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(1)

Backup in the Cloud

(2)

What if you could

provide TSM Backup

in your own Cloud?

(3)

Major business opportunity

Take IBM Tivoli Storage Manager

Make it accessible thru a cloud service

(4)

Rapidly growing

(5)

Impressive remote backup adoption rate

Adaption rate in percent of all companies

27% in the Netherlands

23% in the Nordic countries

15.7% in Germany

14.7% in northern Europe

10% in the USA

10% in France

8% in the UK

7% across southern Europe

Adoption rate dependent on

- Bandwidth availability and cost

- Attitude towards storing data outside the enterprise

Annual growth rates (IDC and Gartner)

- traditional backup: 1-8 %

- remote backup: 33 %

(6)

Proof of concept

(7)

Front-safe in Denmark

Has become the largest provider of remote backup thru resellers in

Denmark in less than 4 years

Backup of more than 7000 servers today and every day between 7

and 12 new servers convert to the Front-safe setup

Has build an online portal on top of TSM that lets partners and

resellers administrate their own end customers

(8)

Now this portal of

opportunities

(9)

The portal makes it easy

Connect your own TSM servers and storage to the portal

Add your company and your resellers and let them add and administrate their own

backup customers in your TSM environment

Let your resellers use their name and brand course that’s what is known to their

customers

Even let partners control their own channel of resellers

Receive and send daily easy to understand reports

Receive and send billing information to your partners and resellers

(10)

You connect one or more TSM servers to the

TSM Portal. Then thru the portal you enable

Dealers to add their Partner network that will

then be able to setup their network of end

customers.

(11)

The end customers backup data is stored in

your own datacenter. The design of the TSM

infrastructure and datacenter setup is your

choice.

Architecture

(12)

Intuitive

(13)

The user interface of the portal is designed

for non technical users. It is very easy and

straight forward to operate no matter what

task to perform. For example setting up a

new partner.

(14)

Short cuts and drop down menu gives easy

access to all functions in the portal

(15)

It is easy to add and administrate multiple

TSM servers

(16)

From the portal you and your network of

partners, resellers and customers have

access to most recent and historical reports.

All you have to do is to choose the right date.

(17)

The reports are all very user friendly and

easy to understand – even for non technical

people.

(18)

If a reseller uses his own name and brand

this of course is seen both in the portal and

in all reports.

(19)

New earning potential

with IBM TSM

(20)

Generate more revenue from TSM

Build your own online backup empire that carries your own brand

or your partners and resellers brands

Increase your earnings by offering your existing market a new

product and even more importantly gain new markets together

with the strongest resellers within these markets

With entry barriers removed, small and medium sized businesses

have access to the strong Tivoli brand

(21)

No initial

(22)

A smart investment

You get access to the portal without up front initial payment

The portal cost follows the upward curve of the end customers

´ data storage needs –

a true pay-as-you-grow model

You pay a monthly fee of just a few US cents per GB and per server

You get access to a new offering without great risk

Utilize eventual overcapacity of storage in your datacenter and if you do not all ready

have TSM in your datacenter your local IBM distributor will introduce you to an

attractive pay-as-you-grow model on TSM licenses and storage

Front-safe and IBM can provide you with both technical and sales experience and

strategic advice

(23)

Portal Owner

(24)

“We were positively surprised by how easily a high-quality solution like this can solve several

different challenges for us simultaneously, including our internal backup requirements of more than

40,000 GB and the opportunity to apply a new OEM strategy to our market of more than 50,000

customers via Front-safe’s online portal. It’s key to note that the solution has not meant significant

investments or needs to train our staff, which has been an important factor in our partnership with

Front-safe. At the same time it has been important for us to be able to use our own TSM servers and

storage.

Everything was set up very effectively and with minimal resources. We do not doubt that with this

partnership we can now deliver the very best remote backup service to our customers.

It’s important for a business like ours not to lose focus on our core business area as a

telecommunications provider, which is why it was natural to outsource the backup business both

internally and externally via a uniquely powerful interface, such as Front-safe’s online portal. Thanks

to this operational model, we have been able to remain focused on what really matters to us, yet

have managed to create a new add-on product to our portfolio that is bringing benefit to all our

customers.

Given the success we have experienced to date, we are very positive toward future cooperation with

Front-safe. At this point, there are no other options available that deliver the same value quite as

effectively.”

(25)

Reseller

(26)

"MPLS networks and fibre Internet are our core service. These systems enable our customers to communicate across departments located all over the country, as if they were sitting side by side in the same building. Remote back-up provides the perfect complement to a fibre service, by enabling customers to get value from their fibre connections 24 hours a day. Most back-up processes run overnight, when the level of other communications on the network is minimal. Our relationship with Front-safe allows us to offer back-up to our customers to a quality and competence level matching our network service.“

Sales Director, fibre provider

"When working with architects' practices, which is our core market, we often find huge fluctuations in the volume of data we are asked to back up. Using Front-safe as a back-up sub-contractor gives us 100% scalability for our back-up

system. However large the volumes on our customers' servers get, Front-safe is always able to receive the data. That saves our customers from needless investments in back-up hardware due to inaccurate projections of future data volumes.

Security is key for us and our customers. For major architecture tenders or assignments for international firms the customer often asks for a description and documentation of data security arrangements, including back-up. Front-safe's audit statement is invaluable in this situation.

And finally I should mention the high level of flexibility that Front-safe's online self-service solution provides. We can set up and manage new customers and servers as we choose – and that's very important when you are still in the office late at night and there's still the little matter of connecting a newly installed server up to back-up!"

CEO, IT full service provider

"We are totally focused on delivering high value for our customers, i.e. the availability and optimal operation of their business-critical applications. Security is a top priority for us, so for back-up services we decided to take some of our own medicine and rely on an outsourced solution. In spite of the high quality in our own operating centre, which is backed up according to all the standard rules, we opted for the extra security provided by having our back-up data located in the operation of a technical sub-contractor specifically focused on back-up services. This frees us up to focus on our customers and day-to-day server operation."

(27)

Best-in-class backup software

meets intuitive online solution

Secure, scalable software-as-a-service

The market potential is staggering

(28)

What do I do if I have a business partner

interested in this offer and I need help?

Call or send an e-mail to Front-safe

(contact information on last page)

Front-safe can offer:

- Answers to questions by e-mail or phone

- Online meetings with remote presentation and demo

- Onsite participation on seminars/conferences/sales meetings

- Sales support of any kind

(29)

Front-safe contact information

Thomas Bak

CSO | Partner

+45 4090 6979

tba@front-safe.dk

Peter M. Nielsen

CEO | Partner

+45 4090 6989

pmn@front-safe.dk

http://www.front-safe.dk

References

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