECT RATIO 16:9 Recommended
VIDEO PLAYER Facebook
3RD PARTY AD SERVING? No
TRACKING PIXEL (TYPES
ACCEPTED) FB Tracking (Nielsen OCR, comScore VCE, Adometry, DFA, Sizmek) VIDEO (AUTO OR
USER-INITATED) Both
TAG LINE OR COPY up to 90 characters
*Facebook Newsfeed Video can be Desktop and Mobile enabled *Turnaround time to set up campaign is 1-3 days
*To run this unit TubeMogul will request access to the Brand’s Facebook business page prior to the campaign going live
*If the client has a Facebook conversion pixel in place that they would like to utilize, please provide your Account Manager with the Brand’s Facebook Account ID
*Cannot select Click-to-Play or Auto-Play. Format is auto-optimized by Facebook based on the desired KPI and performance *Click-to-Play, initiates on user click or tap
INSTAGRAM*
IMG
IMAGE SIZE 640x640
CAPTION LENGTH The caption you use for your Instagram ad will appear below the image and may include up to 175 characters
MAX FILE LOAD SIZE N/A
VIDEO ASPECT RATIO Image must be in the square format and have an aspect ratio of 1:1
VIDEO PLAYER N/A
3RD PARTY AD SERVING? No
TRACKING PIXEL (TYPES
ACCEPTED) FB Tracking (Nielsen OCR, comScore VCE, Adometry, DFA) VIDEO (AUTO OR
USER-INITATED) Auto
*TubeMogul will need to have admin access to the Instagram page & account ID permission *Instagram video will take you to brand’s website destination or app store via Facebook Pixel
*To track conversions client must have a Facebook conversion pixel on their site destination/website URL *To track app installs clients must have Facebook’s SDK integrated in their app which directs to the App Store
TABLET INTERACTIVE VIDEO AD FORMAT
TABLET VIDEO OVERLAY EXPANDABLE PANEL/SLATE TABLET IN-APP INTERACTIVE PR TABLET IN-APP INTERACTIVE PR TABLET IN-APP INTERACTIVE PR MAX VIDEO/ANIMATION
LENGTH :30 seconds N/A
No limitation as long as videos are optimized to play on mobile devices
UNIT DIMENSIONS N/A 768x1024 (background); 768x272
(header/ footer); No carrier or nav bars 768x980 Full Screen (Minus nav bar)
FORMAT MP4 jpg, png, gif (psd if TubeMogul builds) jpg, png, gif (psd if TubeMogul builds)
MAX FILE LOAD SIZE CUSTOM: 2.2 MB for video file load. PLAYTIME: 100MB max upload
50kb - 150kb (total assets)
500kb + video (total assets)
Note: videos available in the expanded slate shall be mobile optimized (mp4/500kbits/s)
VIDEO ASPECT RATIO 16:9 recommended, 4:3 okay N/A 16:9 recommended, 4:3 okay
FRAME RATE 24 or 30 fps N/A 24 or 30 fps
VIDEO PLAYER TubeMogul N/A TubeMogul
3RD PARTY AD SERVING?1 Yes, JavaScript/MRAID Yes, JavaScript/MRAID Yes, JavaScript/MRAID
TRACKING PIXEL1 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects 1x1, JavaScript, click redirects
3RD PARTY TRACKING
TAGS?1 Yes, 1x1s only Yes, 1x1s only Yes, 1x1s only
TAG PREFERENCES (IFRAME/JAVASCRIPT/ STANDARD/DART INTERNAL REDIRECTS)?
Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST)
Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST)
Standard tags - DART, Atlas, Mediamind, etc. (as long as not VAST)
MRAID COMPLIANT 3rd party ad tags 3rd party ad tags 3rd party ad tags
RICH MEDIA ENABLE Yes N/A Yes
EXPAND DIRECTION N/A N/A Full Screen
CLOSE BUTTON REQUIRED N/A No No
VIDEO (AUTO OR
USER-INITATED) Auto N/A Both can be implemented
CODEC H.264 N/A H.264
AUDIO (AUTO OR
USER-INITATED) Auto N/A Both can be implemented
AUDIO CODE MP3, AAC N/A N/A
CLICK THROUGH URL
LIMIT 2048 characters 2048 characters 2048 characters
SUBMISSION LEAD-TIME 5 business days 5 business days 7-10 business days (depends on functionality and assets supplied)
LIMITATIONS iPad only iPad only iPad only
BEST PRACTICES
A maximum 3 videos per campaign, with a maximum of 90 seconds of video, for both pre-roll and slate video(s)
Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or background, strong Call-To-Action to promote click-through. Gradients and thin or Serif fonts are not recommended.
Ensure images are mobile web optimized; do not use Flash assets; landing pages must be mobile optimized, include a branded header or background, strong Call-To-Action to promote click-through, and close button. Gradients and thin or Serif fonts are not recommended.
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CONNECTED TV AD FORMATS
CONNECTED TV
MAX AD LENGTH :30 seconds
UNIT SIZE 640x480
AD FORMAT MOV or MP4 or FLV
MAXVIDEO FILE SIZE PLAYTIME: 100MB max upload
ASPECT RATIO 4:3 or 16:9
FRAME RATE 24-25 or 29-30
VIDEO PLAYER TubeMogul
SITE SERVED? Yes
3RD PARTY AD SERVING? Yes (but needs to be tested for discrepancy)
TRACKING PIXEL Impression and click redirect
3RD PARTY TRACKING TAGS? Yes (but needs to be tested for discrepancy)
TAG PREFERENCES (I-FRAME/ JAVASCIPT/STANDARD/DART INTERNAL REDIRECTS)?
Standard
1X1 ACCEPTED? Yes
VAST COMPLIANT? Yes
RICH MEDIA ENABLE No
EXPAND DIRECTION N/A
CLOSE BUTTON REQUIRED No
VIDEO (AUTO OR USER-INITATED) User-Initiated
MAX BITS/SECOND 2-4 MB
CODEC H.264
AUDIO (AUTO OR USER-INITATED) Auto
AUDIO CODE MP3 or AAC
CLICK THROUGH URL or redirect tag
Annotated Notes:
1. Please ensure that all pixels and tags are SSL compliant (https). This does not apply for click through URLs and click trackers. Failure to provide secure tags and pixels may result in delivery issues.
2. In-Banner can be 3rd Party served, however metrics are significantly diminished compared to being Site Served. 3. For display beta opportunity, We can serve 3rd party AS2 assets, however we cannot host them